$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing Mascara: Unleash powerful root-to-tip lash volume in power colors for bold lash impact! The no-clump plumping waterproof mascara formula infused with collagen delivers 9 times the volume in just one coat
- Plumping Mascara Mega Brush: The Big Shot brush features unique, wavy bristles that cradle lashes, while the collagen formula delivers dramatic volume. Ophthalmologist tested & suitable for contact lens wearers
- Your Perfect Lash Look: Find your perfect lash look with our mascara. If it’s longer lashes you crave or the appearance of thicker eyelashes, there’s an iconic brand of mascara by Maybelline for you
- It's All In The Eyes: The possibilities are endless with our eyeshadow and eyeshadow primers, eyeliner, brow makeup, and mascara collections designed to transform your look in the blink of an eye
- Create Any Look: Our foundations, bb creams, concealers & highlighters create a perfect canvas. Make eye looks with eyeshadows, brow pencils & eyeliners, & perfect your pout with lipsticks & lip balms
Description
Big, bold, and fast enough to take on NYC, this clump-free waterproof mascara delivers 9x times the volume in just one coat! Lashes look thicker and more voluminous thanks to the iconic Mega Brush and plumping mascara formula, infused with 2x the collagen. Ophthalmologist tested and suitable for contact lens wearers.
Step 1: Sweep the Mega Brush from the root-to-tip of lashes to create instant volume. Step 2: Try not to let the mascara dry in between coats. Step 3: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Step 1: Sweep the Mega Brush from the root-to-tip of lashes to create instant volume. Step 2: Try not to let the mascara dry in between coats. Step 3: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Suggested Age: 10 Years and Up
Health Facts: Contains Micellar Water, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening, Thickening
Net weight: .27 fl oz (US)
Features: Non-Clumping, Waterproof
TCIN: 12053866
UPC: 041554197044
Item Number (DPCI): 052-07-0129
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g31462, isododecane, cera microcristallina/microcrystalline wax, c8-9 isoparaffin, cera alba/beeswax, disteardimonium hectorite, copernicia cerifera cera/carnauba wax, aqua/water, propylene carbonate, allyl stearate/va copolymer, lecithin, ethylenediamine/stearyl dimer dilinoleate copolymer, oryza sativa starch/rice starch, polyvinyl laurate, sodium polymethacrylate, peg/ppg-17/18 dimethicone, hydrogenated jojoba oil, polyquaternium-10, silica, panthenol, propylene glycol, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, soluble collagen, trisodium edta, bht, potassium sorbate, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 77510/ferric ferrocyanide], f.i.l# d229857/1
Shipping details
Estimated ship dimensions: 2.68 inches length x 5.67 inches width x 1.06 inches height
Estimated ship weight: 0.06 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Discover more options
Related Categories
Summary of reviews
This mascara has been a long-time favorite for many guests, praised for its ability to create volume and length while being easy to apply. However, recent changes to the formula have led to mixed experiences, with some guests reporting clumping, smudging, and irritation. Despite these concerns, many still appreciate its affordability and the initial results it provides, making it a staple in their makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2336 reviews
easy to apply: 4.38 out of 5
easy to remove: 4.18 out of 5
long lasting: 4.01 out of 5
quality: 3.72 out of 5
value: 3.88 out of 5
65% would recommend
144 recommendations
Works great
5 out of 5 stars
Thumbs up graphic, would recommend
Alrightythen - 4 months ago, Verified purchaser
Waterproof and does not cause any irritation. Have repurchased multiple times throughout the years.
Maybelline waterproof
5 out of 5 stars
Thumbs up graphic, would recommend
Bri - 4 months ago, Verified purchaser
- Eye color: Hazel
- Skin concern: Dullness, Sun damage, Puffiness, Uneven skin tone, Aging, Redness, Cellulite, Sensitivity, Cuticles, Acne, Pores, Calluses
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Combination
Love this waterproof mascara’ Maybelline in general I praise!! I have been using this waterproof and the glam black cat eye which gives the best curl to my lashes because of the brush shape for years and I believe it’s one of the best waterproof mascaras. All day wear, lengthens and easy to clean off. Highly recommended🖤
Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Mascara - 5 months ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
Amazing product, have been using it for years
Smudges easily
1 out of 5 stars
Thumbs down graphic, would not recommend
Logansquarlady - 5 months ago, Verified purchaser
Seemed great at first and then I noticed it smudges so it ends up all around my eyes so I look like a raccoon. I have never had any other waterproof mascara do that. I plan on returning it.
