Sponsored
Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown
$8.49 when purchased online
Target Online store #3991
About this item
Highlights
- GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT BROWN HAIR DYE gives you rich and glossy color that washes away gradually.
- A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
- DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
- TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
- HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
- WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.
Description
Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent brown hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Paraben-Free, Butylparaben-Free, Contains Vitamin E, Vegan, Contains Coconut Oil, Contains Vitamin C, Propylparaben-Free
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Gloves, Conditioner, Applicator
Beauty Purpose: Moisturizing, Basic Conditioning, Shine Enhancing, Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
TCIN: 13810937
UPC: 3614226794444
Item Number (DPCI): 063-01-1202
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
color cream: aqua/water/eau, propylene glycol, ethanolamine, 2-methoxymethyl-p-phenylenediamine, cetearyl alcohol, trisodium ethylenediamine disuccinate, resorcinol, citric acid, sodium sulfite, parfum/fragrance, dicetyl phosphate, 2-methylresorcinol, ascorbic acid, ceteth-10 phosphate, m-aminophenol, steareth-200, xathan gum, sodium hydroxide, disodium edta, titanium dioxide, hydroxyethyl-3, 4-methylenedioxyaniline hcl, tocopheryl acetate, 4-amino-2-hydroxytoluene. activator: aqua/water/eau, paraffinum liquidum/mineral oil/huile minerale, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid. conditioner: aqua/water/eau, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, parfum/fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate.
Shipping details
Estimated ship dimensions: 6.41 inches length x 3.57 inches width x 2.72 inches height
Estimated ship weight: 0.51 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.8 out of 5 stars with 1680 reviews
effectiveness: 3.41 out of 5
quality: 3.61 out of 5
value: 3.63 out of 5
58% would recommend
113 recommendations
👎🏻 Not a fan
1 out of 5 stars
Thumbs down graphic, would not recommend
Suki - 12 days ago, Verified purchaser
Colour faded right away within 2 washes. Would not use it again.
Best color does not fade
5 out of 5 stars
Darkbrowns FC - 23 days ago
originally posted on Clairol
This is the only hair color product that I am not allergic to. The color is beautiful. The product is easy to apply. It does not fade. All I color is the roots.
Does not cover grey hair
1 out of 5 stars
Thumbs down graphic, would not recommend
esrebma - 23 days ago, Verified purchaser
Not sure what changed but it no longer covers my grey hair.
It took a long time to dye my hair. The color was not right but my hair was still black.
1 out of 5 stars
Thumbs down graphic, would not recommend
anh p - 27 days ago, Verified purchaser
It took a long time to dye my hair. The color was not right but my hair was still black.
Didn't dye my hair
1 out of 5 stars
Thumbs down graphic, would not recommend
DLarue - 2 months ago
I would consider myself very skilled at dying my hair, but for some reason, even though I followed the directions perfectly, this didn’t color my hair at all! It actually slightly lightened my roots. Such a waste of money and time. So bummed.
Doesnt wash out 🫠
3 out of 5 stars
Thumbs down graphic, would not recommend
Mia - 2 months ago
Thought this product was a non permanent gloss (said it would wash out over 80 washes or so) NOPE it will stay forever no matter how much you wash it. Its a nice color but ya jokes on me
Does not wash out! - contrary to the advertising.
1 out of 5 stars
Thumbs down graphic, would not recommend
BeRad - 2 months ago, Verified purchaser
Heed the reviews - it does NOT wash out. While the instructions indicate 20-30 washes it does not. I have had professional bleaching to try and remove the residual color, and still not budging. Think twice about placing over grey or silver hair growth- as inevitably it makes it a weird brown or range color. It is not a temporary color. - too embarrassed to even post photos even after 90 days.
DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
savgrace - 3 months ago, Verified purchaser
Please do not buy this. My hair is falling out in clumps, this is from one wash in the shower and it looks like a weeks worth. it strips any type of curl/wave you have in your hair and the color is basically black.
Not the same
2 out of 5 stars
Larue - 3 months ago
originally posted on Clairol
This used to be a very good product but now it’s not. Not sure what they did to it but since they changed the package the color does not cover my grey as well as it used to and my hair is more faded. I have to use it more so now my hair seems to be thinning. I am so disappointed. ☹️
1 reply from Clairol team - 3 months ago
Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed in a few years since the switch to the cream formula but the packaging was been updated in 2024. Nonetheless, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you!
Does not wash out
2 out of 5 stars
Thumbs down graphic, would not recommend
allison - 3 months ago, Verified purchaser
Does not wash out. I put it in end of October and it’s mid January now. DOES NOT WASH OUT. I have used so many shampoos and shampoos that aren’t color safe, dawn dish soap, vitamin e pills crushed up, EVERYTHING. it has barely budged in months. If that’s what you’re hoping for then it’s perfect, but for me, I just wanted a cute fall color not for permanent dark dark brown dye
Used to love it
2 out of 5 stars
Thumbs down graphic, would not recommend
Nikafrik - 3 months ago, Verified purchaser
Used to love this… great shade and conditioner that leaves my hair so silky. They must have changed it though, it no longer covers my greys (my primary reason for dyeing hair). Sad!
Works everytime!
5 out of 5 stars
Thumbs up graphic, would recommend
Shar - 3 months ago, Verified purchaser
Works as expected each time!
Didnt dye
1 out of 5 stars
Thumbs down graphic, would not recommend
Patty - 3 months ago, Verified purchaser
Did not dye completely
Good product
5 out of 5 stars
Thumbs up graphic, would recommend
Bbqueen - 3 months ago, Verified purchaser
Easy to use. I very much enjoy the color. I purchased the dark brown and it doesn’t turn your hair “black”. It’s very normal for your hair to look “black” when you dye it a dark brown. It then quickly fades after the first few washes (this goes for box dye OR professional dye). Definitely recommend!
Color not as advertised!
1 out of 5 stars
Thumbs down graphic, would not recommend
Twin Mom - 3 months ago, Verified purchaser
Definitely agree with the other reviews stating this is too dark. My hair now looks soft black, when all I was hoping for was to richer the warm brown I already had. Pretty disappointed!
stays forever! beware!
2 out of 5 stars
Thumbs down graphic, would not recommend
Violet R - 3 months ago, Verified purchaser
I put this in my hair 5 months ago and it has barely faded maybe like 2 shades and i wash my hair every other day. it says “28 washes” but it will never leave my hair, sucks because i wanted the brown to not be permanent.
Returned
2 out of 5 stars
Angila - 3 months ago, Verified purchaser
Returned. Did not need it.
Bad
1 out of 5 stars
Thumbs down graphic, would not recommend
Viola washington - 3 months ago
Made my hair fall out.
Peppercorn Hair dye
3 out of 5 stars
Thumbs up graphic, would recommend
D - 4 months ago, Verified purchaser
The color is beautiful every grime but it doesn’t color your grays and doesn’t take to lighter colored parts of your hair
DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
Reviewer 1 - 4 months ago, Verified purchaser
Just like the other reviewers, the color is WRONG! It made my hair jet black! Do not buy!