$16.00 when purchased online
Target Online store #3991
About this item
Highlights
- Specialized, buildable formula along with oversized brush delivers extreme volume & intense colour in one sweep.
- Separates, lengthens and plumps each lash for a false lash look without clumping.
- Smudge-proof
- Water-resistant
- Ophthalmologically approved
- Fragrance-free
- Paraben-free
- Not tested on animals
Description
Make your eyes stand out with Pixi Large Lash Mascara. This volumizing mascara leaves lashes looking longer and fuller with just one swipe. Bring some subtle drama to your eyes by applying only one coat, or go bold with multiple layers for eyes that are sure to wow.
How to Apply:
• Step 1: Wiggle wand at the lash root to build pigment at the base of lashes, making the lash line look thicker.
• Step 2: Continue to tips of lashes, fanning outer lashes out toward temple and inner lashes in toward the bridge of the nose. Layer for more intensity.
• Try black on top lashes and brown on bottom lashes for a natural look.
• Remove with soap & warm water.
Pixi was created 20 years ago by makeup artist Petra Strand. Pixi has a loyal worldwide following thanks to high quality, natural and skin-loving ingredients utilized for both makeup and skincare. Petra’s passion is to create beauty products that achieve a healthy-looking, natural glow in no time. The now iconic Glow Tonic was created as the perfect skin-prep before makeup, and continues to make women look themselves, only better.
How to Apply:
• Step 1: Wiggle wand at the lash root to build pigment at the base of lashes, making the lash line look thicker.
• Step 2: Continue to tips of lashes, fanning outer lashes out toward temple and inner lashes in toward the bridge of the nose. Layer for more intensity.
• Try black on top lashes and brown on bottom lashes for a natural look.
• Remove with soap & warm water.
Pixi was created 20 years ago by makeup artist Petra Strand. Pixi has a loyal worldwide following thanks to high quality, natural and skin-loving ingredients utilized for both makeup and skincare. Petra’s passion is to create beauty products that achieve a healthy-looking, natural glow in no time. The now iconic Glow Tonic was created as the perfect skin-prep before makeup, and continues to make women look themselves, only better.
Suggested Age: 17 Years and Up
Health Facts: Aluminum-Free, Paraben-Free, Phthalate-Free, Formaldehyde Donor-Free, Contains Vitamin E, No Fragrance Added, Nonylphenol Ethoxylate Free, Sodium Lauryl Sulfate-Free, Formaldehyde-Free, Butylparaben-Free, Sulfate-Free, Propylparaben-Free
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Lengthening, Volumizing, Curling, Thickening
Net weight: .4 fl oz (US)
Features: Non-Clumping, High Pigment Density, Smudgeproof, Long Lasting, Non-Flaking, Ophthalmologist Tested, Lightweight
TCIN: 14116442
UPC: 885190211012
Item Number (DPCI): 052-18-0303
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, synthetic beeswax, glyceryl stearate se, cera carnauba cerifera (carnauba) wax, glycerin, acacia senegal gum, palmitic acid, polybutene, vp/eicosene copolymer, polyurethane-35, hydrated silica, stearic acid, silica, aminomethyl propanediol, polyvinyl alcohol, vp/va copolymer, xanthan gum, ethylhexylglycerin, caprylyl glycol, tocopheryl acetate, caprylic/capric triglyceride, himanthalia elongata extract, hydrolyzed ceratonia siliqua seed extract, zea mays (corn) starch, panthenol, biotinoyl tripeptide-1, phenoxyethanol, iron oxides (ci 77499).
Shipping details
Estimated ship dimensions: 5.7 inches length x 0.9 inches width x 0.9 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this mascara vegan?
submitted by Erica - 4 years ago
A: Hi Erica! Yes, this mascara is vegan. Hope this helps!
submitted byTarget Beauty Consulting - 4 years agoBrand expertA: Yes, this mascara is vegan. It is a buildable formula designed to volumize and lengthen without clumping.
submitted byPixi Product Expert - 4 years agoBrand expert
Q: Does the mascara contain beeswax?
submitted by Pat - 8 years ago
A: WATER,SORBITAN OLIVATE,COPERNICIA CERIFERA (CARNAUBA) WAX,ORYZA SATIVA (RICE) BRAN WAX,STEARIC ACID,VP/VA COPOLYMER,GLYCERIN,HYDROXYETHYLCELLULOSE,VP/HEXADECENE COPOLYMER,PHENOXYETHANOL,SORBITOL,AMINOMETHYL PROPANOL,TOCOPHEROL (VITAMIN E),BIS-PEG/PPG-16/16 PEG/PPG-16/16 DIMETHICONE,DIMETHICONE,PPG-17/IPDI/DMPA COPOLYMER,PANTHENOL (VITAMIN B5),ISOPROPYL MYRISTATE,CAPRYLIC/CAPRIC TRIGLYCERIDE,IODOPROPYNYL BUTYLCARBAMATE,BAMBUSA VULGARIS LEAF/STEM EXTRACT. [+/- IRON OXIDES (CI 77491,CI 77492,CI 77499)].
