$49.99 when purchased online
Target Online store #3991
About this item
Highlights
- CONTAINS: 1 - 19.5 oz reusable tub of Enfamil Optimum baby formula milk powder that has Lactoferrin (found in colostrum and breast milk)
- NEW LOOK, UPDATED FORMULA: Enfamil Optimum Gentlease, formerly Enspire Gentlease, has a fresh new look and an improved formula designed for your little one’s comfort
- OUR CLOSEST FORMULA TO BREAST MILK: Enfamil Optimum Gentlease is the first and only leading brand with lactoferrin (also found in colostrum and breast milk) and has dual HMOs for optimal immune support
- EASY-TO-DIGEST PROTEINS: Gentle formula, specially formulated to help ease fussiness, crying, gas and spit-up in 24 hours.
- PREMIUM IMMUNE BLEND: Now has a dual prebiotic blend (2'FL & LnNT), key ingredients naturally present in breastmilk to support baby's developing immune system
- PEACE OF MIND: Optimum contains NO artificial growth hormones, NO artificial colors or flavors, and is NON-GMO, offering complete nutrition for babies through 12 months.
- TRUSTED BY PARENTS & PEDIATRICIANS*: Enfamil is the #1 Trusted Infant Formula Brand By Pediatricians* & Parents and the #1 Trusted Brand for Brain-Building & Immune Support
- SNAP ELIGIBLE: Eligible for purchase with Supplemental Nutrition Assistance Program (SNAP) benefits, providing greater accessibility for caring caretakers.
Description
Introducing Enfamil Optimum Gentlease, formerly known as Enfamil Enspire Gentlease—now with a fresh new look and an advanced formula. Designed to be our closest formula to breast milk with gentle nutrition, Optimum Gentlease is specially formulated to ease fussiness, crying, and gas in just 24 hours, making it ideal for babies with sensitive tummies. It has lactoferrin, a key protein also found in colostrum and breast milk, to support immune health and gut health.
Optimum Gentlease has 2'FL & LnNT, two of the most abundant HMOs that are naturally present in breastmilk, to nourish their immune health. With NO artificial growth hormones, NO artificial colors or flavors, and a NON-GMO† formula, Enfamil Optimum Gentlease has complete nutrition for babies through 12 months. Give your baby the best start with Enfamil—trusted by parents*, backed by science.
†Not made with genetically modified ingredients, but trace amounts of genetically engineered materials may be present in the product from manufacturing environments and process sources. *Among those who have a preference; Based on the 2023 survey by AMC Global.
Optimum Gentlease has 2'FL & LnNT, two of the most abundant HMOs that are naturally present in breastmilk, to nourish their immune health. With NO artificial growth hormones, NO artificial colors or flavors, and a NON-GMO† formula, Enfamil Optimum Gentlease has complete nutrition for babies through 12 months. Give your baby the best start with Enfamil—trusted by parents*, backed by science.
†Not made with genetically modified ingredients, but trace amounts of genetically engineered materials may be present in the product from manufacturing environments and process sources. *Among those who have a preference; Based on the 2023 survey by AMC Global.
