$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- Glossy, waterproof color liquid eyeliner
- Precision brush
- Waterproof
- Easily removed with Maybelline Eye Makeup Remover
Description
This liquid eyeliner features a precision brush to deliver glossy color and waterproof wear.Allergy tested. Suitable for sensitive eyes and contact lens wearers.
Start a line at the inner corner of the upper eyelid and draw along the lash line to the outer corner.Eyeliner is easily removed with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Warning: Eye cosmetics in a scratched, infected, or irritated eye and scratches from cosmetic eye applicators can lead to eye damage and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.
Start a line at the inner corner of the upper eyelid and draw along the lash line to the outer corner.Eyeliner is easily removed with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Warning: Eye cosmetics in a scratched, infected, or irritated eye and scratches from cosmetic eye applicators can lead to eye damage and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Sulfate-Free
Color Finish: Gloss
Color Palette: Dark Tones
Product Form: Liquid
Beauty Purpose: Defining
Net weight: .25 fl oz (US)
Features: Built-In-Brush Application, Waterproof
TCIN: 12067398
UPC: 041554533156
Item Number (DPCI): 052-07-0222
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.52 inches length x 1.81 inches width x 0.94 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The eyeliner has been a long-time favorite for many guests due to its ease of application and lasting power. However, recent changes to the formula and brush design have led to disappointment, with reports of flaking, difficulty in achieving a solid line, and a watery consistency. Despite these concerns, some guests still appreciate its waterproof qualities and the fine detail it can provide when applied correctly. Guests are hopeful for a return to the original formula that they loved.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.3 out of 5 stars with 374 reviews
easy to apply: 3.38 out of 5
easy to remove: 4.04 out of 5
long lasting: 3.45 out of 5
quality: 3.04 out of 5
value: 3.21 out of 5
30% would recommend
86 recommendations
BEST EYELINER EVER
5 out of 5 stars
Thumbs up graphic, would recommend
Sav - 3 months ago, Verified purchaser
I absolutely love this eyeliner. I was an emo child and still am to this day and i have always SWORN by this eyeliner. Every time i have tried a new liner i always come back to this superior perfect eyeliner. PLEASE DONT DISCONTINUE IT I WILL CRY
Discontinued??
5 out of 5 stars
Thumbs up graphic, would recommend
Zoeysmom - 3 months ago, Verified purchaser
- Eye color: Brown
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Medium
I am very sad to hear that this item is being discontinued
No
1 out of 5 stars
Thumbs down graphic, would not recommend
CL - 3 months ago, Verified purchaser
- Skin type: Combination, Oily
- Skin tone: Light
Easily the worst eyeliner I’ve ever purchased. Dry and flaky. Hard to even apply.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there! Thank you for your feedback on the Ultra Liner Waterproof Liquid Eyeliner. We are sad to hear that you did not see the results you expected with this Eyeliner and had some flaking. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Why oh why did you change the formula!
1 out of 5 stars
Thumbs down graphic, would not recommend
mgmartel5 - 6 months ago
- Hair color: Auburn
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
Not at all like the old formula. Truly devastating! have to keep dipping brush to make one line :( so sad this was the best!
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there! Thank you for reaching out about our Maybelline Ultra Liner Waterproof Liquid Eyeliner. We are sorry to hear about your experience. We appreciate your feedback and we will be sure to share it with our team.
Cracks and peels
2 out of 5 stars
ghostt - 10 months ago
originally posted on maybelline.com
This eyeliner dries crusty and cracks very easily.
1 reply from Consumer Care Center team - 10 months ago
Hello there! Thank you for sharing your experience with our Ultra Liner®. We're sorry to hear that you don't love this product! We understand how frustrating it can be when something doesn't give the results you expected. May we suggest trying our Hyper Easy Liquid Eyeliner. Dubbed Best Liquid Eyeliner of 2020 in the Allure Best of Beauty Awards. Maybelline liquid eyeliner goes Hyper Easy. We hope you try it!
Gave it another shot
1 out of 5 stars
Thumbs down graphic, would not recommend
Martha G - 1 year ago
- Skin tone: Dark
- Skin type: Oily
- Hair color: Brunette
- Eye color: Brown
Flakes. Will never buy again.
1 reply from Maybelline Consumer Care team - 1 year ago
Hi There! Thanks for reaching out and sharing your experience with our Maybelline Ultra Liner Waterproof Liquid Eyeliner. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence.
Brush is sooo small, so thin...
1 out of 5 stars
gordira - 1 year ago
originally posted on maybelline.com
I've just opened the new liner and find out that brush is sooo small, so thin, that it doesn't get any liquid on it, so you just can't make the line. What happened to the brush? I was using this product for 20 years, never had any issue. Not any more... I have to look for alternative.
1 reply from Consumer Care Center team - 1 year ago
Hello there! We sincerely apologize for any disappointment caused by the True Match Super Blendable Makeup. Rest assured that your feedback is highly valuable to us, and we are determined to make it right. We are confident we can address your concerns and improve our product accordingly. Thank you for reaching out to us and allowing us to make things right.
Love this eye liner
5 out of 5 stars
Thumbs up graphic, would recommend
Sk8rchris - 1 year ago, Verified purchaser
I have tried many different eye liners and this is my favorite. I love the applicator brush, it makes applying easy!
Really stays put!
5 out of 5 stars
Jackabee1211 - 1 year ago
originally posted on maybelline.com
This is my favorite eye liner. I've used this for years!
