$5.00 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil.
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
A buildable, fiber-infused brow gel that makes your natural brows look fuller.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Triclosan-Free, Paraben-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Shaping
Net weight: .12 Ounces
Features: Blendable
TCIN: 76382829
UPC: 609332835726
Item Number (DPCI): 052-16-1935
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), alcohol, euphorbia cerifera (candelilla) wax, c10-13 isoparaffin, glyceryl stearate, kaolin, magnesium aluminum silicate, peg-100 stearate, c9-11 isoparaffin, nylon-66, tocopheryl acetate (ve), polyacrylate-13, phenoxyethanol, microcrystalline wax (cera microcristallina), polyisobutene, sodium glycerophosphate, caprylyl glycol, ethylhexylglycerin, polysorbate 20, alumina, may contain: titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)
Shipping details
Estimated ship dimensions: 4.8 inches length x 1.14 inches width x 0.75 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What color would be best for auburn/brown hair?
submitted by Carolyn - 6 days ago
A: Hey Carolyn, Great question! Check out the Color Brunette to pair best with your auburn/brown hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 5 days agoBrand expert
Q: does it make your brows feel crunchy
submitted by lsa - 8 months ago
A: No, this provides hold and color without making your brows feel "crunchy."
submitted bythe e.l.f. team - 8 months agoBrand expert
Q: Is this water resistant?
submitted by Luvlee81 - 1 year ago
A: Hi there, Yes this is fairly water resistant and does not smudge easily.
submitted bythe e.l.f. team - 1 year agoBrand expert
Q: Does it remove with cleanser/soap & water or does it need a special something to be removed?
submitted by Wendy - 1 year ago
A: Hi there - this may be removed with your regular cleanser or soap.
submitted byThe Elf Team - 1 year agoBrand expert
Q: I already use the Elf eyebrow pencil in blonde, and it's a perfect shade match for my VERY light brows. The lightest color I see in the brow gel is "Taupe", how close it to the blonde pencil?
submitted by Dragonflyy826 - 1 year ago
A: Taupe should be a good match for you, if you use the blonde pencil.
submitted byThe Elf Team - 1 year agoBrand expert
Q: Does this cover grays, and what if I have blonde hair? I can't go two shades lighter than blonde or I will be in negative colors.
submitted by Lee - 2 years ago
A: This does cover gray. You may wish to go slightly darker with your brows rather than lighter and use the brown shade as an alternative.
submitted byThe Elf Team - 2 years agoBrand expert
Q: if I sweat, does this thing will transfer on my clothes and what if I sweat, will it going to be all over my face ?
submitted by RG - 2 years ago
A: Hey, Great question! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. We recommend to prep the area with a face primer and set with a translucent powder for an all day wear! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: how do you know what shade to purchase? i have "brown" hair, but this product comes in four "brownish" shades. any advice? suggestions?
submitted by pj - 2 years ago
A: Hey PJ, Great question! For brow products, you can go 1-2 shades lighter than your natural hair color. The different brown shades in the e.l.f. Wow Brow gel offer different undertones as well! We recommend trying the Color Neutral Brown if you are on the fence! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: Does the gel tame hairs that stick out and make them lie down when you brush them?
submitted by MargiGC - 2 years ago
A: Yes, the brow gel will enhance, shape and tame your brows.
submitted bythe e.l.f. team - 2 years agoBrand expert
Q: Does this brow gel have fibers in it?
submitted by Cindy - 3 years ago
A: Hello Cindy! This brow gel does contain buildable wax-gel fibers. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
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Summary of reviews
This brow gel has garnered a strong following for its ability to enhance and define brows while maintaining a natural look. Guests appreciate its lightweight formula, ease of application, and affordability compared to higher-end brands. Many find it effective for filling in sparse areas and achieving a fuller appearance. However, some guests have noted issues with color matching and product quantity. Overall, it is a versatile addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2739 reviews
easy to apply: 4.74 out of 5
easy to remove: 4.83 out of 5
long lasting: 4.42 out of 5
quality: 4.44 out of 5
value: 4.63 out of 5
82% would recommend
418 recommendations
Great
5 out of 5 stars
Kylie_meck - 13 days ago
originally posted on elfcosmetics.com
First time trying brow products and this was so easy to use with great all day results
Nikki was right!
5 out of 5 stars
kaygeeeeee - 15 days ago
originally posted on elfcosmetics.com
I picked this up at the recommendation of Nikki La Rose on youtube and it does not disappoint. I have large eyebrows with very thin sparse hairs and this thickens them up perfectly.
Great affordable brow tint! With fibers!
5 out of 5 stars
Thumbs up graphic, would recommend
Km93 - 17 days ago
People are complaining about little "white hairs" in this gel but they are supposed to be there haha. They are fibers that work by clinging to your hairs to make your eyebrows appear fuller. You can't see them once it's applied. I've used a lot of high end brow tint and this one still works just as well as any of those! For a better price. This doesn't get flaky or clump on the eyebrows.
