$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This washable mascara provides 20x more volume and up to 2x more length
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours
Description
Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise washable black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.
Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Paraben-Free, Phthalate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 52117730
UPC: 071249343258
Item Number (DPCI): 052-04-0270
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water, paraffin, potassium cetyl phosphate, copernicia cerifera cera / carnauba wax, ethylene/acrylic acid copolymer, styrene/acrylates/ammonium methacrylate copolymer, cera alba/ beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, sodium laureth sulfate, silica, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines], fil code #b195342/1
Shipping details
Estimated ship dimensions: 7.01 inches length x 2.44 inches width x 1.3 inches height
Estimated ship weight: 0.06 pounds
This item cannot be shipped to the following locations: APO/FPO, Guam (see also separate entry under GU), Northern Mariana Islands, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Virgin Islands, U.S.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 1225 ratings
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Summary of reviews
This mascara has garnered a mix of enthusiastic praise and some disappointment from guests. Many appreciate its ability to lengthen and volumize lashes without clumping, making it a great choice for a natural look. The brown shade is particularly favored for its subtlety, while the easy removal process is a plus. However, some guests have noted issues with the formula, including flaking and irritation, suggesting a need for consistency in quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 6310 reviews
easy to apply: 4.06 out of 5
easy to remove: 3.87 out of 5
long lasting: 4.03 out of 5
quality: 3.74 out of 5
value: 3.72 out of 5
64% would recommend
910 recommendations
Pass
1 out of 5 stars
Thumbs down graphic, would not recommend
AM - 3 days ago, Verified purchaser
Smears on my under eye within an hour and leaves dark smudges. Disappointed.
Only long lasting on your eyelashes
2 out of 5 stars
Thumbs down graphic, would not recommend
Steph - 8 days ago
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Green
I’ve used this mascara for years, and recently the tube seems to have a lot less product. It runs out much faster than it used to, and it’s not like I’m applying this several times a day. I feel like L’Oréal has cut a lot of corners lately. Including their True Match concealer. It’s awful now.
1 reply from L'OrealParisProductExpert team - 7 days ago
Hey there! Thank you for your feedback on our Voluminous Lash Paradise Mascara , we are sad to hear that this did not meet your expectations, and seems to not last. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Red eyes
1 out of 5 stars
Thumbs down graphic, would not recommend
Momo - 12 days ago, Verified purchaser
- Skin tone: Dark
- Skin type: Combination
- Hair color: Black
It didn’t make my lashes look longer and my eyes turned red.
1 reply from L'OrealParisProductExpert team - 7 days ago
Hi there, Momo! Thank you for reaching out about our Voluminous Lash Paradise Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Not good design. Will not purchase again.
1 out of 5 stars
mkbokc - 16 days ago
originally posted on lorealparisusa.com
I just got this mascara and am very disappointed with it. The tube doesn't have one of those things that keeps the wand from being gloopy with too much mascara, so it is very difficult to apply without gluing my lashes together. The worst part is that I think the brush applicator on the wand looks like it is very good, but everything else is just bad. Very disappointed and will not purchase again.
1 reply from LeCare team - 13 days ago
Hi there! Thank you for reaching out about our Lash Paradise Washable Mascara. We make every effort to provide the highest quality products for our consumers and want to know whenever a product is not satisfactory and we will forward your feedback along. We appreciate you sharing your experience and hope you can continue to try our products with greater satisfaction in the future!
Lash Paradise Waterproof Mascara
1 out of 5 stars
Thumbs down graphic, would not recommend
EK - 21 days ago
After using this mascara my eyes swelled up with large lumps. It has been 2 days and they are still swollen and also my eyelids are very dry, itchy and flaking.
1 reply from L'OrealParisProductExpert team - 15 days ago
Hi there, EK! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
The beat mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Jodi - 29 days ago, Verified purchaser
- Skin type: Combination
- Skin tone: Medium
My favorite mascara! Elongated the eyelashes without being clumpy!
Great mascara
5 out of 5 stars
Thumbs up graphic, would recommend
BrushWhiter - 29 days ago, Verified purchaser
I am always on the hunt for a mascara that beefs up my lashes, this one is fantastic!
Great mascara
5 out of 5 stars
Sarahkmcg - 1 month ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I enjoyed using this mascara, it applied well and was a good color for my skin tone.
