$43.99 sale price when purchased online
$49.57 list price
Target Online store #3991
About this item
Highlights
- Leaves dishes sparkling clean.
- Gentle, pleasant scent.
- #1 Dishwashing liquid brand* in North America.
- Made with biodegradable surfactants
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease-cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family.
Scent: Original
Product Form: Liquid Gel
Recommended Product Application: Cookware, Dishes, Flatware, Serveware, Multipurpose
Recommended Surface Application: Glass, Plastic, Stainless Steel, Multi-Surface
TCIN: 1002198782
UPC: 030772109267
Origin: Made In the USA
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Ingredients:
water, sodium lauryl sulfate, c10-16 alkyldimethylamine oxide, alcohol denat., deceth-8, c9-11 pareth-8, sodium chloride, ppg-26, pei-14 peg-24/ppg-16 copolymer, fragrances, phenoxyethanol, methylisothiazolinone, colorants.
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s)., Not for use in dishwashers., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 11.441 inches length x 8.126 inches width x 7.075 inches height
Estimated ship weight: 8.471 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Everyday Goods
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 528 ratings
3.6 out of 5 stars with 9818 reviews
Dawn ultra dishwashing liquid
5 out of 5 stars
floryh2_1516 - 13 days ago
originally posted on influenster.com

This product is awesome I've been using this for a while now . it gets rid of the grease easily. Definitely recommended.
Makes my dishes smell
1 out of 5 stars
Rocky25 - 13 days ago
originally posted on dawn-dish.com
It’s not that I don’t like the smell but that I can’t get the smell off my dishes after rinsing and rinsing. I can’t eat from dishes that smell like soap. It ruins the food. It might be ok for other things but not dishes. I really hope Dawn listens to the comments instead of sending some automated response. It’s sad that I have to switch dish soap after using it forever.
1 reply from Customer Care team - 10 days ago
We're sorry to hear that you're unhappy with the scent that your Dawn Ultra leaves behind on your dishes! We do extensive research and testing when we design our products to make sure they meet the needs/preferences of our consumers, and provide an effective clean every time when used as directed, so please know that this isn't the experience we want you to have when using Dawn, and we value your input greatly. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we really appreciate you sharing your thoughts with us. To remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
New scent stays on everything
1 out of 5 stars
Mamad8368 - 13 days ago
originally posted on dawn-dish.com
I’ve been loyal to dawn since as long as I can remember and it’s been amazing. However this new scent has me searching for new options and considering throwing away the largest container that I happened to buy right as this change happened. This scent sticks to so many surfaces no matter how much you try to rinse it off. I honestly get a little nauseous when washing dishes now. Please switch it back or just make this unscented.
1 reply from Customer Care team - 10 days ago
We're sorry to hear that you're unhappy with the scent of your Dawn Ultra! Dawn is found to be safe and effective to use as directed, and we do extensive research and testing when we design our products to make sure we're creating scents that we hope our consumers will love, so please know that this isn't the experience we want you to have when using Dawn, and we value your input greatly. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so it's instrumental in guiding the Dawn Team as they continue to work on future innovations. If you're concerned with how the product is affecting you, please be sure to discontinue use. Additionally, to remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Top of the line
5 out of 5 stars
joea55_2586 - 14 days ago
originally posted on influenster.com

