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Dawn Ultra Dishwashing Liquid, Original - Case of 18 - 5.8 fl oz

Dawn Ultra Dishwashing Liquid, Original - Case of 18 - 5.8 fl oz - 1 of 1
$44.47 when purchased online
Target Online store #3991

About this item

Highlights

  • Leaves dishes sparkling clean.
  • Gentle, pleasant scent.
  • #1 Dishwashing liquid brand* in North America.
  • Made with biodegradable surfactants

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease-cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family.
Scent: Original
Product Form: Liquid Gel
Recommended Product Application: Cookware, Dishes, Flatware, Serveware, Multipurpose
Recommended Surface Application: Glass, Plastic, Stainless Steel, Multi-Surface
TCIN: 1002198782
UPC: 030772109267
Origin: Made In the USA
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.

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Shipping details

Estimated ship dimensions: 11.441 inches length x 8.126 inches width x 7.075 inches height
Estimated ship weight: 8.471 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Everyday Goods

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.6 out of 5 stars with 9574 reviews

Horrible new scent

1 out of 5 stars
KBkb2 - 16 days ago
originally posted on dawn-dish.com
Have always used Dawn but that new scent is disgusting. I guess it is time to look for a new soap.
1 reply from Customer Care team - 14 days ago
Thanks for sharing your thoughts on your recently purchased bottle of Dawn Ultra Original with the Clean scent update. Your happiness is very important to us, that's why we worked with a team of current Dawn consumers when choosing this new scent. We're sorry to learn that your nose doesn't agree with theirs. However, we value your feedback greatly, and it will be relayed to our R&D Team. To continue getting the great clean Dawn provides, give Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
5 guests found this review helpful. Did you?

terrible new scent

1 out of 5 stars
kaseyleilani - 17 days ago
originally posted on dawn-dish.com
New scent is awful. Smells like a teenage boy used too much cheap body spray! I hate how the smell lingers - I don't need this much scent after just doing my dishes. Focus on getting things clean, not changing what was already working. Dawn used to be one of the few things I would only buy in the name brand because I trusted it to do exactly what I wanted. Guess I'll just switch to the store brand now since this sucks anyway.
1 reply from Customer Care team - 14 days ago
Thanks, Kasey, for sharing your feedback on our recent Clean scent update to Dawn Ultra Original. As the first scent change in over 10 years, we did work with a team of consumers, in hopes their preference would match yours. We're sorry that didn't work out for you, and want to let you know that because we value your feedback greatly, we will relay it to our Research and Development team. We'd recommend giving our Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
4 guests found this review helpful. Did you?

Go back to the original scent

1 out of 5 stars
just_acting_up - 17 days ago
originally posted on dawn-dish.com
As a LONG time Dawn user, I am furious that they changed the blue dishwashing liquid to a new "clean" scent. It is an absolutely horrible new smell, which I will not continue to use. As an artist and a very loyal consumer, I was proud to display and use Dawn with my blue kitchen decorations. Now I am left having to change, since they no longer offer an option to purchase what I've been using for decades.
1 reply from Customer Care team - 14 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
5 guests found this review helpful. Did you?

The scent has a TASTE and it's terrible

1 out of 5 stars
Emily9847 - 18 days ago
originally posted on dawn-dish.com
Why fix something that wasn't broken?? Dawn has always been my go-to for my dishes and in my barn to wash my horse's water tubs and even the horses themselves. I literally owned no other soaps other than Dawn. The new scent leaves a FLAVOR in my mugs and glasses, my frying pan, and my pyrex tupperware. Mind you, these are NON-POROUS items. I rinse and rinse and even scrub with a fresh sponge as I rinse, and the smell and taste linger. Imagine how this effect would by multiplied if I were to use it on the plastic water tubs in my barn? Horses have a keener sense of smell than people do, and so if it bothers me this much, there is NO way I'll be letting it anywhere near my animals. Plus, now the skin on my hands feels dried out and sensitive when I'm done washing, and I never noticed this effect with the old soap in 20+ years of washing by hand. You lost a decades-loyal customer who purchased in large quantities. No more money from me until the horrible "fragrance" is removed and you go back to the way it was.
1 reply from Customer Care team - 14 days ago
Your experience with the new scent of Dawn should be one that you enjoy, Emily, and we do apologize for what you’ve shared, especially since you’ve been such a loyal Dawn user through the years.. Your comfort and safety are important to us, and that’s why we thoroughly test all of our ingredients for safety before we use them in our dish soaps. They share that, when used as directed, Dawn is safe for all. Remember, porous dishes benefit from a lighter scent, so based on that and others that you’ve shared, please stop using this bottle of Dawn. We hope you'll give our Dawn Free & Clear Fragrance Free a try, as it has all of the gentle cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
5 guests found this review helpful. Did you?