1 reply from Maybelline Consumer Care team - 5 months ago
Hi Logansquarlady! We appreciate you reaching out about Maybelline Volum' Express The Colossal Waterproof Mascara. We are sorry to hear this mascara fell short of your expectations. We recommend trying Lash Sensational Sky High Waterproof Mascara. Waterproof mascara formula infused with bamboo extract and fibers for long, full & lightweight lashes, that don't flake or smudge.
Best mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Olivia - 6 months ago
- Skin concern: Acne, Blackheads, Pores, Cellulite, Aging, Dark circles, Uneven skin tone, Puffiness, Redness, Sensitivity
- Skin type: Normal
- Eye color: Black
- Skin tone: Medium
- Hair color: Brunette
Absolutely love this mascara been using it for many years for over 15 years it’s my go to makeup I use everyday on my eyes. Easy to remove at night. Long lasting all day . Exceptional quality. Good price .
Not the best
3 out of 5 stars
Thumbs down graphic, would not recommend
Nad - 6 months ago, Verified purchaser
- Skin type: Normal
- Skin tone: Medium
Does not elongate lashes
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there! Thank you for reaching out about our Volum' Express The Colossal Waterproof Mascara. We are sorry to hear that this product did not give you the results that you expected. We recommend trying our Lash Sensational Sky High Washable Mascara. Lengthening and volumizing mascara for Sky High lash impact from every angle. Long lasting mascara delivers limitless length and full volume. We hope you give this product a try! XOXO
Formula change? TRASH
1 out of 5 stars
Thumbs down graphic, would not recommend
Cait - 7 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Skin concern: Sensitivity, Sun damage
- Hair color: Auburn
- Eye color: Hazel
This was my go-to in high-school. I saw it and it brought back memories of luscious, thick, long lashes and it was my favorite. I immediately tried it when it arrived and it was AWFUL. just awful. Uneven distribution of mascara to the wand, the wand however seemed the same, but also didn't seem to grab much mascara from the tube. When it is applied, it's goopy, yet too thin at the same time. This was brand new but acted like old mascara. I swish it around, same effect. I threw it away. Total garbage! Why change a great thing!?!
Optimal eye enhancement
5 out of 5 stars
Thumbs up graphic, would recommend
Laundry Expert - 8 months ago, Verified purchaser
- Eye color: Green
- Skin type: Combination
- Skin tone: Light
Easy to use with great results!
Love
5 out of 5 stars
Thumbs up graphic, would recommend
Kels - 9 months ago, Verified purchaser
Love the volume that I get. Goes on smooth. Easy to use. No clumping
not maybelline's best
2 out of 5 stars
goobie1 - 9 months ago
originally posted on maybelline.com
barely works for my eyelashes. weighs them down after applying and undoes any curl i previously made. does a poor job at volumizing my lashes. very wet formula that does not hold a curl and does not volumize! brush is also very messy
1 reply from Consumer Care Center team - 9 months ago
Hello goobie1! Thank you for sharing your comments on the The Colossal®. Feedback from our consumers is very important to us and helps us improve all of our products. We apologize that you did not end up liking this product and appreciate you sharing your experience. We hope you continue to try our products with great success.
Scent is Overwhelming
3 out of 5 stars
Hailey - 10 months ago, Verified purchaser
- Eye color: Blue
- Hair color: Brunette
Mascara is perfectly fine for the price, but as someone with a sensitivity to strong smells, the scent is waaay too overwhelming
1 reply from Maybelline Consumer Care team - 10 months ago
Hi there, Hailey! We appreciate you taking the time to reach out about our Volum' Express The Colossal Mascara. We truly appreciate your feedback on the scent of our formula. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results! XOXO
A great summer mascara
4 out of 5 stars
Thumbs up graphic, would recommend
Amye1975 - 10 months ago
- Skin tone: Light
- Eye color: Green
- Hair color: Brunette
- Skin type: Normal
Okay this is a review of the brown. I really like it in summer, it’s natural but just enough glam. Stays on but takes awhile to dry down. It does have a smell like paint but it lasts all day so it’s a trade off. Cons- if you cry and it gets in your eyes, it burns. But otherwise it looks great.
