$10.49 when purchased online
Target Online store #3991
About this item
Highlights
- Ridge-filling base coat helps enhance appearance of natural nails and extends life of polish
- "17-Free" nail product does not contain: Acetone, Animal-Derived Ingredients, Bisphenol-A, Camphor, Ethyl Tosylamide, Formaldehyde, Formaldehyde Resin, Gluten, Glycol Ether of Series E (Gycol ethers derived from ethylene oxide), Nonylphenol Ethoxylate, Parabens, Phthalates (including DBP), Styrene, Sulfate, Toluene, Triphenyl Phosphate (TPHP/TPP), or Xylene
- Vegan product, free of animal products
- No animal testing, animal cruelty-free, and PeTA and Leaping Bunny certified
- Made in the USA
Description
A dream base coat if the longevity of your manicure matters to you. This base coat will be your best friend if you're always on the run but fancy a quick and long-lasting glossy manicure. In addition, ella+mila's 17-free formulation offers a healthier alternative for DIY manis. Apply one coat to prepare the nail bed for an even and leveled nail lacquer application.
Health Facts: Sulfate-Free, Sodium Lauryl Sulfate-Free, Vegan, Phthalate-Free, Camphor-Free, Formaldehyde Donor-Free, Paraben-Free, Nonylphenol Ethoxylate Free, Formaldehyde-Free, Propylparaben-Free
Color Finish: Sheer
Beauty Purpose: Nail Care
Net weight: .45 fl oz (US)
TCIN: 52901453
UPC: 818178021280
Item Number (DPCI): 052-06-1082
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
ethyl acetate, butyl acetate, nitrocellulose, isopropyl alcohol, adipic acid/neopentyl glycol/trimellitic anhydride copolymer, acetyl tributyl citrate, stearalkonium bentonite, stearalkonium hectorite, benzophenone-1, styrene/acrylates copolymer
Allergens & Warnings:
CAUTION: FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. IF CONTACT OCCURS, FLUSH WITH WATER. IN CASE OF INGESTION CALL A POISON CONTROL CENTER IMMEDIATELY. CONTENT IS FLAMMABLE. DO NOT USE, STORE OR DISCARD NEAR FIRE, FLAME OR HEAT. KEEP OUT OF REACH OF CHILDREN, AND ALWAYS HAVE AN ADULT SUPERVISING WHILE USING THIS PRODUCT.Shipping details
Estimated ship dimensions: 1.25 inches length x 1.25 inches width x 2.65 inches height
Estimated ship weight: 0.106 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
Guests appreciate the effectiveness of this base coat in enhancing the longevity and appearance of their nail polish. Many have noted significant improvements in nail strength and smoothness, allowing for easier application of color. The quick-drying formula is a highlight, making it convenient for those with busy lifestyles. However, some guests experienced issues with chipping and strong odors, suggesting a mixed experience overall. This product is particularly favored for its clean ingredients and cruelty-free formulation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 217 reviews
easy to apply: 4.84 out of 5
easy to remove: 4.96 out of 5
long lasting: 3.78 out of 5
quality: 3.7 out of 5
value: 3.65 out of 5
46% would recommend
28 recommendations
Pretty good
4 out of 5 stars
- 26 days ago
originally posted on ella+mila
[This review was collected as part of a promotion.] This nail base does a good job, but it’s not great for prepping my nails that have ridges. If you don’t have ridges, this is a great option.
Smooth nails
5 out of 5 stars
Rachel C. - 1 month ago
originally posted on ella+mila
[This review was collected as part of a promotion.] I liked this base coat. It made the polish glide on easier than I’ve ever done.
Where has this been all my life?!
5 out of 5 stars
Tember C. - 2 months ago
originally posted on ella+mila
I do my own nails and typically by day 3 I have to take off the existing polish because of how unkept they look. But ladies, this stuff is a miracle product for me! The pictures I attached to this review are from DAY 5! I have never kept nail polish on this long and not a single chip on any of my nails. I used the base coat and the What The Gel top coat. Although I love Ella & Mila nail colors, the color pictured is from a different brand. Which just goes to show how amazing Ella & Mila products are that they enhance the integrity of other nail polishes!
GREAT PRODUCT!
5 out of 5 stars
Kathy B. - 3 months ago
originally posted on ella+mila
[This review was collected as part of a promotion.] Can't say enough good things about this product! Really make the difference with how smooth and beautiful the color looks!
Great base coat
5 out of 5 stars
Giuliana C. - 4 months ago
originally posted on ella+mila
[This review was collected as part of a promotion.] Goes on smoothly and enhances shine and smoothness appearance!!
Base Coat
2 out of 5 stars
Susan Kay C. - 4 months ago
originally posted on ella+mila
[This review was collected as part of a promotion.] I found the base coat to be nice & thick which would cover any ridges in nails giving a much smoother manicure.