Serving Size: 5 fl oz
Amount :
Calories: 100
% Daily Value*
Protein 2.3g
Total Fat 5.3g
Total Carbohydrate 10.8g
Water 133g
Omega-6 (linoleic acid LA) 780mg
Vitamin A 300IU
Vitamin D 70IU
Vitamin E 0.2IU
Vitamin K 0.9mcg
Thiamin 80mcg
Riboflavin 140mcg
Vitamin B6 60mcg
Vitamin B12 0.3mcg
Niacin 1000mcg
Folic Acid 16mcg
Pantothenic Acid 500mcg
Biotin 3mcg
Vitamin C 12mg
Choline 24mg
Inositol 24mg
Calcium 82mg
Phosphorus 46mg
Magnesium 8mg
Iron 1.8mg
Zinc 1mg
Manganese 15mcg
Copper 75mcg
Iodine 15mcg
Selenium 2.8mcg
Sodium 40mg
Potassium 108mg
Chloride 63mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
corn syrup solids, partially hydrolyzed nonfat milk and whey protein concentrate solids (soy)‡, vegetable oil (contains one or more of the following: palm olein oil, coconut oil, soy oil, high oleic sunflower oil), and less than 2%: lactoferrin, mortierella alpina oil*, schizochytrium sp. oil+, sodium citrate, calcium phosphate, potassium chloride, calcium carbonate, magnesium phosphate, ferrous sulfate, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, soy lecithin, choline chloride, inositol, ascorbic acid, niacinamide, calcium pantothenate, riboflavin, thiamin hydrochloride, vitamin d3, vitamin b6 hydrochloride, folic acid, vitamin k1, biotin, vitamin b12, vitamin e acetate, vitamin a palmitate, taurine, l-carnitine. ‡a source of mfgm (milk fat globule membrane composed of proteins and fats) components, *a source of arachidonic acid (ara), +a source of docosahexaenoic acid (dha)
Allergens & Warnings:
WARNING: Do not use a microwave oven to warm formula. Serious burns may result. Failure to follow these instructions could result in severe harm. Once prepared, infant formula can spoil quickly. Either feed immediately or cover and store in refrigerator at 35-40°F (2-4°C) for no longer than 24 hours. Do not use prepared formula if it is unrefrigerated for more than a total of 2 hours. Do not freeze prepared formula. After feeding begins, use formula within one hour or discard.Contains: Soy, Milk, Coconut
Base Ingredient: Milk
Baby Formula Focus: Easy to Digest, Brain Development, Immune System Support
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 19.5 Ounces
Beverage container material: Plastic
TCIN: 94051721
UPC: 300875123539
Item Number (DPCI): 007-09-3424
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.7 inches length x 4.2 inches width x 5.4 inches height
Estimated ship weight: 1.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Summary of reviews
This product has received positive feedback from guests who appreciate its effectiveness in addressing tummy issues for their babies. Many guests have noted that it is gentle on the stomach and helps reduce fussiness and gas. The convenient powder form is also highlighted as a plus. However, availability remains a concern, as many guests express frustration over its scarcity in stores and online. Overall, it is a highly recommended formula for infants.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 761 reviews
Great features!
5 out of 5 stars
Sunwawa - 20 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I bought this when my baby has spit up and it works so well and my baby seems having less spit up and the milk is more digestive.
1 reply from Enfamil Customer Care team - 20 days ago
Hello Sunwawa! We would love to speak with you directly about your experience with our Enfamil® Optimum™ Gentlease® Infant! One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #6355278. We look forward to speaking with you and seeing how we can help! -Lovely, Enfamil Expert
Great!
5 out of 5 stars
Joho123 - 2 months ago
originally posted on Enfamil
This is wonderful product, i am glad I got to know about it.
1 reply from Customer Care team - 1 month ago
What a great review, Jojo1289! Thanks! — Marcy, Enfamil Expert
Great features!!
5 out of 5 stars
Jjre - 2 months ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I have used this formula for all my kids. It has been great on their tummy’s compared to other brands in my experience.
1 reply from Customer Care team - 1 month ago
We are so sorry we missed your review Jjre, but love that you are enjoying the convenience of our products! — Tasha, Enfamil Expert
Awesome
5 out of 5 stars
Feesmom - 2 months ago
originally posted on Enfamil
I have bought this product with my other children and it works very well I recommend it
1 reply from Customer Care team - 1 month ago
We are sorry we missed your review, but love that you are enjoying the convenience of our products!
Great
5 out of 5 stars
Baby1678 - 3 months ago
originally posted on Enfamil
Would recommend. Made having a colicky baby a little easier. It took a bit for it to actually work. But once she showed some improvement we used this until she was strictly solids.
