Sponsored
Happiest Baby SNOO Smart Sleeper Bassinet - White/Brown
$1695.99 when purchased online
Target Online store #3991
About this item
Highlights
- • ADDED SLEEP: Adds 1-2 hours of sleep per night with constant calming womb rhythms
- • ADDED SAFETY: Secure swaddling prevents rolling to an unsafe position during sleep.
- • CALMS FUSSING: Soothes upsets by responding with increasing motion + sound, often calming crying in under a minute.
- • RESPONSIVE: SNOO automatically responds to your baby's needs when it detects fussing or crying.
- • NATURALLY SLEEP TRAINS: Teaches babies to self-soothe with little need to cry-it-out.
- • FDA DE NOVO AUTHORIZED: Keeps sleeping babies safely on their backs.
- • PREMIUM DESIGN: Breathable mesh walls for healthy air flow and premium motor for quiet and reliability
- • EXTRAS INCLUDED: Comes with SNOO Smart Sleeper, three organic cotton white SNOO Sacks (S, M, & L), an organic cotton fitted sheet, and a mattress and water resistant-cover.
- • APP SUBSCRIPTION: A FREE 9-month Premium Subscription included with all SNOOs purchased from Target…a $179 value!
Description
SNOO is a responsive baby bassinet that boosts a baby’s sleep by combining gentle rocking with soothing white noise and snug, safe swaddling. SNOO helps babies self-soothe by imitating the calming sensations of the womb. SNOO’s advanced algorithm can tell baby cries from room noise and automatically responds to your baby’s needs with rocking + sound, often calming babies in under 1 minute.
Created by Dr. Harvey Karp (The 5 S’s, Happiest Baby on the Block), SNOO was granted FDA De Novo Authorization by the FDA and is now classified as a medical device. (De Novo means the product is a whole new and unique class of devices). SNOO is the first and only FDA De Novo Authorized Infant Sleep System (along with SNOO Sack, our patented swaddle that clips into SNOO) to keep sleeping babies positioned safely on the back. Babies who are placed on the back for sleep are at a lower risk of SIDS/SUID. For important safety information visit www.happiestbaby.com/fda
Download the easy-peasy Happiest Baby App to control SNOO remotely, customize SNOO’s settings for your baby, trac your baby’s sleep progress, get expert tips from Dr. Harvey Karp, and more!
Included: SNOO Smart Sleeper, 3 white SNOO Sacks (S,M,L) made with organic cotton, SNOO sheet made of GOTS certified organic cotton, mattress and water-resistant cover, unlimited access to sleep consultants, 7 days/week, 9-month Premium Subscription to the Happiest Baby App.
Created by Dr. Harvey Karp (The 5 S’s, Happiest Baby on the Block), SNOO was granted FDA De Novo Authorization by the FDA and is now classified as a medical device. (De Novo means the product is a whole new and unique class of devices). SNOO is the first and only FDA De Novo Authorized Infant Sleep System (along with SNOO Sack, our patented swaddle that clips into SNOO) to keep sleeping babies positioned safely on the back. Babies who are placed on the back for sleep are at a lower risk of SIDS/SUID. For important safety information visit www.happiestbaby.com/fda
Download the easy-peasy Happiest Baby App to control SNOO remotely, customize SNOO’s settings for your baby, trac your baby’s sleep progress, get expert tips from Dr. Harvey Karp, and more!
Included: SNOO Smart Sleeper, 3 white SNOO Sacks (S,M,L) made with organic cotton, SNOO sheet made of GOTS certified organic cotton, mattress and water-resistant cover, unlimited access to sleep consultants, 7 days/week, 9-month Premium Subscription to the Happiest Baby App.
Dimensions (Overall): 31 Inches (H) x 19 Inches (W) x 36 Inches (D)
Weight: 38 Pounds
Holds up to: 25 Pounds
Material: Metal, Plastic (Frame)
Surface Material: Polyester
Suggested Age: 0-6 Months
Features: Allows Baby to Rock Gently, Rocking Base, Folds for Easy Transport and Storage, Controlled by Smartphone App
Fill Material: Cotton
Assembly Details: Adult Assembly Required, No Tools Needed
Includes: Fitted Sheet
Industry or Government Certifications: No Certifications
Battery: No Battery Used
Care & Cleaning: Spot or Wipe Clean
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 83368703
UPC: 817720020085
Item Number (DPCI): 030-08-0183
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 38 inches length x 22 inches width x 16 inches height
Estimated ship weight: 50 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
This item ships in its manufacturer’s packaging, revealing what’s inside. ·
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: do you need to purchase a bassinet mattress for this product?
submitted by newmomtobe - 3 years ago
A: Includes the SNOO Smart Sleeper, three organic cotton white SNOO Sacks (S, M, & L), an organic cotton fitted sheet and mattress and water resistant-cover
submitted byBonnie C - 3 years ago
Dino Friends Nursery Room Collection - Cloud Island™
About the collection
Your baby will have a roaring good time with the cute dinosaur characters & comfy, classic accents of the Dino Friends Nursery Room Collection from cloud island™. This nursery room collection showcases a convertible crib, crib sheet and pad cover to help keep your baby comfy while they're napping, plus a dresser, wall decal and much more. Add the pieces to your baby's nursery or give expectant parents a lovely baby shower gift.
cloud island™: Designed with love. Made without compromise.
cloud island™: Designed with love. Made without compromise.