My favorite!
5 out of 5 stars
jennyj123 - 29 days ago
originally posted on elfcosmetics.com
I love this brow gel so much. I have been using ELF products on my brows for at least the last 10 years. I always get compliments when I use this gel. I will continue to use it until for some reason I can't anymore lol.
Perfect subtle color
5 out of 5 stars
Thumbs up graphic, would recommend
D93422 - 1 month ago, Verified purchaser
I have very pale brows and the neutral brown color is perfect. It goes on very quickly & easily (silky smooth, no clumps) and looks super natural. I know it's supposed to have little fibers in thee but I didn't notice them much (another brow gel I have used had a ton more fibers). It makes my brows just look like they did when I was in my 20's! : ) The photo shows my right brow with the brow gel (on the left in the photo), and the other/left brow is with nothing on it.
Heavy and clumpy.
2 out of 5 stars
Thumbs down graphic, would not recommend
Perfect lights anytime - 1 month ago, Verified purchaser
This is heavy and clumpy, flakes off. Brows feel like plastice after application. Definitely returning
Wow is right!
5 out of 5 stars
GypsyQueen - 1 month ago
originally posted on elfcosmetics.com
I absolutely love this brow gel. I have one I’m currently using and two on backup for when I run out. My brows appear thicker and fuller without looking drawn on. Love the natural look!
bring back black
1 out of 5 stars
shiekjsha - 1 month ago
originally posted on elfcosmetics.com
don’t know why you discontinued only the black shade and kept 4 shades of brown which isn’t usable for poc??? please bring the black shade back!!!
Excellent
5 out of 5 stars
Thumbs up graphic, would recommend
Lilannie - 1 month ago, Verified purchaser
Excellent quality! Easy to apply, no clumps, no drying or flaking, very light, looks very natural.
Prefer the old packaging
2 out of 5 stars
apatudd - 1 month ago
originally posted on elfcosmetics.com
Hi there, I loved this brow gel and chose it over designer products. However when I bought it again this month I was disappointed to see the new packaging. There is a gap between the applicator and the product when it is supposed to shut. I preferred the old packaging
Naturally enhanced brows
5 out of 5 stars
Rbllzzz - 2 months ago
originally posted on elfcosmetics.com
I’ve reordered many times! Enhances my brows without looking drawn on and fake
Neutral Brown
5 out of 5 stars
Ariiiiii - 2 months ago
originally posted on elfcosmetics.com
The best brow product for creating some fluff. I usually only use a the ultra precise pencil but this lets the hairs stay in place.
Wow fr
4 out of 5 stars
kiara james - 2 months ago
originally posted on elfcosmetics.com
Looks very natural and creates such a beautiful look! I’m in love!!!!!😻✨😍✨😻✨😍✨😻✨😍
Really like
5 out of 5 stars
whit2025 - 2 months ago
originally posted on elfcosmetics.com
Really like this and much more affordable than benefit. I’ve already repurchased.
Neutral Brown
4 out of 5 stars
komn - 2 months ago
originally posted on elfcosmetics.com
I like it! I have pretty thick black brows, so this is perfect to fill in. I just wish it didn't swear with the littlest exposure to water. Sometimes, I touch my brows with slightly wet fingers and they'll smear. So, not 5 stars, but great for everyday use.
Game changer for thin brows!!
5 out of 5 stars
Popsjenn - 2 months ago
originally posted on elfcosmetics.com
I have some brows, but they have thinned and are more grey as I've gotten older. This thickens existing brows, lays a light color, AND tames brows all in one. Need more fill? Use the Elf brow pencil to shape & fill more ♥️
Just ok
3 out of 5 stars
CE12 - 2 months ago
originally posted on elfcosmetics.com
This just isn't that great. It's a new formula I think. They say gel now, before it didn't say gel and the product went on much better. This isn't the brow gel for me. My eyebrows are blonde and invisible, I need a brow makeup that packs on the color. This isn't it. Sorry elf, I love literally everything else you have!
i love this! must buy
5 out of 5 stars
Thumbs up graphic, would recommend
peyton - 2 months ago
- Skin type: Dry, Oily
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
- Skin concern: Acne
i love this product so much! i have been using it for years. it gives the perfect comb and color. not to pigmented it looks fake but natural. it has lasted me almost two years.
Good product
5 out of 5 stars
Thumbs up graphic, would recommend
JF - 2 months ago, Verified purchaser
use this often and like the product
Exonomical & great buildable brow gel
5 out of 5 stars
Thumbs up graphic, would recommend
DLK - 2 months ago, Verified purchaser
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Aging
I’m shook. My complicated brow routine just got easier. Product is great. First time using an Elf product, heard so many good things. Will continue trying more. For the piece, cannot beat it.