$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Dual Benefits: Soft Feel and Fresh Scent
- 3X More Fresh*: Long lasting scent *vs leading liquid detergent alone
- Easy to Use: Simply measure and pour into your machine's fabric softener dispenser or drawer
- Universal Compatibility: Safe on all washing machines, standard and high-efficiency (HE) machines
- Multi-Benefit: Protects Colors, Fights Stretch, Anti-Static, Anti-Fuzz, Wrinkle Reduction
- Laundry Essential: Make a regular part of your laundry routine for softer, fresher, better fabrics
Description
Experience the dual benefits of softness and freshness with Downy Fabric Softener Liquid. April Fresh is Downy's historic iconic scent, with a delightful combination of clean, sweet freshness making it America's #1 Fabric Softener scent*. This fabric softener offers enhanced freshness, providing a longer-lasting scent** that keeps your clothes smelling great from storage until wear and throughout the day. In addition to softening and freshening the fabrics you wash, Downy Fabric Softener also has five additional benefits to enhance the way your fabrics look and feel - protects colors, fights stretch, anti-static, anti-fuzz, and wrinkle reduction. Downy Fabric Softener is easy to use - after adding your favorite laundry detergent, simply measure and pour the liquid fabric softener into your machine's drawer or directly into the agitator for softness and long-lasting freshness. Downy Fabric Softener is universally compatible, safe on all washing machines, making it a versatile choice for all your laundry needs. Make this fabric softener liquid part of your regular laundry routine and enjoy softer, fresher clothes every time. Elevate your laundry experience with Downy Fabric Softener Liquid. *#1 Selling Fabric Softener Scent, $ and VOL Sales, Nielsen Total US xAOC Latest 52 Wks - w/e 04/05/25**lasting freshness vs the leading liquid detergent alone.
Scent: Fresh
Health Facts: Bleach-Free, Phosphate-Free, Phthalate-Free, Paraben-Free, Sulfate-Free, Sodium Lauryl Sulfate-Free, Aluminum-Free
Product Warning: Keep container tightly sealed, keep out of reach of children
Features: Color Care, Odor Control
Formulation: Concentrated, High Efficiency
Product Form: Liquid
Sustainability Claims: Biodegradable
Safety and Security Features: Spill-Resistant Lid
Net weight: 140 fl oz (US)
Number of uses: 190
TCIN: 82823990
UPC: 030772100516
Item Number (DPCI): 003-07-0016
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Ingredients:
softening agent (diethylester dimethyl ammonium chloride), stabilizers (polyquaternium-33 and/or polyquaternium-32; pentasodium pentetate or tetrasodium glutamate diacetate), thickness regulator (calcium chloride), ph adjuster (formic acid), colorants, fragrances, water.
Shipping details
Estimated ship dimensions: 9.1 inches length x 5.8 inches width x 10.8 inches height
Estimated ship weight: 9.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate Downy April Fresh fabric softener for its long-lasting, pleasant scent, softening properties, and affordability. It's a reliable product that has been used by many for years. However, some guests have reported issues with the product leaving stains on clothes and the scent being too strong or different from what they remembered.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 14124 reviews
quality: 4.83 out of 5
scent: 4.82 out of 5
value: 4.66 out of 5
96% would recommend
587 recommendations
Delivery Dissatisfaction
1 out of 5 stars
Thumbs up graphic, would recommend
Construction paper - 1 day ago, Verified purchaser
I did not like the fact that my delivery was in a trash bag on the ground under my mailbox. This is the 3rd Target delivery that has not made it to my house. I am tired of having to go on a scavenger hunt every time I order something from Target.
Downy
5 out of 5 stars
Thumbs up graphic, would recommend
Momof4 - 2 days ago, Verified purchaser
Love the smell of downy but dislike that the bottles are getting smaller which means less in bottle but higher price
Helps clothes feel soft !
5 out of 5 stars
Thumbs up graphic, would recommend
Hope - 4 days ago, Verified purchaser
I absolutly love the smell ! Helps the clothes feel like a nice warm blanket ! So soft feeling .
