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Sponsored

Milani Highly Rated Mascara Black - 0.4 fl oz

Milani Highly Rated Mascara Black - 0.4 fl oz - 2 of 4Milani Highly Rated Mascara Black - 0.4 fl oz - 3 of 4Milani Highly Rated Mascara Black - 0.4 fl oz - 4 of 4
Milani Highly Rated Mascara Black - 0.4 fl oz - 1 of 4
$10.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Thick, flexible brush precisely combs & lengthens each lash
  • Plant-based waxes coat each lash for clump-free, buildable coverage
  • Proven results show 94% of guests saw doubled lash thickness, 91% saw dramatic volume in one stroke and instant curl and lift in lashes!
  • 100% cruelty free

Description

This iconic formula is highly rated for a reason! Our luxurious 10-in-1 mascara builds, lifts and dramatizes for sky-high lashes in a single stroke. Elite brush is designed to coat lashes from root to tip and tapered end delivers sleek, even saturation. Combs and separates to volumize and define each and every lash. Plant-based formulation protects and conditions, without smudging, flaking or clumping.

High drama curl, lift and dramatic volume in one-stroke. Contains ultra-rich pigments for an intense black, high-definition payoff.

How to use: Apply mascara from root-to-tip and build to desired intensity. Use tip for hard to reach lashes. Remove with makeup remover.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Curling, Thickening
Net weight: .4 fl oz (US)
Features: Unscented, Conditioning, Non-Clumping, High Pigment Density, Smudgeproof, Long Lasting, Non-Flaking, Built-In Brush
TCIN: 75560845
UPC: 717489901116
Item Number (DPCI): 052-00-0202
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, synthetic beeswax, jojoba esters, copernicia cerifera (carnauba) wax / copernicia cerifera cera / cire de carnauba, glycerin, stearic acid, palmitic acid, acrylates copolymer, acacia senegal gum, aminomethyl propanol, caprylyl glycol, hydroxyethylcellulose, disodium phosphate, polysorbate 60, tocopherol, sodium phosphate, phenoxyethanol, potassium sorbate, sodium dehydroacetate, iron oxides (ci 77499).

Shipping details

Estimated ship dimensions: 6.95 inches length x 2.73 inches width x 0.94 inches height
Estimated ship weight: 0.075 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU), Northern Mariana Islands

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this product gluten free?

submitted by Gabby - 5 months ago
  • A: Hi there, thanks for your question. The Highly Rated Mascara is not gluten-free. We recommend reviewing the ingredient list and consulting with your healthcare provider if you have sensitivities.

    submitted byTarget Brand Expert - 4 months ago

Q: Hi, what are ingredients?

submitted by - 6 years ago
  • A: Hi there, here are the ingredients: Water/Aqua/Eau, Synthetic Beeswax, Jojoba Esters, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire De Carnauba, Glycerin, Stearic Acid, Palmitic Acid, Acrylates Copolymer, Acacia Senegal Gum, Aminomethyl Propanol, Caprylyl Glycol, Hydroxyethylcellulose, Disodium Phosphate, Polysorbate 60, Tocopherol, Sodium Phosphate, Phenoxyethanol, Potassium Sorbate, Sodium Dehydroacetate, Iron Oxides (CI 77499).

    submitted byMilani Team - 6 years ago
    Brand expert

Related Categories

4.2 out of 5 stars with 235 reviews
easy to apply: 4.11 out of 5
easy to remove: 4.28 out of 5
long lasting: 3.66 out of 5
quality: 3.58 out of 5
value: 3.73 out of 5
57% would recommend
57 recommendations

Truly natural-looking; REALLY holds curl well!

