$233.99 when purchased online
Target Online store #3991
About this item
Highlights
- You will receive 1 Oral-B iO Series 8 Violet Ametrine Electric Toothbrush, 3 Oral-B iO Ultimate Clean Replacement Brush Heads, and a premium travel case
- 6 Smart Modes for personalized brushing: Daily Clean, Whitening, Gum Care, Sensitive, Intense, and Super Sensitive
- Interactive color display for real-time coaching
- AI recognizes your brushing style and guides you to better brushing every day
- Compatible with Oral-B iO Replacement Brush Heads
- Connects to the Oral-B app using Bluetooth to help you track your brushing habits
Description
The Oral-B iO Series Rechargeable Toothbrush combines powerful, but gentle micro-vibrations with Oral-B's unique dentist-inspired round brush head design for a professional clean feeling every day. The Smart Pressure Sensor helps to keep you from brushing too hard to protect your gums and enamel. AI Recognition using an interactive display helps guide you to your best clean for all areas of the mouth. A 2-minute quadrant timer comes built-in that pulsates every 30 seconds, ensuring a complete clean. The frictionless, smooth magnetic drive system transfers energy to the bristle tips for a clean that wows. Replace your Oral-B iO Series Replacement Brush Heads every 3 months for best results.
Dimensions (Overall): 9.96 Inches (H) x 7.01 Inches (W) x 3.94 Inches (D)
Suggested Age: 3 Years and Up
Bristle Type: Soft
Bristle Material: Nylon
Head Type: Compact
Includes: Brush Head, Batteries, Travel Case, Charger Base
Package Quantity: 1
Industry or Government Certifications: ADA Seal of Acceptance
Material: Plastic
Features: Bluetooth Capability, Pressure Sensor, Multiple Brush Modes, Rechargeable, Bluetooth Enabled
Power Source: Battery
Battery: 1 Non-Universal Lithium Ion, Required, Included
Warranty: 2 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 79659483
UPC: 069055128855
Item Number (DPCI): 049-11-6811
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.937 inches length x 7.008 inches width x 9.961 inches height
Estimated ship weight: 1.664 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 227 reviews
ease of use: 5 out of 5
quality: 5 out of 5
value: 4.38 out of 5
70% would recommend
10 recommendations
Unsatisfied
2 out of 5 stars
Thumbs down graphic, would not recommend
Mickie - 2 months ago, Verified purchaser
The handle of the brush was not wrapped seemed to be opened had markings of it being held This was not new
1 reply from Oral-B team - 1 month ago
We understand your frustration and are sorry your toothbrush appeared to be used, Mickie. For further help with this item, contact Target directly at 1-800-440-0680.
Terrible packaging
1 out of 5 stars
Thumbs down graphic, would not recommend
Panda - 2 months ago, Verified purchaser
Box came totally damaged not going to open. We’ll just return really sad that they didn’t package this better or with at least some bubble wrap.
1 reply from Oral-B team - 2 months ago
We're sorry to hear this. For assistance, please reach out to Target at 1 (800) 440-0680.
Don't waste your money
1 out of 5 stars
Annoyed brusher - 7 months ago
originally posted on Oral-B
From the get-go I have had trouble with this toothbrush. I disconnected it from the app because the app limits what brushing options you have based on the way you answer some questions in setup. Why would you limit a user's access to brushing programs? Next issue - the only way to start the brush is for the brush to "wake up" when it detects motion. You cannot do anything if the brush doesn't wake up. It's such dumb functionality. My expensive toothbrush has become a manual brush because it won't wake up! Latest issue is that it just won't charge. I used to be able to set the brush on the charging base for three seconds, then the brush would wake up long enough for me to start it but no longer. It's just gone black. Won't charge, won't wake up. It's just worthless. I will never buy a smart toothbrush again. I bought it so it would prevent me from overbrushing but this just goes too far. And it was recommended to me by my dentist! I will be giving them this feedback as well. SAVE YOUR MONEY and buy something else.
1 reply from Customer Care team - 7 months ago
We're so sorry to hear some of the app features aren't available to you, and that your toothbrush is no longer taking a charge. Please know, there are many quality checks in place to ensure only the best products reach you, and we would expect our toothbrushes to charge properly for 3-5 years. So that we can help you further, please give us a call at (800) 566-7252.
Unhappy
1 out of 5 stars
Like to brush - 10 months ago
originally posted on Oral-B
Stopped working. It says it’s 100% charged, but when I brush, it says it’s 0% charged. I tried disconnecting and reconnecting several times but it did not work. I liked it when it worked. Wish it was more reliable. Going back to Sonicare.
1 reply from Customer Care team - 10 months ago
We're so sorry that your toothbrush isn't properly holding a charge, and would like to help. Please know, there are many quality checks in place to help ensure only the best products reach you. It can help to try using a different outlet, and charger if you have one available, and charging for a full 12 hours. So that we can help you further, please give us a call at (800) 566-7252.
Not Good!
