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I Can't Believe It's Not Butter! Original Buttery Spread - 15oz
$4.29 when purchased online
Target Online store #3991
About this item
Highlights
- OMEGA 3S? YES PLEASE: Rich in omega-3 ALA at 375 mg per tablespoon serving (23% of the 1.6g daily value)
- PLANT-BASED OILS: buttery goodness made with good fats from plant-based oils including soybean and palm.
- HEART HEALTHY: Certified as a heart healthy food by the American Heart Association Heart-Check Certification Program.
- NUTRITION FACTS FOR THE WIN: 40% fewer calories and 70% less saturated fat per 1 tbsp. serving than dairy butter.
- 0G TRANS FAT PER SERVING: and NO hydrogenated or partially hydrogenated oils
Description
I Can’t Believe It’s Not Butter! Original Spread 15 oz is not just a fantastic way to add delicious buttery flavor to your favorite foods, it’s also what you yell pretty much every time you taste it. And how fun is that? We’ll tell you: a lot of fun. Compared to dairy butter, per 1 tbsp. serving, I Can’t Believe It’s Not Butter! Original Spread has less saturated fat, fewer calories, and more omega-3 ALAs. 375mg of omega-3 ALA (23% of the 1.6g daily value) compared to 44mg (1.1% of the 1.6g daily value) contained in dairy butter to be exact.
Also, unlike dairy butter, I Can’t Believe It’s Not Butter! Original Spread meets the nutritional requirements of the American Heart Association Heart-Check Food Certification Program. It’s made with good fats from plant-based oils, including soybean oil. Supportive but not conclusive scientific evidence suggests that eating about one and a half tablespoons (20.5g) of soybean oil daily, which contains unsaturated fat, may reduce the risk of coronary heart disease.
Made with simple ingredients such as a delicious blend of plant-based oils, purified water, and a pinch of salt. I Can’t Believe It’s Not Butter! Original Spread delivers unbelievable buttery goodness with no artificial flavors, and no artificial preservatives. Per 1 tablespoon serving, it has 6g total fat and 0g of trans-fat, and just 60 calories. At 2g of saturated fat per 1 tablespoon serving, that's 70% less than what dairy butter has! And when a guest comes over and sees I Can’t Believe It’s Not Butter! in your fridge? They’re smiling...guaranteed.
I Can’t Believe It’s Not Butter! Isn’t just a good decision, it’s also a pretty good time. Now go ahead and say the name again. Out loud. It feels great, pinky swear.
Also, unlike dairy butter, I Can’t Believe It’s Not Butter! Original Spread meets the nutritional requirements of the American Heart Association Heart-Check Food Certification Program. It’s made with good fats from plant-based oils, including soybean oil. Supportive but not conclusive scientific evidence suggests that eating about one and a half tablespoons (20.5g) of soybean oil daily, which contains unsaturated fat, may reduce the risk of coronary heart disease.
Made with simple ingredients such as a delicious blend of plant-based oils, purified water, and a pinch of salt. I Can’t Believe It’s Not Butter! Original Spread delivers unbelievable buttery goodness with no artificial flavors, and no artificial preservatives. Per 1 tablespoon serving, it has 6g total fat and 0g of trans-fat, and just 60 calories. At 2g of saturated fat per 1 tablespoon serving, that's 70% less than what dairy butter has! And when a guest comes over and sees I Can’t Believe It’s Not Butter! in your fridge? They’re smiling...guaranteed.
I Can’t Believe It’s Not Butter! Isn’t just a good decision, it’s also a pretty good time. Now go ahead and say the name again. Out loud. It feels great, pinky swear.
Serving Size: 1 Tbsp
Serving Per Container: 30
Amount :
Calories: 60
% Daily Value*
Total Fat 6g8%
Saturated Fat 2g10%
Trans Fat 0g
Polyunsaturated Fat 3g
Monounsaturated Fat 1.5g
Sodium 90mg4%
Total Carbohydrate 0g0%
Protein 0g
Vitamin A 10%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
purified water, soybean oil, palm and palm kernel oil, salt, lecithin (soy), natural flavor, vinegar, vitamin a palmitate, beta carotene (color).
Allergens & Warnings:
CONTAINS MILK AND SOY.Contains: Soy, Milk
Features: Non-GMO
Form: Spread
State of Readiness: Ready to Use
Package Quantity: 1
Milk source: Soy
Net weight: 15 Ounces
TCIN: 13050220
UPC: 040600345002
Item Number (DPCI): 284-13-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.67 inches length x 4.83 inches width x 3.07 inches height
Estimated ship weight: 1.042 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.1 out of 5 stars with 4021 reviews
value: 4.33 out of 5
quality: 4.31 out of 5
taste: 3.92 out of 5
81% would recommend
16 recommendations
Taste and smell Terrible
2 out of 5 stars
Greg34986 - 13 days ago
originally posted on icantbelieveitsnotbutter.com
We've been purchasing "I can't believe its not butter" for years but the last two to three containers smell and taste unappealing. I thought maybe it was just me but my wife noticed the difference too.
Taste Really Different
2 out of 5 stars
Fran - 18 days ago
originally posted on icantbelieveitsnotbutter.com
I have been using your product for many years. But recently I have threw away three tubs. I thought I was buying spoiled, "I can't believe its not butter." Then yesterday I told my fiance to pick up some margarine for the bake potatoes I was preparing. He bought, "I can't believe its not butter. And I must say, I'm done with this product."
