Sponsored
Function of Beauty Custom Coily Hair Shampoo Base with Flaxseed Oil - 11 fl oz
$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Formulated with Flaxseed Oil, Function of Beauty’s Shampoo for Coily Hair promotes a healthy scalp and nourishes type 4a, 4b, and 4c hair.
- CUSTOMIZABLE: Build your own shampoo by adding in up to 3 Function of Beauty #HairGoal Booster Shots
- AWARD: Winner of Essence's 2021 Best in Black Beauty Award
- FRAGRANCE: Our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine
- SAFETY: Tested at home on hundreds of human heads (never animals!) & independent 3rd party clinical tests on humans
- CLEAN: 92% naturally-derived (per ISO 16128), Silicone-Free, Sulfate-Free, Paraben-Free, Target Clean
- CONSCIOUS: Cruelty-Free, 100% Vegan
- SUSTAINABLE: Bottle made with Recycled Plastic & 100% Recyclable
Description
Function of Beauty’s custom haircare line allows you to create the perfect mix of shampoo and conditioner for your unique hair type, hair moisture level, and hair goals.
HOW IT WORKS:
Step 1 – Choose a Shampoo or conditioner base for your unique hair type.
Step 2 – Select up to 3 booster shots to meet your unique hair goals.
Step 3 – Pour one booster from each into your shampoo and the other in your conditioner.
Step 4 – Shake vigorously for 15 seconds and say hello to custom haircare!
Our custom Shampoo for Coily Hair is formulated with Flaxseed Oil to promote a healthy scalp and nourish hair. The gentle foaming ingredients have been specifically formulated for Coily Hair and are silicone-free.
Customize this shampoo base and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Coily Hair, we recommend mixing in Deep Condition, Curl Definition, and Strengthen Hair Goals. Formulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.
All Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom coily hair shampoo is 92% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with recycled materials & are 100% recyclable.
HOW IT WORKS:
Step 1 – Choose a Shampoo or conditioner base for your unique hair type.
Step 2 – Select up to 3 booster shots to meet your unique hair goals.
Step 3 – Pour one booster from each into your shampoo and the other in your conditioner.
Step 4 – Shake vigorously for 15 seconds and say hello to custom haircare!
Our custom Shampoo for Coily Hair is formulated with Flaxseed Oil to promote a healthy scalp and nourish hair. The gentle foaming ingredients have been specifically formulated for Coily Hair and are silicone-free.
Customize this shampoo base and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Coily Hair, we recommend mixing in Deep Condition, Curl Definition, and Strengthen Hair Goals. Formulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.
All Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom coily hair shampoo is 92% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with recycled materials & are 100% recyclable.
Scent: Peach
Hair Type: Curly
Health Facts: Paraben-Free, Mineral Oil-Free, Sulfate-Free, Silicone-Free, Vegan, Gluten-Free, Phthalate-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Recyclable
Beauty Purpose: Nourishing, Basic Cleansing
Net weight: 11 fl oz (US)
TCIN: 80159961
UPC: 850018240413
Item Number (DPCI): 063-00-6841
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.85 inches length x 2.21 inches width x 2.2 inches height
Estimated ship weight: 0.83 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Are the products safe for color treated hair?
submitted by Meagan10280 - 3 years ago
A: Hi Meagan! Great question. Yes! Function of Beauty products are color-safe thanks to their sulfate-free formulas. However, because color-treated hair tends to fade naturally over time, we still recommend choosing “color protection” as one of your hair goals to help prevent any further fading or discoloration. Please let me know if you have any other questions, as we’re always happy to help! Function of Beauty #beautynerds team
submitted byFunction of Beauty - 3 years agoBrand expert
This product is featured in a recent Target Finds story
Function of Beauty Coily Hair Club
About the collection
Function of Beauty's Custom Coily Hair Collection covers all of your haircare needs - Shampoo, Conditioner, Leave-in Treatment, Co-wash, Mask, and Styling Gel for your best hair. Each product is formulated with specific ingredients to care for your hair type and can be customized with up to 3 #HairGoalBoosters to fit your hair needs. For coily hair, we recommend Curl-Definition, Strengthen, & Deep Condition Hair Goal Boosters.
To mix in your selected Hair Goal Boosters, snap open each booster shot and pour it into each product base. Shake (or stir!) vigorously for 15 seconds and your customized Function of Beauty haircare will be ready for use!
To mix in your selected Hair Goal Boosters, snap open each booster shot and pour it into each product base. Shake (or stir!) for 15 seconds before your first use. All of our custom products are over 91% naturally derived*, sulfate-free, cruelty-free, and 100% vegan. Our bottles are made with recycled materials & are 100% recyclable.