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4.4 out of 5 stars with 1688 reviews
value: 1.4 out of 5
quality: 1.6 out of 5
portability: 1.7 out of 5
ease of cleaning: 1.56 out of 5
comfort: 1.67 out of 5
42% would recommend
19 recommendations
SUPSCRIPTION REQUIRED FOR USE OF KEY FEATURES
1 out of 5 stars
Thumbs down graphic, would not recommend
LNF7 - 5 months ago
Loved this bassinet, but super disappointed with the greed of this company. They’ve completely locked you in, after spending an obscene amount of money on this bassinet and the required accessories, I now have to spend 20 dollars a month to use the app to access key features for my bassinet. Not to mention, this severely hurts your resale value, which is huge when you spend this much on a bassinet that you use for 6 months. I used to recommended this bassinet to basically everyone I met, but I will no longer be. Can’t wait to see what competitors come from this fiasco.
Bait and switch
1 out of 5 stars
Thumbs down graphic, would not recommend
Cbartlett - 5 months ago
Don’t buy. Bait and switch. I was using the snoo and at 4am they decided to switch the app to a subscription model. This is robbery to charge for functionality that was already available. Find an alternative because happiest baby is trying to squeeze every penny out of you while you sleep. Snoo is worthless without the app and the app already was poor.
Long time users, VERY unhappy with the required paid subcription for basic features. DO NOT BUY
5 out of 5 stars
Thumbs down graphic, would not recommend
The Dennees - 5 months ago
Happiest Baby just release a paid subcription for it's basic features of the app. I've used the snoo on my last 2 childern, but this is completely unacceptable. For a product that cost $1,700 and require a subscription for it basic features. This is a very unethical move in my opinion and will not be supporting this company moving forward. Additionally, if anything is ever wrong with your snoo there is no repair program. They tell you to throw away your very large purchase and buy another. Another really unthical thing. I would NOT recommend buying from this company.
Premium subscription rip off
1 out of 5 stars
Thumbs down graphic, would not recommend
Amanda C - 6 months ago
Imagine paying over $1500 for a bassinet to then have to pay $240/year to actually work it? Thats right. Photo above, anything with stars next to it you need to pay $20/month to use. Definition corporate greed. As of July 2024, with the new app update, we lost any control of our snoo except whatever was programmed and the volume level. Absolutely bogus. Not worth it anymore on principle.
Bait and Switch, sudden $20/month fee
1 out of 5 stars
Thumbs down graphic, would not recommend
bills - 6 months ago
Features of this product that were advertised to us as included with the purchase price are now suddenly behind a subscription fee of $20 a month. The Snoo is already way too expensive. Feels like bait and switch. Really unhappy with this company.
Costs $20 a month to actully use it 
1 out of 5 stars
Thumbs down graphic, would not recommend
B - 6 months ago
I loved this product for my oldest child, but I just had my second and the company rolled out a paid subscription. There are now a number of features that are only accessible with the insanely expensive subscription. It’s on “sale” for $10 a month right now but it’s typically $20 a month. This company is clearly predatory and has made their product only accessible to a very limited number of people who can afford their insane price tags. If you receive this product as a gift or you bought it used, you are forced into paying $20 a month to access features that your child most likely will need. It’s really sad because this is clearly not a child or family focused company. Their subscription fees makes it very clear that they’re only worried about profit and will happily take advantage of sleep deprived parents of newborns. I think a lot of people were willing to pay a lot of money for the product itself, but the subscription makes it so that it’s not a one time cost. You now have to pay for it for every additional child you have or if you buy it used. They clearly do not care about making sure all families have the potential to access to their product which can offer a great option for safe sleep. Extremely disappointed.
Not worth the money with the subscription service
1 out of 5 stars
Thumbs down graphic, would not recommend
Cyberdad - 6 months ago
I purchased this expensive product for my 1st baby and it was okay it kept him down from time to time. Although they now just introduced a $19.99 subscription to unlock features that were previously free before. This is shocking since we were planning to use the bassinet for our future children. I wouldn’t recommend spending so much money on this bed then having to pay a subscription service to use the app. The free version of the app is basically useless. Look at other options than this.
