$5.89 when purchased online
Target Online store #3991
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of eyes, do not use in dishwashers, flush immediately if product enters eyes, keep out of reach of animals, drink water if product is swallowed, keep out of reach of children, seek medical help if product is swallowed
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Removes Grease, Cleaner, Removes Soil, Used for Cleaning
Recommended Product Application: Dishes
Net weight: 38 fl oz (US)
TCIN: 75664776
UPC: 030772011584
Item Number (DPCI): 003-06-7432
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat. c10-16 alkyldimethylamine oxide c9-11 pareth-8 colorants deceth-8 fragrances methylisothiazolinone pei-14 peg-24/ppg-16 copolymer phenoxyethanol ppg-26 sodium chloride sodium lauryl sulfate water
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If Dawn gets in eyes, rinse thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 2.68 inches length x 4.53 inches width x 11.17 inches height
Estimated ship weight: 2.69 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., American Samoa (see also separate entry under AS), Northern Mariana Islands, APO/FPO, Guam (see also separate entry under GU), United States Minor Outlying Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The product has garnered mixed feedback from guests, with many praising its effectiveness in cutting through grease and its versatility for various cleaning tasks. However, the recent change in scent has led to dissatisfaction among long-time users, who find the new fragrance overpowering and unpleasant. Despite the scent controversy, guests appreciate the product's affordability, ease of use, and gentle formula on hands, making it a staple in many households.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 29209 reviews
cleans effectively: 4.34 out of 5
quality: 3.85 out of 5
value: 3.8 out of 5
57% would recommend
994 recommendations
This Scent is Disgusting!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Chelsea - 13 hours ago, Verified purchaser
I came to the reviews to see if other people hate the new scent as much as I do…they do! Why would you change such a good thing - this literally smells like laundry detergent for your dishes. Bring back the old scent ASAP!!!
Broken Cap
1 out of 5 stars
Thumbs down graphic, would not recommend
Perfect T - 10 days ago, Verified purchaser
The cap broke during shipping and spilled all through my entire order. Lost half the container of soap. Tissues and toilet paper completely ruined. The items should have been packaged better.
Hate Smell of New Dawn
1 out of 5 stars
Shauna - 12 days ago
originally posted on dawn-dish.com
I cannot stand the smell of this new Dawn dish soap. I will be using another dish soap.
1 reply from Customer Care team - 11 days ago
We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change, Shauna. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Hate the smell!
1 out of 5 stars
Cannot stand fragrances - 14 days ago
originally posted on dawn-dish.com
Why did you change this product? The smell is disgusting. Why do you think people want to smell that while doing dishes? Do not suggest for me to use your fragrance free product because it is not available in the 70 oz refill size and is not available in any stores in my town. After using your product for 40 years I am sad to say I will be buying a different brand.
1 reply from Customer Care team - 11 days ago
We appreciate you taking the time to share your feedback with us. Our products go through many quality checks to ensure they reach you in perfect condition, and we do extensive research/testing to make sure we're creating scents that we hope you'll love, so we're sorry to hear that you're unhappy with the scent of your Dawn Ultra, and please know that we value your input greatly. Consumer comments are vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so your satisfaction means a lot to us, and we hope you'll give Dawn another try. We'd love to help you find the right product for you and assist further with this; please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.
New Scent Sucks! And ruins my drinks!!!
1 out of 5 stars
Dawn_Now_Stinks - 14 days ago
originally posted on dawn-dish.com
The new scent sucks!!!!!! You ruined my cup of coffee this morning. This change makes me incredibly angry. I DO NOT care whether scent is safe for ducklings or not, it stinks!!!!
1 reply from Customer Care team - 11 days ago
We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Shouldn't have changed the original scent!
1 out of 5 stars
M000002 - 15 days ago
originally posted on dawn-dish.com
The quality of soap has deteriorated over the last several years. I used to only have to use a tiny bit of soap for a load of dishes but now I have to spend more time applying more soap than I do actually washing them. The new sent of the original dawn smells like the ultra and I cant stomach it. That is why I can't use the ultra because it triggers my migraines and even my kids complain of the strong, chemical and toxic smell. Our dishes taste and smell like the soap even after several hot rinses. Been using dawn for almost 40 years and my elders even longer.
