$13.69 sale price when purchased online
$19.59 list price
Target Online store #3991
About this item
Highlights
- Cools Brassiness | Eliminates Warmth
- Hair Type: Ideal for Color-Treated Hair and Naturally Light Hair Colors.
- Fragrance: Refreshing cucumber melon scent with soft floral notes.
- Color Safe
- Vegan
- Paraben Free
- Made Without Gluten
Description
Purple shampoo for blonde hair banishes brassiness, softens strands and adds shine.
Gentle enough for daily use, this purple shampoo brings out the best in blonde, highlighted, gray or white hair. Its violet tint banishes unwanted brassy tones in naturally light hair colors and chemically lightened hair while conditioning ingredients add hydration and intensify shine.
Gentle enough for daily use, this purple shampoo brings out the best in blonde, highlighted, gray or white hair. Its violet tint banishes unwanted brassy tones in naturally light hair colors and chemically lightened hair while conditioning ingredients add hydration and intensify shine.
Hair Type: Colored
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Color Protection, Moisturizing, Shine Enhancing, Tone Correction, Conditioning
Net weight: 10.14 Ounces
TCIN: 90046213
UPC: 009531116532
Item Number (DPCI): 063-00-2196
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, cocamide mipa, glycerin, glycol stearate, hedychium coronarium (white ginger) root extract, anthemis nobilis flower extract, rosmarinus officinalis leaf extract, simmondsia chinensis seed oil, ascophyllum nodosum extract, di- c12-13 alkyl malate, sodium chloride, guar hydroxypropyltrimonium chloride, citric acid, sodium hydroxide, tetrasodium edta, isopropanolamine, alcohol, bisamino peg/ppg-41/3 aminoethyl pg-propyl dimethicone, peg-12 dimethicone, magnesium nitrate, magnesium chloride, methylchloroisothiazolinone, methylisothiazolinone, phenoxyethanol, ext. violet 2 (ci 60730), parfum (fragrance), benzyl benzoate
Allergens & Warnings:
Warning: Avoid contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists. If eye contact or adverse reaction occurs, rinse with cool water. Keep out of reach of children. May stain fingernails, fabrics and other porous surfaces. A strand test is recommended on bleached or highly porous hair.Shipping details
Estimated ship dimensions: 1.8 inches length x 1.7 inches width x 8.3 inches height
Estimated ship weight: 0.7937 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Paul Mitchell Platinum Blonde Purple Shampoo is highly praised for its effectiveness in neutralizing brassy tones in blonde hair. Guests appreciate its pleasant scent, ability to leave hair soft and shiny, and the fact that it doesn't dry out hair like many other purple shampoos. Many guests recommend it for maintaining vibrant blonde highlights and preventing unwanted yellow tones, making it a must-have for anyone with blonde or highlighted hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 116 reviews
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
100% would recommend
1 recommendations
Love this shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Harlow - 1 month ago
Smells nice hair is conditioned
Love
5 out of 5 stars
Michelle11111117 - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] This is amazing! I absolutely love it and so does everybody else. It’s great quality and last forever. I’d definitely buy this again and I tell everybody about it. I’m very impressed with everything about this and I don’t have any complaints. I love it!
Amazing Shampoo
5 out of 5 stars
ChelseaMommy - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] This Shampoo made my hair feel amazing. I noticed that it really made the blonde highlights of my hair stand out. It also made my hair feel more soft and easier to brush through. I would definitely recommend this product to my friends and family members.
Great product
5 out of 5 stars
Llamamama0608 - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] I recently bought this to elevate the blonde in my hair and I absolutely loved it. I’ve always been skeptical of things like this but it actually works. I highly recommend this to anyone who has blonde hair and wants to take the brassiness out of it.
Quite Pleased
5 out of 5 stars
lindsayt12 - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] Well I had to cancel my hair appointment for my blonde highlights so I was in desperate need of some toning. This shampoo couldn't have come at a better time! My hair was starting to get that yellowish blonde and I could not handle it. I used this several times per week to help control the brassiness of my hair. I would say it isn't as concentrated as other brands I have tried, so it doesn't leave your hands purple...a plus in my book!
