$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- Temporary Root Touch Up Cover Spray: Our Magic Root Red Root Cover Up conceals grays in seconds for flawless roots; Get seamless coverage with our lightweight formula that leaves no smudging or sticky residue when dry, that’s ammonia and peroxide free
- Colored Hair Spray for Gray Roots: Perfect for in between color or salon visits, Magic Root quickly gives coverage to gray roots within seconds; Lasts until your next shampoo
- Match Your L'Oreal Paris Hair Color: Magic Root Cover Up shades are formulated to match your L'Oréal Excellence or Superior Preference shade, for an easy, quick fix between colorings
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color
- EPA HFC Labeling: product manufactured or imported after January 1, 2025, will be permanently labeled in a visible place with this information: Hydrofluorocarbon 152a and the four-digit year of manufacture
Description
Need a quick root touch up to cover gray hair? Try Magic Root Cover Up. This temporary hair color spray is our quickest way to cover gray and works on any hair texture or type including synthetic hair. In just 3 seconds gray roots are concealed with our light-weight, quick dry formula leaving no smudging or sticky residue when dry. One application of red root coverup will last until your next shampoo, plus it’s ammonia-free, peroxide-free, and contains no synthetic dyes. Magic Root Cover Up is available in a palette of eight shades which can be used on black hair, brown hair, blonde hair and even red hair. Packaging may vary. What you receive may not be what is reflected on site.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Formaldehyde-Free, Dye-Free, Aluminum-Free, Sulfate-Free, Ammonia-Free
Product Form: Aerosol
Includes: Nozzle
Beauty Purpose: Hair Coloring
Processing Time: 2 minutes
Net weight: 2 Ounces
Features: Continuous Mist Spray
TCIN: 17457625
UPC: 071249318584
Item Number (DPCI): 063-01-0616
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
1162049 d, hydrofluorocarbon 152a, butane, ethyl trisiloxane, isobutane, calcium carbonate, ci 77491, ci 77492, ci 77499/iron oxides, trimethylsiloxysilicate, methyl trimethicone, triethoxycaprylylsilane, f.i.l. # d179539/2
Shipping details
Estimated ship dimensions: 5.66 inches length x 1.41 inches width x 1.29 inches height
Estimated ship weight: 0.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.0 out of 5 stars with 5587 reviews
effectiveness: 3.83 out of 5
quality: 3.58 out of 5
value: 3.48 out of 5
67% would recommend
552 recommendations
Not the color advertised.
1 out of 5 stars
Thumbs down graphic, would not recommend
Christmas Tree - 4 days ago, Verified purchaser
Is not the color advertised. It is a dark brown.
1 reply from L'OrealParisProductExpert team - 2 days ago
Hi there! Thank you for reaching out about our Magic Root Cover Up Systems - Light Golden Brown. We are so sorry to hear this shade was darker than expected. We are passing your feedback along to our team!
Love
5 out of 5 stars
Thumbs up graphic, would recommend
Katie - 9 days ago, Verified purchaser
Works great and it is easy to fix if there’s too much in one spot or on scalp.
Works great, avoid touching after spraying
5 out of 5 stars
Thumbs up graphic, would recommend
scarvalho - 15 days ago, Verified purchaser
It's meant to temporarily cover roots people, not dye your hair. It does that, allows me to go a bit longer between dyes. It appears other people are using it as hair dye. Just use a little on the parts to hide the growing grey.
Will need to buy a darker blonde color
3 out of 5 stars
Thumbs up graphic, would recommend
A - 26 days ago, Verified purchaser
I bought the light-to medium blonde. I am certainly not platinum. But it came out almost white. And I found it unhelpful with coverage. The texture was tacky. I had considered re-washing my hair. My hair color is a golden blonde with highlights. I have naturally ash/dark blonde hair. I am more likely to try a powdered version next. This is likely more helpful for brunettes.
1 reply from L'OrealParisProductExpert team - 23 days ago
Hi there, A! We appreciate you taking the time to reach out about our Magic Root Cover Up. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Worst root touch-up product!
1 out of 5 stars
Thumbs down graphic, would not recommend
Shop girl - 1 month ago, Verified purchaser
Product transfers and stains everything! Irritates your scalp. The spray nozzle doesn’t spray out evenly and drips product all over your clothes. Waste of money!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hey there! Thank you for your feedback on our Magic Root Cover Up, we are sad to hear that this did not meet your expectations, and you had some transfers. We understand that this can be frustrating, and we will share this information with our production team. We suggets for best results we recommend following thse steps: 1. Shake the can well. 2. Hold the can 4–6 inches from your hair. Spray the color onto new growth and partly through the length of the hair to blend in the color. Step 3. Comb and let dry for one minute. We hope you give it another try and love the results.
Thought it would work since my hair is thinning.
1 out of 5 stars
Marsha 43 - 1 month ago
originally posted on lorealparisusa.com
Made my hair wirey stiff and sticky. Never purchase again. Also, the color transferred onto my pillow case.
Great quick fix!
4 out of 5 stars
Thumbs up graphic, would recommend
Lili - 1 month ago, Verified purchaser
Great coverage and easy to apply, but be careful spraying too much. Also DONT touch your hair it will get all over your hands! I apply hairspray to lock in the color so not much comes off.
