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e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz

e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz - 2 of 4e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz - 3 of 4e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz - 4 of 4
e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz - 1 of 4
$5.00 when purchased online
Target Online store #3991

About this item

Highlights

  • Buildable wax-gel formula with brush
  • Enriched with Kaolin Clay and hair-like fibers that enhance brows
  • Easily brush and shape gel for full, voluminous-looking brows
  • Can be used on its own or as a topcoat over brow powder or pencil.
  • Available in 5 easy-match shades
  • Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Description

A buildable, fiber-infused brow gel that makes your natural brows look fuller.

Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades

Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Triclosan-Free, Paraben-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Shaping
Net weight: .12 Ounces
Features: Blendable
TCIN: 76382829
UPC: 609332835726
Item Number (DPCI): 052-16-1935
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), alcohol, euphorbia cerifera (candelilla) wax, c10-13 isoparaffin, glyceryl stearate, kaolin, magnesium aluminum silicate, peg-100 stearate, c9-11 isoparaffin, nylon-66, tocopheryl acetate (ve), polyacrylate-13, phenoxyethanol, microcrystalline wax (cera microcristallina), polyisobutene, sodium glycerophosphate, caprylyl glycol, ethylhexylglycerin, polysorbate 20, alumina, may contain: titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)

Shipping details

Estimated ship dimensions: 4.8 inches length x 1.14 inches width x 0.75 inches height
Estimated ship weight: 0.03 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: What color would be best for auburn/brown hair?

submitted by Carolyn - 6 days ago
  • A: Hey Carolyn, Great question! Check out the Color Brunette to pair best with your auburn/brown hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 5 days ago
    Brand expert

Q: does it make your brows feel crunchy

submitted by lsa - 8 months ago
  • A: No, this provides hold and color without making your brows feel "crunchy."

    submitted bythe e.l.f. team - 8 months ago
    Brand expert

Q: Is this water resistant?

submitted by Luvlee81 - 1 year ago
  • A: Hi there, Yes this is fairly water resistant and does not smudge easily.

    submitted bythe e.l.f. team - 1 year ago
    Brand expert

Q: Does it remove with cleanser/soap & water or does it need a special something to be removed?

submitted by Wendy - 1 year ago
  • A: Hi there - this may be removed with your regular cleanser or soap.

    submitted byThe Elf Team - 1 year ago
    Brand expert

Q: I already use the Elf eyebrow pencil in blonde, and it's a perfect shade match for my VERY light brows. The lightest color I see in the brow gel is "Taupe", how close it to the blonde pencil?

submitted by Dragonflyy826 - 1 year ago
  • A: Taupe should be a good match for you, if you use the blonde pencil.

    submitted byThe Elf Team - 1 year ago
    Brand expert

Q: Does this cover grays, and what if I have blonde hair? I can't go two shades lighter than blonde or I will be in negative colors.

submitted by Lee - 2 years ago
  • A: This does cover gray. You may wish to go slightly darker with your brows rather than lighter and use the brown shade as an alternative.

    submitted byThe Elf Team - 2 years ago
    Brand expert

Q: if I sweat, does this thing will transfer on my clothes and what if I sweat, will it going to be all over my face ?

submitted by RG - 2 years ago
  • A: Hey, Great question! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. We recommend to prep the area with a face primer and set with a translucent powder for an all day wear! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: how do you know what shade to purchase? i have "brown" hair, but this product comes in four "brownish" shades. any advice? suggestions?

submitted by pj - 2 years ago
  • A: Hey PJ, Great question! For brow products, you can go 1-2 shades lighter than your natural hair color. The different brown shades in the e.l.f. Wow Brow gel offer different undertones as well! We recommend trying the Color Neutral Brown if you are on the fence! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Does the gel tame hairs that stick out and make them lie down when you brush them?

submitted by MargiGC - 2 years ago
  • A: Yes, the brow gel will enhance, shape and tame your brows.

    submitted bythe e.l.f. team - 2 years ago
    Brand expert

Q: Does this brow gel have fibers in it?

submitted by Cindy - 3 years ago
  • A: Hello Cindy! This brow gel does contain buildable wax-gel fibers. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Summary of reviews

This brow gel has garnered a strong following for its ability to enhance and define brows while maintaining a natural look. Guests appreciate its lightweight formula, ease of application, and affordability compared to higher-end brands. Many find it effective for filling in sparse areas and achieving a fuller appearance. However, some guests have noted issues with color matching and product quantity. Overall, it is a versatile addition to any makeup routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 2739 reviews
    easy to apply: 4.74 out of 5
    easy to remove: 4.83 out of 5
    long lasting: 4.42 out of 5
    quality: 4.44 out of 5
    value: 4.63 out of 5
    82% would recommend
    418 recommendations

    Great

    5 out of 5 stars
    Kylie_meck - 13 days ago
    originally posted on elfcosmetics.com
    First time trying brow products and this was so easy to use with great all day results
    Did you find this review helpful?

    Nikki was right!

    5 out of 5 stars
    kaygeeeeee - 15 days ago
    originally posted on elfcosmetics.com
    I picked this up at the recommendation of Nikki La Rose on youtube and it does not disappoint. I have large eyebrows with very thin sparse hairs and this thickens them up perfectly.
    Did you find this review helpful?

    Great affordable brow tint! With fibers!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Km93 - 17 days ago
    People are complaining about little "white hairs" in this gel but they are supposed to be there haha. They are fibers that work by clinging to your hairs to make your eyebrows appear fuller. You can't see them once it's applied. I've used a lot of high end brow tint and this one still works just as well as any of those! For a better price. This doesn't get flaky or clump on the eyebrows.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    6 guests found this review helpful. Did you?