Its okay
4 out of 5 stars
Thumbs up graphic, would recommend
Susu - 10 months ago, Verified purchaser
- Skin concern: Dark circles, Redness, Sensitivity
- Skin type: Combination
- Skin tone: Medium
- Hair color: Black
- Eye color: Black
Mascara is Not fully waterproof but it does lift your eyelashes
Instant allergic reaction!
2 out of 5 stars
Thumbs down graphic, would not recommend
JustMe - 11 months ago, Verified purchaser
I put this on and it looked very nice. However, my eyes teared and it ran into them and they immediately started to itch. I took it off right away and used my moisture drops to clear out my eyes and get relief. It's been about an hour and they're still a bit uncomfortable but getting back to normal. I have never been allergic to any makeup before so it's unusual, but I had to report this—just in case someone else has sensitivities.
1 reply from Maybelline Consumer Care team - 11 months ago
Hi there! We are so sorry to hear of your experience with our Volum' Express The Colossal Mascara. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET and provide this reference 33239965. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Very Clumpy
1 out of 5 stars
Thumbs down graphic, would not recommend
Mrs Jones - 11 months ago, Verified purchaser
This mascara creates a lot of clumps. If you take the time to clean the brush every application, then delicately remove clumps from your lashes, the end result is great. But I don't have time for that. So this is a no-go product for me.
1 reply from Maybelline Consumer Care team - 11 months ago
Hello there! Thank you so much for sharing your experience with our Volum' Express The Colossal Mascara. We are sorry to hear that this product did not meet your expectations. We appreciate you giving this product a try, and we will make sure this valuable feedback reaches the rest of our team. We hope you continue to explore our products in the future!
Not waterproof
1 out of 5 stars
Thumbs down graphic, would not recommend
Blank - 11 months ago, Verified purchaser
Not waterproof. Easily rubbed off with dry tissue.
1 reply from Maybelline Consumer Care team - 11 months ago
Hi there! Thank you for your feedback on the Volum' Express The Colossal Waterproof Mascara, in the shade 240 Glam Black. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Good volume but big brush
3 out of 5 stars
Thumbs up graphic, would recommend
Midwest_momma - 1 year ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
Okay. Formula has that weird mascara smell some tend to have. The brush is a little too big and ends up getting mascara on my skin when I apply. Gives good volume though.
1 reply from Maybelline Consumer Care team - 1 year ago
Hello Midwest_momma! Thank you so much for sharing your experience with our Volum' Express The Colossal Washable Mascara in the shade 230 Glam Black. We are sorry to hear that this product did not meet your complete satisfaction. We appreciate you giving this product a try, and we will make sure this valuable feedback reaches the rest of our team. While this product might not be for you, we hope you continue to explore our products in the future with great success!
Nope
2 out of 5 stars
Thumbs down graphic, would not recommend
MzKrystle - 1 year ago, Verified purchaser
Don’t understood the hype. It didn’t do much more my lashes… felt a bit dry so maybe I was sent an expired product. Either way I’m returning.
1 reply from Maybelline Consumer Care team - 1 year ago
Hi there. We are so sorry to hear you were disappointed with your experience with the Volum Express The Colossal Mascara. We appreciate you sharing these comments for our product developments teams consideration. We would like to recommend trying the Falsies Surreal Extensions Waterproof Mascara. Its formula is clump-resistant as well as smudge-, flake- and smear-resistant. We hope you will try it out!
YAS
5 out of 5 stars
Thumbs up graphic, would recommend
Harpwr - 1 year ago, Verified purchaser
- Skin concern: Dark circles, Acne
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
YESSSSSS I FW THIS SOOOO HARD ITS THE BEST
Big lashes!
5 out of 5 stars
Thumbs up graphic, would recommend
Sc - 1 year ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Acne, Cuticles, Pores, Sensitivity, Cellulite
- Hair color: Brunette
- Eye color: Hazel
This is favorite mascara. Definitely makes your lashes pop