$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Gentle daily shampoo maintains hair strength and hair repair while thoroughly cleansing
- Uses Active Bonding Technology to help restore broken hair bonds and repair damaged hair caused by hair color, chemical services, heat, and daily hairstyling
- Moisturizes hair without weighing it down
- Increased hair manageability makes hair styling easier
- Velvety Peony and Musk scent
- Hair product is safe for all hair types, including natural hair and color-treated hair, but best for damaged hair
- Sulfate-free, paraben-free, dye-free, gluten-free, cruelty-free, and vegan
- Gentle enough to be used daily, lather and work shampoo into wet hair, rinse and repeat as needed, then follow up with Tough Love Bonding Conditioner
Description
Your hair is made up of keratin bonds that create its strength and elasticity. Hair color treatments, chemical services, pollution, heat, and daily hair styling break these bonds. The result? Dry, dull, frizzy hair strands, and styles that don't last. Not Your Mother's Tough Love Bonding Shampoo is gentle enough for daily use yet effective in maintaining your hair's strength and repair while thoroughly cleansing.
Our Active Bonding Technology ingredients penetrate hair to protect bonds from initial breakage and repair broken bonds from severe hair damage. After each wash, hair feels stronger, smoother, and more hydrated, creating an ideal foundation for your hairstyles.
Safe for natural and color-treated hair, this hair shampoo is made for all hair types but is best for damaged hair. Made with good vibes only, our hair product is sulfate-free, paraben-free, dye-free, gluten-free, cruelty-free, and vegan.
After using Not Your Mother's Tough Love Intense Bonding Treatment, apply this everyday shampoo to maintain and reinforce your hair's strength. Simply lather into wet hair and rinse thoroughly. Then, repeat as needed. For best results, follow up with Not Your Mother's Tough Love Bonding Conditioner.
Our Active Bonding Technology ingredients penetrate hair to protect bonds from initial breakage and repair broken bonds from severe hair damage. After each wash, hair feels stronger, smoother, and more hydrated, creating an ideal foundation for your hairstyles.
Safe for natural and color-treated hair, this hair shampoo is made for all hair types but is best for damaged hair. Made with good vibes only, our hair product is sulfate-free, paraben-free, dye-free, gluten-free, cruelty-free, and vegan.
After using Not Your Mother's Tough Love Intense Bonding Treatment, apply this everyday shampoo to maintain and reinforce your hair's strength. Simply lather into wet hair and rinse thoroughly. Then, repeat as needed. For best results, follow up with Not Your Mother's Tough Love Bonding Conditioner.
Hair Type: All Hair Types
Product Warning: Keep out of reach of children
Product Form: Liquid
Package Quantity: 1
Beauty Purpose: Strengthening, Moisturizing
Net weight: 10 fl oz (US)
TCIN: 89197734
UPC: 688047131705
Item Number (DPCI): 063-00-4984
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua) (eau), sodium cocoyl isethionate, sodium lauroyl sarcosinate, cocamidopropyl hydroxysultaine, glycol distearate, peg-150 distearate, propanediol, itaconic acid, arginine, panthenol, linum usitatissimum (linseed) seed extract, salvia hispanica seed extract, polyglyceryl-10 laurate, bis-4-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, polyquaternium-10, hydroxypropyl guar hydroxypropyltrimonium chloride, butylene glycol, fragrance (parfum), hexyl cinnamal, alpha-isomethyl ionone, tetrasodium glutamate diacetate, aminomethyl propanol, phenoxyethanol, ethylhexylglycerin, citric acid.
Shipping details
Estimated ship dimensions: 1.85 inches length x 1.85 inches width x 8.5 inches height
Estimated ship weight: 0.75 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The bonding shampoo from Not Your Mothers has garnered positive feedback for its effectiveness in repairing damaged hair while providing a refreshing clean. Guests appreciate its ability to leave hair feeling soft, shiny, and manageable. Many have noted improvements in hair health after consistent use, particularly for those with color-treated or damaged hair. The pleasant scent and sulfate-free formula are additional highlights that enhance the overall experience of using this product.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 75 reviews
effectiveness: 1 out of 5
quality: 2 out of 5
value: 1 out of 5
0% would recommend
1 recommendations
Not for fine hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Basia9 - 4 months ago, Verified purchaser
Got it because some influencer-trichologist recommended it for fine hair and wow, what a waste of money. No wonder it leaves hair straw-like and with build up- it has silicone in it at the very beginning of the ingredients list. Glad I didn’t buy a conditioner…
1 reply from NYM Team team - 4 months ago
Hi there! We’re sorry to hear about your experience. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to reach out to our social media team. They’re here to assist you on your hair care journey and ensure you have a delightful experience!
Straw
2 out of 5 stars
Redhead11 - 6 months ago
originally posted on NYM
Cleans hair well, but leaves mine feeling straw-like. Does not do as well as other drug store bond repair systems
The difference is amazing
5 out of 5 stars
Robin - 1 year ago
originally posted on NYM
My hair was so damaged that I began trying expensive products for repair and to minimize damage. Nothing has worked as good as this. It’s not even close. I’m hooked.