    My favorite!

    5 out of 5 stars
    jennyj123 - 29 days ago
    originally posted on elfcosmetics.com
    I love this brow gel so much. I have been using ELF products on my brows for at least the last 10 years. I always get compliments when I use this gel. I will continue to use it until for some reason I can't anymore lol.
    1 guest found this review helpful. Did you?

    Perfect subtle color

    5 out of 5 stars
    Thumbs up graphic, would recommend
    D93422 - 1 month ago, Verified purchaser
    I have very pale brows and the neutral brown color is perfect. It goes on very quickly & easily (silky smooth, no clumps) and looks super natural. I know it's supposed to have little fibers in thee but I didn't notice them much (another brow gel I have used had a ton more fibers). It makes my brows just look like they did when I was in my 20's! : ) The photo shows my right brow with the brow gel (on the left in the photo), and the other/left brow is with nothing on it.
    easy to apply: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Heavy and clumpy.

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Perfect lights anytime - 1 month ago, Verified purchaser
    This is heavy and clumpy, flakes off. Brows feel like plastice after application. Definitely returning
    easy to apply: 2 out of 5
    easy to remove: 4 out of 5
    long lasting: 2 out of 5
    quality: 2 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Wow is right!

    5 out of 5 stars
    GypsyQueen - 1 month ago
    originally posted on elfcosmetics.com
    I absolutely love this brow gel. I have one I’m currently using and two on backup for when I run out. My brows appear thicker and fuller without looking drawn on. Love the natural look!
    1 guest found this review helpful. Did you?

    bring back black

    1 out of 5 stars
    shiekjsha - 1 month ago
    originally posted on elfcosmetics.com
    don’t know why you discontinued only the black shade and kept 4 shades of brown which isn’t usable for poc??? please bring the black shade back!!!
    5 guests found this review helpful. Did you?

    Excellent

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lilannie - 1 month ago, Verified purchaser
    Excellent quality! Easy to apply, no clumps, no drying or flaking, very light, looks very natural.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Prefer the old packaging

    2 out of 5 stars
    apatudd - 1 month ago
    originally posted on elfcosmetics.com
    Hi there, I loved this brow gel and chose it over designer products. However when I bought it again this month I was disappointed to see the new packaging. There is a gap between the applicator and the product when it is supposed to shut. I preferred the old packaging
    1 guest found this review helpful. Did you?

    Naturally enhanced brows

    5 out of 5 stars
    Rbllzzz - 2 months ago
    originally posted on elfcosmetics.com
    I’ve reordered many times! Enhances my brows without looking drawn on and fake
    2 guests found this review helpful. Did you?

    Neutral Brown

    5 out of 5 stars
    Ariiiiii - 2 months ago
    originally posted on elfcosmetics.com
    The best brow product for creating some fluff. I usually only use a the ultra precise pencil but this lets the hairs stay in place.
    1 guest found this review helpful. Did you?

    Wow fr

    4 out of 5 stars
    kiara james - 2 months ago
    originally posted on elfcosmetics.com
    Looks very natural and creates such a beautiful look! I’m in love!!!!!😻✨😍✨😻✨😍✨😻✨😍
    2 guests found this review helpful. Did you?

    Really like

    5 out of 5 stars
    whit2025 - 2 months ago
    originally posted on elfcosmetics.com
    Really like this and much more affordable than benefit. I’ve already repurchased.
    1 guest found this review helpful. Did you?

    Neutral Brown

    4 out of 5 stars
    komn - 2 months ago
    originally posted on elfcosmetics.com
    I like it! I have pretty thick black brows, so this is perfect to fill in. I just wish it didn't swear with the littlest exposure to water. Sometimes, I touch my brows with slightly wet fingers and they'll smear. So, not 5 stars, but great for everyday use.
    1 guest found this review helpful. Did you?

    Game changer for thin brows!!

    5 out of 5 stars
    Popsjenn - 2 months ago
    originally posted on elfcosmetics.com
    I have some brows, but they have thinned and are more grey as I've gotten older. This thickens existing brows, lays a light color, AND tames brows all in one. Need more fill? Use the Elf brow pencil to shape & fill more ♥️
    2 guests found this review helpful. Did you?

    Just ok

    3 out of 5 stars
    CE12 - 2 months ago
    originally posted on elfcosmetics.com
    This just isn't that great. It's a new formula I think. They say gel now, before it didn't say gel and the product went on much better. This isn't the brow gel for me. My eyebrows are blonde and invisible, I need a brow makeup that packs on the color. This isn't it. Sorry elf, I love literally everything else you have!
    Did you find this review helpful?

    i love this! must buy

    5 out of 5 stars
    Thumbs up graphic, would recommend
    peyton - 2 months ago
    • Skin type: Dry, Oily
    • Hair color: Brunette
    • Eye color: Brown
    • Skin tone: Medium
    • Skin concern: Acne
    i love this product so much! i have been using it for years. it gives the perfect comb and color. not to pigmented it looks fake but natural. it has lasted me almost two years.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Good product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    JF - 2 months ago, Verified purchaser
    use this often and like the product
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Exonomical & great buildable brow gel

    5 out of 5 stars
    Thumbs up graphic, would recommend
    DLK - 2 months ago, Verified purchaser
    • Hair color: Brunette
    • Eye color: Brown
    • Skin tone: Medium
    • Skin type: Dry
    • Skin concern: Aging
    I’m shook. My complicated brow routine just got easier. Product is great. First time using an Elf product, heard so many good things. Will continue trying more. For the piece, cannot beat it.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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