1 reply from Customer Care team - 11 days ago
We appreciate you taking the time to share your feedback with us. Please know that we do extensive research and testing to make sure our products are always safe and effective to use as directed, and meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn Ultra, and that it gave you a migraine, as this is not what we'd normally expect. Consumer input is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful you brought this to our attention. If you're concerned with how the product is affecting you, please be sure to discontinue use. To remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Horrible Change of Scent
1 out of 5 stars
NettieT - 15 days ago
originally posted on dawn-dish.com
I have used Dawn for so many years that I cannot count them. I’m not certain when you changed the scent because I had many large refills, but it is an awful change to one of the most iconic dish soap products. Why would a company mess with success. I read some of the reviews. My Sister always bought green Palmolive and I bought Dawn. Palmolive smells amazing but the “original” Dawn was better. Now it is so strong smelling it is actually like a nauseating perfume. I read some of your responses to people’s comments. Why in the world would anyone be told by your company to soak their dishes in vinegar to remove a scent that you made in the first place if changing the scent was a good idea????? I don’t know if I can continue to use this new product…… :’(
1 reply from Customer Care team - 11 days ago
Thank you so much for being a long-time Dawn user, Nettie, and we're very sorry to hear about your experience with our new scent. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. Quality and safety have always been at the forefront of everything we do, and while scent preferences will always vary from person to person, we would not expect you to feel nausea when using it as directed. This is because all of our products go through extensive testing to ensure safety with proper use. Your wellbeing means a lot to us, so please discontinue using the Dishwashing Soap if you haven't done so already. This isn't something we take lightly, so we'd like to make a report to our Quality and Safety Team, make sure your voice is heard about the change, and tell you more about our new Dawn EZ-Squeeze Free & Clear Unscented Dish Soap as it has the cleaning power of Dawn you know, love, and trust, yet is unscented. Please give us a call (800) 725-3296.
Always buy
5 out of 5 stars
Thumbs up graphic, would recommend
Unhappy - 15 days ago, Verified purchaser
This works great on almost everything.
Allergic to new formula
1 out of 5 stars
cky83 - 16 days ago
originally posted on dawn-dish.com
Please bring back the old scent/formula. Whatever is in the new formula makes by hands break out in a rash. And it smells like shampoo instead of dish soap. Why change something so many people were happy with??
1 reply from Customer Care team - 11 days ago
We appreciate you taking the time to share your feedback with us. Please know that we do extensive research and testing to make sure our products are always safe and effective to use as directed, and meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn, and that it made your hands break out in a rash, as this is not what we'd normally expect. Consumer input is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful that you brought this to our attention. If you're concerned with how the product is affecting you, please be sure to discontinue use. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Dawn ultra
5 out of 5 stars
Thumbs up graphic, would recommend
Washer great item - 16 days ago, Verified purchaser
Effective dishwashing product and good promotion. Also very good for hands
Horrible new scent!
1 out of 5 stars
Used2LoveDawn - 16 days ago
originally posted on dawn-dish.com
Sensitive to scents? Feel free to buy Dawn with the new scent and help yourself to an instant headache! On the search for another dish soap brand.. and suggestions since Dawn is now banned from my house?
1 reply from Customer Care team - 15 days ago
Thank you for sharing with us, and we hope you're feeling much better. Our Dawn team is always taking in feedback, and performing extensive safety tests to help us design our Dawn in ways that we believe everyone will love and to ensure they're safe for use. This was the first change we did to our Dawn Original in 10 years, and we appreciate you sharing you weren't a fan. We'll be sure to share this with our team. We're sorry to hear that you were feeling sick from the new Dawn Original scent. If you have not done so we recommend discontinuing use. We have a large variety of Dawn Scent, as well as our Dawn EZ-Squeeze Free & Clear Unscented. We want to learn more about your experience. Please give us a call at (800) 725-3296.
Squeaky Clean Operations
5 out of 5 stars
Thumbs up graphic, would recommend
Louie - 16 days ago, Verified purchaser
Skqueaky Clean Operations
New scent/perfume is overpowering. Stinks.
1 out of 5 stars
SusanT - 17 days ago
originally posted on dawn-dish.com
Really overpowering smell. Makes me sneeze and cough. So disappointed - tried to leave it uncapped outside overnight to outgas, without success. Will not buy again. What are you doing to a previously great product?
