$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Innovative cobra wand
- Mascara designed to give you a thick lash look
- Deep black mascara formula provides maximum coverage
- Mascara provides stunning volume and curl
- Cruelty free
- Ophthalmologist tested
Description
Make every day feel like a fairytale with essence Lash Princess Volume Mascara. Featuring an innovative cobra-brush, this mascara is designed to give you extremely thick lashes with ease. The unique shape of the brush captures every single lash, providing maximum coverage in a deep black shade. This mascara will give your lashes an intense look with stunning volume and fantastic curl – all in one easy step!
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .4 fl oz (US)
Features: Built-In Brush
TCIN: 81867820
UPC: 4250947501245
Item Number (DPCI): 052-03-0206
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), synthetic beeswax, paraffin, copernicia cerifera (carnauba) wax, acacia senegal gum, stearic acid, palmitic acid, cera microcristallina (microcrystalline wax), hydrogenated lecithin, aminomethyl propanediol, glycerin, magnesium silicate, hydroxyethylcellulose, ethylhexylglycerin, phenoxyethanol, ci 77499 (iron oxides).
Shipping details
Estimated ship dimensions: 7.9528 inches length x 2.8346 inches width x 0.7874 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can it be removed simply with just baby oil?
submitted by Mom of 2 - 7 months ago
A: No, we do not suggest using baby oil to remove mascara. We suggest you remove the product with our eye makeup remover.
submitted byessence makeup team - 7 months agoBrand expert
Q: Does it irritate your eyes and those it smudge ?
submitted by Caymangirl - 1 year ago
A: Great question! This mascaras is ophthalmologist tested and will give your lashes an intense look with stunning volume and fantastic curl. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
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Summary of reviews
This mascara is a popular choice among guests for its ability to provide volume, length, and definition to lashes. Many appreciate its affordability and performance, often comparing it favorably to more expensive brands. While it excels in creating a bold lash look, some guests note issues with clumping and flaking, especially with multiple layers. Overall, it's a highly recommended product for those seeking dramatic lashes on a budget.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 328 reviews
easy to apply: 4 out of 5
easy to remove: 4.13 out of 5
long lasting: 3.88 out of 5
quality: 3.88 out of 5
value: 4.06 out of 5
60% would recommend
20 recommendations
Flakes and Makes My Eyes Burn.
1 out of 5 stars
Thumbs down graphic, would not recommend
JoLu2 - 23 days ago, Verified purchaser
I initially purchased one tube and thought I had gotten a "bad" tube of mascara so I was kindly offered a replacement. After repeatedly attempting to make this work, I gave up. Sadly, this is one of the worse mascara's ever!
I wish they had color options
3 out of 5 stars
Red dragon - 3 months ago
originally posted on Cosnova Essence US
I am pretty sure this is a great mascara, if you like black. For daily wear I don't like a black mascara. I have fair hair, and skin. I find black mascara to be to harsh looking. I'd love to see a slightly warm brown added. Maybe even some burgundy, purple, blue, green... I keep coming back to the site hoping essence has expanded their color selection. Maybe someday if they see there's a market for it.
1 reply from Customer Service team - 3 months ago
Hi there! We do have a warm brown mascara that we think you would love for an everyday look! https://essencemakeup.com/collections/mascara/products/lash-princess-false-lash-effect-mascara-black-brown
10/10 Cheap and It works really well
5 out of 5 stars
Thumbs up graphic, would recommend
Natalia B - 5 months ago, Verified purchaser
- Skin tone: Dark
- Skin type: Oily
- Hair color: Black
- Skin concern: Uneven skin tone, Pores, Puffiness
- Eye color: Brown
Love love LOVE it makes my lashes so long I LOVE IT I also purchased the blue one ALSO 10/10 RECOMMEND!!!
Spend $5 and try it!
5 out of 5 stars
Thumbs up graphic, would recommend
EmC - 5 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Hair color: Auburn
- Eye color: Blue
I tend to be sensitive to cheap eye makeup, but this mascara is super comfortable. I forget I’m wearing it. I’m pretty psyched to be in love with a $5 mascara.
FLAKES!!
2 out of 5 stars
Thumbs down graphic, would not recommend
livelaughlovepookers - 8 months ago
- Skin concern: Redness
- Skin tone: Medium
- Skin type: Oily
- Eye color: Brown
- Hair color: Brunette
The mascara is pretty when u apply the TINNEST bit, but if u do more than one layer IT WILL FLAKE WITHIN A HOUR!!