Platinum Thick Concentration

5 out of 5 stars
lovelyscents101_5774 - 18 days ago
originally posted on influenster.com
Dawn Platinum is a very thick concentration therefore little goes a long way. You do get a lot of soap and cleaning power out of this and you do not have to worry about extra chemicals as its unscented. The squeze design helps prevent messes and can be easily refilled. I like this one.
Did you find this review helpful?

The best dish soap

5 out of 5 stars
peytonsiemiaczko_8322 - 18 days ago
originally posted on influenster.com
If it can get oil off of a duck, it can clean my dishes, lol. I have been loyal to Dawn for awhile now, and I use their soap for cleaning dishes, cleaning my bathroom, getting stains out, and so much more.
Did you find this review helpful?

New blue is Dawn terrible; Miss old blue Dawn

1 out of 5 stars
TeacherMom - 18 days ago
originally posted on dawn-dish.com
I loved the old blue Dawn. I hate the new blue Dawn. I literally can’t stand the scent. It turns my stomach. It also doesn’t clean as well as the old Dawn. I’ve tried the free and clear Dawn that is lemon-scented, and while the scent is far better than the new blue Dawn, I think it also doesn’t clean as well as the old blue Dawn. I’m VERY disappointed I can’t buy old blue Dawn (and I won’t/can’t use the new version). Now looking for a new dish soap.
1 reply from Customer Care team - 14 days ago
We're sorry you're disappointed with the updated scent of Dawn Original Liquid Dish Soap, TeacherMom. As well, we're sorry that both our Original and Free & Clear dish soap isn't cleaning your dishes as effectively as expected. A lot of thought and research goes into the product features we offer, and our products are made under stringent quality controls to ensure each meets our high standards, and is very safe when used as intended. Since you're sensitive to the updated Original fragrance, we recommend using a different Dawn version. It may be helpful to know that, hard water, which contains a lot of dissolved minerals, is the number one cause of reduced effectiveness. If you live in a hard-water area, you may need to use more dishwashing liquid. Another tip we recommend for the most effective cleaning is using our soap with water that is 105 to 115°F. Your satisfaction is very important to us, and we’d like to learn more about your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
3 guests found this review helpful. Did you?

New scent burns my eyes

1 out of 5 stars
Mojangles - 19 days ago
originally posted on dawn-dish.com
Life long user. New scent is toxic. Reminds me of Fabuloso. Please go back to original .
1 reply from Customer Care team - 17 days ago
Thank you so much for being a long-time Dawn user. We're very sorry to hear about your experience with our new scent. Quality and safety have always been at the forefront of everything we do, and while scent preferences will always vary from person to person, we would not expect you to have a reaction when using it as directed. This is because all of our products go through extensive testing to ensure safety with proper use. Your wellbeing means a lot to us, so please discontinue using the Dishwashing Soap if you haven't done so already. This isn't something we take lightly, so we'd like to make a report to our Quality and Safety Team, make sure your voice is heard about the change, and tell you more about our new Dawn EZ-Squeeze Free & Clear Dish Soap as it has the cleaning power of Dawn you know, love, and trust, yet is unscented. Please give us a call (800) 725-3296.
2 guests found this review helpful. Did you?

New scent is TERRIBLE.

1 out of 5 stars
Brandi - 19 days ago
originally posted on dawn-dish.com
The new original scent is TERRIBLE. Please bring back the old scent!!
1 reply from Customer Care team - 18 days ago
We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change, Brandi. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
1 guest found this review helpful. Did you?

New Dawn is garbage. Lost this life long customer.