Not a good product 😕
1 out of 5 stars
Kmckenzie - 1 year ago
originally posted on maybelline.com
Brush was too small for application and barely made a full line. Product did not stay on well and peeled off like cheap latex wall paint when I touched my eyelid later. Not a good product 😕
1 reply from Consumer Care Center team - 1 year ago
Hi there! Thank you for sharing your experience with our Ultra Liner. We understand how disappointing it is when a product doesn't provide the results you were hoping for. Feedback is very important to us and helps us improve all our products. We recommend you check out our Tattoo Studio Liquid Ink Eyeliner. This high-impact eyeliner delivers precise definition and lasts up to 36 hours. You can view it here: https://tinyurl.com/ysv5mknx. We hope you'll give it a try and find great success!
This crap is NOTHING Ike the original Ultra
1 out of 5 stars
GrumpyRome - 1 year ago
originally posted on maybelline.com
It cracks in ur eyes, not waterproof, leave black smudge. Bring back the ORIGINAL WATERPROOF ULTRA LINER
1 reply from Consumer Care Center team - 1 year ago
Hello there. Thank you for giving Ultra Liner® a try. We are sorry to hear that it did not last as long as you has hoped. We appreciate your feedback and will be passing it along to the rest of our team for consideration. Based on your review we believe that Tattoo Studio Liner Ink Pen will be a better fit for you. Long-wearing, water and smudge-proof eyeliner delivers precise definition in just one stroke. You can locate it here: https://tinyurl.com/26ujs53v
Unable to even use!
1 out of 5 stars
Mer Bo - 1 year ago
originally posted on maybelline.com
I have used this product for many years but last purchase was very disappointing. The brush did not even exist. I bought it before going on vacation and went to use it while on vacation and couldn’t. I am sure you know what it’s like when someone doesn’t have their make up, especially on vacation!
1 reply from Consumer Care Center team - 1 year ago
Hello there! Thank you for reaching out to us and sharing your feedback. We are truly sorry to hear that you had a challenging experience while using our product. We understand how frustrating that can be, and we want to do everything we can to assist you. To help us better understand your situation, we kindly request that you contact us directly at 800-944-0730. Our team of experts is ready to listen to your concerns and work with you to find a solution. When you get in touch with us, please provide them with the reference number below to help us expedite the process. Reference Number: 30318300
Horrible product
1 out of 5 stars
Thumbs down graphic, would not recommend
Bonnie - 1 year ago
Horrible product, was lifting/flaking as drying. When I curled my eyelashes to put on mascara the whole line came off in one piece on one eye and half lifted on other one. I had to start eyes over without any. Complete waste of money. I wish I would’ve looked at the reviews.
Great liner
5 out of 5 stars
Catdipper - 1 year ago
originally posted on maybelline.com
I've used this for years and it is great! Hope they never discontinue this!
Love this liner!!
5 out of 5 stars
Thumbs up graphic, would recommend
- 1 year ago
- Skin tone: Medium
- Hair color: Black
- Eye color: Brown
- Skin type: Combination
Love this eyeliner! It lasts dayssss!! Waterproof even when I go swimming. Been using it for 15 years
Very Disappointed!
1 out of 5 stars
Brendgene - 1 year ago
originally posted on maybelline.com
I have used this product for years but this new bottle is awful. Very streaky and runny. Reapplied 3 times within 4 hours and this eyeliner still cracks and peels. It’s wish I would have read all the bad reviews before purchasing. Will not purchase again. Don’t know waste your money.
What happened to this eyeliner?
1 out of 5 stars
Thumbs down graphic, would not recommend
Stephanie - 1 year ago
This product has changed so much. I have been using this eyeliner for years and years. Now it skips and peels off like a sticker. There are flakes on my face throughout the day. Totally embarrassing to wear. Take this off the market or revert back to your old product.
1 reply from Maybelline Consumer Care team - 1 year ago
Hi there! We appreciate your feedback regarding the Ultra Liner Waterproof Liquid Eyeliner. We highly value our customers' opinions and suggestions as they serve as crucial inputs to enhance the quality of our products and services. Rest assured that we have shared your valuable comments with our team for further evaluation. Thank you for taking the time to provide us with your feedback.
Degraded product
1 out of 5 stars
Maverick52 - 1 year ago
originally posted on maybelline.com
What have you done to this product?? I’ve been using it for over 20 years, I used recommended to everyone! But in the last year, something has changed. It is very difficult to apply because there is not any ink in the bottle. I’ve purchased several different bottles and even have alternated between the black and the dark brown thinking maybe just the bottles were just defective but after so much time giving so many chances, now I believe the entire product altogether is a scam. You’ve done something different, you’re skimping on your ink, and you’re charging tons of money for this product. I’m Extremely disappointed and I no longer recommend this product to anyone. It’s a false product and you should take it off the line instead of degrading it and putting on the shelves while still charging insane prices for it. That’s incredibly poor & dishonest marketing.
1 reply from Consumer Care Center team - 1 year ago
Hello Maverick52. Thank you for reaching out to us about the Ultra Liner® Waterproof Liquid Eyeliner. We are sorry to hear that your recent purchase what not what you are used to and it was difficult to apply. We will share this feedback with the rest of our teams, and we hope that you will continue to explore our products in the future.
Easy to use, lasts well.
4 out of 5 stars
lex149 - 1 year ago
originally posted on maybelline.com
Its easy to use, I learned how to do eyeliner with this. Long lasting aswell.
Waterproof but can be removed painlessly!
5 out of 5 stars
Blondie123 - 2 years ago
originally posted on maybelline.com
This eyeliner is waterproof and tear-proof, but can be fully removed without scrubbing and scraping off at the end of the day.