To mix in your selected Hair Goal Boosters, snap open each booster shot and pour it into each product base. Shake (or stir!) vigorously for 15 seconds and your customized Function of Beauty haircare will be ready for use!
To mix in your selected Hair Goal Boosters, snap open each booster shot and pour it into each product base. Shake (or stir!) for 15 seconds before your first use. All of our custom products are over 91% naturally derived*, sulfate-free, cruelty-free, and 100% vegan. Our bottles are made with recycled materials & are 100% recyclable.
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Summary of reviews
This shampoo is a popular choice for those with curly and coily hair, offering a customizable experience with booster shots to cater to individual hair needs. Guests appreciate its pleasant fragrance, rich lather, and ability to cleanse without stripping moisture. While many find it enhances curl definition and leaves hair soft, some mention it can cause dryness or tangling. Overall, it's a well-received product for maintaining healthy, hydrated curls.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 25 incentivized reviews)
4.4 out of 5 stars with 282 reviews
value: 3.56 out of 5
quality: 3.5 out of 5
effectiveness: 3.46 out of 5
75% would recommend
79 recommendations
Great Smell, not so great texture
4 out of 5 stars
Thumbs up graphic, would recommend
tricia2529 - 4 months ago
Smells so good, light citrus and fresh! Also love the gel texture of the shampoo and the bright cute bottle but I felt like it dried my hair out. My 15-year old son has also used for his curly hair and he said he thought it made his hair feel crunchy. We both like it but neither of us love it. I love testing new products and was glad I tried it!
Great for curry hair
5 out of 5 stars
Thumbs up graphic, would recommend
Julid - 4 months ago
I’ve never tried this brand before, but it has me interested in the other offerings. My son has very curly hair, and he loves how his hair looks and feels using this. The smell is nice, and the packaging is very good.
Great for curry hair
5 out of 5 stars
Thumbs up graphic, would recommend
Julid - 4 months ago
I’ve never tried this brand before, but it has me interested in the other offerings. My son has very curly hair, and he loves how his hair looks and feels using this. The smell is nice, and the packaging is very good.
Easy to lather and rinse and smells great
5 out of 5 stars
Thumbs up graphic, would recommend
Seraphicblueyes - 4 months ago
I love how it smells like a luxurious shampoo. It creates a nice rich lather and rinses out well. Some shampoos have a tendency of giving me a difficult time when I try to wash it out but this shampoo is easy to get the suds out of my hair.
1 reply from Function of Beauty team - 4 months ago
Hi there, We are overjoyed you are loving your coily hair shampoo! Enjoy your fabulous results ✨
Easy to lather and rinse and smells great
5 out of 5 stars
Thumbs up graphic, would recommend
Seraphicblueyes - 4 months ago
I love how it smells like a luxurious shampoo. It creates a nice rich lather and rinses out well. Some shampoos have a tendency of giving me a difficult time when I try to wash it out but this shampoo is easy to get the suds out of my hair.
Smells great
5 out of 5 stars
Thumbs up graphic, would recommend
Lyanne - 4 months ago
This is a great shampoo for curly hair like mine. I like that it includes plant derived ingredients. Love the fragrance of this shampoo, too. Smells like tropical fruits in my opinion. Overall a great shampoo.
1 reply from Function of Beauty team - 4 months ago
Hi Lyanne, We love hearing that you love our fragrance that reminds us of cutting up peaches on a hot summer day!
Curly hair shampoo
4 out of 5 stars
- 8 months ago
originally posted on functionofbeauty.com
Nice shampoo!! Enjoyed that it made my curly hair feel fresh and clean. I usually style my hair with heat because I don’t always like my curly hair but this made my curls looks defined and good without styling!
hydrating and curl boosting!
5 out of 5 stars
Sarah98 - 8 months ago
originally posted on functionofbeauty.com
This smells absolutely phenomenal! I love how floral,sweet, and feminine it is and how it lingers throughout the day. It cleanses my hair nicely and gets rid of any dirt, oil, and product residue. It still keeps my hair feeling nice and soft because it’s not stripping the hydration out. Highly recommend to bring some definition to you curls back!
Great
5 out of 5 stars
Claire qhehuduxue - 8 months ago
originally posted on functionofbeauty.com
I have used function of beauty products before and always been happily impressed. This product is no exception. It smells nice, I like the DIY aspect as it feels personally tailored and it gives my hair a nice wave. Offered by function of beauty
Great shampoo
4 out of 5 stars
Emmacalmes - 10 months ago
originally posted on functionofbeauty.com
I like this shampoo a lot. It comes with a little beauty hair shot to put in and it smells good. It’s great for curly or wavy hair. I recommend this product. This shampoo was gifted by functionofbeauty
HOLY GRAIL !!!
