$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Liquid eyeliner with felt tip
- Easy application
- Gives you 17 hours worth of wear for a flawless look all day long
- Lets you build coverage for your ideal makeup look
Description
Create an eye-catching look by lining your eyes with this Stay Put Matte 17-Hour Wear Liquid Liner from Milani. This liquid eyeliner is easy to apply with the thin felt tip that lets you create a natural look with a thin line or a dramatic finish with a thicker line or cat eye. Providing up to 17 hours worth of wear, this liquid liner is a must-have item in your makeup collection.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Paraben-Free, Phthalate-Free, Sulfate-Free
Color Finish: Matte
Color Palette: Dark Tones
Product Form: Liner
Sustainability Claims: Recyclable
Beauty Purpose: Defining
Net weight: .09 fl oz (US)
Features: Built-In-Brush Application
TCIN: 51180376
UPC: 717489770019
Item Number (DPCI): 052-00-2441
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
ingredients / ingredients : water / aqua / eau, alcohol denat. styrene/acrylates/ammonium methacrylate copolymer, propanediol, butylene glycol, sodium polymethacrylate, silica, sorbitol, c12-15 alkyl benzoate, ethylhexylglyc- erin, sodium laureth-12 sulfate, xanthan gum, ammonium hydroxide, polymethyl methacrylate, tocopherol, phenoxyethanol. iron oxides (ci 77499).
Allergens & Warnings:
DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED OR INFECTED. CONSULT A PHYSICIAN PROMPTLY. DO NOT USE THIS PRODUCT INSIDE YOUR EYES. DO NOT SHARE THIS PRODUCT WITH OTHERSShipping details
Estimated ship dimensions: 1.46 inches length x 0.65 inches width x 6.5 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Northern Mariana Islands, American Samoa (see also separate entry under AS)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This eyeliner is a popular choice among guests for its ease of application and rich pigmentation. Many appreciate its matte finish and the precision offered by its fine tip applicator. While it is not waterproof, it is favored for everyday wear due to its easy removal. However, some guests have noted issues with smudging and staying power, particularly in humid conditions. Overall, it remains a go-to product for many.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 346 reviews
easy to apply: 3.93 out of 5
easy to remove: 4.16 out of 5
long lasting: 3.34 out of 5
quality: 3.48 out of 5
value: 3.52 out of 5
51% would recommend
52 recommendations
Wanted to love it!
1 out of 5 stars
Thumbs down graphic, would not recommend
Annie - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
I tried this one after my local Target stopped carrying the Milani Stay Put Infinite Eyeliner (gold top) and couldn't be more disappointed. This one stays put where? Not my eyes. It runs and rubs off without much of a fight, which is the polar opposite of the infinite (gold top) version. I think this one shouldn't use the "stay put" name. The infinite (gold top) version is worth the money, this one definitely is not remotely worth the money. Maybe it's the comparison that's killing it for me, but how is this the same company?
1 reply from Milani Team team - 3 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
Not the same
1 out of 5 stars
Thumbs down graphic, would not recommend
Neds - 4 months ago, Verified purchaser
I used the regular and I loved It so I got the waterproof thinking it was the same but better it only lasts like 3 hours on my eyes . So Bad !
1 reply from Milani Team team - 3 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
Amazing eyeliner
5 out of 5 stars
Thumbs up graphic, would recommend
Adri - 5 months ago, Verified purchaser
- Hair color: Brunette
- Skin concern: Sensitivity
- Skin type: Dry
- Eye color: Hazel
- Skin tone: Light
Love love love this eyeliner. It is my go to eyeliner and it lasts a lot longer than other brands. I would highly recommend this product!
Poor eyeliner
1 out of 5 stars
Tammy - 6 months ago
originally posted on Milani
I’ve bought the same eyeliner for years . The quality of this eyeliner has went down so much. It’s like putting water on your eyes. You guys should be ashamed to yourself for ripping people off like you are.
Great, but not waterproof!
