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Dawn Platinum Dishwashing Liquid Dish Soap - Refreshing Rain - 54.8 fl oz

Dawn Platinum Dishwashing Liquid Dish Soap - Refreshing Rain - 54.8 fl oz - image 1 of 4
Dawn Platinum Dishwashing Liquid Dish Soap - Refreshing Rain - 54.8 fl oz - image 2 of 4
Dawn Platinum Dishwashing Liquid Dish Soap - Refreshing Rain - 54.8 fl oz - image 3 of 4
Dawn Platinum Dishwashing Liquid Dish Soap - Refreshing Rain - 54.8 fl oz - image 4 of 4
Dawn Platinum Dishwashing Liquid Dish Soap - Refreshing Rain - 54.8 fl oz - image 1 of 4
$9.59 when purchased online
Target Online store #3991

About this item

Highlights

  • Dawn Platinum gives you a squeaky clean you can see and feel
  • Removes up to 99% of Grease and Food Residue
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Dawn Platinum gives you a squeaky clean that you can see and feel. Dawn Platinum's improved formula easily removes 99% of grease and food residue. Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn Platinum dish soap to pre-treat greasy laundry stains, remove grease and grime from kitchen counters and appliances, and to clean external car surfaces and the outer shroud of a gas grill. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Made with Biodegradable surfactants.
Scent: Rain Shower
Product Warning: Keep out of reach of children, keep out of eyes, keep out of reach of animals
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning
Recommended Product Application: Dishes
Net weight: 54.8 fl oz (US)
TCIN: 81432741
UPC: 030772037188
Item Number (DPCI): 003-06-1897
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium citrate, sodium lauryl sulfate, tetrasodium glutamate diacetate, water

Shipping details

Estimated ship dimensions: 11.35 inches length x 6.3 inches width x 2.72 inches height
Estimated ship weight: 3.87 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Can this be used to refill the E-Z squeeze bottle?

submitted by Jalee - 2 months ago
  • A: We recommend refilling Dawn EZ-Squeeze bottles only with the same version that was in it when purchased. You're welcome to call us at (800) 725-3296 should you have more questions.

    submitted byDawn - 2 months ago
    Brand expert

Q: Is this septic and well safe?

submitted by Anna - 3 months ago
  • A: This product has been thoroughly evaluated to be used in homes with septic tanks. As long as you follow the recommended amounts as directed, they will not damage the septic system (including aerated systems, aerobic systems, and non-aerobic systems) or plumbing system with a properly functioning septic tank.

    submitted byDawn - 3 months ago
    Brand expert

Q: Can this be used to refill the 10.1 ounce pump platinum foam bottles?

submitted by By The Bay - 4 months ago
  • A: No. You will need the Platinum Erasing Direct Foam Fresh Rapids refill bottle.

    submitted byDawn - 4 months ago
    Brand expert

Q: Is this antibacterial?

submitted by B - 3 years ago
  • A: Our Dawn Platinum Dishwashing Liquid in Refreshing Rain is not antibacterial. We do have two antibacterial soaps you may be interested in; they are our Dawn Antibacterial in Citrus and the second is in Green Apple scent. If you have any other questions, or if we can help you further, let us know at 800-725-3296.

    submitted byDawn - 3 years ago
    Brand expert

Summary of reviews

The new scent of the dishwashing liquid has been overwhelmingly criticized by guests, who find it overpowering and unpleasant. Many long-time users express disappointment and a desire for the original scent to return. Despite the product's effectiveness in cleaning, the strong fragrance has led many to consider switching to other brands. The change has significantly impacted guest satisfaction, highlighting the importance of scent in product preference.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 0 incentivized reviews)
    4.3 out of 5 stars with 3684 reviews
    quality: 4.3 out of 5
    cleans effectively: 4.54 out of 5
    value: 4.18 out of 5
    77% would recommend
    89 recommendations

    Very dissappoited

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Cindy - 9 days ago, Verified purchaser
    My ordered was delivered today 1-3-25 but when I opened the box the jug of Dawn dish detergent was all wrapped up in a plastic bag and had leaked at least have of it in the bag and was slowly leaking out of the cheap plastic bag and leaking over the rest of my order. Toilet paper, tissue paper, and Kleenex. I will let everyone I know to never get anything from Target online again, very disappointing!!!
    1 guest found this review helpful. Did you?

