$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Ultra-lightweight, moisturizing formula
- Helps minimize the appearance of pores
- Blends seamlessly and blurs imperfections
- Delivers buildable coverage and a long-lasting, hydrating glow
- Talc-free, Gluten-free, Cruelty-free, Vegan
Description
The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas. Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Medium Tones
Skin Tone: Medium
Skin Undertone: Warm
Product Form: Liquid
Cosmetic Coverage: Buildable
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Skin Texture Improvement, Brightening
Net weight: .95 fl oz (US)
TCIN: 76727008
UPC: 077802115300
Item Number (DPCI): 052-03-6351
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, cyclopentasiloxane, c12-15 alkyl benzoate, peg-10 dimethicone, o-cymen-5-ol, isopentyldiol, butylene glycol dicaprylate/dicaprate, glycerin, pentylene glycol, synthetic fluorphlogopite, dimethicone, magnesium sulfate, trimethylsiloxysilicate, phenoxyethanol, lauryl peg-10 tris(trimethylsiloxy)silylethyl dimethicone, disteardimonium hectorite, sorbitan isostearate, vinyl dimethicone/methicone silsesquioxane crosspolymer, triethoxycaprylylsilane, dimethicone/vinyl dimethicone crosspolymer, tribehenin, c18-36 acid triglyceride, aluminum hydroxide, ethylhexylglycerin, disodium edta, [+/- (may contain): titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)].
Shipping details
Estimated ship dimensions: 1.31 inches length x 1.5 inches width x 3.65 inches height
Estimated ship weight: 0.29 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Wet n Wild Photo Focus Foundation is a favorite among guests for its impressive coverage and smooth application. Many appreciate its lightweight feel and buildable coverage, making it suitable for various skin types and occasions. The foundation offers a dewy finish that enhances natural beauty without feeling heavy. Its affordability and effective performance against redness and imperfections make it a go-to choice for everyday use, especially for those seeking a budget-friendly option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 317 reviews
easy to apply: 4.71 out of 5
easy to remove: 4.87 out of 5
long lasting: 3.7 out of 5
quality: 4 out of 5
value: 4.35 out of 5
70% would recommend
27 recommendations
Buy it now
5 out of 5 stars
Emilias - 3 days ago
originally posted on WetnWild
Love it. Its amazing coverage and looks so pretty on skin gets a bit oily fast but i still love wearing it as an oily girl
Love this foundation 💕
4 out of 5 stars
vivia25_6738 - 5 days ago
originally posted on influenster.com
This foundation is amazing! I love how the applicator glides on to the skin. The coverage is perfect. The shade fits my skin really well! The scent is really clear not strong. The finish results is natural and flawless! Love how this foundation makes my makeup look!
I love it
5 out of 5 stars
nathalygissel_9846 - 28 days ago
originally posted on influenster.com
It is a high coverage foundation, it is very soft and light, it lasts a long time on the skin and looks very natural. I love it. This foundation gives luminosity to the skin and protects and hydrates the skin.
Top five GOAT foundations
5 out of 5 stars
victoriag624_5045 - 2 months ago
originally posted on influenster.com
I have to say this is my tried and true. I have been using this for almost 8 years now and I always come crawling back. It has one of the best dewy finishes although in recent years I would say that it’s not as illuminating dewy as it use to be. The formula paint smell either no longer affects me or it has become muted over the years. I low key didn’t mind the paint thinner smell. It’s definitely buildable. I would set your t-zone and any places you touch a lot at the very minimum. I rest my face on my hand a lot, terrible habit, so I powered around my jaw line. I have worn it to weddings, in weddings, proms, day to day. It is literally one of the best drug store foundations. Top 5 of all time drug store for sure.
Real.value priced product
4 out of 5 stars
sandyb196_7989 - 3 months ago
originally posted on influenster.com
Easy to apply with flat paddle applicator. Complete coverage, light scent, very wide shade collection. Long lasting finish product...Quality packaging. Real value
Flawless every single time. Better than high end
5 out of 5 stars
Jjfaith2 - 3 months ago
originally posted on WetnWild
This foundation is my absolute favorite. It’s literally flawless. I’ve tried high ends, many drug store products, and this one is hands down my absolute favorite. It doesn’t cake, it doesn’t settle into my fine lines and wrinkles, it blends with any other product I use flawlessly.
Get Some
5 out of 5 stars
Sunchik - 4 months ago
originally posted on WetnWild
Very nice foundation for the mature woman! Beautiful coverage and a healthy glow, I love it and so cheap!
A very good foundation that I use every day making
5 out of 5 stars
sunnyt13_392006 - 5 months ago
originally posted on influenster.com
Has a very good coverage and a floral scent which I like. Has a good packaging and like the applicator. Leaves a dewy natural finish and the line has great shade ranges.
Amazing Foundation for years!
