$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- 96% of consumer saw instant length, volume & lift in lashes
- 90% of consumers saw extreme length & volume
- 96% of consumers felt the mascara was comfortable to wear & weightless all day
- 93% of consumers felt lashes were lifted all day
- Up to 24HR wear
- Hourglass-shaped molded brush coats every lash
- Infused with conditioning Castor Oil & plant and fruit-based waxes
Description
Elevate your lash game to new heights with the Highly Rated Anti-Gravity Mascara Waterproof! Experience lashes that defy gravity, ensuring your eyes will shine in all weather conditions. The cutting-edge formula provides an instant boost in volume, remarkable length, breathtaking lift, and a captivating curl, all while offering the endurance of 24 hour wear. No smudging or flaking here, just a bold, wide-eyed look that always gives flawless.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Thickening, Lengthening, Volumizing
Net weight: .39 fl oz (US)
Features: Waterproof
TCIN: 89192779
UPC: 717489000109
Item Number (DPCI): 052-00-4494
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua, copernicia cerifera (carnauba) wax, styrene/acrylates copolymer, stearic acid, hydrogenated castor oil, synthetic beeswax, glyceryl stearate, acacia senegal gum, butylene glycol, polybutene, oryza sativa (rice) bran wax, vp/eicosene copolymer, aminomethyl propanol, ricinus communis (castor) seed oil, citrus aurantium dulcis (orange) peel wax, hydroxyethylcellulose, disodium phosphate, polysorbate 60, tocopherol, sodium phosphate, phenoxyethanol, sodium dehydroacetate, ethylhexylglycerin, iron oxides (ci 77499).
Shipping details
Estimated ship dimensions: 2.2 inches length x 7.1 inches width x 0.6 inches height
Estimated ship weight: 0.0661 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.1 out of 5 stars with 129 reviews
easy to apply: 5 out of 5
easy to remove: 4 out of 5
long lasting: 1.67 out of 5
quality: 1 out of 5
value: 1 out of 5
28% would recommend
7 recommendations
Not for me
2 out of 5 stars
June - 1 month ago
originally posted on Milani
I wanted to love the Waterproof version of Anti Gravity, but I got major raccoon eyes while wearing it at work. I threw it away.
Great if you want straight, flat lashes.
2 out of 5 stars
Thumbs down graphic, would not recommend
AmbRenn - 2 months ago
- Skin type: Normal
- Hair color: Brunette
- Skin concern: Dark circles, Aging
- Skin tone: Light
- Eye color: Brown
Yet another mascara that instantly uncurls my lashes to their original stick-straight form. I held out hope due to the waterproof formula. Literally the opposite of anti-gravity; I could watch them fall flat in real time. A total waste of money. The only reason I give this 2 stars is because the brush is unique and coated my lashes nicely. If you don’t like curled lashes, this would be a good fit for you, otherwise, steer clear.
1 reply from Milani Team team - 2 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
Milani Definitely A Ten
5 out of 5 stars
Thumbs up graphic, would recommend
kimann115 - 3 months ago, Verified purchaser
- Skin type: Normal
- Skin tone: Medium
- Eye color: Hazel
If I could give this mascara ten stars I would and end the review. This isn’t my first Milani purchase so I knew I liked the brand. I bought this mascara for a cruise. I usually don’t use waterproof mascaras. I’m extremely picky about mascara brushes. When I opened it for the first time today in the hotel I realized it had a brush I didn’t like. Concern set in. I don’t know what makes this brush different but it was amazing compared to others of the same or similar design. Now to the mascara. Absolutely amazing! No clumping, it separated the lashes, looks natural and applied perfectly. Definitely a ten!
Hard Pass
1 out of 5 stars
Thumbs down graphic, would not recommend
jhow - 5 months ago
- Skin type: Combination
- Eye color: Brown
- Skin concern: Aging, Pores, Blackheads
- Hair color: Brunette
- Skin tone: Light
This looks really pretty when you put it on. BUT within two hours, it was giving me raccoon eyes on my upper and lower lids. I had to keep going to the bathroom at work to wipe it off my eyelids.
1 reply from Milani Team team - 5 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
Love so much!
5 out of 5 stars
Thumbs up graphic, would recommend
Em - 6 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Hazel
I Loved how much volume if gave my lashes; and how long it lasted while still looking like I just put it on.
Overhyped
3 out of 5 stars
Thumbs down graphic, would not recommend
Hime - 6 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Eye color: Brown
It's ok. Not one of the best for sure. Can get a bit clumpy. Not sure what the hype was for this.
worth it
5 out of 5 stars
shelbi - 7 months ago
originally posted on Milani
[This review was collected as part of a promotion.] can get flaky but definitely waterproof and holds lashes up
I had high hopes…
2 out of 5 stars
G - 7 months ago
originally posted on Milani
Bled, smeared and wasn’t waterproof. Stick with the original in the green tube.
Outstanding mascara
5 out of 5 stars
- 7 months ago
originally posted on Milani
[This review was collected as part of a promotion.] Extends my lashes very well, is waterproof, love it. The best!
Beautiful lashes
5 out of 5 stars
Trinity - 7 months ago
originally posted on Milani
I love this mascara. It gives me length without being clumpy and it being waterproof is a big plus.
Too heavy
2 out of 5 stars
Tessa - 8 months ago
originally posted on Milani
Made eyelashes fall. Just get the not waterproof one.
mascara
5 out of 5 stars
ferrera - 8 months ago
originally posted on Milani
i really liked the mascara would buy again good coveraga
Mascara
5 out of 5 stars
Karen - 8 months ago
originally posted on Milani
This stuff is amazing!!! I have tried at least 30 or more different mascaras over the years(I’m 64)and this one is amazing! Fell asleep one night and still looked great in the am!!!
Light weight does as advertised
5 out of 5 stars
Ramirez - 11 months ago
originally posted on Milani
This mascara is lightweight and water proof. The applicator makes it easy to separate the lashes and give a full coverage look with no smudging at all. The right amount of product on the wand every time.
Amazing!
5 out of 5 stars
Teresa - 11 months ago
originally posted on Milani
I am very pleased with this mascara. You can tell the first time you put it on your lashes that it is not a cheap mascara. It goes on your lashes smoothly with no clumping!
Do not.
1 out of 5 stars
Thumbs down graphic, would not recommend
Elemor812 - 1 year ago, Verified purchaser
This literally did nothing
1 reply from Milani Team team - 1 year ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
Not recommend
2 out of 5 stars
marim52 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I wouldn't say I like it. It doesn't have a volume; it says it is waterproof, but it's not right. It does not lengthen. And I also do not like how it smells
disappoitment
1 out of 5 stars
Eve - 1 year ago
originally posted on Milani
I bought it a month ago, and it is lumpy. And it does not do anything for my lashes except make them lumpy
Stays put
5 out of 5 stars
Stephanie GH - 1 year ago
originally posted on Milani
Added this product along with the everlasting liner just to try it out. This mascara is nice. I am pregnant and cry a lot and notice my lashes still have the mascara on so big plus!
Clumps up and flakes
3 out of 5 stars
dorcasm3 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The anti gravity mascara by milani gives volume to the lashes just like any drugstore mascara would; however, this clumps up super fast and it flakes easily