submitted byMR - 7 years ago
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Summary of reviews
This mascara is praised for its ability to lengthen and volumize lashes, offering a natural look without clumping or flaking. Many guests appreciate its cruelty-free and paraben-free formula, making it suitable for sensitive eyes. However, some guests find the product too dry or too wet, and the bulky packaging is a common concern. Despite mixed reviews, it remains a favorite for its natural finish and ease of removal.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 162 reviews
easy to apply: 4.27 out of 5
easy to remove: 4.49 out of 5
long lasting: 3.94 out of 5
quality: 3.92 out of 5
value: 3.63 out of 5
61% would recommend
68 recommendations
Not like it used to be....
2 out of 5 stars
Thumbs down graphic, would not recommend
mld - 16 days ago, Verified purchaser
I used to LOVE this mascara but it doesn’t seem the same anymore….it flakes off and gets in my eyes. It’s a bummer.
Don't waste the money
1 out of 5 stars
Thumbs down graphic, would not recommend
BlueberryBumblebee - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Acne, Sensitivity
Super crumbly. Didn't stay on. Flaked and got into my eyes.
Flakes and Damaged Lashes
1 out of 5 stars
Thumbs down graphic, would not recommend
Dogi - 2 months ago, Verified purchaser
This is the only product from Pixi that has been AWFUL. Not only does it flake all over my face, but it has damaged my lashes in less than 2 weeks use. My lashes have become brittle and are falling off in clumps. Not sure if I can return without box.
Great mascara
4 out of 5 stars
Thumbs up graphic, would recommend
Sam - 3 months ago, Verified purchaser
- Hair color: Brunette
- Skin type: Combination
- Skin concern: Acne, Puffiness, Redness
- Eye color: Brown
- Skin tone: Light
I really like this mascara! It goes on well with no clumping, and I love the length it gives. I’m lucky enough to already have longer eyelashes and this mascara works great for me. Only complaint is that the brown is very hard to tell it’s brown it’s more black or a deep brown at best. Overall 8/10 really like this mascara
Love
4 out of 5 stars
Thumbs up graphic, would recommend
LeicaBoss - 7 months ago
I love this mascara. It makes my lashes look long and full without being clumpy or weird. The only thing I dislike is that the tube is thick/bulky-ish. Like a giant fat crayon for toddlers. The actual product itself is wonderful.
Not Much Going On
3 out of 5 stars
Thumbs down graphic, would not recommend
Riss - 7 months ago, Verified purchaser
- Hair color: Brunette
- Skin concern: Aging
- Skin type: Normal, Combination
- Skin tone: Medium
- Eye color: Brown
I wanted to love this mascara, as I back what her company is all about. But it is too dry, I could barely get product onto my lashes. It's almost as if the mascara was drying out already. It's not worth spending the money on for me.
Dried up
1 out of 5 stars
Thumbs down graphic, would not recommend
- 10 months ago, Verified purchaser
I have been buying this mascara brand & color for years and love it. However, this one was dried up. I would have returned it but I threw out the box.
EWG approved!
5 out of 5 stars
Thumbs up graphic, would recommend
Laurface - 1 year ago, Verified purchaser
- Skin type: Normal
- Eye color: Green
- Hair color: Red
- Skin tone: Light
This is an affordable mascara that’s EWG approved and actually looks nice
Sad
1 out of 5 stars
Thumbs down graphic, would not recommend
Cassidy1021 - 1 year ago, Verified purchaser
- Eye color: Blue
- Skin tone: Light
- Skin type: Combination
I took a chance on this despite the reviews because I really wanted brown. This mascara gives ~nothing~. Unless you want the most no makeup makeup look, this is not good. It lengthens but does not volumise or deposit much product into the lashes at all.
Not gery effective.
2 out of 5 stars
Thumbs down graphic, would not recommend
Xc - 1 year ago, Verified purchaser
- Skin tone: Light
Good that it’s not perfumed and cruelty free. Bad in that it is too wet. Shake of brush is too big to get into roots of lashes. Doesn’t dry nicely.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Jullles - 1 year ago, Verified purchaser
- Skin concern: Sensitivity
- Skin tone: Medium
- Skin type: Normal
- Hair color: Black
- Eye color: Brown
I love this stuff. I have straight, medium thick eyelashes and this mascara lifts, curls, gives them volume and length.