1 out of 5 stars
Heather80391 - 20 days ago
originally posted on dawn-dish.com
I grew up using the blue Dawn. I am 46 years old and it’s all I’ve ever purchased as an adult. I used it for everything from dishes and kitchen to cleaning my bathtub to washing my laundry with it. Those days are over. I will never buy Dawn again unless you bring back the original scent and formula. This new one is like dollar store trash and I’d rather find a new and better product all together. I am angry about it so I will be purposely shopping for a competitor’s product.
1 reply from Customer Care team - 18 days ago
We certainly value your great loyalty to Dawn over the years, and we're sorry to hear that you feel this way. This is the first scent change to our Dawn Original in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. We also have many quality checks in place to ensure that you can get the best possible results with our products. We'd like to mention that while we updated the fragrance ingredients, the formula itself remains unchanged. Your comments will be shared, and we suggest giving another Dawn version a try if you'd prefer a different scent. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can help you with.
2 guests found this review helpful. Did you?

Great for so many different things!

5 out of 5 stars
jadeohso_1470 - 20 days ago
originally posted on influenster.com
Everyone already knows how great this product is, so I won't go into detail about that. But I will say, this stuff has been AMAZING when it comes to cleaning up my shoes! Recently, I somehow got a small blob of tar stuck to my brand new panda dunks and was devastated! A friend recommended the tried and true Dawn original dish soap- voila! Back to brand new! 😍
Did you find this review helpful?

Scent change, that's a negative ghost rider.

4 out of 5 stars
Mb223 - 20 days ago
originally posted on dawn-dish.com
I recently bought a new bottle and it has a new scent. I really dislike it, so here I am to spread the word in hopes they change it back! It's flowery smelling, there's nothing that bothers me more than a flowery smell.
Did you find this review helpful?

Don't go cheap, bring back Original Dawn!

1 out of 5 stars
HLH3 - 20 days ago
originally posted on dawn-dish.com
For more than 30 years we have been using Original Dawn. Tried the Platinum and Apple one or twice, but ALWAYS went back to the original! It worked for general cleaning a lot of things around to house in addition to dish washing. This new scent formula does not work the same! Also, there is a residue that will not come of dishes and cookware that leaves a bad taste! It's AWFUL! Please stop changing what was a perfect formula! It can't be for environmental purposes because Original Dawn has been used for years to safely clean animals and wild life without harm. The only explanation must be the new formula is CHEAPER to make! NO will we are not going to try another Dawn product! We will be in the market for a product from another manufacturer. While we look for all purpose dish soap, we will see what other products from P&G we can do without! BRING BACK ORIGINAL DAWN!!!! (Remember "NEW COKE"?, this is New Scent is worse!!!)
1 reply from Customer Care team - 19 days ago
We certainly appreciate the great loyalty you've shown Dawn over the years, and we're sorry to hear that you feel this way. This was the first scent change for our Dawn Original in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. While the fragrance ingredients have changed, the formula remains the same. As well, we have we have many quality checks in place to ensure that you can use Dawn with ease, and we wouldn't expect the product to impart a scent/taste into your dishes. However, if the soap isn't completely rinsed off, or if the dishes have become porous, it's possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be rinsed off immediately and not soaked. We hope this is helpful, and your comments will be shared with our team. We do recommend giving our Dawn Free & Clear a try if you'd prefer a lighter scent, and we also have our Dawn Free & Clear Fragrance-Free available. If you'd like any further assistance, please give us a call at (800) 725-3296.
Did you find this review helpful?

Warning changed product , do not buy

1 out of 5 stars
Jeremiah - 20 days ago
originally posted on dawn-dish.com
Been using Dawn for years but the new scent makes it seem like someone spilled strong laundry detergent in my sink. Will not be using dawn again while this scent is the default. Makes me nauseous.
1 reply from Customer Care team - 14 days ago
Thanks for being part of our Dawn family, Jeremiah, and taking the time to get in touch. We're sorry to hear about your experience, and want to assure you that we test to ensure Dawn is safe to use as directed. If you haven't already, we recommend to stop using the product. When designing Dawn, we do extensive research to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version which is called Dawn Free and Clear, unscented. So we can help as well as share your experience with our Safety Team, please get in touch with us at (800) 725-3296.
Did you find this review helpful?

Horrible New Scent

1 out of 5 stars
meggie00 - 21 days ago
originally posted on dawn-dish.com
What an awful new scent. Been using your product for years. No more.
1 reply from Customer Care team - 20 days ago
We're sorry to hear that a loyal Dawn fan like you feels this way about the scent, and your comments will be shared with the rest of our team. If you'd prefer a different scent, we recommend giving another Dawn version a try. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Did you find this review helpful?

