People-Centric Internal Communication - by Emma Bridger & Lee Smith

About the Book

Book Synopsis

People-centric employee communication drives engagement, boosts staff retention and creates a culture where the entire workforce can thrive. This book shows you how.

Written for mid and senior-career HR professionals as well as Internal Communications practitioners, this is a practical guide which explains how to design and implement a people-centric approach to employee communications. It covers how to discover what really makes your employees tick, what matters most to them and how to design your employee communications activity with this in mind so that you get the best from your people. There is also advice on how to use empathy mapping and personas as well as the impact of emotions when communicating with the workforce.

People-centric Internal Communication outlines how to identify what needs to change in your employee communications strategy to make it more effective. It offers tools, models and templates for how to design an updated strategy and embed it in your organization. There is also advice on how to move beyond employee satisfaction surveys to measure what actually matters. Full of real-world examples from global companies including BP, Bupa, Coca Cola, HSBC, McDonalds and Virgin Media, this is essential reading for all HR and Internal Communications professionals needing to improve employee engagement, staff retention and company culture but who aren't sure where to start.

About the Author

Emma Bridger is one of the world's leading employee engagement and experience experts. She is the founder of People Lab and co-founder of The EX also the author of Employee Engagement and Employee Experience by Design, both published by Kogan Page. She is based in Brighton, UK.

Lee Smith played pivotal roles in shaping employee communication and engagement at some of the world's leading organizations. He was the co-founder of Gatehouse and the co-founder of The EX Space. He helped develop one of the first competency frameworks for internal communication and is based near Shrewsbury, UK.