    Fresh new scent, bad new odor at the sink.

    1 out of 5 stars
    Mikee - 22 days ago
    originally posted on dawn-dish.com
    The new scent is too much. I love the cleaning ability and will go back to dawn dish detergent but the new fresh scent is to overwhelming to use. It's like a bad perfume. Please go back to the last scent formula.
    2 guests found this review helpful. Did you?

    BRING BACK THE ORIGINAL SCENT!!

    1 out of 5 stars
    DawnUserPreviously - 1 month ago
    originally posted on dawn-dish.com
    BRING BACK THE ORIGINAL SCENT!! I WILL NO LONGER BUY WITH THIS PERFUMEY STINK THAT MAKES ME SICK!!
    1 reply from Customer Care team - 1 month ago
    We're sorry that this has been your experience, and we hope that you're doing well. We can assure you that our Dawn Platinum Fresh Rain has been thoroughly evaluated to be safe when used as directed. As well, a lot of thought does go into creating features that we think you'll like. We'd like to mention that while our Dawn Platinum Refreshing Rain was renamed to Dawn Platinum Fresh Rain earlier this year, there were no changes to the scent. This was a name change only. We'll be sure to share your comments with our team, and we do recommend that you discontinue use of this particular product if this has been your experience. For a lighter scent, we suggest checking out our Dawn Free & Clear. We also offer our Dawn Free & Clear Fragrance-Free. So that we can learn more and gather some details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
    3 guests found this review helpful. Did you?

    Who’s stupid idea to change dawns scent

    1 out of 5 stars
    Rick1234 - 1 month ago
    originally posted on dawn-dish.com
    Dawns new scent is disgustingly overpowering and gives my a headache
    1 reply from Customer Care team - 1 month ago
    We're sorry to hear that this has been your experience, and we hope that you're doing well. We can assure you that our Dawn Platinum Fresh Rain has been thoroughly evaluated to be safe when used as directed. As well, we do put a lot of thought into creating features that we think you'll like. We'd like to mention that while we did change the name of our Dawn Platinum Refreshing Rain to Dawn Platinum Fresh Rain, the scent remains the same. This was a name change only. We'll make sure that your comments are shared with our team, and we do recommend that you discontinue use of this particular product if this has been your experience. We suggest giving another Dawn version a try if you'd prefer a different scent, and it may be helpful to know that our Dawn Free & Clear features our lightest scent. We also have our Dawn Free & Clear Fragrance-Free available. So that we can learn more and gather some details for our Safety Team, please give us a call at (800) 725-3296 when you're able.
    4 guests found this review helpful. Did you?

    New scent is irritating

    3 out of 5 stars
    MisRon0515 - 1 month ago
    originally posted on dawn-dish.com
    Love the quality of the product BUT HATE the new scent. It’s become an irritant to my skin. I’m afraid I will need to switch to a different brand. Please discontinue or release old scent/product back.
    1 reply from Customer Care team - 1 month ago
    Thanks for reaching out to Dawn about your recent purchase. We're very sorry you're not able to comfortably and safely use this bottle of dish soap. Our Safety Team works very hard to make sure that all of our products are safe when used as directed, so we ask you to stop using this bottle, put it to the side in case we need to collect it from you, and give us a call for more help with this purchase. We'd like to make sure your skin's feeling better, and be sure we're aware of what product you were using when this happened. Please, call us any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
    2 guests found this review helpful. Did you?

    Clean scent

    1 out of 5 stars
    Trish Mc - 1 month ago
    originally posted on dawn-dish.com
    The new clean scent is awful! Please bring back the original. I’ve used Dawn for several years and am not a fan of the scent.
    1 reply from Customer Care team - 23 days ago
    Your loyalty to Dawn is very much appreciated. We're sorry to hear that you feel this way about the scent, and your feedback will be shared with our team. We suggest giving another Dawn version a try if you'd prefer a different scent. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
    2 guests found this review helpful. Did you?

    NEW SCENT IS YUCKY

    1 out of 5 stars
    Suzeroo - 1 month ago
    originally posted on dawn-dish.ca
    The new scent is NOT AN IMPROVEMENT!!! PLEASE bring back the old scent PLEASE!!! Will only purchase it again if it’s the original scent!
    2 guests found this review helpful. Did you?