Awful new scent, buy nose plugs or take an aspirin

1 out of 5 stars
N0Dawn4me - 21 days ago
originally posted on dawn-dish.com
Horrible new scent. The Brand Managers need to rethink this change. Original Dawn has a mild scent whereas this one is a migraine inducing catastrophe! P&G may have received excellent feedback on this product's scent during testing because it was something new, but ignoring the hundreds of reviews I see about the nauseating scent should be enough to steer clear. It pains me leave the nostalgic and robust Dawn, but once my three "stashed" original scent bottles are gone, I'm moving away from P&G. You've stolen my childhood and my dreams!
1 reply from Customer Care team - 18 days ago
We're sorry to hear that a loyal Dawn fan like you had this experience, and we hope that you're doing well. Since safety is our top priority, we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, a lot of thought goes into our products. Your comments will be shared with our team, and we do recommend that you discontinue use of this particular product. We suggest giving another Dawn version a try, and it may be helpful to know that our Dawn Free & Clear features our lightest scent. We also have our Dawn Free & Clear Fragrance-Free available. So that we can learn more about your experience and gather some additonal details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
Did you find this review helpful?

A Must-Have for Every Home & Cleaning Business!

5 out of 5 stars
summeralexandria_4741 - 21 days ago
originally posted on influenster.com
Dawn Dish Soap is an absolute staple in both my home and my professional cleaning work. It’s so much more than just a dish soap—it’s a multi-purpose powerhouse! One of my favorite uses is in the shower—it works wonders on soap scum and hard water stains, especially when mixed with vinegar. It leaves tubs and glass doors sparkling clean with minimal scrubbing. It’s also gentle enough for hand-washed items but tough on greasy messes, making it a go-to for kitchen and bathroom cleaning. The best part? A little goes a long way! Dawn is super concentrated, so even a small amount gets the job done. If you're looking for an effective, versatile cleaner, this is it! Highly recommend!
Did you find this review helpful?

Dawn is the best!

5 out of 5 stars
alishat64_199 - 22 days ago
originally posted on influenster.com
Dawn dish soap is the only brand of dish soap used in my house. I regularly wash the dishes by hand with Dawn because it cleans my dishes better than the dishwasher! Even though I’ve tried the different dish soaps that Dawn offers, the blue Dawn Ultra is my favorite.
Did you find this review helpful?

Gross scent and leaves bad taste!

1 out of 5 stars
Lenea - 22 days ago
originally posted on dawn-dish.com
As others have said, the new scent is horrendous. The new formulation also leaves an awful taste on dishes, no matter how much you rinse. I discovered this last night when my dinner of soup tasted like revolting chemicals....then my coffee was the same. I re-washed and rinsed my dishes several times but am not able to get completely rid of the smell and taste. I've been hand washing my dishes for decades with Dawn and never had this problem with the original scent. Lost this customer, I'm afraid!
1 reply from Customer Care team - 20 days ago
We're sorry to hear that this has been your experience, as a lot of thought goes into creating features that we think you'll like. As well, we have we have many quality checks in place to ensure that you can use Dawn with ease, and we wouldn't expect the product to impart a scent/taste into your dishes or food. However, if the soap isn't completely rinsed off, or if the dishes have become porous, it's possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be rinsed off immediately and not soaked. We hope this is helpful, and your comments will be shared with our team. We do recommend giving our Dawn Free & Clear a try if you'd prefer a lighter scent, and we also have our Dawn Free & Clear Fragrance-Free available. If you'd like any further assistance, please give us a call at (800) 725-3296.
2 guests found this review helpful. Did you?

Terrible Smell

1 out of 5 stars
SJ98765 - 22 days ago
originally posted on dawn-dish.com
Actually-10 - this scent gives me the worst headache. What happened? Bring back the good smell dish soap.
1 reply from Customer Care team - 19 days ago
We're sorry that you had this experience, and we hope that you're doing well. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, we do put a lot of thought into our products. The scent was updated in February 2024, and it was implemented after receiving positive feedback during extensive testing with consumers. Your comments will be shared with our team, and we do recommend that you discontinue use of this particular product. We suggest giving another Dawn version a try, and it may be helpful to know that our Dawn Free & Clear features our lightest scent. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.
1 guest found this review helpful. Did you?

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