$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Product Warning: Keep out of reach of children, keep out of eyes, keep out of reach of animals
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Removes Grease
Recommended Product Application: Dishes
TCIN: 92932796
UPC: 030772164686
Item Number (DPCI): 003-06-8305
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water sodium lauryl sulfate c10-16 alkyldimethylamine oxide alcohol denat. deceth-8 c9-11 pareth-8 sodium chloride ppg-26 pei-14 peg-24/ppg-16 copolymer fragrances phenoxyethanol methylisothiazolinone colorants
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Contains biodegradable surfactants., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 2.44 inches length x 4.13 inches width x 10.57 inches height
Estimated ship weight: 2.17 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The product has garnered mixed feedback from guests, with many praising its effectiveness in cutting through grease and its versatility for various cleaning tasks. However, the recent change in scent has led to dissatisfaction among long-time users, who find the new fragrance overpowering and unpleasant. Despite the scent controversy, guests appreciate the product's affordability, ease of use, and gentle formula on hands, making it a staple in many households.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 29302 reviews
cleans effectively: 4.33 out of 5
quality: 3.84 out of 5
value: 3.79 out of 5
57% would recommend
1000 recommendations
Doesnt smell so good .
3 out of 5 stars
Thumbs down graphic, would not recommend
KristenO95 - 6 hours ago, Verified purchaser
Smells not so great I miss the original smell ! I Feel u have to use a bit more then such a small amount to wash dishes , only brand we use to wash our dishes but we may have to look into different products
Good product
5 out of 5 stars
Thumbs up graphic, would recommend
MamaTirado - 7 days ago, Verified purchaser
Well packaged to ship without leaking or damage. Quality product that cleans well.
Eczema
1 out of 5 stars
Thumbs down graphic, would not recommend
A - 7 days ago, Verified purchaser
Very disappointed in the formula change. Immediately caused eczema bumps on my hands, even though I was wearing gloves while washing dishes. I used the old formua for years with no issues.
1 reply from Dawn team - 5 days ago
Thanks for being part of our Dawn family for so many years. We're sorry to hear about your experience, and want to assure you that we test to ensure Dawn is safe to use as directed. If you haven't already, we recommend to stop using the product. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version which is called Dawn Free and Clear, unscented. So we can help as well as share your experience with our Safety Team, please get in touch with us at (800) 725-3296.
Awful new scent
1 out of 5 stars
Thumbs down graphic, would not recommend
Trhz64 - 8 days ago, Verified purchaser
I've been using Dawn for 13 years and before that my mom always used it. I won't buy it again unless they change the scent back. This new scent is awful and makes my dishes taste like soap residue. I'm not sure what drove the decision to change a perfectly good product but if they were trying to save money, good luck, because it seems like a lot of other people don't like the new scent either.
1 reply from Dawn team - 5 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Disgusting....
1 out of 5 stars
Thumbs down graphic, would not recommend
Jamie - 9 days ago, Verified purchaser
Can I give it zero stars? Because I would. The new scent is absolutely DISGUSTING. Not only that I can quite literally taste the soap on my dishes now many how good I rinse it off. Switching to a new brand!
1 reply from Dawn team - 9 days ago
Your loyalty means a lot to us, Jamie, so we're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. In regard to the scent lingering and affecting your taste, we wouldn't expect this to be your experience, however, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed by hand. It might help to know that cast iron and plastic items can absorb flavors. To remove the scent/taste, please soak the dishes in hot water with some distilled white vinegar added. We hope this was helpful, but we'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
New dawn smell
4 out of 5 stars
Thumbs up graphic, would recommend
Lip stain - 13 days ago, Verified purchaser
I don’t like the new smell, I wish you could still buy the old Dawn without this overpowering smell. Other than that’s it’s still the best dish soap.
This Scent is Disgusting!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Chelsea - 16 days ago, Verified purchaser
I came to the reviews to see if other people hate the new scent as much as I do…they do! Why would you change such a good thing - this literally smells like laundry detergent for your dishes. Bring back the old scent ASAP!!!