1 reply from Customer Care team - 14 days ago
Thanks for being part of our Dawn family, Susan, and taking the time to get in touch. We're sorry to hear about your experience, and want to assure you that we test to ensure Dawn is safe to use as directed. If you haven't already, we recommend to stop using the product. When designing Dawn, we do extensive research to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version which is called Dawn Free and Clear, unscented. So we can help, as well as share your experience with our Safety Team, please get in touch with us at (800) 725-3296.
Great as always
5 out of 5 stars
makupwhor_4369 - 17 days ago
originally posted on influenster.com

Same noticeable bottle and same signature fragrance. Works great through the house. Great value for pulling extra duties. Love the blue color too.
New smell is awful
1 out of 5 stars
Jcm101 - 17 days ago
originally posted on dawn-dish.com
New scent is horrible! Smells cheap and burns my nostrils. You already had an iconic mild smelling world known soap smell... Why!? Just why would you change that?
1 reply from Customer Care team - 14 days ago
We're sorry to hear about your experience, and want to assure you that we test to ensure Dawn is safe to use as directed. If you haven't already, we recommend to stop using the product. When designing Dawn, we do extensive research to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version which is called Dawn Free and Clear, unscented. So we can help as well as share your experience with our Safety Team, please get in touch with us at (800) 725-3296.
Best dish soap
5 out of 5 stars
Thumbs up graphic, would recommend
Nati13 - 17 days ago, Verified purchaser
I love dawn it works the bast
Blue original is NO longer the original.
1 out of 5 stars
bria - 18 days ago
originally posted on dawn-dish.com
Do NOT like the new scent, will not go to the EZ squeeze bottle that is fragrance free because I value buying the bulk size to refill my small bottle. We will find a new brand if Dawn scent free is not available in a bulk size.
1 reply from Customer Care team - 17 days ago
Bria, we truly appreciate your feedback about our New Clean Scent. Our goal is for our users to enjoy doing the dishes, so we made this change after hearing positive feedback from our testers. We're sorry you're not a fan, and since scent preferences will vary from person to person, we'd like to connect to ensure your feedback is heard. We can be reached at (800) 725-3296.
1 reply from Customer Care team - 17 days ago
Bria, we truly appreciate your feedback about our New Clean Scent. Our goal is for our users to enjoy doing the dishes, so we made this change after hearing positive feedback from our testers. We're sorry you're not a fan, and since scent preferences will vary from person to person, we'd like to connect to ensure your feedback is heard. We can be reached at (800) 725-3296.
BRING BACK ORIGINAL SCENT!
1 out of 5 stars
Thumbs down graphic, would not recommend
Lolo - 18 days ago, Verified purchaser
BRING BACK ORIGINAL SCENT!!! Not buying dawn’s new scent.
1 reply from Dawn team - 18 days ago
We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
New scent stinks, bring back old
1 out of 5 stars
Cat88 - 18 days ago
originally posted on dawn-dish.com
I buy Dawn liquid soap because I know they donate to wildlife, but the new scent is the most disgusting thing I've ever smelled, I can't use it on my dishes. Can I donate it to wash the baby ducks?
1 reply from Customer Care team - 16 days ago
Thank you so much for using, Dawn. We're incredibly sorry to hear that you're not a fan of our new clean scent. We made this change after getting positive feedback during extensive consumer testing. Be assured that all Dawn products, including its perfumes, are extensively evaluated for safety and are safe for use as directed. This includes the use of Dawn for emergency first-aid intervention by trained professionals in accidental exposures of animals – including accidental oil contamination of marine wildlife. Dawn is a very effective agent for the removal of oil contamination from fur/feathers, and this emergency intervention by trained personnel is a well-recognized and beneficial medical intervention. We'd like to ensure your feedback is heard, so please give us a call at (800) 725-3296.
Bad Move Dawn
1 out of 5 stars
Nickel08 - 19 days ago
originally posted on dawn-dish.com
Used Dawn as long as I can remember but sadly no more. The new scent is off putting, lingers and oddly clings to dishes and makes them smell like an AI garden. Bad move dawn!!!!!
1 reply from Customer Care team - 17 days ago
Our goal is for our users to enjoy doing the dishes, so we're very sorry to hear about what's going on. While scent preferences will vary from person to person, the scent can stick around if used on porous items. These items are typically ones that are cast iron, plastic, or worn down dishes. With these, we recommend rinsing them off right away by hand. To remove the scent, you can soak them in hot water with a bit of distilled white vinegar added to it. We'd like to connect to ensure your feedback is heard. You can reach us by dialing (800) 725-3296.