Recommend
5 out of 5 stars
Thumbs up graphic, would recommend
P - 1 month ago, Verified purchaser
I like this product have been using it since past 3-4 years however it makes my hair dry and stiff and if accidentally there is a stain on your dress it won’t go away🥹
This so works !
5 out of 5 stars
Thumbs up graphic, would recommend
Jen loved it 2wice - 2 months ago, Verified purchaser
I love this a quick fix every time I buy this on every target run pretty much
Works very well for the price!
5 out of 5 stars
Thumbs up graphic, would recommend
azturtle53 - 2 months ago, Verified purchaser
I use the red, which is a little darker than my exact shade of red, but works fine at covering my gray roots! I only need it at week 3 - 6 after my hairdresser does it. And since I usually wash it only once a week, it lasts quite a while.
Covers the gray....
3 out of 5 stars
g2010 - 2 months ago, Verified purchaser
Bought because of L’Oreal name. It does stay on- I washed my hair twice and some was still in hair. It does do the job it says it does- cover the gray roots. The medium brown was darker than expected. Will be returning as darker than expected and my hair stylist said for me not to use.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We appreciate you taking the time to reach out about our Magic Root Cover Up. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Covers gray
5 out of 5 stars
Thumbs up graphic, would recommend
T - 2 months ago, Verified purchaser
Covers up greys nicely as a temporary solution. Also hides my wide part a little better.
Light to medium blonde is actually orange. Dont buy.
1 out of 5 stars
Thumbs down graphic, would not recommend
TS - 2 months ago, Verified purchaser
Light to medium blonde comes out of the can ORANGE. Took two washings to get it out of my hair.
Hair loss! Made me bald!
1 out of 5 stars
Ilookhorriblenow - 2 months ago
originally posted on lorealparisusa.com
I had used this spray occasionally for the last 2 years, but started using it more frequently during the holidays last year. I have always had very thick, full hair where you could barely even see my part. Between Thanksgiving and Christmas, I suddenly had several very thin areas and could see my scalp through my bangs, and my part was looking very thin as well. I chalked it up to stress and started using the spray even more to cover up the newly thin areas. My scalp itched intensely on a few occasions. Fast forward to February and my hair looks horrible. Brittle top layers, super obvious bald spots exactly where I used the spray the most, and my bangs are incredibly thin. I stopped using the root cover up a week ago. I’m hoping the hair loss is not permanent but I am taking pictures to document it all just in case. This product needs to be labeled with hair loss warnings! I also believe it should state that heat styling should not be used after application.
More Brown Than Red
3 out of 5 stars
tinker68 - 2 months ago
originally posted on lorealparisusa.com
More brown than red. Doesn't match red very well at all.
A little too effective, still shows after a week!
3 out of 5 stars
Dorothy - 2 months ago
originally posted on lorealparisusa.com
I bought this for my 91 year old grandmother who always wanted to have red hair just like her cousins did when they were kids. She has had naturally white as fresh snow hair for at least 50 years so she had a perfect base to make her have any hair color in the world. I thought it would be a fun way to let her be a red head for the day since it “only lasts until the next shampoo.” Well it’s been almost a week and more than a dozen shampoos later and she’s only faded to a strawberry blonde. It works, but maybe a little bit too well. At least it faded with natural looking colors so she doesn’t look crazy. It definitely was not transfer proof but thankfully her sheets are white and bleachable. Even 5 days later it is still lightly transferring onto her pillow with dry hair. It came out of the sheets and anything else it rubbed off on with just some oxy clean in the washer without any pretreatment of the fabric so at least it comes out of fabric better than hair.
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
Pickles - 3 months ago, Verified purchaser
I didn’t like the texture this left in my hair. It felt sticky and rough. Even after washing my hair and scrubbing my scalp good, the stickiness didn’t wash away. Yuck. The light browns were too dark and the blonde looked greyish on me.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for reaching out to us about your experience with the Magic Root Cover Up. We are are disappointed to hear that you had some stickiness when using this spray. We will share this information with the rest of our team. We suggest ensuring that you are holding the can 4–6 inches from your hair. Spraying the color onto new growth and partly through the length of the hair to blend in the color just one time, comb and let dry for one minute. We hope you give it another try and love the results!
Don't buy
1 out of 5 stars
Thumbs down graphic, would not recommend
mbrat - 3 months ago, Verified purchaser
Wear a glove, it will stain whatever you put on your head. Comes off throughout the day until your next shampoo, becareful it will rain out black dye all over your shower. It was good at first coloring all the gray gone, but left my hair feeling like straw. I had my sunglasses on the top of my head, when I put them on my face the dye left residue on my face making me look like a racoon. Awful product. Stains everything.
Perfect for roots and new growth
5 out of 5 stars
Thumbs up graphic, would recommend
Carrie - 3 months ago, Verified purchaser
Works great in between so you can go longer between re-dyes
Color Doesn't Hold or Match
3 out of 5 stars
Thumbs down graphic, would not recommend
Tony - 3 months ago
It does, as others have noted, come off on ither things. I have a pair of off white Bose headphones that now are brown on the inside top that sits on the crown of my head. The color also blows off with the slightest bit of wind. The color is lighter than indicated on the front of the can.