1 reply from Enfamil Customer Care team - 19 days ago
Hi Baby1678! Thank you for choosing Enfamil® Optimum™ Gentlease®! We appreciate your feedback and would like to learn more about your child's experience using our formula. Please give us a call at 1-800-222-9123, choose option 1 and reference #6358127. Thanks! Jen-Enfamil Expert
Eh
3 out of 5 stars
Mama17 - 4 months ago
originally posted on Enfamil
[This review was collected as part of a promotion.] Nice on the go. Powder form is better. The texture and look is Soo different
Loved it, bring it back
5 out of 5 stars
Cathy - 4 months ago
originally posted on Enfamil
I used this formula for my daughter 3 years ago, and she had no problems at all, and we al loved it so much, she never had any issues using this formula, unfortunately right when she was almost a year old we weren’t able to find any in stock and had to switch. I’m currently pregnant and hopefully once my baby is born we can use this formula again
1 reply from Customer Care team - 27 days ago
We are so sorry we missed your review Cathy, but love that you are enjoying the convenience of our products! — Tasha, Enfamil Expert
Very good but extremely hard to find
3 out of 5 stars
Ali24 - 6 months ago
originally posted on Enfamil
Great formula for my baby girl but I’ve only found it once and haven’t been available to get my hands on it again and it’s so upsetting.
1 reply from Enfamil Customer Care team - 6 months ago
Hello Cari! Thank you for choosing Enfamil® Enspire™ Gentlease®! We are sorry you had that experience and would like to get a little more information from you. Please give us a call at 1-800-222-9123, choose option 1, and reference #5582967. Thanks! Jan Zel, Enfamil Expert
Great formula
2 out of 5 stars
Girlmomb - 10 months ago
originally posted on Enfamil
This is a great formula ! Be better if you can find it in stock tho
1 reply from Enfamil Customer Care team - 7 months ago
Hello! We are happy to hear our Enfamil Enspire Gentlease is working out well for your baby! We appreciate your feedback and would like to learn more about your child’s experience using our formula. One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #5435416. We look forward to speaking with you and seeing how we can help! -Franco, Enfamil Expert
1 reply from Customer Care team - 7 months ago
Girlmomb, we hate that you were anything less than completely satisfied. We would love the chance to discuss this further. Please contact us at 1-800-222-9123 whenever you're available. Thank you. — Amiah, Enfamil Expert
Love but disappointed in availability
5 out of 5 stars
brooke - 10 months ago
originally posted on Enfamil
We used this to fortify my breastmilk for my infant and am super disappointed to have gotten a couple of these as samples and then not being able to find them anywhere for purchase. My baby didn't notice a difference adding this in and it didn't cause any gassiness or fussiness. Now that we have had to switch, we are seeing an increase in gassiness.
1 reply from Enfamil Customer Care team - 10 months ago
Hello brooke! We are happy to hear our Enspire Gentlease is working out well for your Little one! We appreciate your feedback and would like to learn more about your child’s experience using our formula. Please give us a call at 1-800-222-9123, choose option 1, and reference #5028638. Thanks! Kim- Enfamil Expert
great
5 out of 5 stars
lopezfam - 11 months ago
originally posted on Enfamil
[This review was collected as part of a promotion.] i had a sample and sampled it when my baby was born
1 reply from Customer Care team - 11 months ago
Thanks for such a great review, lopezfam! — Abby, Enfamil Expert
Please bring this back!
5 out of 5 stars
Bubakj42 - 1 year ago
originally posted on Enfamil
I'm not sure if this product got discontinued or something, but it's the BEST formula in my opinion, after trying TEN DIFFERENT FORMULAS after my breast milk dried up a month after my daughter was born, this was the ONLY ONE she could keep down and the ONLY ONE that didn't make her constipated or give her awful painful gas bubbles that would keep her awake. I had to switch her over to the Gentlease and she's been doing okay on that but she did so much better on the Enspire one. I hope it'll be available again soon.
