$13.99 when purchased online
Target Online store #3991
About this item
Highlights
- Clinically proven to remove oil, instantly absorbing excess oil and odor
- Infused with Rice Starch and Argan Oil
- No white cast
- Sweet Nostalgia Vanilla fragrance
- Packaging may vary
Description
Clinically proven to remove oil.
Infused with rice starch, known for its oil absorption, this invisible formula revives lifeless hair by instantly absorbing excess oil and odor. Hair is left clean and bouncy with that just-washed look… even on day 3. A fresh take on dry shampoo.
Note: packaging may vary
Product Details
93% agree that it keeps hair looking & feeling fresh for longer*
91% agree that it is the perfect reset for their roots*
91% agree that it saves them time in their hair routine*
Infused with Rice Starch, known for its oil absorption
*Based on a consumer study of 43 participants.
Fragrance
Sweet Nostalgia Fragrance
Top: Freesia, Plum
Heart: Jasmine, Magnolia, Gardenia
Dry Down: Amber, Bourbon Vanilla, White Musk
An indulgent base of bourbon vanilla envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.
Sustainability
Aerosol bottles are curbside recyclable. Throw empty bottles in your recycling bin.
Hero Ingredient
Infused with rice starch, known for its oil absorption.
How to Use It
Revive lifeless hair while absorbing excess oil and odor with this fresh take on dry shampoo.
Shake it up
Hold 10-12 inches away from dry hair and spray lightly on roots
Massage into scalp or brush through
Works Well With
Mane Magic 10-in-1 Primer
Mane Magic 10-in-1 Primer for Fine Hair
Infused with rice starch, known for its oil absorption, this invisible formula revives lifeless hair by instantly absorbing excess oil and odor. Hair is left clean and bouncy with that just-washed look… even on day 3. A fresh take on dry shampoo.
Note: packaging may vary
Product Details
93% agree that it keeps hair looking & feeling fresh for longer*
91% agree that it is the perfect reset for their roots*
91% agree that it saves them time in their hair routine*
Infused with Rice Starch, known for its oil absorption
*Based on a consumer study of 43 participants.
Fragrance
Sweet Nostalgia Fragrance
Top: Freesia, Plum
Heart: Jasmine, Magnolia, Gardenia
Dry Down: Amber, Bourbon Vanilla, White Musk
An indulgent base of bourbon vanilla envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.
Sustainability
Aerosol bottles are curbside recyclable. Throw empty bottles in your recycling bin.
Hero Ingredient
Infused with rice starch, known for its oil absorption.
How to Use It
Revive lifeless hair while absorbing excess oil and odor with this fresh take on dry shampoo.
Shake it up
Hold 10-12 inches away from dry hair and spray lightly on roots
Massage into scalp or brush through
Works Well With
Mane Magic 10-in-1 Primer
Mane Magic 10-in-1 Primer for Fine Hair
Scent: Freesia, Jasmine, Amber, Vanilla, Plum
Hair Type: All Hair Types, Oily
Health Facts: Phthalate-Free, Paraben-Free, Gluten-Free, Dye-Free, Contains Vitamin C, Contains Argan Oil, Mineral Oil-Free, Sulfate-Free
Product Form: Aerosol
Sustainability Claims: Cruelty-Free, Recyclable
Beauty Purpose: Oil Control, Volumizing
Net weight: 5.3 Ounces
Features: Lightweight
TCIN: 50409856
UPC: 810123600199
Item Number (DPCI): 063-00-0732
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
ingredients (21244): hydrofluorocarbon 152a, butane, alcoholdenat. (sdalcohol 40-b), oryza sativa (rice) starch, argania spinosa (argan) kerneloil disteardimoniumhectorite,diiso- propyladipate, fragrance
Allergens & Warnings:
WARNING FLAMMABLEAEROSOL.Pressurized Container: Mayburstifheated. Contents under pressure. Do not place in hot water or near radiators, stoves or other sources of heat. Donot puncture or incinerate con- tainer or store at temperatures over 49℃/ 120ºF,evenafter use.Donotuseinpresence of open flame or spark. Keep away from heat/sparks/open flames/hot surfaces. No smoking. Donot sprayon an open flame or other ignition source. Protect from sunlight. Keepout of reach of children. Use only as directed. Intentional misuse by deliberately concentrating andinhaling the contents can beharmfulorfatal. Avoid contact witheyes.Shipping details
Estimated ship dimensions: 2 inches length x 2 inches width x 8.5 inches height
Estimated ship weight: 0.46 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 2732 reviews
88% would recommend
1464 recommendations
Used to be my favorite
1 out of 5 stars
Thumbs down graphic, would not recommend
MaryA - 12 days ago, Verified purchaser
Used to be my favorite! Then they changed the nozzle system. Hardly anything comes out now! So frustrating, since this was my go to. Someone else mentioned seems like all aerosol no product, not sure, mine won’t hardly spray out sine they changed the nozzle.