BEST BROWN MASCARA
5 out of 5 stars
Thumbs up graphic, would recommend
Kenna - 1 year ago
- Skin type: Combination
- Skin concern: Uneven skin tone, Dullness
- Hair color: Blonde
- Skin tone: Light
- Eye color: Green
The best true brown mascara. I only wear brown and brown mascara girlies know how hard it is to find. This is amazing. I have short thin natural lashes and this coats every lash so evenly. See picture for with and without!
The best
5 out of 5 stars
Thumbs up graphic, would recommend
Kps - 2 years ago, Verified purchaser
- Skin type: Combination
- Skin concern: Sensitivity, Pores, Aging, Redness, Acne
- Skin tone: Light
- Hair color: Brunette
- Eye color: Brown
This is the best mascara I’ve ever used. I’ve used mascaras in all price ranges over the years. This one is my favorite. It’s so easy to apply and does not flake. It gives a fuller longer look without looking over done or fake.
Perfect
5 out of 5 stars
Thumbs up graphic, would recommend
KTR - 2 years ago
- Hair color: Brunette
- Skin tone: Light
- Skin concern: Pores, Redness, Sun damage, Uneven skin tone
- Eye color: Green
- Skin type: Normal
This is the perfect shade for me. I don’t like wearing black mascara because I don’t like wearing any make up really and this shade looks more natural when I was to do a very light look.
Love!
5 out of 5 stars
Thumbs up graphic, would recommend
Ashlee - 2 years ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Medium
- Skin type: Combination
- Eye color: Blue
- Skin concern: Acne, Aging, Blackheads
Love this mascara! I have always been very selective when it comes to mascaras, however, the brown and black are wonderful! It adds volume and length to my long, but very thin eyelashes. The price is also great!
Try at your own risk
2 out of 5 stars
Thumbs down graphic, would not recommend
xodanniiixo - 2 years ago, Verified purchaser
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Combination
This mascara would be perfect, however I’ve had it for about 2 weeks now and every time I wear it I get a stye on my upper eyelid. It also causes a burning sensation. I’ve never experienced this before with any other brand mascara I’ve used in the past. I do not consider myself to have sensitive eyes.
Great for Sensitive Eyes
5 out of 5 stars
Thumbs up graphic, would recommend
TwinPower - 2 years ago, Verified purchaser
- Skin concern: Sensitivity, Dark circles, Acne, Aging
- Eye color: Hazel
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
I have really sensitive eyes, and so far, this mascara has been fantastic. No redness or irritation. The formula is thick, and the brush does a great job with shaping. (I switched to Pixi from my decades long go-to Maybelline Great Lash because I want to support companies that are cruelty free. ) It’s a little pricier than most drug store brands, but the tube lasts for quite a while. The mascara isn’t waterproof, which I prefer, but just be aware if that’s something you’re looking for.
Love the large brush. No smudging.
5 out of 5 stars
Thumbs up graphic, would recommend
Hazel - 2 years ago, Verified purchaser
- Skin tone: Light
- Eye color: Hazel
- Skin concern: Aging, Dark circles
- Hair color: Auburn
- Skin type: Combination
I personally love this mascara! It has a big wand. I used to be in love with Too Faced Queen Sized mascara before Too Faced brand discontinued it. This Pixi wand brush isnt quite as big as “Queen Sized,” but it is the closest I’ve seen in a while. The brown color is perfect for me, since I have natural red hair. I have found the washable formula to coat well. I have not experienced the smudging that other reviewers mentioned. I will buy this again. The quality is notable.
Bees knees
5 out of 5 stars
Thumbs up graphic, would recommend
pandemicprofe - 2 years ago, Verified purchaser
- Hair color: Blonde
- Eye color: Green
- Skin type: Combination
- Skin concern: Sensitivity
- Skin tone: Light
Not sure why there are so many negative reviews. I am in my late 30s and have been using this mascara for years and years and it has never failed me. I think some people might have issues with the mascara smudging and/or flaking because their lashes have some oily residue on them from lotion or other products. This is the only mascara that doesn’t dry out within a month, and never looks thick or clumpy. Part of the trick is the formula and superior brush, and the other part is to swirl the wand in the tube - not plunge - and when you remove the wand from the tube rotate it and remove some extra product on the edge before application. The mascara also builds natural volume and lengthens lashes beautifully. I like a natural dewy look that I can achieve with minimal products and time. Pixi has always been my go to for everything from serums to toners to all types of make up. My cosmetics case looks like I am sponsored by them (#goals). Everyone always asks how my skin looks so young and glowing and the answer is always my Pixi regimen that I follow twice daily. When you compare this mascara with others that you will find from other brands you will find that the others flake and clump, and also dry out very quickly. Yes, it is initially more expensive but it lasts months and the others have to be replaced monthly, so it actually works out to be less expensive.
Amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
Ashlie - 2 years ago
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
- Skin type: Combination
Makes my eyelash so long and so thick! No clumps and doesn’t flake. It’s also easy to remove.