I have tried many dish soaps and Dawn is the best by far. We use it for dish cleaning as well as a natural weed killer mix. Both work better with Dawn!
The smell is so bad
1 out of 5 stars
Jimbob123 - 15 days ago
originally posted on dawn-dish.com
The new smell is SO bad. If I was a duck, I’d rather be covered in oil than be cleaned and smell like the new Dawn. Change it back!
1 reply from Customer Care team - 13 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Need old original back!!!
1 out of 5 stars
Amber05 - 15 days ago
originally posted on dawn-dish.com
I would give zero but I can't. I really liked dawn original until they made this new clean scent. My dishes had a soap tase to my food now. So I quit buying dawn until i found the free andclear no scent. But the downfall to that is there is no refill only have to buy another bottle. Wish you would bring back the original.
1 reply from Customer Care team - 13 days ago
We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change, Amber. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team as well as your interest in a Free & Clear Unscented refill option. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. In regard to the scent lingering and affecting your food's taste, we wouldn't expect this to be your experience, however, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed by hand. It might help to know that cast iron and plastic items can absorb flavors. To remove the scent/taste, please soak the dishes in hot water with some distilled white vinegar added. We hope this was helpful, but we'd like to learn more about your experience, and try to make things right. Please give us a call at (800) 725-3296 so we can help you best.
New Scent is Putrid
1 out of 5 stars
TD42 - 15 days ago
originally posted on dawn-dish.com
Used Dawn for the past 45 years, I am now heartbroken. The "new scent" is putrid. It is strong when using and lingers on our hands forever. Gives us a headache. So sad because I relied on Dawn for so many things around the house.
1 reply from Customer Care team - 10 days ago
We're sorry to hear that you're unhappy with the scent of your Dawn Ultra! Dawn is found to be safe and effective to use as directed, and we do extensive research and testing when we design our products to make sure we're creating scents that we hope our consumers will love, so please know that this isn't the experience we want you to have when using Dawn, and we value your input greatly. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so it's instrumental in guiding the Dawn Team as they continue to work on future innovations. If you're concerned with how the product is affecting you, please be sure to discontinue use. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Bring back the original scent
1 out of 5 stars
Stephers - 15 days ago
originally posted on dawn-dish.com
Bring back the original scent. The new scent smells so strong of a flowery perfume, not ideal for washing dishes. I noticed it right away, not in a good way. Won't be buying Dawn again until the old scent returns to the shelves.
1 reply from Customer Care team - 10 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Sad about the new scent
1 out of 5 stars
djs1987 - 15 days ago
originally posted on dawn-dish.com
I was honestly heartbroken when I saw that the scent had changed. It seems like such a silly thing but I find the original scent so nostalgic and it reminds me of my mom. I had been buying it since leaving home for this exact reason so now I've had to switch to lavender-scented soaps from other companies to get something that feels similarly like home for me.
1 reply from Customer Care team - 15 days ago
Your loyalty means a lot to us, so we're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, and we understand this might be disappointing to consumers with memories attached to the scent. Please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Hate the new scent
1 out of 5 stars
TKGarcia - 16 days ago
originally posted on dawn-dish.com
The new scent is too strong!! It’s actually offensive. I do NOT want to wash my dishes in perfume that stays on my hands for hours.
1 reply from Customer Care team - 15 days ago
We're sorry to hear that you feel this way. A lot of thought goes into creating features that we think you'll like, and we'll be sure to share your comments with our team. To remove the scent from your hands, we recommend rewashing them with a mild hand soap. For a lighter scent, we suggest giving our Dawn Free & Clear a try. You're always welcome to give us a call at (800) 725-3296 if you'd like any further assistance.
I use this in and outside the kitchen
5 out of 5 stars
mauvab_7630 - 16 days ago
originally posted on influenster.com

I love that Dawn gets sudsy and that it’s great with greasy dishes. I also rub it on the outside my pots when I cook with wood logs when camping. When I am finished cooking, the soot washes right off.
One of the best dish soaps out there.
5 out of 5 stars
cindyglove951_8629 - 16 days ago
originally posted on influenster.com

This new design is easy to use and saves you time. It is a squeeze to dispense product. The price is affordable and offers great value because of the formula that goes a long way. A few drops get the soapy bubbles activated and make washing dishes easy. It is easy on the skin. It doesn't leave my skin feeling dry or rough. The formula has a clean, pleasant, fresh scent, and it is thick but easy to spread.
Must have!
5 out of 5 stars
dc7influencer_6702 - 16 days ago
originally posted on influenster.com

Dawn dishwashing liquid soap is truly amazing! Not only does it deliver on its promises by removing grease and tough stains from dishes and clothes, but it’s also gentle on my skin. As a mother of two and a wife, I’m constantly washing dishes, yet my use of Dawn doesn’t stop there—I rely on it for many other household chores as well. This product is excellent, and I’m proud and excited to share my review. I will continue using Dawn because it’s worth every penny. It not only gets the job done but also helps save wildlife and contains biodegradable surfactants, making it an environmentally friendly choice. I wholeheartedly recommend this product for any household—it’s effective, versatile, and protective of the planet.
The new scent is TOO STRONG! GO BACK!
1 out of 5 stars
Ginsberg - 16 days ago
originally posted on dawn-dish.com
Just started using a new jug with “new clean scent”. The scent is OVERPOWERING AND TOO STRONG! It’s like washing with laundry detergent. The scent doesn’t rinse away and my hands smell waaaay too much like perfume.
1 reply from Customer Care team - 13 days ago
Your loyalty means a lot to us, so we're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. In regard to the scent lingering, we wouldn't expect this to be your experience, however, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed by hand. It might help to know that cast iron and plastic items can absorb flavors. To remove the scent/taste, please soak the dishes in hot water with some distilled white vinegar added. For your hands, using a mild hand soap will help the scent dissipate. We hope this was helpful, but we'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Eficiente, con botella reciclada
5 out of 5 stars
leidya53_9495 - 16 days ago
originally posted on influenster.com