Terrible smell.
1 out of 5 stars
Thumbs down graphic, would not recommend
Nancy - 27 days ago, Verified purchaser
I have really struggled to find an effective dry shampoo that is a reasonable price and doesn’t have an overwhelming floral, fruity, or soapy scent. This was affordable, and I thought the warm vanilla scent would be tolerable. I don’t understand why, but it smells like spoiled milk upon application. It’s nauseating. That smell eventually dissipates, but the lingering scent is overwhelming and not super pleasant. It’s not as effective as other dry shampoos I’ve tried. I would not repurchase or recommend.
More than 3 days worth of use!!! 10/10
5 out of 5 stars
Thumbs up graphic, would recommend
katieg03 - 1 month ago, Verified purchaser
This is one of the first dry shampoos that I feel like I get more than 2-3 good uses out of it. Most dry shampoos end up feeling like they’re 90% aerosol and 10% product. I’m a brunette and this one leaves a bit of a white coating but man does it do a great job.
nozzle issues
4 out of 5 stars
rana - 1 month ago
i loved this dry shampoo, it's the best affordable one i tried and doesn't have an overly strong fragrance plus it actually works, but the nozzle broke after a few uses. if they can fix the nozzle problem, i'd definitely rebuy.
No longer my favorite! New formula + bottle is garbage!
1 out of 5 stars
Thumbs down graphic, would not recommend
Dani - 2 months ago, Verified purchaser
This used to be my go to repurchase for dry shampoo for the last three years. Now, I’ll never purchase this product again. I’ve bought two bottles now of the new repackage + reformulated versions and both have been such a money waste. The propellant -the gas that makes the product spray out- has completely been depleted within a week of use on both bottles I’ve purchased. I’m assuming the new nozzle is to blame because I can hear it hissing constantly. The new formula is definitely less effective and lacks the classic scent I used to love. Now it barely smells like anything and leaves white residue in my hair. I’m beyond disappointed. They ruined the hair mask, now it’s the dry shampoo too.
Broken Nozzle
1 out of 5 stars
Thumbs down graphic, would not recommend
mar137 - 2 months ago, Verified purchaser
I don’t mind this product but I’ve had multiple cans that are defective. The nozzle will work and then stop working even though the can is still full. Waste of product/money!
WHY the change?!?!
1 out of 5 stars
Thumbs down graphic, would not recommend
Tessa - 2 months ago, Verified purchaser
I will never understand WHY change up a product that is ALREADY WORKING WELL!!!! I used Living Proof dry shampoo for years until I found this much cheaper and much more effective product. I LOVED it. Until 2025 when they decieded to change up the formula. It is not worthless and does nothing for my hair. Super frustrating!