1 out of 5 stars
Liz50 - 11 months ago
originally posted on Oral-B
I bought this toothbrush at my dentist's office. It doesn't hold a charge anymore and it has not even been a year yet. Way too expensive to break down this early.
1 reply from Customer Care team - 11 months ago
Liz, we're so sorry to hear your toothbrush isn't holding a charge, and would like to help. Please know, there are many quality checks in place to help ensure only the best products reach you. We'd like to help further with your toothbrush, and possibly look into our warranty service, so when you have a chance, please give us a call at (800) 566-7252.
Goo brush
5 out of 5 stars
Thumbs up graphic, would recommend
Jenny - 1 year ago, Verified purchaser
I like it. I had one like this and I ordered it as a Christmas Gift.
Look for a practical charging stand that holds it
2 out of 5 stars
Annoyed user - 1 year ago
originally posted on Oral-B
Does it work? Sure, it works. It cleans my teeth gently and I would give that 5 stars. The reason I’m giving 2 stars is because of the frustration I have with the design. Why does a toothbrush need to be sleek? And what I’m referring to is the magnetic (if it can even be called that) charger. Since the toothbrush is very tall and very thin, guess what happens constantly? It falls down. If falls into areas I wish the head of my toothbrush never touched. Why not be practical over cool looking and actually design a charger that HOLDS the toothbrush? Is that really so revolutionary? Yes I’m clearly annoyed because this happens daily no matter where I move it to on the counter. If one other corner item touches, it falls down immediately, and it’s for this reason, I will never buy the toothbrush again.
1 reply from Customer Care team - 1 year ago
We’re very sorry this has been your experience with your Oral-B iO Series 8. Our brushes go through many quality checks to ensure they provide a comfortable brushing experience, so we wouldn’t expect to hear this. We will be sure to share your experience with our Quality team. We’d like to learn more from you, and assist you further. Please give us a call at 1(800) 566-7252.
Oral B
4 out of 5 stars
Thumbs up graphic, would recommend
Toothbrush - 1 year ago, Verified purchaser
Great toothbrush. I just think they could give you more brush heads for the money.
Not your best.
3 out of 5 stars
Dentalgirl 2004 - 2 years ago
originally posted on Oral-B
I’ve been using this brush for about a year and a half. Brush is decent. The inside of the brush head gets dirty easily. Constantly cleaning it. Charging station gets dirty easily as well. Replacement brush heads are also expensive in my opinion. Preferred my older version.
1 reply from The Oral-B Team team - 2 years ago
When it comes to your teeth, we want you to experience the best. We're sorry that you're not a fan of our Oral-B iO Series 8, and that it gets filthy for you. If you aren't doing so already, make sure you clean it after each use, and store it away from soaps and cosmetics. Those things can make the plastic porous, making it easier for dirt and debris to cling to the brush. We'd love to gather additional details, and see if we can enhance your experience. Please call us at (800) 566-7252.
Best brushing EVAH
5 out of 5 stars
DrSavo - 2 years ago
originally posted on Oral-B
I have had this for a little over a year. I was impressed with the first tooth brushing and am still impressed. It’s like getting your teeth cleaned at the dentist everyday. I have scrubbed my gums away over the years—and no wonder—I can’t believe how gently I need to hold the toothbrush against my teeth! I’d been scrubbing so hard for years. The app helps me be sure I get all quadrants of my mouth completely—I used to space out or walk around and do things while I brushed my teeth—now, I realize the importance of focusing for 2 minutes!!! My only complaint is that I am a lefty, and it seems the app doesn’t always read when I am brushing my bottom left molars correctly. Also, the replacement heads for the black toothbrush are outrageous. I never expected to spend this much on a toothbrush, but it is totally worth it!
Best toothbrush ever
5 out of 5 stars
dearlunamoonugc - 2 years ago
originally posted on influenster.com
![](https://contentorigin.bazaarvoice.com/influenster/default/influenster.png)
Ive been using this toothbrush for a year and it's the best toothbrush Ive ever used. I love the app as well as all of the different cleaning options.
Great toothbrush
5 out of 5 stars
pawelb - 2 years ago
originally posted on influenster.com
![](https://contentorigin.bazaarvoice.com/influenster/default/influenster.png)
The toothbrush comes with multiple brushing modes, including a whitening mode, which I find effective in removing stains and improving the appearance of my teeth. The battery life is great, no need to constantly recharge.
Amazing!
5 out of 5 stars
haileyb153 - 2 years ago
originally posted on influenster.com
![](https://contentorigin.bazaarvoice.com/influenster/default/influenster.png)
I’m a dental hygienist and can attest this is the BEST electric TB. The timer is super helpful and my mouth has never felt as clean after use. It’s super sleek too!
Hate it. Wonky battery and useless features
1 out of 5 stars
Manually brushing tonight - 2 years ago
originally posted on Oral-B
I've had two of these for 6 months now and they both have garbage batteries. At first I was getting almost two weeks, but after a couple of months I've started going from a full charge to dead instantly leaving us without a brush. Now I'm returning them because waiting to have them repaired is stupid since I have to brush my teeth in the meantime. Most of the "features" are annoying buttons I accidentally push. I haven't figured out why I get smiley faces sometimes; it seems randomly given between two and four minutes.