Dawn Ultra is the best dish soap I've ever tried. Its formula is highly effective; just a few drops cut through the toughest grease without leaving any residue. The original fragrance is fresh and pleasant, without being overpowering. Plus, it's gentle on the hands, making it perfect for everyday use. The packaging is practical and easy to use, and considering how effective it is, the price is quite reasonable
New Scent is Terrible!
1 out of 5 stars
Former Fan - 16 days ago
originally posted on dawn-dish.com
I have used Dawn for as long as I can remember. I loved the way it used to smell. There were so many things that made this our favorite dish soap. I was unaware they made a change to the scent and just opened a new bottle. It's horrible. The smell is not "clean", it's actually nauseating (to me). Then I saw this new scent was a permanent change. So, time to find a different brand I guess.
1 reply from Customer Care team - 14 days ago
Your long-time loyalty means a lot to us, and we're very sorry to hear about your experience with our new scent. Quality and safety have always been at the forefront of everything we do, and while scent preferences will always vary from person to person, we would not expect you to get nauseous when using it as directed. This is because all of our products go through extensive testing to ensure safety with proper use. Your wellbeing means a lot to us, so please discontinue using the Dishwashing Soap if you haven't done so already. This isn't something we take lightly, so we'd like to make a report to our Quality and Safety Team, make sure your voice is heard about the change, and tell you more about our new Dawn EZ-Squeeze Free & Clear Unscented Dish Soap as it has the cleaning power of Dawn you know, love, and trust, yet is unscented. Please give us a call (800) 725-3296.
NASTY DO NOT EVER BUY AGAIN
1 out of 5 stars
NOWAYJOSE - 16 days ago
originally posted on dawn-dish.com
This "new clean scent" does not smell clean and it is absolutely disgusting. To me it smells like VOMIT mixed with MOTHBALLS and it way overpowering. WHY would you change the massively loved and known original Dawn? Companies these days want to ruin everything.
1 reply from Customer Care team - 15 days ago
We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
New SCENT is AWFUL
1 out of 5 stars
Olfactorally Annoyed - 17 days ago
originally posted on dawn-dish.com
I can't understand why they changed the scent. I like two things about the original dawn - 1) it cleans well and 2) it didn't smell like anything. The old scent was very neutral, almost undetectable. Now after I've done dishes, I smell like I put on a cheap perfume. It's unbearable. PLEASE change the scent back. Until them, I'm searching for a new soap.
1 reply from Customer Care team - 15 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Clean
5 out of 5 stars
lizzag_1183 - 18 days ago
originally posted on influenster.com

I love this dish sop is smells so good and does the job great! I usually get the big bottles and it seems like it’s lasts me a life time, and I only use a few drops for my dishes and it leaves them so clean!!
New Scent causes Migraines
1 out of 5 stars
Corrie C - 18 days ago
originally posted on dawn-dish.com
I have a allergy to synthetic fragrances which cause rehabilitating migraines. One of the only few dish soaps I have been able to count on over the years was Dawn Original formula. I'm always careful to look for duckling and make sure it says original. For some reason, this one has never bothered me and doesn't give me migraines. I always assumed it was because the kept it animal friendly and didn't have toxic chemicals. Imagine my surprise last week when I bought a new bottle (I typically buy large bottles that last a while). I had to throw the entire thing out of my house. I couldn't even put it in the garbage, I had such a severe reaction to it. This is awful, nowhere on the bottle did it indicate the scent has changed. What was wrong with the old original scent. It wasn't off putting and didn't need an update, sometimes things are just good as they are and create a bit of nostalgia. Speaking for all of those with fragrance allergies, you should put a big warning on this. You also shouldn't call the lemon scent free and clear, this usually indicates fragrance free, which it is not. I will switch to free and clear, if I can find it; otherwise, you just lost a customer. So far, I'm not finding Free & Clear to be readily available.
1 reply from Customer Care team - 15 days ago
Thank you so much for being a long-time Dawn user, Corrie, and we're very sorry to hear about your experience with our new scent. Quality and safety have always been at the forefront of everything we do, and while scent preferences will always vary from person to person, we would not expect you to have a reaction when using it as directed. This is because all of our products go through extensive testing to ensure safety with proper use. Additionally, this is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. In regard to the Free & Clear name, we have two versions available: Lemon and Unscented. Although Dawn Free & Clear Lemon has a light scent, it is free of dyes; hence the name. Your experience isn't something we take lightly, so we'd like to make a report to our Quality and Safety Team, make sure your voice is heard about the change, and help you find our Dawn EZ-Squeeze Free & Clear Unscented Dish Soap as it has the cleaning power of Dawn you know, love, and trust, yet is unscented. Please give us a call (800) 725-3296.