Best in the game
5 out of 5 stars
Thumbs up graphic, would recommend
Ghost - 2 months ago, Verified purchaser
Works very good! I have thin fine hair thats gets oily fast and this does the job! Been using for over 3 months already with no complaints! And no white cast at all
Defective Bottle When Ordered
1 out of 5 stars
danielle - 2 months ago, Verified purchaser
I really love this dry shampoo, this was my 3rd or 4th repeat buy. I usually buy this in-person at the store, but I couldn’t make it work this time, so I ordered it online to be delivered. When I received it, the can feels almost empty and only air is spraying out, like the nozzle is clogged with the product. This is the first time I’ve had this problem, but after reading the reviews here, this seems to be common. (And the cherry on top, this product can't be returned.) I won’t be ordering again, but maybe next time I’m at a physical location I’ll pick it up — if only to check to see if the bottle is actually full. But this has definitely soured my experience with this product, which sucks because I really do like the way this one smells.
Favorite Dry Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Targetshopper570 - 3 months ago, Verified purchaser
I decided to try this dry shampoo about 2 years ago when I realized my current drug store brand didn't contain the best ingredients. This is a healthier option that is so cost effective and easily accessed. It works well on my fine greasy hair. I use it several times a week and sometimes just to add extra volume to my hair if it's clean.
Good but can doesnt work
2 out of 5 stars
Thumbs down graphic, would not recommend
Ld88 - 3 months ago, Verified purchaser
Worked well and smells good. But after a week, nothing comes out of the bottle. Bummer
Defective bottle
1 out of 5 stars
Thumbs down graphic, would not recommend
dam503 - 3 months ago, Verified purchaser
Defective bottle - air
Dry Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Dee - 3 months ago, Verified purchaser
Great for brown hair, does not show white once rubbed in.
Formula Change
3 out of 5 stars
shopper5436 - 3 months ago, Verified purchaser
Been using this product for a long time and am pretty upset about the formula change. The only thing missing is the argan oil but it truly makes such a huge difference. This used to be light and refreshing but now it is heavy and chalky feeling. Will deeply miss the regular formula.
dry shampoo
3 out of 5 stars
Thumbs up graphic, would recommend
meli - 3 months ago, Verified purchaser
i love this dry shampoo! it gives such a refreshing feeling/look. i find that putting this in my hair before bed and letting it really absorb the oils works best
Its a good product
4 out of 5 stars
Thumbs up graphic, would recommend
nikole - 3 months ago, Verified purchaser
I honestly really like this product. I feel like I can spray a bit in the morning and it’ll last me the whole entire day. I think it does a good job of adding volume and taking away oil. The only downside is that it has a horrible white cast.
Defective bottle
2 out of 5 stars
Thumbs down graphic, would not recommend
taniacerda - 3 months ago, Verified purchaser
The product itself is great, smells great and works great, the problem is the bottle/spray nozzle. This is the second bottle I purchase that stops working after a short period of time. This has happened twice on two of the new bottle design (darker muted yellow, matte finish) the old bottle (shiny pastel yellow) worked perfectly until the product finished. I could feel and hear that there’s still product left but there’s no way to use it. Super disappointing.
Decent
4 out of 5 stars
Thumbs up graphic, would recommend
KellyAnne - 3 months ago, Verified purchaser
This dry shampoo is pricier than what I typically buy, but I was no longer impressed with my usual brands, so I decided to give this one a try. While it’s not completely invisible as claimed—possibly because I have darker hair—it absorbs well overnight, and my hair looks great in the mornings. I even use it after blow-drying and styling for extra freshness. My only complaint is that towards the end of the bottle, it started dispensing wetter than expected.
Not for dark hair
1 out of 5 stars
Thumbs down graphic, would not recommend
BrendaB - 3 months ago, Verified purchaser
One thing this product is not is invisible.
Defective Spray Bottle
2 out of 5 stars
Thumbs down graphic, would not recommend
FashionistaGal - 4 months ago, Verified purchaser
Like others are pointing out, the can is defective. I still have product in mine but nothing but air comes out. Between this and the previous issues with their primer bottle, as much as I love the product itself, I'm sick of their packaging issues. Get it together, Eva NYC!!