Marketing Outrageously Redux - 2nd Edition by Jon Spoelstra (Paperback)

About the Book

Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules--tested and proven--in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line--without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks --this book is for anyone who influences the course and attitude of your company.

Book Synopsis

Increasing your sales with marketing ideas that break through the clutter and get your customer's attention.

Tom Peters says, "Jon Spoelstra knows his stuff."

Pat Williams, founder of Orlando Magic says, "I consider Jon the top marketer in the world."

The Wall Street Journal says, "Mr. Spoelstra is one of those guys who thinks 'out of the box'."

In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention.

His 17 Ground Rules―tested and proven―in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line―without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks ―this book is for anyone who influences the course and attitude of your company.

Review Quotes

It's not often that I find myself continuously referring to a book for motivation and guidance. But that is exactly what I found myself doing with Marketing Outrageously. It's the ultimate guide for taking companies of any size to a new level. It's full of crazy, fun ideas that can help anyone sell more. I highly recommend this book.--Mark Cuban Owner, Dallas Mavericks

About the Author

Jon Spoelstra has been general manager of the Portland Trail Blazers, president of the New Jersey Nets, and president of Mandalay Baseball Properties. Author of the non-fiction Ice to the Eskimos and Success is Just One Wish Away--and Red Chaser, a historical mystery, Jon is now a writer, speaker and consultant.