Do not buy! Untrustworthy manufacturer.
1 out of 5 stars
Thumbs down graphic, would not recommend
Unhappy Customer - 6 months ago
Happiest baby is not a trustworthy company. I bought the snoo and happiest baby is now extorting me for $20/mi the just to use the basic features advertised as included. If you want to add a subscription for new premium features so be it but locking away previously free features is reprehensible.
Now Requires Paid App Subscription
1 out of 5 stars
Thumbs down graphic, would not recommend
reviewer1 - 7 months ago
SNOO is now requiring a paid $20/month subscription for anyone to use the SNOO in its full capacity. On top of how much they’ve increased its cost recently (almost $500) this just seems yet another ridiculous way to squeeze extra pennies out of anyone.
Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
tracy podz - 10 months ago
I loved having a snoo for my third baby. Wish I had it for my first two. By 8 weeks old, he would sleep 11 hours with one wake up which was amazing! My only complaint is that my very tall baby only fit in it until 3 months old, I wish we could have used it longer.
We love our snoo
5 out of 5 stars
Once Upon a Time - 11 months ago
originally posted on Happiest Baby
I have a small infant daycare and we love our snoo
1 reply from Customer Care team - 11 months ago
Hi there, So thrilled to hear you love having SNOO on this adventure! Cheers, Jess from the Happiest Baby Team
It helps, not always, wish I had it for my first
5 out of 5 stars
Boymom - 11 months ago
originally posted on Happiest Baby
I was convinced I didn’t need this with my first kid then during my second pregnancy I decided I needed all the help I could get as he still doesn’t sleep through the night. The first night home in the hospital my baby started to cry and the rocking instantly soothed him back to sleep. (This didn’t work the next night but overall it’s helpful) I felt like I get an extra 20 minutes of sleep at each feed because of the rocking and it would occasionally keep me from getting up. It was a huge help month one. Then month two my son was sick nonstop and I was thankful for the leg risers but with the congestion and constant sicknesses I began holding him for all naps and rocking him to sleep myself for naps and the initial night sleep which is where I currently am. Our sleep is decent at 2 months with one 5hr stretch from 7pm-12am and I bet if he wasn’t sick and I let the snoo do its thing it might even be better. It’s crazy expensive but even getting one extra hour a night spread out over 3 night feeds makes it worth it for me.
1 reply from Customer Care team - 11 months ago
Hi there, We're so happy to hear SNOO saves you a little time after feeds and soothes your bub's fussies for better sleep! Knowing that our Leg Lifters offer additional relief as your baby struggles with congestion is all we could hope for. It sounds like you're doing a great job finding what works best for your family. Every experience is unique and our team is always happy to offer free sleep support on your SNOO journey. Please connect with us directly at support.happiestbaby.com. We hope your little SNOOzer feels better soon! Best, Jess from the Happiest Baby Team
Makes bedtime so much easier
5 out of 5 stars
Emily - 1 year ago
originally posted on Happiest Baby
The snoo works like a charm and puts my mind at ease knowing babe is safe! Helps soothe throughout the night and has different modes so you can customize based on your needs
1 reply from Customer Care team - 1 year ago
Hi Emily, It brightens our day knowing SNOO provides you peace of mind 24/7 and your little one better sleep all night long. So excited to be on this journey with your family! Happy SNOOzing, Jess from the Happiest Baby Team
Poorly made and unreliable
1 out of 5 stars
Thumbs down graphic, would not recommend
RawwrBag - 1 year ago
Lots of others have covered the sleeping and safety benefits and drawbacks of the Snoo. So I’ll take a moment to talk about the reliability and build quality of this product. We are on to our 6th Snoo for our two kids. (All rentals.) 1.) The speaker started making horrible loud crackling sounds instead of playing white noise. You can’t disable the white noise, so our only solution was to cover the speaker opening in duct tape while we waited for our replacement. I can tell that they’re using a fairly budget amplifier. Even when working correctly it buzzes with a lot of 60Hz noise from the wall power. Not surprising they just completely fail. Please let us disable the white noise if you’re going to continue using cut rate components like this. 2.) The second Snoo worked fine for the remaining 4 months that our first kid needed it for. They even sent us a free large Snoo sack with the replacement, which was nice I guess. 3.) The third Snoo was two years later, for our second. Within the first several weeks, the speaker started failing in a different way. It cut out when the platform swung to the right. My guess is the wiring was coming loose or rubbing against something. Again with the duct tape and replacement. Please let us disable white noise! 4.) The fourth and fifth Snoo showed up at the same time, with a single shipping label that said there was only supposed to be one box. But there were definitely two boxes. They told me to send one back. Packing and shipping Snoos is a huge pain. They’re heavy and cumbersome and don’t fit in a lot of cars easily. I live in Seattle and didn’t really want to leave it outside in the rain and at the mercy of porch pirates for a Fedex pickup. 5.) The fifth Snoo worked for a few months until it started pickup ghost noises and leveling up when it was completely silent in the room. This happened every 10-20 minutes, all night long, waking up us and the baby. This means that we have to lock the Snoo at baseline and not use the automatic soothing. Which means if we do want to sooth, we have to be awake and do so manually from the app. 6.) The sixth Snoo is on its way. Crossing our fingers. My biggest takeaway is that I would never, ever buy a Snoo outright. They are poorly made and only come with a one-year warranty. If you’re going to rent, consider that you probably need a backup plan for if your Snoo inevitably craps out on you. It’s up to you if the sleep benefits are worth the hassle. Fortunately you can try it for a month and see.