Waste of Money
1 out of 5 stars
Brenna - 2 months ago
originally posted on icantbelieveitsnotbutter.com
I always loved I Can’t Believe It’s Not Butter until today, when I opened the lid to use it there was mold on the inner plastic covering it. The best by date is not until January 2025, so there is no reason it should be moldy already. There was over half a container left which all ended up in the trash now. Very disappointing and such a huge waste of money.
Love I Can’t Believe It’s Not Butter for Everythin
5 out of 5 stars
FrontStreetMama - 2 months ago
originally posted on icantbelieveitsnotbutter.com
Love I Can’t Believe It’s Not Butter for everything.
I can't believe it's not Butter the original
1 out of 5 stars
Yessi - 2 months ago
originally posted on icantbelieveitsnotbutter.com
I have used this product for many years and now I had to stop because it tastes like plastic and poison.
Delicious
5 out of 5 stars
aileens4729_4662 - 2 months ago
originally posted on icantbelieveitsnotbutter.com
We absolutely love this stuff in my house. My favorite for sure is using it in place of oil for eggs in the morning or really just any cooking or baking. It really has a great flavor, and the price point is great as well. 
Nasty
1 out of 5 stars
Ray1892 - 3 months ago
originally posted on icantbelieveitsnotbutter.com
I can't believe it's not butter? Yeah I can just nasty
Taste has changed in the UK, too.
1 out of 5 stars
Nicolette - 3 months ago
originally posted on icantbelieveitsnotbutter.com
this product has been my favorite for years however the taste is not the same anymore. I will stop buying this product as it has a cheap margarine taste, not buttery at all.
Just nasty
1 out of 5 stars
Bob1 - 3 months ago
originally posted on icantbelieveitsnotbutter.com
I will never buy it again. I can't believe it's not butter yeah I can believe it's not butter taste like crap
Smells BAD
1 out of 5 stars
Crys99 - 4 months ago
originally posted on icantbelieveitsnotbutter.com
Haven’t purchased in a while and decided to buy it for a rather option and because I remembered it being a great mimic of butter. Like many others, mine had a very sour + Chemical like taste and smelled very much rancid. Will NOT be purchasing again as the recipe has definitely changed. I will go back to buying butter or other competitive butter substitutes.
I CAN believe it’s not butter!
1 out of 5 stars
JenX - 5 months ago
originally posted on icantbelieveitsnotbutter.com
Recently bought this spread because it’s cheaper than butter and remember it actually tasting like butter when we regularly bought it years ago. Something has definitely changed with its recipe because the flavor now is nothing like real butter. I used it on pancakes and it had a sour taste and thick consistency to it. I will pay the extra couple dollars for actual butter, thank you.
Number one Butter - Better than Butter
5 out of 5 stars
Peter1210 - 5 months ago
originally posted on icantbelieveitsnotbutter.com
Great for everyday cooking and baking. Excellent taste and creamy texture.
I’ve gotten 3 tubs of this and they taste very bad
1 out of 5 stars
Sallp - 6 months ago
originally posted on icantbelieveitsnotbutter.com
I have used this butter for years and the last 3 tubs taste like poison. Don’t know if you changed your ingredients or what but I will never use this butter again
This stuff tastes disgusting
1 out of 5 stars
Virginia - 6 months ago
originally posted on icantbelieveitsnotbutter.com
What has happened to ICBINB lately? It tastes like rotten vegetables. I have been a long long time buyer and it has never tasted like this before. Bought a large tub with a best buy by date of Dec 2024 and had to bring it back to the store because of the rotten taste. Thought it was rancid. Exchanged for a small tub with a Nov 2024 sell date and it tastes just as bad. Bringing that tub back as well. I'll just have to find another brand. Very very disappointing.
husband loves this on toast
5 out of 5 stars
lbpga - 6 months ago
originally posted on icantbelieveitsnotbutter.com
We always have this on hand my husband prefers this even on corn, I use the sticks for cookies
Plastic inside the butter
1 out of 5 stars
Female - 7 months ago
originally posted on icantbelieveitsnotbutter.com
I just opened a small 15.oz tub and pulled out a 4 inch plastic yellow piece from inside the butter. Not sure what it’s from , it’s very bendy.
Horrible taste!
1 out of 5 stars
Mrs. Lee - 7 months ago
originally posted on icantbelieveitsnotbutter.com
Hey guys, what did you change in your ICB? It tastes really horrible. Almost like some type of inedible fuel. We have both ICB tubs we bought from 2 different stores that just taste different in a horrible way.
Icb terrible taste
1 out of 5 stars
Resa - 8 months ago
originally posted on icantbelieveitsnotbutter.com
What the heck has happened to the taste of ICB? It tastes horrible, it tastes like the plastic container that it is in. I thought a container I bought went bad and I threw a new container of ICB away, I brought a new one and it tasted the same. It is a horrible taste.I will no longer buy this product
Utterly butterly delicious
5 out of 5 stars
pratikshag2468 - 9 months ago
originally posted on influenster.com
I can't believe it's not butter is so like butter. I like to use it in every dish. It is so yummy and tasty. Also it is budget friendly. Specially crispy bread with this butter is must try recipe.
I don’t like reviews. I have never been let dow
5 out of 5 stars
Robert1456$ - 9 months ago
originally posted on icantbelieveitsnotbutter.com
I have been using this a number of years. It is always easy to use and tastes great.