1 reply from The Oral-B Team team - 2 years ago
We’re sorry the batteries are not lasting as expected, and you're not a fan of the added features of this brush model. Our products go through many quality checks, and we try our very best to ensure that each performs to our high standards. We’re sorry if this isn’t the case. We’d like to provide a few troubleshooting tips you can try. First, make sure the power outlet being used is working as it should, and is switched on if controlled by a power switch. Also, do not charge the toothbrush on a metal surface since the metal can interfere with the charging process. We stand behind our products and will be happy to help if you need any further help or have questions about the features or performance of the brush. Please give us a call, at 1-800-566-7252 from 9AM -- 6PM EST Monday – Friday.
LOVE this brush!
5 out of 5 stars
Britbrat - 2 years ago
originally posted on Oral-B
I absolutely LOVE this tooth brush! My dentist recommended my husband to get an electric toothbrush, so we got his and her brushes. I had seen my dentist about 6 months after having the brushes and she was SHOCKED at the difference. I have crooked lowers and those were difficult to reach with a traditional brush, but NOT anymore! Just hold the brush in front, then back, then up top/bottom and BOOM! Feels like you just saw the dentist! I recommend this brush to EVERY!
This Registered Dental Hygienist fully approves
5 out of 5 stars
Kary hygienist - 2 years ago
originally posted on Oral-B
I am a Registered Dental Hygienist and got my own too try!! It’s honestly the best thing that has come along in years. I only recommend this Electric Toothbrush for all my patients, friends and family. As the timer helps kids and adults see the 2 min and get that smiling face. Plus the most important feature is the green light as it’s perfect as before it only showed red for too hard. Yet I was noticing many patients not brushing with confidence! It’s smooth and easy to navigate app for tracking your own oral health! The design is smooth and easy to use. Thank you for getting it so perfect!!
Not even close to the Sonicare
1 out of 5 stars
L0519 - 3 years ago
originally posted on Oral-B
I bought this thinking I would follow the advice/reviews from others that this is superior to the Sonicare. I am totally disappointed that I did. I really liked my old Sonicare and it made my teeth feel so clean. This brush does not deliver the same quality of clean and I am left with my teeth feeling like they have a film on them even after trying the deep clean setting. Wish I had just stuck with my Sonicare.
1 reply from The Oral-B Team team - 3 years ago
Everyone deserves to have a healthy smile, so we're sorry that you didn't get that high-quality clean that we expect from our Oral-B iO Series 8. Be assured that this isn't normal with the safety checks we have in place. Although we're sure you know this, we recommend slowly going over your teeth one at a time. Paired with the Oral-B App, you should get that complete clean you deserve. We'd like to learn more about this, so when you have a moment, please give us a call at (800) 566-7252.
Love
5 out of 5 stars
nancym236 - 3 years ago
originally posted on influenster.com
![](https://contentorigin.bazaarvoice.com/influenster/default/influenster.png)
So I e been using a manual toothbrush my entire life. As a kid, I had an electric toothbrush and hated it bc I felt like my teeth were going to fall out. I got this as a Christmas gift and honestly I can not live without this product. I absolutely love the magnetic charging station. The old ones used to get all nasty and crusty but this one is easy to keep clean! And the battery lasts many weeks without needing to be charged. I also love the indicator on if I’m brushing with the correct pressure. If you’re thinking about trying this, I say yes you should go for it!
Great Cleaning
3 out of 5 stars
John D - 3 years ago
originally posted on Oral-B
I bought this in December 2020. I am not one who usually buys electric toothbrushes. I can say the brush it self works very well. The cleaning is great, the pressure indicator helps keep you from pushing to hard, and the timer is great. That said, the if you’re not using the app the brush handle is supposed to vibrate telling you when to move on to the next section of teeth. I have yet to feel that happen. Now the app, I do like the app, however,communication between the app and the brush has gotten worse over time. Half of the time it doesn’t recognize which section of you teeth you’re brushing. At first it did work but just okay. There are times I’ll switch from back teeth to front and it takes a good 10 seconds or more for the brush to realize the position change. So is the brush worth the money. I would say no. Would I recommend it, yes but get one of the less expensive versions. I only gave 4 stars because of how well the brush cleans.
1 reply from Oral-B Team team - 3 years ago
We have many quality checks to ensure the iO toothbrush works connected with the app like a charm, so we're disappointed to hear that hasn't been your experience. We'd like to learn more so you get the most out of your Oral-B, so when you have some free time, please reach out to us at (800) 566-7252.
This is an investment.
5 out of 5 stars
marissai6 - 3 years ago
originally posted on influenster.com
![](https://contentorigin.bazaarvoice.com/influenster/default/influenster.png)
This is an investment. My gums were receding so I took a risk and got this fancy tooth brush. My dentist told me my teeth have never looked better. I was shocked at the results but would never go back to any other brush. The AI is amazing and really helpful.