Love the SNOO! Fantastic features and app!
5 out of 5 stars
AEC1 - 1 year ago
originally posted on Happiest Baby
Has provided so much comfort to me and my husband during our guest week home with a newborn. Baby is strapped in securely, SNOO is responsive to her cries and app is helpful for tracking quality and quantity of her sleep
1 reply from Customer Care team - 1 year ago
Hi there, Knowing your family feels the full support of SNOO and the App as you start this new adventure is a dream come true! We love to hear that your baby is soothed and safer for every sleep. Thanks for sharing & happy SNOOzing, Jess from the Happiest Baby Team
Sleep for everyone!!
5 out of 5 stars
amcconnell13 - 1 year ago
originally posted on Happiest Baby
My husband and I rented the Snoo Smart Sleeper and we were thrilled at how quickly our baby adjusted and began sleeping through the night! We are so thankful for the snoo and would highly recommend to anyone! The snoo has made the newborn stage so enjoyable because we are ALL getting sleep.
1 reply from Customer Care team - 1 year ago
Hi there, We're all smiles knowing SNOO was an easy addition to your home for the entire family to get the rest you deserve all night long! Having a new baby is hard work and we love making things a little bit easier for new parents. Thanks so much for sharing! Best, Jess from the Happiest Baby Team
Life saver
5 out of 5 stars
Modrh4 - 1 year ago
originally posted on Happiest Baby
So at first when the baby came home from the hospital we were trying a normal bassinet and sleep wasn’t going great. My friend suggested we get the snoo after raving reviews so we did and it literally has changed our lives. We all are getting such better sleep with longer sleep stretches and the motion and sound technology is genius!
1 reply from Customer Care team - 1 year ago
Hi there, It means the world to us that your family counts on SNOO for support and restful sleep through the night! We love working hard so new adventures for parents can be made a little easier. Thanks so much for sharing & happy SNOOzing, Jess from the Happiest Baby Team
The SNOO was a game changer for my family and I!
5 out of 5 stars
Carlee - 1 year ago
originally posted on Happiest Baby
My husband and I had our first baby in April of 2023 and as new parents the SNOO bassinet was an absolute blessing! Our main concern with having a newborn was SIDS, the built in swaddle really does give us peace of mind knowing that Noah won’t roll onto his stomach. We shopped around for other bassinets but honestly nothing competes with the SNOO.
1 reply from Customer Care team - 1 year ago
Hi Carlee, It warms our hearts knowing you chose SNOO for this new adventure! Being a new parent is a lot of work and we're happy to make things a little easier for your family and safer for your little one. Thanks so much for sharing! Best, Jess from the Happiest Baby Team
Made a Huge Difference
5 out of 5 stars
- 1 year ago
originally posted on Happiest Baby
With my first baby, sleep was a nightmare, but I was fortunate to get SNOO as a gift for my second, and it made a world of difference! Where I felt lucky to get 3 straight hours of sleep with my first, my second child was able to sleep 5-6 hours by 3 months and 8-9 hours by 4 months. There were definitely rough patches along the way during teething and sickness, but overall, our sleep and quality of life were so much better this time around!
1 reply from Customer Care team - 1 year ago
Hi there, We're delighted to hear that SNOO helped your family get more sleep this time around! Knowing your baby started sleeping through the night with SNOO, even with bumps in the road, is all we could ever hope for! Some parents even find that the soothing sensations help comfort Baby through regression and colds, so parents feel more supported. Best, Jess from the Happiest Baby Team
Saved me with baby #2!
5 out of 5 stars
- 1 year ago
originally posted on Happiest Baby
At times with baby #2, you just don’t have enough hands. It’s so helpful to count on the Snoo to rock baby gently to sleep. Both babies loved it, and so did I. Worth every penny!
1 reply from Customer Care team - 1 year ago
Hi there, It makes us smile knowing SNOO is like an extra set of soothing hands! We're so glad both of your little loves enjoyed better, safer sleep with SNOO. Thanks so much for sharing! Jess from the Happiest Baby Team