Sponsored
I Can't Believe It's Not Butter! Light Buttery Spread - 15oz
$4.29 when purchased online
Target Online store #3991
About this item
Highlights
- OMEGA 3S? YES PLEASE: Good source of omega-3 ALA at 190 mg per tablespoon serving (11% of the 1.6g daily value)
- PLANT-BASED OILS: buttery goodness made with good fats from plant-based oils including soybean and palm.
- LESS FAT THAN DAIRY BUTTER: 60% less total fat and 80% less saturated fat per serving to be exact. I Can’t Believe It’s Not Butter!® Light spread contains 4g fat (1g saturated fat, 0g trans fat) and 35 calories per serving.
- 0G TRANS FAT PER SERVING: and NO hydrogenated or partially hydrogenated oils.
- READY TO SPREAD: straight from the fridge to your plate. No need to soften or melt first.
Description
I Can’t Believe It’s Not Butter! Light Spread 15 oz is not just a fantastic way to add delicious buttery flavor to your favorite foods, it’s also what you yell pretty much every time you taste it. And how fun is that? We’ll tell you: a lot of fun. Compared to dairy butter per 1 tbsp. serving, I Can’t Believe It’s Not Butter! Light Spread has less saturated fat, fewer calories, and more omega-3 ALAs. 190mg of omega-3 ALA (11% of the 1.6g daily value) compared to 44mg (1.1% of the 1.6g daily value) contained in dairy butter to be exact.
Made with simple ingredients such as a delicious blend of plant-based oils, purified water, and a pinch of salt. I Can’t Believe It’s Not Butter! Light Spread delivers unbelievable buttery goodness with no artificial flavors, and no artificial preservatives. Per 1 tablespoon serving, it has 4g total fat and 0g of trans-fat, and just 35 calories. At 1g of saturated fat per 1 tablespoon serving, that's 80% less than what dairy butter has! And when a guest comes over and sees I Can’t Believe It’s Not Butter! in your fridge? They’re smiling...guaranteed.
I Can’t Believe It’s Not Butter! Isn’t just a good decision, it’s also a pretty good time. Now go ahead and say the name again. Out loud. It feels great, pinky swear.
Serving Size: 14.0 g
Serving Per Container: 30
Amount :
Calories: 35
% Daily Value*
Total Fat 4g5%
Saturated Fat 1g5%
Polyunsaturated Fat 2g
Monounsaturated Fat 1g
Sodium 85mg4%
Total Carbohydrate 0g0%
Protein 0g
Vitamin A mcg15%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
purified water, soybean oil, palm kernel and palm oil, salt, lecithin (soy), mono and diglycerides, vinegar, natural flavors, vitamin a palmitate, beta carotene (color)
Contains: Soy
Features: Non-GMO
State of Readiness: Ready to Use
Form: Spread
Package Quantity: 1
Milk source: Soy
Net weight: 15 Ounces
TCIN: 13050426
UPC: 040600387187
Item Number (DPCI): 284-13-0039
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.67 inches length x 4.83 inches width x 3.07 inches height
Estimated ship weight: 1.05 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), United States Minor Outlying Islands, Northern Mariana Islands, APO/FPO, Virgin Islands, U.S., Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Is I can't believe it's not butter a non GMO product? It is important I know this before I purchase the product. I know that Earth Balance is NON GMO but it is much higher in fat content.
submitted by Msmiles - 6 years ago
A: The soybean oil in ICB tub products (and soybean/canola oil in our stick products), a primary ingredient, may be derived from bioengineered crops, however, these oils used in the products are highly refined to remove proteins, DNA associated with bioengineering and other impurities below detection levels. The I Can’t Believe it’s not Butter! products have not been certified Non GMO.
submitted byICBINB Team - 4 years agoBrand expert
Discover more options
$106.49
reg $112.99 Sale
$21.42
reg $22.49 Sale
Summary of reviews
The product has received mixed feedback from guests, with many expressing disappointment over a recent recipe change that affects taste and melting properties. While some guests appreciate its lower calorie count and versatility in cooking, others miss the original flavor and texture. The spreadability is often praised, making it a convenient option for various dishes. Overall, it remains a popular choice for those seeking a healthier alternative to butter.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 1330 reviews
taste: 3.83 out of 5
quality: 4 out of 5
value: 4.17 out of 5
100% would recommend
3 recommendations
Absolutely Delicious and Healthy
5 out of 5 stars
Tiger - 18 days ago
originally posted on icantbelieveitsnotbutter.com
It's very delicious and healthy! Love it on the toasted bread with honey and a nice vanilla latte drink!
I can't believe they've ruined it
1 out of 5 stars
Jane - 8 months ago
originally posted on icantbelieveitsnotbutter.com
Very disappointed with new Light I can't believe it's not butter. The taste is not as good and has far more calories. Old one 180 per 100g new one 252 per 100g. What is the improvement? As I couldn't always get this I would stock up when I saw it for sale. I won't bother anymore I will just get a supermarket brand instead and save some money.