5 out of 5 stars
jadalynn - 11 months ago
originally posted on functionofbeauty.com
i got this gifted by function of beauty. it got a lot of my hair. It made my hair 100% softer and overall felt good while washing it. It definitely helps with any type of hair i have curly and it worked perfect for me and my mom has wavy hair and she sed it and it came out so good and soft and pretty. The scent smells so good i just keep smelling it just because and it makes my hair smell good and the scent lasts its so ughhhh !!
The best
5 out of 5 stars
Erikita24 - 11 months ago
originally posted on functionofbeauty.com
Best shampoo ever my hair smell So good all day for days I received many compliments but the best part is that my hair look alive no more dryness I see a big improvement I totally obsessed with this brand
LOVE this product
5 out of 5 stars
Thumbs up graphic, would recommend
Molly - 1 year ago
This is my favorite shampoo I've ever used on my daughter's 4a hair. I don't normally leave reviews, but felt compelled to do so because I loved the product so much. I used the regular conditioner and leave in conditioner as well :)
1 reply from Function of Beauty team - 1 year ago
Hi Molly, This is SO amazing to hear! Enjoy your customized products 🦄
Smells great Feels great!
5 out of 5 stars
Just.Like.Jasmine - 2 years ago
originally posted on functionofbeauty.com
I thoroughly enjoyed everything about this shampoo that was gifted by functionofbeauty to me, from the fragrance to the way it made my hair feel. Before using the shampoo my hair was dry and my scalp was itchy because of product buildup. But after washing my hair it was squeaky clean without feeling stripped. And I absolutely loved the fruity scent, I just wish it lingered longer in my hair. I like the booster packs you can buy with the shampoo because you can customize it to what you need I used the curl definition and strengthen booster shots which was exactly what my hair needed!
Worth buying
5 out of 5 stars
Mthalia - 2 years ago
originally posted on functionofbeauty.com
After using this shampoo for a 2nd time I can say that it’s worth buying. It separates your curls and also gives them definition and it also cleans your scalp reasonable 10/10 would recommend it.
Works like a charm
5 out of 5 stars
Kadahfi_03 - 2 years ago
originally posted on functionofbeauty.com
I got this product gifted by function of beauty and target andI enjoyed the product! I can say for this product though when I tried to insert the boosters into the bottle it just flat out didn’t work but it also may have been because I hadn’t used it yet and put the boosters prior to any previous use. Overall great product did its job and was easy to brush through hair!
Amazing!!
5 out of 5 stars
Seva2323 - 2 years ago
originally posted on functionofbeauty.com
Function of Beauty’s Coily Base Shampoo is so amazing and different from other shampoos that I’ve tried because it’s customizable to my hair type and hair goals . To customize my shampoo , first I open my #hairgoal booster shot. Next , I pour the shot into my Function of Beauty Shampoo. Lastly ,I shake for 15 seconds and then my shampoo is ready for use . My hair feels so clean and manageable after using this shampoo . I highly recommend getting this shampoo! It was gifted by functionofbeauty.
love it!
5 out of 5 stars
JJJJ - 2 years ago
originally posted on functionofbeauty.com
I love that this product lets me customize my experience. This makes it stand out among other options at the store, because I can truly cater to what my hair needs, which changes by the season. It smells so good and leaves the best scent. I love how my hair feels. I put the strengthen and curl definition into both my shampoo and conditioner. It was fun to do, and my boyfriend thought it was the best thing ever haha product gifted by functionofbeauty
Good for 4c Hair
4 out of 5 stars
Ngashua - 2 years ago
originally posted on functionofbeauty.com
This shampoo was good overall on my 4c hair. It came busted which was upsetting but I still had a lot of product. The shampoo smells great and helped to clean my hair without stripping it of moisture. Other shampoos usually strip my hair of oils and my hair is already very dry naturally. The bottle is a bit small, I wish it was larger, but a little does go a long way. (Item was gifted by Function Of Beauty. However, this review is not sponsored.)
Great
5 out of 5 stars
Sage - 2 years ago
originally posted on functionofbeauty.com
Love love love! This shampoo is great. My hair felt so clean without being stripped and brittle. Still felt hydrated and curls maintained. Enjoyed using this shampoo. Definitely recommend this product. Gifted by function.