Really works
5 out of 5 stars
AMOSEL0321 - 2 years ago
originally posted on NYM
[This review was collected as part of a promotion.] This Not Your Mothers Bonding Shampoo really works. After using the shampoo my hair felt much more cleaner, when using the complete set I’ve noticed my hair is very smooth and it is getting healthier. After years of dying my hair mine was very damaged but it’s getting better from using this.
love this product
5 out of 5 stars
brittles - 2 years ago
originally posted on NYM
[This review was collected as part of a promotion.] i am in awe of how great this 4 step program works. the shampoo lathers so well and makes my hair feel shiny and soft. i am a big fan of this and will continue using this for my haircare. it works and feels great.
Great shampoo
5 out of 5 stars
jj24 - 2 years ago
originally posted on NYM
[This review was collected as part of a promotion.] I use this with the other Tough Love products. It's a great shampoo. It is free of sulfates and parabens, which I always look for in shampoos. It lathers well and leaves my hair feeling clean and healthy.
Love it!
5 out of 5 stars
Ab123 - 2 years ago
originally posted on NYM
[This review was collected as part of a promotion.] This is a very nice shampoo. It worked well with my hair type. I have finer hair with some damage, and it helped create sleeker hair and added strength to it as well. I really liked the scent as well, Amit too strong.
Love it
5 out of 5 stars
Chelceeb - 2 years ago
originally posted on NYM
[This review was collected as part of a promotion.] I absolutely love this shampoo and this brand in general. I have waist length hair and have to keep it up for work so I deal with a lot of breakage. This has helped strengthen my hair and I really love the scent
Unsure
3 out of 5 stars
Nichole - 2 years ago
originally posted on NYM
[This review was collected as part of a promotion.] So I’ve tried the combination of the whole set and it makes me unsure. I don’t think it smells very good on top of I haven’t seen any good results. I’ve actually noticed a lot of hair loss. Now I’m unsure if that is what it is supposed to do like take out the old hair for new regrowth or what. But it made me to uneasy to continue to try as I don’t want to lose any more hair.
Good for damaged hair
5 out of 5 stars
Krh014 - 2 years ago
originally posted on NYM
[This review was collected as part of a promotion.] I was supper excited to try this. The bottle was supper cute. Once I tried this I could tell a difference within 2 weeks. I’ve never used a bonding so it actually did what it was suppose to do. I could also tell a difference in my hair texture and how much stronger my hair was.
Good shampoo
4 out of 5 stars
Mimi92 - 2 years ago
originally posted on NYM
[This review was collected as part of a promotion.] The shampoo lathers really well and considering the price point it’s a bang for your buck. I didn’t notice as much repair to my hair as I wish I did but I did notice that it did help repair some of the damage. I’ve used the product for over a month and have noticed less breakage and split ends.
Works great
5 out of 5 stars
Blackrose45 - 2 years ago
originally posted on NYM
[This review was collected as part of a promotion.] This shampoo really works greatly in my hair makes my hair really soft and really makes my hair really shiny and soft makes it easy to brush my hair really also helps my dead ends this shampoo really amazing
Get it!!!
5 out of 5 stars
Junie - 2 years ago
originally posted on NYM
[This review was collected as part of a promotion.] If you have damaged hair, just swipe that card or enter the numbers lol and get it. I definitely recommend it, I used it after taking off my braids so my hair was already dry, and without applying anything before just the shampoo, my hair felt amazing, it wasn’t dry anymore and my hair wasn’t falling out.
Great product!
4 out of 5 stars
Katelyn - 2 years ago
originally posted on NYM
[This review was collected as part of a promotion.] I love how this shanpoo made my hair feel after using it. It smells good - and it made my hair less frizzy! If you pair it up with the conditioner it’s great for heat damaged hair. Even my hair stylist noticed I was doing something different!
Not bad
3 out of 5 stars
KCMW - 2 years ago
originally posted on NYM
[This review was collected as part of a promotion.] I have very thick hair and this shampoo did seem to help it some. It took a lot to work into my hair and it took some time to rinse it all out. The fragrance isn't bad. I used it with the conditioner and the combination seems to work the best.
Great for Damaged Hair
5 out of 5 stars
rm08beck - 2 years ago
originally posted on NYM
[This review was collected as part of a promotion.] I love how this bonding shampoo has done wonders for my damaged hair! It cleans, strengthens, and repairs it all in one. It also smells really good and has a nice consistency. I love how it lathers nicely, but also rinses out well.
Now my go to shampoo
5 out of 5 stars
Em0289 - 2 years ago
originally posted on NYM
[This review was collected as part of a promotion.] I absolutely am in love with this shampoo. It smells amazing and my hair feels clean but not stripped. I also noticed I've been able to go a little longer between washes! I will definitely be repurchasing.
Great products!
5 out of 5 stars
Kathryn V - 2 years ago
originally posted on NYM
[This review was collected as part of a promotion.] This shampoo is great! It smells good and leaves my hair feeling healthy and soft. I pair it with the pre shampoo treatment, conditioner, and leave in protector spray. These are great products for improving hair health!
Shampoo
5 out of 5 stars
Dowa - 2 years ago
originally posted on NYM
[This review was collected as part of a promotion.] I don’t come across many shampoos or conditioners that truly help but this helped my hair stop falling out from me being on blood thinners and I couldn’t be more thankful it really is giving me a new sense of life to my hair
Okay
3 out of 5 stars
b4498m - 2 years ago
originally posted on NYM
[This review was collected as part of a promotion.] Good shampoo and really nice lather. My hair feels like it has been moisturized but I don’t feel much of the cleaning power as a clarifying shampoo. Not sure if I will repurchase but nice to have on hand.