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Physicians Formula Eye Booster Lash Illusion Mascara - Ultra Black - 0.28 fl oz
$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Boldly Black: This mascara provides the blackest of black pigments to instantly darken your lashes for instant style and drama.
- Lifts + Lengthens: Achieve dramatic looks in a single swipe! This intensely black mascara features a unique brush applicator that instantly lifts lashes while making them appear longer and more defined.
- Luscious Lashes: Makeup within the Eye Booster collection are enriched with a Lash-Boosting Complex to strengthen and condition for improved healthy lashes.
- Made For Sensitive Skin: Physicians Formula makeup is specifically formulated with your skin and comfort in mind. That's why we use high-quality ingredients, leaving you looking and feeling beautiful from the inside out.
- Cruelty-Free: All Physicians Formula foundations, eye makeup, lipsticks, and other cosmetics are always cruelty-free and never tested on animals.
Description
Define, lift, and lengthen with this high-tech mascara. Utilizing a special Film-Forming Technology to engulf each lash with just enough of the blackest of black pigments, providing instant lift and length from root to tip. Complimented with the perfect brush to dispense the right amount for an even application every time. Enriched with an exclusive Lash-Boosting Complex, this mascara also helps strengthen and condition lashes every time you use it.
Directions: Brush through lashes, starting at base of lash line. Work up length of lashes to tips. Apply a second coat if desired. Wash off with soap and water.
About Physicians Formula: It all started in 1937, when leading allergist Dr. Frank Crandall created Physicians Formula as an expression of love for his wife Edith, who suffered from lupus and longed for makeup that wouldn’t aggravate her sensitive skin. Since then, we have continued Dr. Crandall’s concept of “healthy beauty.” To this day, every one of our products is carefully crafted and tested to meet our strict requirements: they are hypoallergenic, safe for sensitive skin and eyes, and created without any of the 150+ known harsh ingredients found in other personal care items.
Directions: Brush through lashes, starting at base of lash line. Work up length of lashes to tips. Apply a second coat if desired. Wash off with soap and water.
About Physicians Formula: It all started in 1937, when leading allergist Dr. Frank Crandall created Physicians Formula as an expression of love for his wife Edith, who suffered from lupus and longed for makeup that wouldn’t aggravate her sensitive skin. Since then, we have continued Dr. Crandall’s concept of “healthy beauty.” To this day, every one of our products is carefully crafted and tested to meet our strict requirements: they are hypoallergenic, safe for sensitive skin and eyes, and created without any of the 150+ known harsh ingredients found in other personal care items.
Suggested Age: 13 Years and Up
Health Facts: Artificial Fragrance-Free, Paraben-Free, Gluten-Free
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Lengthening
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 86750521
UPC: 044386128040
Item Number (DPCI): 052-00-4659
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, synthetic beeswax, glyceryl stearate, pvp, cyclopentasiloxane, polyacrylate-21, copernicia cerifera (carnauba) wax/cire de carnauba, cyclohexasiloxane, palmitic acid, silica, caprylyl glycol, stearic acid, tromethamine, hydroxyethylcellulose, panthenol, phenoxyethanol, cellulose gum, butylene glycol, magnesium aluminum silicate, glycerin, trideceth-6 phosphate, ethylhexylglycerin, caprylhydroxamic acid, hexylene glycol, disodium edta, tocopherol, dipropylene glycol, hydrolyzed keratin, troxerutin, glyceryl caprylate, helianthus annuus (sunflower) seed oil, 1,2-hexanediol, sodium benzoate, benzoic acid, myristoyl pentapeptide-17, copper tripeptide-1, biotin, hexapeptide-2, iron oxides (ci 77499).
Shipping details
Estimated ship dimensions: 0.79 inches length x 2.91 inches width x 5.63 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This mascara has received mixed reviews. Guests appreciate its ability to separate lashes, add volume, and avoid clumping. However, some have experienced issues with the product being dry or empty upon arrival, and a few found it difficult to remove. The mascara is praised for its long-lasting effect and elegant packaging.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 59 reviews
Didn’t work
1 out of 5 stars
Josie - 2 years ago
originally posted on Physicians Formula
Super dry…doesn’t seem like there is anything in it. Doesn’t work well
Did you change the formula? WHY?
3 out of 5 stars
Kris 5 - 2 years ago
originally posted on Physicians Formula
I've been using this mascara for a few years after a long search for one that works with my super-sensitive eyes/skin. I've loved it until my most recent purchase. Did the formula change? While it still goes on well and I like the look as I have in the past, it is now hard to remove as if it's waterproof. That's a non-starter for my sensitive skin. I'm limited on what eye make-up removers I can use that don't irritate, so I will now have to search for another mascara. Not happy.
Basic
3 out of 5 stars
Katty - 2 years ago, Verified purchaser
Separates lashes well doesn't clump but find that it works best after curling lashes, a few coats and for a minimal makeup day. Not wowed.
Completely empty
1 out of 5 stars
aldolin - 2 years ago
originally posted on Physicians Formula
The product was completely empty when I opened it. Not a drop of mascara in the bottle at all. I emailed the company and heard nothing back from them.