1 reply from Enfamil Consumer Care team - 1 year ago
Hello! We would love to speak with you directly about your experience with our Enfamil® Enspire™ Gentlease®! One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #4586226. We look forward to speaking with you and seeing how we can help! - Jau, Enfamil Expert
Best formula ever
5 out of 5 stars
ocookies - 1 year ago
originally posted on Enfamil
I wish that this stuff was more readily available because this is the formula I used to have my daughter on and she did amazing on it, but sadly it's been unavailable for so long. Hoping to have access to it again soon.
1 reply from Customer Care team - 1 year ago
We work hard to bring you the very best products. Thanks for leaving us a review, ocookies! — Makaila, Enfamil Expert
THE BEST, Wish it was more available
5 out of 5 stars
Barnes - 1 year ago
originally posted on Enfamil
This is THE BEST formula for my baby girl, but I had to switch her from this one to the normal Gentlease because I literally cannot find this anywhere, not sure if it got discontinued or something but yeah wish it was available again
1 reply from Customer Care team - 1 year ago
Thank you for sharing your experience using our product, Barnes! We appreciate your feedback! — Rediet, Enfamil Expert
Good
4 out of 5 stars
Abma - 1 year ago
originally posted on Enfamil
[This review was collected as part of a promotion.] Received as a gift - seems good for my daughter from what I can tell.
1 reply from Customer Care team - 1 year ago
We appreciate your feedback regarding our Enspire Gentlease, Abma! Thank you for choosing Enfamil to help give your daughter the best start in life! — Ginger, Enfamil Expert
Holds a special place in my heart
5 out of 5 stars
Thismommy - 1 year ago
originally posted on Enfamil
I remember feeling worried and scared having to combo feed. My baby boy loves it and is thriving off of this formula.Beautiful healthy 9m old.
1 reply from Customer Care team - 1 year ago
We are so happy your little guy is loving Enfamil, Thismommy. Thank you for taking time to let us know! — Tabitha, Enfamil Expert
#1 Choice! for FUSSY Baby
5 out of 5 stars
IzzyMoo - 1 year ago
originally posted on Enfamil
I temporarily had to switch my son's infant formula because of constant colic and fussiness, and it helped a lot.
1 reply from Enfamil Customer Care team - 1 year ago
Hello, IzzyMoo! We are happy to hear our Enfamil Enspire Gentlease Infant Formula is working out well for your little one. We appreciate your feedback and would like to learn more about your child's experience using our product. A member of our team will be reaching out to you by email for additional details. You may also call us at 1-800-222-9123, choose option 2, and reference #3779643. Thanks! - Eloisa
Great formula
5 out of 5 stars
Purple - 1 year ago
originally posted on Enfamil
[This review was collected as part of a promotion.] This was one of the best formulas I put my daughter on unfortunately during the pandemic we were unable to get it. I would highly recommend this formula to anyone
1 reply from Customer Care team - 1 year ago
We appreciate your feedback regarding our product, Purple! Thank you for choosing Enfamil to help give your daughter the best start in life! — Tabitha, Enfamil Expert
Great!
5 out of 5 stars
Bre.bozy - 1 year ago
originally posted on Enfamil
[This review was collected as part of a promotion.] When my daughter was having tummy issues we tried the gentle ease line and it helped her so much!
1 reply from Enfamil Customer Care team - 1 year ago
Hello! Thank you for choosing Enfamil Enspire Gentlease for your little one! We appreciate your feedback and would like to learn more about your child’s experience using our formula! A member of our team will be reaching out to you by email. For immediate assistance, please give us a call at 1-800-222-9123, choose option 2, and reference #3578614. Thanks! Danica - Enfamil Expert
Perfect for my baby!!
5 out of 5 stars
Jwn26 - 1 year ago
originally posted on Enfamil
I’ve been using this formula ever since my baby was born! She would literally. It take any formula except this one. It’s gentle on the belly, and has the nutrients my baby needs.
1 reply from Enfamil Customer Care team - 1 year ago
Hi Jwn26! Thank you for choosing Enfamil Enspire Gentlease! We appreciate your feedback and would like to learn more about your child's experience using our formula. Please give us a call at 1-800-222-9123, choose option 2 and reference #3570501. Thanks! Danica-Enfamil Expert