Downy April Fresh
4 out of 5 stars
Thumbs up graphic, would recommend
1080 HDR 10Plus - 6 days ago, Verified purchaser
I like using Downy Fabric Softener because it leaves my clothes, towels, and linens, so soft and fresh smelling. I have used this product along with Tide for many many years and I am always pleased with how my laundry smells and feels after using Downy April Fresh.
PURCHASE
3 out of 5 stars
Buy 2 get 1 - 8 days ago
did not buy 2nd bottle for free bottle
feeling great again
5 out of 5 stars
Thumbs up graphic, would recommend
Just me - 16 days ago, Verified purchaser
make America great again and smell better people use Downy
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Not For Me - 20 days ago, Verified purchaser
I always like Downy who doesn't like a fabric softener that makes your clothes smell good & soft
Nice
5 out of 5 stars
Thumbs up graphic, would recommend
Nice - 23 days ago, Verified purchaser
I love when I wash my close esmell so good
Love, love, love
5 out of 5 stars
Thumbs up graphic, would recommend
Senta - 24 days ago, Verified purchaser
Love it use it all the time
Downy
5 out of 5 stars
Thumbs up graphic, would recommend
Lakelife - 26 days ago, Verified purchaser
Love this. Live the smell and the way it leave my clothes.
Great Smell
5 out of 5 stars
Thumbs up graphic, would recommend
Mrs Sunshine - 29 days ago, Verified purchaser
I love downy it makes your clothes smell so good
This product is like no other
5 out of 5 stars
Steph33 - 1 month ago
originally posted on downy.com
I have sensitive skin and discovered years ago that Downy is the fabric softener for me. Downy does not irritate my skin and I've used it exclusively for over 20 years. I love the smell of Downy. On occasion, I am asked what detergent or fabric softener I use and I proudly advise it's the fabric softener you're smelling and it's Downy! Grateful for this product!
What a mess with shipping
2 out of 5 stars
Boomchicaboom - 2 months ago, Verified purchaser
Target sucks at shipping this along with other products busted and they refused to refund me. This is NOT the first time.
1 reply from Downy team - 1 month ago
We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
Downy
5 out of 5 stars
Thumbs up graphic, would recommend
Linda M - 2 months ago
Extra soft for my clothes.
Laundry Smells & Feels Amazing!
5 out of 5 stars
mia100_6644 - 2 months ago
originally posted on influenster.com
Ultra Downy Fabric Softener Liquid in the April Fresh scent is an absolute staple for my laundry. The scent is simply delightful . it leaves my clothes smelling wonderfully clean and fresh, a scent that lasts. But beyond the scent, the real magic is how soft and fluffy it makes my laundry feel. Towels, sheets, clothes—they all come out feeling luxurious, not stiff or rough. It also helps reduce static cling, which is a lifesaver for certain fabrics. With 140 fl oz providing up to 190 loads, it's a great value that ensures my clothes always smell and feel nice. This is a great size bottle and the size we normally get; this last month we had to get the larger bottle as this size wasn't available. It works great in our laundry. I absolutely love it!.
Downy April Fresh Softner
5 out of 5 stars
Thumbs up graphic, would recommend
Cactus - 2 months ago, Verified purchaser
My absolute favorite scent.
Smells amazing and leaves clothes super soft
5 out of 5 stars
kerenf7_8462 - 2 months ago
originally posted on influenster.com
This fabric softener always leaves my clothes incredibly soft and the April fresh scent lasts a long while after they’re washed. I usually end up getting compliments on the smell, it’s a soft and warm scent. Not to mention how affordable it is, it’s my go to when buying fabric conditioners.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
PurpleDaisy - 2 months ago, Verified purchaser
Downey fabric softener is the only brand I use. I’ve tried many other brands, but nothing compares to Downey. My towels and clothes are soft, fresh and smell so nice.
Softner
5 out of 5 stars
Thumbs up graphic, would recommend
Mary - 2 months ago, Verified purchaser
Been using for years.
Broken in the top
1 out of 5 stars
Thumbs up graphic, would recommend
Is stinking - 2 months ago, Verified purchaser
Is liquid or broken in the top
1 reply from Downy team - 2 months ago
We're sorry to hear this bottle is broken. So we can learn more and best assist you, could you please give us a call when you have a moment? You can reach us at (800) 688-7638.