Absolutely awful now
1 out of 5 stars
Snoz - 11 months ago
originally posted on icantbelieveitsnotbutter.com
Used it before and found ok bought 2 tubs and used both falls off knife doesn’t melt couldn’t even dissolve it with washing up liquid when cleaning out tub to recycle
New recipe is awful
1 out of 5 stars
Frankie - 1 year ago
originally posted on icantbelieveitsnotbutter.com
I cant believe its not butter light used to be my go to for low calorie spread that acted in the same way and tasted as good as full fat versions but since something in the recipe changed I will no longer be buying it. The old version used to melt just like real butter but whatever change has been made means that it goes soft but it doesn't melt into toast or mashed potatoes or anything else you put it on hot. The taste is not the same either. So disappointed, we used to make special trips specifically to buy I cant believe its not butter but we won't be any more. I definitely can believe its not butter
Light
5 out of 5 stars
Fullau - 1 year ago
originally posted on icantbelieveitsnotbutter.com
I bought this this week and I can believe it tastes so good and lighter
Changed for the Worst!
1 out of 5 stars
JayD - 1 year ago
originally posted on icantbelieveitsnotbutter.com
I can't Believe It's Not Butter Light used to be my favourite 'healthy' spread but without any indication of doing so, they have changed the recipe and now it no longer melts! This is despite the tubs still saying 2Spread with it, Melt it, Blend it & G;laze it!" This new version is absolutely awful to use, especially if you want to melt it onto toast or vegetables. So sad when companies do this - and very wrong not to mark the packaging alerting buyers there has been a change. So I won't buy it anymore - and can't recommend that anyone else does!
I cant believe its not butter light
1 out of 5 stars
Chris07887 - 1 year ago
originally posted on icantbelieveitsnotbutter.com
Has this changed? Taste smell recipe all different recently. It doesn't even melt on toast, whats in this?? Before I would rated this 5 stars!
I can't believe they are allowed to call it that
1 out of 5 stars
Chef Louie - 1 year ago
originally posted on icantbelieveitsnotbutter.com
Don't know who all these people are that are writing positive reviews. Clearly they have NEVER tasted real butter. Or maybe this company is paying people to write reviews. This product tastes NOTHING anywhere near resembling butter. Bland, chemical taste and melts in your hands right out of the fridge even before you get the wrapper all the way off. Someone should sue the manufacturer for selling this product.
Where can I buy the LARGE tub of the light version
5 out of 5 stars
Cleopatra - 1 year ago
originally posted on icantbelieveitsnotbutter.com
I live in San Diego and only have the LIgHt 15oz version. Have you stopped making the large tub?
Great product, wish it came in larger quantity
4 out of 5 stars
txmom - 2 years ago
originally posted on icantbelieveitsnotbutter.com
We love this "butter" and use it almost daily. The only complaint I have it that I wish it was available in the larger tub like the Original ICBINB. We have a large family and go through that tiny container fast. We would love to buy it in bulk!
Wow! Couldn't eat without this product.
5 out of 5 stars
Henry sand - 2 years ago
originally posted on icantbelieveitsnotbutter.com
This butter is so amazing you really can't believe It's Not Butter I put it on crackers and flatbreads you could even add it into recipes you wouldn't know the difference it is so delicious and in a world will people complain I just wanted to give a positive review and feedback to the company that this is an amazing product and I appreciate it. Thank you
Just No
1 out of 5 stars
nicolef1008 - 2 years ago
originally posted on influenster.com
Why would i want to eat fake butter when butter is real? What kind of alternate universe is this where we are told to eat plastic butter? Butter is delicious.
It's not for consumption
2 out of 5 stars
bayroyalty - 2 years ago
originally posted on influenster.com
I found out that the name of this brand's products are 100% accurate. It's absolutely NOT butter. They originally made it to help plump up turkeys and they weren't able to tolerate it so they didn't continue with giving it to them. They put yellow food coloring on it and gave it to humans. It doesn't even melt on any flame or hot food. It's not something I can eat or imagine serving again.
Only butter I buy.
5 out of 5 stars
- 3 years ago
originally posted on influenster.com
Only butter I buy. My boyfriend can't handle dairy so this is what I use for my cooking. Tastes great and I actually prefer it over actual butter!
I really like this
5 out of 5 stars
samanthanicolef - 3 years ago
originally posted on influenster.com
I really like this butter and just like it’s name, I really can’t believe it’s not butter!Even this light version doesn’t taste any different to me so why not ya know! Super yummy I use on everything!
I use this on
5 out of 5 stars
kayciep1 - 3 years ago
originally posted on influenster.com
I use this on a daily basis. It’s not the same as regular butter, no. But if you’re looking for a better, healthier option to regular butter… THIS is it!! Works well in many ways - to butter toasts, sauté veggies, all general cooking needs. Hands down, a go-to for me!
My grandparents would buy
4 out of 5 stars
gxryskxlls - 3 years ago
originally posted on influenster.com
My grandparents would buy this all the time! And I love it , this with cinnamon toast is amazing
I bring this for
5 out of 5 stars
sapnaj3 - 3 years ago
originally posted on influenster.com
I bring this for my husband who follows a strict diet in terms of calories.It is smooth and silky spread.It is affordable.I would recommend to others too.It taste delicious.
(no review title)
4 out of 5 stars
kylac26 - 3 years ago
originally posted on influenster.com
With so many varieties of this brand it's actually something I reach for in the grocery store and in the fridge.
This is such a
5 out of 5 stars
hopew50 - 3 years ago
originally posted on influenster.com
This is such a great alternative to butter if you’re watching your fat intake!! It has a really good taste and texture, so you really don’t miss the butter!! It has such great flavor compared to other brands and I will definitely buy again!!!