L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz

Did not lift at all even after following instructions

[This review was collected as part of a promotion.] The color hardly showed because of the natural dark hair. The smell of chemicals was a bit strong, but other than that, the hair dye was okay you get what you pay for.

NOT true to color. This created COPPER roots on my brown hair. Will NEVER buy again!! Do not purchase.

Works as described. Color is true to description

[This review was collected as part of a promotion.] Box is great and does not smell bad when put together lasted for 45 days on hair that was washed once a week. It made my hair look healthy and shiny and applying it was just as easy as any other box dye.

[This review was collected as part of a promotion.] The shade looked gorgeous on the box, and I was really excited to try something bold and different. The color came out darker than expected, almost black with just a hint of cherry tone under certain lighting. The application process was easy and the formula didn’t have an overpowering scent, which I appreciated. However, it stained my skin quite a bit, and the color started fading after just a couple of washes. I was hoping for a more vibrant and lasting result. It’s not bad, but not quite what I expected either.

I usually go to Sally's but I haven't used box dye in ages so I was like wth might as well try, it is hair so worse case I can re dye it, my bf picked the color out and I love it, the roots came out more pinky red but I am sure it wil fade, and the bottom is a choc cherry just as described, for a box dye not bad! I may use it again

[This review was collected as part of a promotion.] I was so happy to be selected for this campaign since I had colored my hair cherry red a few months ago and my roots were starting to come in already! I was even happier when I saw they had the same color for me to choose 🍒! It is the same color and branch I had used to dye my hair to begin with so it was a pleasure to receive this so I can re do my roots! I love the vibrancy of the color and how long it has lasted on me!

I NEVER RECEIVED MY ORDER the pic below IS NOT LOREAL HAIR DYE

Absolutely awful experience with this hair dye kit. The dye smelled terrible, also Irritated my scalp which usually doesn't happen to me with hair dye. Color was nothing like the picture which isn't so bad since I have previously dyed hair so I knew it wouldn't be close. The conditioner in this kit smelled good but didn't completely rinse off my hair causing it to leave a sticky weird residue. Hair felt damaged after as well. Wouldn't recommend

This color turned my hair into a brighter red color, not at all the nice burgundy that was portrayed on the box. Also damaged my hair. Do not buy.

[This review was collected as part of a promotion.] Color lasted a good 2 weeks then.m now needs a touch up. It was easy. Went on smooth, hair still feels healthy., No bad smells. Came with a conditioner to make last longer.

NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO O O O O MADE MY HAIR ORANGE!

[This review was collected as part of a promotion.] I love this brand!! No nasty scent the shade looks nice on packaging and it is accurate however I just don’t think the color suited me. Other than that everything went fine from start of application to finish.

[This review was collected as part of a promotion.] I recently tried Féria Black Cherry, and I’m absolutely in love with the shade! I am not stranger to red-brown as it is a color I have continuously returned to over many years of coloring my hair. The rich, deep red tones create such a vibrant and bold look, perfect for anyone looking to add some drama and intensity to their hair. The color is smooth and even, and it really makes my hair shine in the light. Plus, it feels soft and healthy, not dry or damaged, which is a huge bonus. The application was easy, and the color lasted for weeks without fading. Definitely a must-try for anyone seeking a gorgeous, eye-catching color!

[This review was collected as part of a promotion.] This was pretty good. More purple than I was expecting. But if you like that look and are wanting a good in the box home kit, this is it. It will accomplish a good all over look.

Finally gave me the grey color I’d been trying to get for so long but caused sooo much damage and breakage. I’d tried so hard to keep my hair healthy post bleach and right before using this product I was telling a friend how healthy my hair was. Now I need to chop it because it’s so bad.

[This review was collected as part of a promotion.] I thought this color would be darker not as red, it came out too red on my hair. I was not happy with the color. It did go on smooth and easy. I was impressed by the packaging.

[This review was collected as part of a promotion.] If you’re looking for a rich, vibrant hair color with a touch of elegance, L’Oréal Feria in Black Cherry is a must-try! This shade offers a stunning blend of deep burgundy and dark brown, creating a multi-dimensional effect that looks luxurious in any light. The formula is enriched with conditioning agents and nourishing oils, helping to keep hair soft and shiny after coloring. It’s ammonia-free, which makes it gentler on the hair compared to other dyes, and it contains silk proteins, adding smoothness and preventing excessive dryness. The packaging is sleek and modern, with everything you need inside: the color gel, developer, power shimmer conditioner, and gloves. The applicator makes it easy to distribute the color evenly, and the conditioner leaves hair feeling incredibly soft and manageable. For a salon-quality result at home, the price is super affordable! Compared to expensive salon treatments, L’Oréal Feria delivers professional-looking color for a fraction of the cost. One of the things I love most about this dye is its long-lasting vibrancy. The color holds up beautifully for several weeks without fading into dull tones. Plus, it didn’t irritate my scalp or cause excessive dryness, making it a great option for those with sensitive skin. I’m absolutely obsessed with this shade! It’s bold, elegant, and makes my hair look and feel amazing. If you want a high-shine, deep cherry tone that lasts, L’Oréal Feria in Black Cherry is a total win!

[This review was collected as part of a promotion.] So I tired this dye and it’s a very pretty Plum color. More purple red than deep burgundy. I didn’t have enough dye for my hair but I have waist length hair so you may need more than one box if you have thick or long hair. It comes with everything you need and you have to mix it to get the color to activate. Same as every other box dye. It smells chemically but comes with a nice scent cover but you’ll still get that chemical smell. It only takes 30 minutes and didn’t stain my sink or tub. It’s pretty I would use it again. My hair doesn’t feel like straw either. You will still need to deep condition after. I only lost a small amount of hair so it’s no worse than any other dye.