    Awful smelling

    1 out of 5 stars
    just another dishwasher - 1 month ago
    originally posted on dawn-dish.com
    This is the worst smelling dishwashing detergent I have ever experienced. Dawn has ruined what once was a good product and has lost me as a customer.
    1 reply from Customer Care team - 12 days ago
    We're so sorry to learn of this, and would love a chance to regain your trust and loyalty! Kindly give us a call at (800) 725-3296.
    3 guests found this review helpful. Did you?

    Strong Smell

    2 out of 5 stars
    aw2024 - 1 month ago
    originally posted on dawn-dish.ca
    I like the soap, but the new smell is too strong. Loved the old smell!
    Did you find this review helpful?

    New scent

    1 out of 5 stars
    Cmd1020 - 1 month ago
    originally posted on dawn-dish.com
    Bring back the old scent! The new scent is awful!!
    1 reply from Customer Care team - 22 days ago
    We thank you for sharing your feedback on our recent change to Dawn. We know this is the first change in over 10 years, and at this time there are no plans to bring back the old scent. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    3 guests found this review helpful. Did you?

    The new smell makes me nauseous

    1 out of 5 stars
    Nikki2 - 1 month ago
    originally posted on dawn-dish.com
    Can't stand the new smell. It makes me nauseous. Love the ultra concentration, it goes so much further, but I won't continue buying because of the smell.
    1 reply from Customer Care team - 22 days ago
    Thank you for sharing your experience with the new scent of Dawn, and we hope that you're feeling better. Your loyalty means a lot to us and please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    1 guest found this review helpful. Did you?

    Horrible scent

    1 out of 5 stars
    Aj2024 - 1 month ago
    originally posted on dawn-dish.com
    The new scent is horrible and offensive. I had to air out my kitchen and the horrible fragrance took hours to dissipate. This new scent is extremely unpleasant and way too intense. Since so many consumers like myself have fragrance sensitivity, I really do not understand why you do not make an unscented version.
    1 reply from Customer Care team - 1 month ago
    Thanks for sharing your thoughts on Dawn Platinum Power Clean with Vibrant Fresh scent. We're sorry you're not a fan of this new scent, but because scent preference can be very personal, we understand not every fragrance is liked by all. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. Great news, we do have an unscented dish soap. Give Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    3 guests found this review helpful. Did you?

    HATE the new “Clean Scent”

    1 out of 5 stars
    Former Dawn Fan - 2 months ago
    originally posted on dawn-dish.com
    Hate the new “clean” scent. It smells like laundry detergent (eww!). Not the scent that I want to smell when taking a drink of water from a freshly washed glass. Makes me concerned what nasty chemicals are hiding in the new fragrance. I’ve been a devoted and loyal Dawn fan(atic) for decades. No other dish soap would ever enter our house. But now I’m devastated because we have to find a new dish soap. I threw out the large Dawn we just purchased because of the new fragrance - we have kids who are sensitive to fragrances and Dawn was always the safe option. Not any more. Massively disappointed. Please bring back the original scent!!!!!!!
    1 reply from Customer Care team - 2 months ago
    We're so sorry to learn that you don't like Dawn Platinum's new scent and that your family members have sensitivities to it. Because our consumers' safety takes precedence over everything else we do, please discontinue using this particular Dawn version going forward. While we don't have plans to bring back the old scent at this time, we'd love to help make this right for you by replacing your discarded bottle with a different one we think you'll enjoy. Kindly give us a call at (800) 725-3296.
    5 guests found this review helpful. Did you?

    Overpowering smell

    1 out of 5 stars
    rg47 - 2 months ago
    originally posted on dawn-dish.com
    Had to return this product, the smell is overpowering and remains on the dishes. The scent gives me an immediate headache.
    1 reply from Customer Care team - 2 months ago
    We're very sorry to read about your experience. The safety and well-being of our consumers takes precedence over everything else, so it's good to know you were able to return your bottle of Dawn Platinum Power Clean, and would certainly recommend not using this particular Dawn version again. If you don't mind calling us at (800) 725-3296, we'd love an opportunity to help you get a different Dawn hand dishwashing soap that you'll enjoy.
    2 guests found this review helpful. Did you?