5 out of 5 stars
Eternity! - 7 months ago
originally posted on WetnWild
I’ve been using this same foundation for almost 7 years now! It lets me build the coverage from medium to full depending on how red my face is. It doesn’t cover freckles all that well, but does cover my redness/ acne which I am grateful. I’ve bought high end expensive foundations, but none compare to the photofocus! ❤️
This foundation is a MUST
5 out of 5 stars
naynaylsd - 8 months ago
originally posted on influenster.com
It’s a FULL coverage foundation ,it leaves your skin looking glowy and dewy just like it’s supposed to,the shade range is okay ,it blends like a dream.Your face will look like a mask after u put this on but I fear that’s what I want from a foundation!😉
Overall, it’s a reliable, affordable option for a natural look
5 out of 5 stars
gladisg18 - 9 months ago
originally posted on influenster.com
I’ve found Wet n Wild PhotoFocus Foundation to be a solid choice for everyday use. It offers a smooth, matte finish and good coverage without feeling heavy. The formula is designed to minimize flashback in photos, which is a nice bonus. It’s also budget-friendly, making it accessible for many.
Even better than expensive brands !!! Idk how!
5 out of 5 stars
Thumbs up graphic, would recommend
Hvo - 9 months ago
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Skin concern: Pores, Blackheads
In all honesty, this is my favorite foundation ever. I’ve purchased as expensive as Dior, makeup4ever, MAC, and there was always something that I didn’t like about those brands. Wet n wild foundation and their concealers dont cake or crease, the foundation is not heavy yet has amazing coverage. I love their products !!
Wet n wild foundation
4 out of 5 stars
Thumbs up graphic, would recommend
Miley - 10 months ago
- Skin tone: Light
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
I love it full coverage the only thing is the smell and it felt a bit greasy applying but after powder it feels fine
Really good and dewy!
4 out of 5 stars
zoejayx - 11 months ago
originally posted on influenster.com
A really nice foundation i often find myself going back to this and am pleasantly surprised, its light/medium coverage and very glowy! sits lovely on the skin and doesn’t really go bad on my face so its a 9/10 for me!!
Good Stuff!
5 out of 5 stars
JeepinJenny - 11 months ago
originally posted on WetnWild
Just like the expensive brands without the high priced tag! Love it! Stays the same color and does not dry out skin all day. Mixes well with moisturizers too. No pilling.
Truly amazed!
5 out of 5 stars
adventurlens - 1 year ago
originally posted on influenster.com
I am SHOOK! After literal years of trying to find my perfect match, coverage and something that works for my skin I have found the literal holy grail!! The colour match is literally flawless, it covers all of my imperfections resulting in a beautiful overall coverage and tone. It blends seamlessly and is so lightweight. I fell in love with doing my makeup again and feel so confident when wearing this mascara. The price is just the cherry in the cake! AMAZING!
This is it!
5 out of 5 stars
jojo11 - 1 year ago
originally posted on WetnWild
I'm 63 and hate most foundations because they look fake and cakey and settle into lines..., so I had only been wearing L'Oreal Glowtion. While it was great for a while, I really needed more coverage..., without losing the dewy factor. I stumbled upon this very inexpensive foundation and have been transformed! I even put a bit of Glowtion on top of it and I look SO much better. PLEASE dont stop making this foundation! It is better than any high end expensive foundation out there....no joke! The price makes this a definite "try" for everyone.
Love this!
5 out of 5 stars
Csimpson - 1 year ago, Verified purchaser
- Skin concern: Uneven skin tone
- Skin type: Combination
- Eye color: Blue
- Hair color: Blonde
- Skin tone: Light
I love this wet and wild foundation and have repurchased many times. It goes on smooth and never cakes up.
Love this foundation
5 out of 5 stars
AnKr - 1 year ago
originally posted on WetnWild
I love this foundation. It has a light application, that I'd say is in between full coverage and light coverage. The color matches my skintone well and the dewy effect is just right!
AMAZING!!!
5 out of 5 stars
Jink - 1 year ago
originally posted on WetnWild
If I could give this 20 stars I would! I am 60 years old, and was looking for an affordable foundation that would work well with my aging skin. I was using a high-end foundation for so many years. This foundation goes on like silk! It covers my age spots, absolutely does not settle into any of my fine lines and wrinkles, doubles as a concealer and wears absolutely phenomenally! The best part is the price point. I will never go back to my other foundation ever! Here’s the secret ladies…figure out what your undertone is to your skin, whether it be more yellow, pink, or neutral. Get a a too light of a shade and get a darker shade. Mix the two based on what your skin tone is at the time. For instance, in the summer, you may be a bit darker, so use more of the darker shade. I find this mixing allows me to have a perfectly matched foundation shade, no matter what time of the year! I ultimately settled for soft ivory and cream beige in the dewey finish. Sooooo happy for this amazing find!