4 out of 5 stars
Cher W - 1 month ago
originally posted on Milani
I have repurchased Milani Highly Rated mascara four or five times now; I've been using it since its release and haven't felt the need to try or use a different mascara since. I have long lashes with average thickness, but they are quite straight and WILL NOT hold a curl. I've tried so many different mascaras, heated curlers, etc--Milani Highly Rated is the only mascara I've ever used that'll hold the curl in my lash right up until I take my makeup off! Years later and sometimes I still can't believe it how incredibly this mascara holds a curl--just WOW. This mascara does a fabulous job of helping to give you that ethereal and romantic aesthetic--it makes your lashes look and feel incredibly feathery and light; gives a fluttery, flirty look. I've never enjoyed lashes that were too 'thick', and I don't like clumpy or spidery lash looks. If that IS the look you're going for, however, you could 100% achieve it with this mascara really easily--it's a versatile product. It's not at all waxy and it has a decent 'grip' to it. The ONE negative quality of this mascara--not a negative for me personally, but potentially for most other mascara wearers--is that when you build it up, it does flake easily. You CAN build it up, definitely, and it looks gorgeous when you do, but you have to comb through very quickly after applying while the mascara is still as wet as possible. If you comb through this mascara when it's dry, it WILL flake, and it'll flake a LOT--that's the only reason I'm not giving this product five stars. Other than that--and I wouldn't call this a negative, it's just a characteristic of the mascara--it doesn't provide hyper-definition. It defines your lashes, sure, all mascaras do, but it is a subtle definition and separation. For ME this product is five stars, but I realize I'm not in the majority of mascara wearers here applying only one very light coat; most people apply two coats (or more). For a quick one-and-done, though, it is truly remarkable at giving natural looking definition and fullness, nice length, and it *really* holds a curl well!
Did you find this review helpful?

Milani mascara

3 out of 5 stars
Thumbs down graphic, would not recommend
April - 2 months ago
  • Skin tone: Light
  • Eye color: Brown
  • Skin type: Combination
  • Hair color: Blonde
I like the volume the mascara gives you it does come off easily when rubbed on any fabric. I had to toss the full product because the gold on the lid was peeling and spreading all over my face and make up bag.
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 3 out of 5
quality: 2 out of 5
value: 5 out of 5
Did you find this review helpful?

Ehh it's alr

3 out of 5 stars
Thumbs up graphic, would recommend
I like them - 2 months ago, Verified purchaser
  • Skin tone: Medium
  • Skin type: Combination
  • Skin concern: Acne
  • Hair color: Black
  • Eye color: Black
Ehhh its okay good for younger kids
easy to apply: 3 out of 5
easy to remove: 2 out of 5
long lasting: 2 out of 5
quality: 3 out of 5
value: 2 out of 5
Did you find this review helpful?

not worth the money

1 out of 5 stars
Thumbs down graphic, would not recommend
leen - 2 months ago, Verified purchaser
have to work it in more than any other mascara i’ve used and was immediately too dry. after 3 uses it was a dry, crumbly mess and had to get rid of it. i feel like i used it years ago and the formula was better and the reason i repurchased. just try another
1 reply from Milani Team team - 2 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
easy to apply: 1 out of 5
easy to remove: 4 out of 5
long lasting: 2 out of 5
quality: 2 out of 5
value: 1 out of 5
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dangerous cheap flakey outer wrap on tube

1 out of 5 stars
ao777 - 3 months ago
originally posted on Milani
I purchased this mascara about 2 months ago and the gold wrapping on the mascara tube peels off into a bunch of tiny pieces and gets everywhere. I tried wipe off what i could and use the mascara again but gold flakes fell into my eye. Not only was it painful, I messed up my makeup right before work trying to blink out the stupid pieces. Definitely going to try to get a refund.
1 guest found this review helpful. Did you?

Pretty

4 out of 5 stars
Thumbs up graphic, would recommend
sabedi - 6 months ago, Verified purchaser
  • Skin concern: Sensitivity, Blackheads, Acne, Pores
  • Hair color: Black
  • Eye color: Brown
  • Skin type: Dry, Normal, Combination, Oily
  • Skin tone: Medium
Can’t wait to use it while applying my makeup on.
long lasting: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
easy to apply: 5 out of 5
easy to remove: 5 out of 5
1 guest found this review helpful. Did you?