Best Polishes
5 out of 5 stars
Maria L. - 6 months ago
originally posted on ella+mila
[This review was collected as part of a promotion.] These are the BEST polish I've ever used. Goes on so nice and smooth dries shiny . Bye bye OPI..got a new nail love..Highly Recommend!!
Great base coat
5 out of 5 stars
Thumbs up graphic, would recommend
ChristinaU78 - 8 months ago, Verified purchaser
Has really helped my nail color stay on with this under it
Really works
5 out of 5 stars
Janet S. - 8 months ago
originally posted on ella+mila
[This review was collected as part of a promotion.] I have been using All About the Base, nail polish and In A Rush top coat for several months. I didn’t expect much because it’s always difficult to find nail polish products with staying power. However I truly am impressed with ella+mila. In the past I had to continuously repair my nails due to chipping. Now I can go for a week to ten days without having to do anything to them, and I’m just living my usual life, not babying my nails. Their base coat, polish and top coat combo are the best and I highly recommend them.
Good product
4 out of 5 stars
Georgia J. - 8 months ago
originally posted on ella+mila
[This review was collected as part of a promotion.] I think it is helpful when used with ridge filler.
Best base coat yet
5 out of 5 stars
Emilia S. - 8 months ago
originally posted on ella+mila
[This review was collected as part of a promotion.] This is by far the best coat yet and I have been a heavy user of base coats for more than a decade. It is not clear so it took a moment to like it, but it makes the surface smoother and the polish stays longer. Just make sure you wait for it to dry and put it on evenly on the whole nail.
I LOVE the basecoat.
5 out of 5 stars
Gina Berini S. - 9 months ago
originally posted on ella+mila
[This review was collected as part of a promotion.] MY nails look great with just the base coat! I will buy again when needed.
Good Base
5 out of 5 stars
Nanette W. - 10 months ago
originally posted on ella+mila
[This review was collected as part of a promotion.] I like that this dries quickly so I can get on to the pretty colors!
No good
1 out of 5 stars
Mollusk - 11 months ago, Verified purchaser
I barely get four days out of a polish with this, AND sometimes the whole polish layer comes off at once. One of my nails is damaged now.
NO WAY this is clean
1 out of 5 stars
Thumbs down graphic, would not recommend
HNB1118 - 11 months ago
I don’t have allergies and this is what I’ve discovered has been causing eye swelling & inflammation!!!! I’ve been to an allergist for testing and could not figure it out. This is the third time I’ve used this and I’m 100 sure this is what it is. I haven’t even touched my eyes today and I feel burning and swelling on my face and eyes. Is this headed for children?!?!
Made my nails peel and grow ridges
1 out of 5 stars
Thumbs down graphic, would not recommend
Bargain Hunter - 1 year ago
I bought this because I wanted a healthier alternative to the stinky, chemical base coat I had been using by well-known brand. But after wearing this one for a week under a natural nail polish, I discovered that my nails were damaged and weak. They broke and peeled easily. Several also had ridges, which I have never seen before. The base coat was the only thing that was different this time. What a disappointment. I tossed this product in the trash.
Not a satisfied customer
3 out of 5 stars
- 1 year ago
originally posted on ella+mila
I recently ordered this product along with a bottle of top coat. Used them on my nails & polish was chipped within a weeks timeframe. Kind of disappointed with this product😥.
Makes my manicure last 5+ days
5 out of 5 stars
Thumbs up graphic, would recommend
bdr17 - 1 year ago, Verified purchaser
I'm so glad I bought this! I have always struggled with nail polish only lasting like...1-2 days, no matter what brand or top coat I try. I've been using this with my favorite Essie gel color and the Essie gel top coat, and my nails have been staying looking great for a whole week, which is UNHEARD OF for me. And it helps with polish shrinkage, which I also struggled with. I also love that it is clean from harsh chemicals, unlike Seche Vite. A winner!
Not too pleased
1 out of 5 stars
Terrie D. - 1 year ago
originally posted on ella+mila
[This review was collected as part of a promotion.] This product has a yellow tint to it, and it does turn your natural nails yellow
Not the worst base coat but does not work for me
2 out of 5 stars
Thumbs down graphic, would not recommend
NaranjaOnIce - 1 year ago
I cycle through a few base coats, Orly Bonder is probably my fave but I keep looking for an HG. Usually with a base coat I can get wear for 1-2 weeks with mostly tipwear but no significant chipping. I am hard on my nails but they've never had bad chipping. Part of it is the base coat and part of it is luck! But with this ella+mila base coat I get pretty bad chips within a few days. The only pro is that it doesn't have much of a smell, and it was eash to applg