4 out of 5 stars
Thumbs up graphic, would recommend
JJ - 7 months ago, Verified purchaser
- Skin concern: Dark circles, Acne, Pores, Blackheads
- Skin type: Combination
- Eye color: Brown
- Hair color: Black
- Skin tone: Medium
This is my go-to eyeliner when I go to an event. It’s not waterproof, but it does last a long time if you’re not in humid hot weather. I like that it’s really dark and is easy to put on.
Fav
5 out of 5 stars
Thumbs up graphic, would recommend
Beenabeaan - 7 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Eye color: Hazel
- Skin concern: Pores, Blackheads, Dark circles
I’ve been buying this liner for years now and I love it, truly the only liquid eyeliner I love, I cannot find another that lives up to this one.
High End Makeup For A Reasonable Price!
5 out of 5 stars
NikkiNJ083 - 7 months ago
originally posted on Milani
[This review was collected as part of a promotion.] This product stays put and doesn't smear! I have been using it for years and refuse to use any other product!
Dull
3 out of 5 stars
Thumbs down graphic, would not recommend
Rae - 8 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
This is definitely not water proof and I’m unable to make a sharp wing with the applicator. The color and finish is pretty but I wouldn’t recommend to anyone who does graphic liner or just wants a point on their wing
Does NOT stay put.
1 out of 5 stars
makeupupupohyeah - 9 months ago
originally posted on Milani
Smudges and comes off so easily do not waste your money on this terrible product.
Nice and precise
4 out of 5 stars
Samantha - 10 months ago
originally posted on Milani
[This review was collected as part of a promotion.] It’s nice and precise. Iike the brown better than the black and it stays on well
Great eyeliner
5 out of 5 stars
Darcy - 11 months ago
originally posted on Milani
[This review was collected as part of a promotion.] The applicator of this eyeliner can make a very fine line. I use this to tight line my waterline which is unusually wide. It goes well in between my lashes to blend in the liner. Highly recommend!
Worth it
4 out of 5 stars
Thumbs up graphic, would recommend
Becks - 11 months ago
- Skin tone: Medium
- Skin concern: Sun damage, Aging
- Eye color: Brown
- Hair color: Auburn
- Skin type: Combination
I’m an experienced cat eye girl. This eyeliner is very good for the price! Only thing I don’t care for is the applicator hence 4 stars. I would recommend. :)
Love it!
4 out of 5 stars
KKB - 11 months ago
originally posted on Milani
Used it for several years and will continue to buy!
Best matt eyeliner
5 out of 5 stars
Angela quijas - 1 year ago
originally posted on Milani
[This review was collected as part of a promotion.] Love it don't buy any other eyeliner but this one would always. Recommend
Mixed feelings
3 out of 5 stars
tia - 1 year ago
This eyeliner is super matte and pigmented. I actually really like the applicator because it doesn’t flex, which makes it easier to draw steady lines. I just wish it was slightly more fine tip to get super precise lines. One major thing that I don’t like is that the eyeliner can crumble off if you try to layer and fix it. However, once it’s dry and you don’t mess with it, it does stay put pretty well.
Underwhelming
1 out of 5 stars
Alex O - 1 year ago
originally posted on Milani
I always hype Milani products because of the quality, but this liner fell short. This eyeliner is definitely not waterproof nor does it stay on for 17 hours. That's a bold claim but it is for marketing purposes. The liner immediately washed off with water and soap when it's tested on your hand, and that liner will definitely smudge your eyes. The ingredients do not irritate my eyes, like most liners do. The tip needs to be more thinner to create a sharper line.
Matte!
4 out of 5 stars
Krys - 1 year ago
originally posted on Milani
I like that this is matte and long lasting! I also Have it in black and I love it!!!
Stays on!
5 out of 5 stars
Lisa P - 1 year ago
originally posted on Milani
This eyeliner lives up to its name. No matter what I do it stays on until I take it off. Perfection!
Great
5 out of 5 stars
Pnaj - 1 year ago
originally posted on Milani
[This review was collected as part of a promotion.] I have used this for years! Never lets me down! Love the matte.
Not waterproof
1 out of 5 stars
Henny - 1 year ago
originally posted on Milani
This one does not stay on. A short time after applying the eye liner I got black rainbows on my eye lids. I hate that. You can’t tell when it happens. All of a sudden you are talking to someone and your eye makeup is a mess.