Long Lashes
5 out of 5 stars
rach512 - 2 years ago
originally posted on Physicians Formula
[This review was collected as part of a promotion.] I am really impressed with the Physicians Formula Lash Illusion Mascara. I have decent lash length, but they don't 'stand out' as a feature when looking at my face. I started using the lash illusion mascara, and my eyelashes practically touch my glasses. Co Workers and friends comment on how pretty my eyes look, and that is the only change I have made. I would certainly purchase this product again.
Amazing!
5 out of 5 stars
Brittanym - 2 years ago
originally posted on Physicians Formula
[This review was collected as part of a promotion.] I’ve been using this mascara for the past few months and I absolutely love it. I am kind of person wears eye makeup everyday so mascara is a must. It’s clump free and easy to put on. I would definitely recommend.
Love it!
5 out of 5 stars
Jdeleon1129 - 2 years ago
originally posted on Physicians Formula
[This review was collected as part of a promotion.] I am very picky when it comes to mascara. Some can be very clumpy, others don’t go on easily, and many don’t really give you the volume they say they’re supposed to. This one was easy to use, loving lasting, and provided great volume. I’d definitely recommend!
Easy to use
5 out of 5 stars
orozcon86 - 2 years ago
originally posted on Physicians Formula
[This review was collected as part of a promotion.] This lash mascara has worked great for me. My lashes are just always down most mascaras are very heavy and this one is not. Keeps the curl on my lashes does not weight it down. Definitely have kept buying It has become one of my favorites.
Great mascara
5 out of 5 stars
Nicmart - 2 years ago
originally posted on Physicians Formula
[This review was collected as part of a promotion.] This Mascara has worked well for my short straight eye lashes. It adds volume to make them appear fluffy and full. I also like that it holds the curl well when I use my curler. I wish it was water proof but I like it a lot for everyday wear.
Good for fullness more than length
4 out of 5 stars
lizzabeth - 2 years ago
originally posted on Physicians Formula
[This review was collected as part of a promotion.] I prefer mascara that provides length more than fullness, this will give your lashes the full look, but did not give me the extra length I prefer. The black is very black and does not smudge so that is nice, just prefer more length.
Works great
5 out of 5 stars
AlanaL - 2 years ago
originally posted on Physicians Formula
[This review was collected as part of a promotion.] Mascara works great! I love the brush on this one! It gives so much length and volume! The brush is kind of a thinker Brissel brush so if you don’t like those types of brushes I wouldn’t go for this mascara.
Smudge free!
5 out of 5 stars
MTN80 - 2 years ago
originally posted on Physicians Formula
[This review was collected as part of a promotion.] I got this to try after my last one was so messy after it smudged and fell off. This one actually stayed on and looked great. It did feel a bit heavier than what I'm used to but not an isdue for me. Will be purchasing these from now on.
liked it
4 out of 5 stars
krys3 - 2 years ago
originally posted on Physicians Formula
[This review was collected as part of a promotion.] This mascara is nice. I like how easy it is to put on and how easily it comes off. It helps make my short lashes look longer which I like. I would buy this product down the road. I like the sleek design of the mascara tube.
Love this
5 out of 5 stars
Taylor13 - 2 years ago
originally posted on Physicians Formula
[This review was collected as part of a promotion.] I love this mascara. It is long lasting and makes my eyelashes look amazing. I do like the wand it comes with. Please note that I do have a lash lift from a month ago when looking at my attached picture.
Eyelashes=Wow!
5 out of 5 stars
JamieR78 - 2 years ago
originally posted on Physicians Formula
[This review was collected as part of a promotion.] My eyelashes are very thin, so I always enjoy trying new mascara to see how well it works and how long it lasts. This mascara does a great job and it doesn't take much, just a few firm swipes. Thank you for a free product for my honest review.
Awesome
5 out of 5 stars
GaReviewer - 2 years ago
originally posted on Physicians Formula
[This review was collected as part of a promotion.] This Lash Illusion mascara from Physicians Formula is nice mascara. It goes on easy and doesn’t clump. You only need a couple of coats for nice full lashes. It lifts and lengths my lashes beautifully. I definitely recommend this mascara.
Good mascara!
4 out of 5 stars
Amykatelyn21 - 2 years ago
originally posted on Physicians Formula
[This review was collected as part of a promotion.] I liked this mascara, it goes on well and doesn't clump and it made me lashes dark and separated. However it didn't lengthen them as much as I would have liked. I do like that this brand uses safer ingredients especially since I have sensitive skin.
Loved the length it provided
5 out of 5 stars
Elizabeth867 - 2 years ago
originally posted on Physicians Formula
[This review was collected as part of a promotion.] This mascara was amazing. I lived the brush that came in the mascara it made my eyelashes flair and it was a nice deep black color. I will be buying more. I also really like the design of the mascara tube the silver made it stand out in my bag
Good
5 out of 5 stars
bsmith - 2 years ago
originally posted on Physicians Formula
[This review was collected as part of a promotion.] I don't use much makeup, and very infrequently when I do, but my two teenage daughters say this is a nice mascara. The bottle and brush are great and it goes on easily. It lasts as long as the more expensive brands.
Great
5 out of 5 stars
Skymuffin - 2 years ago
originally posted on Physicians Formula
[This review was collected as part of a promotion.] Definitely my new favorite mascara. Love the packaging it is so pretty and the color is spot on. It’s long lasting and does not clump up when it dries or when you apply it. Highly recommend for a fuller look and lifting serum