    Dawn's New Perfume-y Scent is Appalling & Caustic

    1 out of 5 stars
    MaraisAllDay - 2 months ago
    originally posted on dawn-dish.com
    The new scent is appalling. For over 20 years, I've stood by Dawn Dish Soap because I'm sensitive to perfume-y scented soaps/detergents. I'm baffled why the corporation would change to this new caustic scent that offends on every level. PLEASE BRING BACK THE ORIGINAL.
    1 reply from Customer Care team - 2 months ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    4 guests found this review helpful. Did you?

    Dawn rain scent

    1 out of 5 stars
    ALF04 - 2 months ago
    originally posted on dawn-dish.com
    Have used Dawn for many year unfortunately the new scent Rain is not for me ,I do not like the scent will most likely change to another product.
    1 reply from Customer Care team - 12 days ago
    Thanks for sharing your thoughts on your recently purchased bottle of Dawn. Because of the extensive research and consumer testing we do, creating features that we think you will love, we hoped our updated scent would be well received. However, we understand that preferences can vary from person to person and learning your thoughts are very important to us. They’ll be forwarded to our R&D Team. We hope you'll consider giving a different version of Dawn a try, as we have many different varieties. In fact, we'd be happy to help you give a new bottle a go. Call us for more help with that. We're available Mondays through Fridays, from 9 AM to 6 PM, EST. Call us at 1 (800) 725-3296.
    2 guests found this review helpful. Did you?

    New Scent is awful

    1 out of 5 stars
    DisappointedCustomer - 2 months ago
    originally posted on dawn-dish.com
    I've been an avid Dawn user and trusted it to clean my baby's dishes, but I just bought the Platinum new scent and it is terrible. It has a horrid chemical smell with a lingering rancid smell. I will no longer be buying Dawn sadly. Please go back to the original fragrance!
    1 reply from Customer Care team - 17 days ago
    We're sorry to learn you're not enjoying you recently purchased bottle of Dawn. Please know, your happiness is incredibly important to us, and we only expect our consumers will be thrilled with the performance of their purchase. We'd be happy to talk more with you about this purchase, ensuring we do everything we can to make this better. Please, call us any Monday through Friday, from 9 AM to 6 PM, EST, for more assistance. Our number is 1 (800) 725-3296.
    2 guests found this review helpful. Did you?

    Smell is overpowering and nauseating

    1 out of 5 stars
    The Momma - 2 months ago
    originally posted on dawn-dish.com
    What happened to the old Dawn Platinum? The new Dawn Platinum smells so bad it’s nauseating. My husband usually never complains about product smells but he wouldn’t stop talking about how the new Dawn smells so overpowering. He also commented how he washed a knife and used it to cut an orange and then could taste the soap while eating the orange. We notice that you can’t rinse it out completely on dish clothes and they turn sour over night. We basically chucked the huge new bottle down the drain.
    1 reply from Customer Care team - 2 months ago
    Thank you for sharing your experience with Dawn Platinum Power Clean Dishwashing Liquid with Vibrant Fresh scent. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and the experience you've shared isn't what we expect. Our Safety Team shares that we don't expect Dawn to impart its fragrance into food. However, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and it may be time to consider retiring them. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    4 guests found this review helpful. Did you?

    Smell is TERRIBLE!

    1 out of 5 stars
    KittyKat - 2 months ago
    originally posted on dawn-dish.com
    The new smell is horrible! It actually makes me sick to my stomach and gives me a headache! Please change it back to the old fresh smell! I will no longer purchase this. I use to use it on more than just my dishes, but the smell is so bad.
    1 reply from Customer Care team - 2 months ago
    Your safety is out top priority, and we're very sorry your recently purchased bottle of Dawn Platinum Dishwashing Soap with Vibrant Fresh scent isn't working out for you. Because our Safety Team works very hard to make sure all of our consumers get the best products possible, ensuring every ingredient and final product meets our safety standards, we never expect consumers to experience what you've shared. Please, stop using this dish soap so you'll stay safe; put the remaining product in a safe spot where it won't be used or thrown away. Then, call us for more help with this purchase. We're here Mondays through Fridays, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
    3 guests found this review helpful. Did you?

    Love

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Sbsc - 2 months ago, Verified purchaser
    Love. I can only use Dawn, my hands flare up with any other brand.
    quality: 5 out of 5
    value: 5 out of 5
    cleans effectively: 5 out of 5
    Did you find this review helpful?

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