Affordable

5 out of 5 stars
ccsmith1665 - 8 months ago
originally posted on Milani
This is a great mascara and it's so affordable. When they go on sale I stock up.
Did you find this review helpful?

#1 in my book

5 out of 5 stars
Liz - 9 months ago
originally posted on Milani
[This review was collected as part of a promotion.] My GO TO. No clumping & perfect application ever time!
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LOVE IT is my fave!

5 out of 5 stars
LM - 9 months ago
originally posted on Milani
I love this whole line and especially their mascaras. Clean, cruelty free and so easy to smoothly apply.
Did you find this review helpful?

Perfect Mascara

5 out of 5 stars
TPaul - 9 months ago
originally posted on Milani
Goes on smoothly, no clumps, long brush, really extends my lashes.
Did you find this review helpful?

Mr

5 out of 5 stars
Heesham - 11 months ago
originally posted on Milani
My wife love Milani mascara I always buy it for her on every occasion
Did you find this review helpful?

Mascara

5 out of 5 stars
Kim - 1 year ago
originally posted on Milani
[This review was collected as part of a promotion.] Great quality, lengthening, long lasting, good application
Did you find this review helpful?

Great Mascara

5 out of 5 stars
Debbi - 1 year ago
originally posted on Milani
Very good Mascara gives great length and definition with no clumping!
Did you find this review helpful?

Buy it!!!

5 out of 5 stars
Thumbs up graphic, would recommend
Smile4me - 1 year ago, Verified purchaser
  • Skin concern: Sensitivity, Cellulite, Aging, Sun damage, Uneven skin tone
  • Skin type: Combination
  • Eye color: Green
  • Hair color: Black
  • Skin tone: Light
This mascara works amazing,my lashes look so full& long.I get so many compliments .
easy to apply: 5 out of 5
long lasting: 5 out of 5
easy to remove: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Love it!

5 out of 5 stars
- 1 year ago
originally posted on Milani
This mascara is amazing! I am totally in love with it and it's my "Go To" when I don't use my Milani Tubing mascara!
Did you find this review helpful?

Volumizing and No Smudging

5 out of 5 stars
Chrisards - 1 year ago
originally posted on Milani
[This review was collected as part of a promotion.] This mascara gives the volume that I need for my long eye lashes. No smudging or flakes from this mascara. Other brand mascaras always give me the racoon eyes at the end of the day. Not Milani!
Did you find this review helpful?

Love

5 out of 5 stars
cindy - 1 year ago
originally posted on Milani
[This review was collected as part of a promotion.] I love the mascara, dark, thick, but not clumpy. Makes my eyes pop
Did you find this review helpful?

Great product

5 out of 5 stars
Sfarla - 1 year ago
originally posted on Milani
I love this mascara it serves its purpose of making my thin lashes long and luxurious
Did you find this review helpful?

I'd buy again.

5 out of 5 stars
Thumbs up graphic, would recommend
hrb - 1 year ago, Verified purchaser
  • Skin tone: Light
  • Skin type: Combination
  • Eye color: Blue
  • Hair color: Red
Great mascara. doesnt flake like some of the higher priced ones i've had. I have rlatively sensitive skin and eyes, and it doesnt make my eyes burn when it gets in my eyes. Does pretty decent (though not 100%) at not giving me raccoon eyes.
quality: 4 out of 5
value: 4 out of 5
easy to remove: 4 out of 5
easy to apply: 5 out of 5
long lasting: 4 out of 5
Did you find this review helpful?

Blazing lashes

5 out of 5 stars
Love Money - 1 year ago
originally posted on Milani
[This review was collected as part of a promotion.] The best mascara out there. It makes my lashes so full and beautiful!
Did you find this review helpful?

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