$21.00 when purchased online
Target Online store #3991
About this item
Highlights
- Features & Benefits:
- Provides a deep clean and promotes strong hair
- Removes build-up without stripping away healthy oils
- Can be helpful for low porosity hair types wanting to keep their cuticle open to receiving moisture
- Packed with antioxidant-rich Matcha Green Tea, Aloe Vera and Vitamin B5 (Panthenol)
- Contains Rosemary and Safflower Seed Oil
- Research Results:
- 100% agreed this shampoo produces a good lather.*
- 97% agreed their hair feels completely clean.*
- 92% agreed their hair felt nourished.*
- *Based on a 60-subject consumer perception study after 1 week of use.
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other: Cruelty-free, Color-safe, Contains Coconut Oil
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Massage vigorously into scalp and wet hair to remove build-up and residue. Add more water as needed to work the product through the hair. Rinse thoroughly. If desired wash a second time with PATTERN Hydration Shampoo.
Description
Enjoy a deep clean and remove buildup with the Cleansing Shampoo. Revive the scalp and give hair a fresh start without stripping away healthy oils. Features antioxidant-rich Matcha Green Tea, Aloe Vera and Vitamin B5 (Panthenol) to promote strong hair.
Scent: Rosemary, Eucalyptus
Hair Type: Curly, Textured
Product Form: Liquid
Beauty Purpose: Clarifying
Net weight: 7.8 fl oz (US)
TCIN: 82550447
UPC: 810015150801
Item Number (DPCI): 342-03-7199
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, sodium chloride, polysorbate 20, aloe barbadensis leaf extract, butyrospermum parkii (shea) butter, caryodendron orinocense seed oil, cocos nucifera (coconut) fruit extract, cocos nucifera (coconut) oil, helianthus annuus (sunflower) seed oil, rosmarinus officinalis (rosemary) leaf extract, cucumis sativus (cucumber) fruit extract, camellia sinensis leaf extract, panthenol, caprylyl glycol, ethylhexylglycerin, citric acid, cocamidopropyl dimethylamine, peg-60 hydrogenated castor oil, peg-120 methyl glucose dioleate, guar hydroxypropyltrimonium chloride, disodium edta, decyl glucoside, polyquaternium-10, c12-18 acid triglyceride, sodium glycolate, potassium sorbate, sodium sulfite, phenoxyethanol, sodium benzoate, phenethyl alcohol, fragrance
Allergens & Warnings:
CAUTION: IF PRODUCT ENTERS THE EYE, WASH OUT THOROUGHLY WITH PLENTY OF CLEAN WATER.Shipping details
Estimated ship dimensions: 2 inches length x 1.9 inches width x 6.7 inches height
Estimated ship weight: 0.6173 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Discover more options
$24.50($1.42/fluid ounce)
reg $35.00 Sale
3.9 out of 5 stars with 49 ratings
$26.00($2.17/fluid ounce)
4.5 out of 5 stars with 384 ratings
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Summary of reviews
This cleansing shampoo is a favorite among guests for its ability to effectively remove product buildup while keeping hair moisturized and soft. Many appreciate its gentle yet powerful formula that lathers well, making it suitable for various hair types. Guests love how it enhances curls and leaves hair feeling clean and light. However, some express a desire for larger sizes to accommodate their needs better.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 1077 reviews
87% would recommend
8 recommendations
Good for hard water
5 out of 5 stars
Karla S. - 10 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I really enjoyed! I bought because I have hard water and I do feel like my hair was shinier after with better coilage.
Glad I bought this
5 out of 5 stars
Ingrid A. - 10 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Tried this and its not drying and my hair felt clean. I usually start with this first and do a second wash with the moisturizing shampoo. Glad I bought this.
(no review title)
5 out of 5 stars
Alicia Z. - 28 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.]
Does a great job of
5 out of 5 stars
Michelle R. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Does a great job of cleaning without stripping my hair or leaving it dry. Love it.
AMAZING
5 out of 5 stars
Dana A. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I have never been able to use one company’s entire product line. I am amazed truly. Every single product for my hair type works wonderfully. My hair has never looked and felt this good and healthy. I have people stopping me on the street, at the doctor, the dentist asking me what I use in my hair and I tell every single person about pattern beauty products.
(no review title)
1 out of 5 stars
Rosemary R. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.]
squeaky clean
5 out of 5 stars
Toria S. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] My hair and scalp feel so clean. I love that it didn't strip my hair but still gave me a thorough cleanse
(no review title)
5 out of 5 stars
Wallean W. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.]
Powerful cleanser
5 out of 5 stars
Angelica G. - 2 months ago
originally posted on PATTERN Beauty
Strips your hair in the best way! I love this product!
Great product.
5 out of 5 stars
Kaiana M. - 2 months ago
originally posted on PATTERN Beauty
Remove product buildup with ease and it smells good. Not too overpowering. It cleans the hair really well without stripping it. Shipping was quick. I would repurchase this. Easy decision.
I use after the Pre Poo
5 out of 5 stars
MrsDivatobe - 3 months ago
originally posted on http://www.ulta.com

It was my first time using both. after using the Cleansing Shampoo my hair felt good, looked good. I'm going to stick with this routine for a bit, it works!
Hair worse after using
2 out of 5 stars
Thumbs down graphic, would not recommend
Ash - 3 months ago, Verified purchaser
Makes my hair worse, wanted it to help with buildup but causes more
For that styler build up
5 out of 5 stars
Harmony L. - 4 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Wonderful product, I feel like I have a clean scalp after this but my hair still has some slip.
My favorite new wash day shampoo!
5 out of 5 stars
Mia - 4 months ago
originally posted on http://www.ulta.com

Been trying this shampoo out for my wash days twice a week and it works wonderfully! i have 3b hair and it lathers well and leaves my hair feeling clean but not dry and stripped. good smell that isnt overbearing and pairs well with any of the Pattern conditioners. very happy :))
Feels Great
5 out of 5 stars
Dawn P. - 4 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I alternate this with the hydration shampoo! My hair feels so nice after!
Christmas part four
5 out of 5 stars
Monique J. - 4 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] This shampoo is the only shampoo I use on my braid locks. It thoroughly cleanses my scalp and my hair. Gives it a nice shine and a reset. I also use the conditioning mask. Pattern is a line that I can trust on my locks.
(no review title)
5 out of 5 stars
Diamond J. - 4 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.]
2 in 1
5 out of 5 stars
I. A. - 4 months ago
originally posted on http://www.ulta.com

This is the first PATTERN product I've purchased, and if the whole brand is like this… my pockets are in trouble. I was so pleasantly surprised to find my hair moisturized since most cleansing/clarifying shampoos are stripping. I only used a follow up moisturizing shampoo because I have really dry 4c hair, but I feel you could probably just use this as your sole shampoo on wash day– It's THAT good.
Great clarifying product
5 out of 5 stars
Lea T. - 4 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Makes your hair feel very clean. I love using this after braids to remove excessive reside . It’s also great before a silk press.
Clean
5 out of 5 stars
Cynthia B. - 5 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Get you gaur so clean and free from any products. Curls bounce back beautifully