Perfect
5 out of 5 stars
Thumbs up graphic, would recommend
Amy L - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Auburn
- Eye color: Green
I love the waterproof version of this mascara, it holds a great curl and separates my lashes a lot better than other mascaras have. Holds well in water too.
Excellent, no flaking or dispersing on my eyes
5 out of 5 stars
Thumbs up graphic, would recommend
Heidi - 2 months ago, Verified purchaser
- Eye color: Black
- Skin concern: Sensitivity, Aging, Uneven skin tone
- Hair color: Grey
- Skin type: Combination
- Skin tone: Medium
I think I finally found my favorite mascara! It goes on clean it doesn’t clump and disperse all over my eyes. Definitely will be purchasing this one again!
Be Careful When Applying!
1 out of 5 stars
Thumbs down graphic, would not recommend
Azee - 2 months ago, Verified purchaser
The mascara is great, BUT the end of the applicator wire is very sharp. I almost scratched my eye! Be careful when applying!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there, we are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara. Your comments regarding the applicator has been passed along to our product developement for further improvement. We hope you continue to explore our other mascaras we offer.
Could be better
3 out of 5 stars
Courtney - 2 months ago
- Skin tone: Light
- Hair color: Brunette
- Skin type: Combination
- Eye color: Green
- Skin concern: Aging, Acne, Dark circles
Looks very pretty on BUT I got massive raccoon eyes wearing this product. Such a bummer.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there, Courtney! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
One and only
5 out of 5 stars
Thumbs up graphic, would recommend
Beko - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Dark circles, Pores, Uneven skin tone
- Hair color: Black
- Eye color: Brown
I love this mascara!
Great naracara
5 out of 5 stars
Thumbs up graphic, would recommend
SCM - 2 months ago, Verified purchaser
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Green
- Skin type: Normal
- Skin concern: Sun damage, Sensitivity
My favorite mascara, goes on smooth, not clumpy. I’ve been using this one for years.
Great mascara!!
5 out of 5 stars
Thumbs up graphic, would recommend
MrsSineth - 2 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
Best mascara ever! My lashes are finally growing back after chemo and this product helps them look amazing!
Love it, but..
3 out of 5 stars
THamilton - 2 months ago, Verified purchaser
Love it! But does leave flakes after an hour of wearing.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there, THamilton! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Bring back the old formula
1 out of 5 stars
Reece - 2 months ago
originally posted on lorealparisusa.com
PLEASE BRING BACK THE OLD FORMULA! I have super sensitive eyes and this has been working for me for a long time! Now my eyes are swollen and watery.
1 reply from Consumer Care Center team - 2 months ago
Hi Reece! Thanks for reaching out to us regarding Voluminous Lash Paradise Washable Mascara. We're sorry to hear you had this experience and want to help. Please call us at: 1.800.322.2036, M-F,9A-5:30PM, ET. Give ref#39928752 when calling. We look forward to hearing from you.
used to be a great mascara
1 out of 5 stars
maddie - 2 months ago
originally posted on lorealparisusa.com
i have been a faithful user of this mascara since highschool, but I can confidently say this mascara is not what it used to be. not sure if ingredients changed, but it does absolutely nothing for your lashes and takes multiple layers just to get a voluminous effect, then dries out and no longer usable after a few uses. i also decided to try the brown black and my eyes itched so bad the entire day and felt sore the next, not sure whats up with that but so disappointed.
1 reply from Consumer Care Center team - 2 months ago
Hi maddie. We apologize for your experience with our Voluminous Lash Paradise Washable Mascara. Let us make it right! Please give us a call at 1-800-322-2036 M-F, 9:00 am – 5:30 pm ET. Give the rep the reference number 39897737. We look forward to hearing from you!
Does not clump!
5 out of 5 stars
Thumbs up graphic, would recommend
Emilie Fox - 2 months ago
I was gifted this product by Loreal in return for an honest review! I like that this mascara has a thin application of product. It doesn't clump on day of and day after wearing. The applicator is perfect to give a boost to lashes without too much product.
amazing
5 out of 5 stars
Thumbs up graphic, would recommend
beekalyss - 2 months ago
I was gifted this product by L’Oreal Paris in exchange for an honest review. I love this mascara as it works very well and does what it says! I would purchase.