About this item
Highlights
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil.
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Ingredients:
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Q: What color would be best for auburn/brown hair?
A: Hey Carolyn, Great question! Check out the Color Brunette to pair best with your auburn/brown hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 5 days agoBrand expert
Q: does it make your brows feel crunchy
A: No, this provides hold and color without making your brows feel "crunchy."
submitted bythe e.l.f. team - 8 months agoBrand expert
Q: Is this water resistant?
A: Hi there, Yes this is fairly water resistant and does not smudge easily.
submitted bythe e.l.f. team - 1 year agoBrand expert
Q: Does it remove with cleanser/soap & water or does it need a special something to be removed?
A: Hi there - this may be removed with your regular cleanser or soap.
submitted byThe Elf Team - 1 year agoBrand expert
Q: I already use the Elf eyebrow pencil in blonde, and it's a perfect shade match for my VERY light brows. The lightest color I see in the brow gel is "Taupe", how close it to the blonde pencil?
A: Taupe should be a good match for you, if you use the blonde pencil.
submitted byThe Elf Team - 1 year agoBrand expert
Q: Does this cover grays, and what if I have blonde hair? I can't go two shades lighter than blonde or I will be in negative colors.
A: This does cover gray. You may wish to go slightly darker with your brows rather than lighter and use the brown shade as an alternative.
submitted byThe Elf Team - 2 years agoBrand expert
Q: if I sweat, does this thing will transfer on my clothes and what if I sweat, will it going to be all over my face ?
A: Hey, Great question! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. We recommend to prep the area with a face primer and set with a translucent powder for an all day wear! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: how do you know what shade to purchase? i have "brown" hair, but this product comes in four "brownish" shades. any advice? suggestions?
A: Hey PJ, Great question! For brow products, you can go 1-2 shades lighter than your natural hair color. The different brown shades in the e.l.f. Wow Brow gel offer different undertones as well! We recommend trying the Color Neutral Brown if you are on the fence! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: Does the gel tame hairs that stick out and make them lie down when you brush them?
A: Yes, the brow gel will enhance, shape and tame your brows.
submitted bythe e.l.f. team - 2 years agoBrand expert
Q: Does this brow gel have fibers in it?
A: Hello Cindy! This brow gel does contain buildable wax-gel fibers. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
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Summary of reviews
Great
Nikki was right!
Great affordable brow tint! With fibers!
My favorite!
Perfect subtle color
Heavy and clumpy.
Wow is right!
bring back black
Excellent
Prefer the old packaging
Naturally enhanced brows
Neutral Brown
Wow fr
Really like
Neutral Brown
Game changer for thin brows!!
Just ok
i love this! must buy
- Skin type: Dry, Oily
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
- Skin concern: Acne
Good product
Exonomical & great buildable brow gel
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Aging