By by brassy
5 out of 5 stars
- 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] This shampoo does have a really good smell. Works great at removing the brassy and letting the fresh color show. Great for highlights and low lights. Leaves my ear feeling soft and radiant. Don’t need to use all the time maybe once a week
My wife's hair made a difference
5 out of 5 stars
Tonyj92 - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] I chose this product for my wife since she has some blonde highlites on her hair and she loved it. The shampoo removed those brassy yellow undertones and revitalized her blondes. She especially liked that it didn't dry her hair and left it very healthy.
Looking bright!
5 out of 5 stars
Sdole - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] The Paul Mitchell - Platinum Blonde Purple Shampoo has been awesome. It's easy to use, but I do feel like the cap it a little cheap. I can really tell a difference and my hair has stayed blonder. I will keep using this shampoo while I have blond hair.
smells great
4 out of 5 stars
sara12 - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] I just recently got some blonde hightlights in my hair so I couldnt have gotten this purple shampoo at more of a perfect time. Thsi shampoo smells great it rinses well out of my hair. I love that it does work to help keep my blonde from turning brasiness.
Love it
5 out of 5 stars
JenAsh - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] I got my hair died blonde and my stylist told me to get some purple shampoo so my blonde don’t turn yellow so I tried this and love it my hair looks like I just got it done at the salon and don’t look dull
Great shampoo!
5 out of 5 stars
Eli7985 - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] Since I’ve gotten this shampoo I’ve been using it according I the label. This has helped my hair tremendously with discoloration and keep my blonde hair very vibrant. A little goes a long way because it lathers your hair very nice. Overall, I love this shampoo and how amazing it works for blonde hair.
Amazing
5 out of 5 stars
Devang - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] I really enjoy using this product and I believe it works very well I really like the design it's very modern cheek catchy I also love the purple shampoo it's a very thick formula a little does go a long way and it works into a very strong lather so it's definitely cleaning and protecting your beautiful blonde hair. I would definitely recommend this product.
Great purple shampoo!
5 out of 5 stars
cturn - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] This purple shampoo is great for blondes. My daughter loves using this shampoo and says it works great with keeping her hair looking great, especially after swimming. It has a nice scent, lathers quickly, easy to rinse and leaves hair feeling refreshed moisturized.
Works great
5 out of 5 stars
Aengle12 - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] This product has been so great for my hair. It’s shown results just after one use and continues to make my hair look better everytime I use it. It’s good quality and affordable. I highly recommend for anyone wanting to get the brassiness out and make your hair look it’s best.
Need for the Summer
5 out of 5 stars
Rkhoman - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] I have several blonde highlights in my hair and spend most of my summer in the pool. So, I was looking for a violet shampoo that will tone my hair while also not drying my hair out. This shampoo does exactly that. It is a must have for summer blonde hair.
Works well
5 out of 5 stars
Lydsmomof6 - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] I'm not blond but I have blond kids ans this helps to take the brassy color out and replace with golden vibrancy. My teens love it and my 6 year old who wants to be like sissy does too. Easy to use but does sting if you get it in eyes. Would recommend.
I'm blown away!
5 out of 5 stars
Kila - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] I am absolutely shocked by the shampoo! I don't know how to put into words how amazing it is. My hair has never felt so soft in my whole life. It is so shiny, and healthy looking. It's never looked so healthy in my whole life. It has taken the brassy tones out of the blonde in my hair. Moving forward this will be the only shampoo I ever use! Also it smells fantastic.
Good Shampoo
4 out of 5 stars
Cgow40 - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] I’m going to start off by saying this is a great shampoo but I don’t really see a color difference when using Paul Mitchell Platinum Blonde Purple Shampoo. I guess you can say it keeps the color looking great but I don’t see a difference in brassiness. But I’ve never noticed with any purple shampoo. It smells great and cleans my hair leaving it soft.
My wife loves this shampoo!
5 out of 5 stars
Elastep - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] My wife has chemically lightened hair so we decided to try this shampoo and see what it does. I noticed her hair is lot brighter and the color is overall better and less brassy. So, it works! I also love the smell of her hair after this shampoo!
Love it
5 out of 5 stars
Babygirl84 - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] This right here is my all time FAVORITE purple shampoo. It smells wonderful, not chemically like some others. And it keeps my hair nice and blonde between appointments. It's a little pricey, but it's worth every penny.