My FAV mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Baba - 11 months ago, Verified purchaser
- Skin type: Normal
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Light
I love how this mascara doesn’t smudge and is very lifting if I could give it more than 5 stars I would!!
Pathetic
1 out of 5 stars
Ayesha - 1 year ago
originally posted on essence.eu/catrice.eu/inao.eu
I bought this last week. It's not waterproof just flakes out upon sweating.
Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Queen - 1 year ago, Verified purchaser
- Skin type: Normal
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
This is the best mascara for the price! Highly recommend.
Wouldn’t recommend for long use, lashes fall..
1 out of 5 stars
amx.44! - 1 year ago
originally posted on Cosnova Essence US
At first I liked it because it gave my lashes the “thick” look. But I DO NOT recommend this because it’s extremely hard to get the mascara out of your eyelashes, I have lost so many lashes because of this. It’s clumpy and hard for long use! 0/10 honestly..
Amazing Mascara
5 out of 5 stars
Kenziee - 1 year ago
originally posted on Cosnova Essence US
this is literally my favorite mascara EVER. it makes my lashes look so defined and long. its also very affordable. ive never seen a better mascara
Go to!!
5 out of 5 stars
Natchap - 1 year ago, Verified purchaser
- Skin concern: Uneven skin tone, Blackheads
- Skin tone: Medium
- Hair color: Brunette
- Skin type: Combination
- Eye color: Green
This is my go to mascara, love how it makes my lashes look and super affordable
LOVE IT!
5 out of 5 stars
Thumbs up graphic, would recommend
Kat - 2 years ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Skin type: Oily
- Skin concern: Acne, Aging
It curls my lashes and the mascara doesn’t flake off after being on all day. It doesn’t irritate my eyes like other brands have. I will buy again.
Great formula, stays put
5 out of 5 stars
Thumbs up graphic, would recommend
Shannon - 2 years ago, Verified purchaser
I wear glasses, so I wanted volume as opposed to length, and this mascara is perfect. I’ve tried a bunch of others and they always flaked under my eyes or smudged on my glasses. This stuff stays put, doesn’t clump, and looks great all day. Highly recommend.
Much to love
4 out of 5 stars
Thumbs up graphic, would recommend
Silvergirl - 2 years ago, Verified purchaser
- Hair color: Brunette
- Skin concern: Aging, Dark circles, Pores, Redness, Sensitivity
- Skin tone: Light
- Skin type: Dry
- Eye color: Hazel
Love the applicator. Light to med buildable coverage. Looks natural.
The very best
5 out of 5 stars
Makeup Junkie - 2 years ago
originally posted on Cosnova Essence US
Used countless mascaras in the past including high-end and department store brands. This mascara not only Rivals the high-end Brands but surpasses them! It defines and lifts my lashes like no other! It lasts all day and doesn't flake and fall at all. I love it and will keep it in my arsenal of makeup goodies as long as it's around!
No.
2 out of 5 stars
Thumbs down graphic, would not recommend
Mama2Jude - 2 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Aging
- Hair color: Auburn
- Eye color: Brown
It's thick so it weighs your lashes down plus it causes major clumping. So far I've tried 3 different Essence mascaras and I've been disappointed with them all because they all clump together and flake all over your face.
It's cheap for a reason...
1 out of 5 stars
Thumbs down graphic, would not recommend
court7954 - 2 years ago, Verified purchaser
Surprised by all of the 5 star ratings on this mascara. It's cheap price wise and wear wise. Doesn't seperate lashes well. Has fall out. Doesn't give volume as it claims. Doesn't layer well. Just spend the extra money and get something that's actually worth it.
Love it
5 out of 5 stars
Juliaaaa - 2 years ago
originally posted on Cosnova Essence US
I bought this about 2 months ago and I love it. Its gives length and volume and makes my lashes look so full and amazing
Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Kimmie - 2 years ago, Verified purchaser
Gloppy Gloppy Gloppy Gloppy
excellenty mascara
5 out of 5 stars
Mimiof10 - 2 years ago
originally posted on Cosnova Essence US
This year ,I have tried at least 10 differfent mascara's.This mascara is by far the best I have tried.Makes my lashes look great.