1 reply from Dawn team - 15 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Broken Cap
1 out of 5 stars
Thumbs down graphic, would not recommend
Perfect T - 25 days ago, Verified purchaser
The cap broke during shipping and spilled all through my entire order. Lost half the container of soap. Tissues and toilet paper completely ruined. The items should have been packaged better.
Always buy
5 out of 5 stars
Thumbs up graphic, would recommend
Unhappy - 1 month ago, Verified purchaser
This works great on almost everything.
Dawn ultra
5 out of 5 stars
Thumbs up graphic, would recommend
Washer great item - 1 month ago, Verified purchaser
Effective dishwashing product and good promotion. Also very good for hands
Squeaky Clean Operations
5 out of 5 stars
Thumbs up graphic, would recommend
Louie - 1 month ago, Verified purchaser
Skqueaky Clean Operations
Best dish soap
5 out of 5 stars
Thumbs up graphic, would recommend
Nati13 - 1 month ago, Verified purchaser
I love dawn it works the bast
BRING BACK ORIGINAL SCENT!
1 out of 5 stars
Thumbs down graphic, would not recommend
Lolo - 1 month ago, Verified purchaser
BRING BACK ORIGINAL SCENT!!! Not buying dawn’s new scent.
1 reply from Dawn team - 1 month ago
We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Powerful cleaning
5 out of 5 stars
Thumbs up graphic, would recommend
Yolo - 1 month ago, Verified purchaser
The dish soap is great for travel. Powerful enough for dishes and for getting stains out of laundry
Disgusting New Scent
1 out of 5 stars
Thumbs down graphic, would not recommend
Rana - 1 month ago
New fresh scent is absolutely disgusting. Will not be purchasing Dawn anymore
1 reply from Dawn team - 1 month ago
We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Disgusting fragrancw and doesn’t wear off.
1 out of 5 stars
Thumbs down graphic, would not recommend
Rr - 1 month ago, Verified purchaser
The new smell permeates into my soul. Disgusting fragrance and doesn’t wear off. Into the trash.
1 reply from Dawn team - 1 month ago
Your loyalty means a lot to us, so we're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. In regard to the scent lingering, we wouldn't expect this to be your experience, however, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed by hand. It might help to know that cast iron and plastic items can absorb flavors. To remove the scent/taste, please soak the dishes in hot water with some distilled white vinegar added. We hope this was helpful, but we'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Dawn Ultra
5 out of 5 stars
Thumbs up graphic, would recommend
Ellie - 1 month ago, Verified purchaser
Great grease cutter and very sudsy. Works well on my cabinets, stove and counters.
New Scent
1 out of 5 stars
Thumbs down graphic, would not recommend
mommy33101 - 1 month ago, Verified purchaser
This new scent is horrible! Why would you ruin something so perfect? Returning.
1 reply from Dawn team - 1 month ago
We're sorry to hear that you're not enjoying the scent. A lot of thought goes into creating features that we think you'll like, and this fragrance change was implemented after receiving positive feedback during extensive testing with consumers. However, we understand that preferences can vary, and your comments will be shared with the rest of our team. If you'd prefer a different scent, we suggest giving another Dawn version a try. You're always welcome to give us a call at (800) 725-3296 if you'd like any further assistance.
New scent is absolutely DISGUSTING!
1 out of 5 stars
Thumbs down graphic, would not recommend
Melbry21 - 1 month ago, Verified purchaser
Came on here to see if I’m the only one that doesn’t like this new smell. Obviously I’m not the only one. I will be returning the bottles that I can. Then pouring what I can’t return down the drain. Then wasting a bunch more money and trying to dish soaps out to see what I like. Way to go dawn at ruining your product!
Regatta Princess
5 out of 5 stars
Thumbs up graphic, would recommend
Little Debi - 2 months ago, Verified purchaser
The price could be lower so I won't buy the generic