$17.99 when purchased online
Target Online store #3991
About this item
Highlights
- America's #1 Purple Toning Conditioner: Maintain your perfect blonde with this anti brass purple conditioner that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Brass Toning Purple Sulfate Free Conditioner Formula: This moisturizing purple conditioner is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized; Vegan, sulfate free, paraben free with no harsh salts
- Our Purest Respect For Your Hair: Powered by science, validated by colorists; 100% sulfate free shampoo and conditioner, paraben free, free of harsh salts, and vegan formula
- The Ever Collection: With our shampoos, conditioners, and hair treatments you can have a sulfate free hair care routine that’s tailor made for your specific needs, even if you have color treated hair
- Custom Hair Solutions: From treatments, masks and serums to leave-in conditioners and frizz-defying shampoos and conditioners, we've got what you need; Try our thickening, moisturizing and volumizing products
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
Description
You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Conditioner with Hibiscus and Purple Dye corrects brassy yellow to orange tones while leaving your hair moisturized and brighter. Color-treated hair requires special care. It's not purple conditioner for blonde hair, or purple conditioner for brown hair, or purple conditioner for gray hair, its purple toner conditioner for all hair colors. Our colorists validated formulas are especially gentle on color treated hair. 100% Sulfate Free shampoo and conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Vegan Formula.
Use 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen.
Use 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen.
Scent: Violet, Fig, Coconut, Thyme
Hair Type: Normal, Colored, Dry
Health Facts: Gluten-Free, Phthalate-Free, Vegan, Paraben-Free, Sulfate-Free, Animal By-Product-Free
Product Form: Liquid
Recommended Use: Weekly, daily
Beauty Purpose: Tone Correction, Softening, Basic Conditioning
Net weight: 23 fl oz (US)
Features: Rinse-Off
TCIN: 82667384
UPC: 071249645505
Item Number (DPCI): 063-00-6804
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, cetearyl alcohol, behentrimonium chloride, amodimethicone, parfum/fragrance, isopropyl alcohol, phenoxyethanol, glycerin, benzoic acid, trideceth-6, ci 60730/ ext. violet 2, potassium hydroxide, butylene glycol, linalool, cetrimonium chloride, hexyl cinnamal, hydroxycitronellal, sorbitol, hibiscus sabdariffa flower extract
Shipping details
Estimated ship dimensions: 3.1 inches length x 3.1 inches width x 8.3 inches height
Estimated ship weight: 1.5873 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This conditioner is praised for its ability to make hair soft and manageable, effectively detangling and hydrating hair. It is particularly beneficial for color-treated hair, helping to neutralize brassiness and enhance vibrancy. However, some guests have experienced issues with the scent and unexpected color changes, such as turning hair blue instead of neutralizing yellow tones. Overall, it is a popular choice for maintaining blonde and highlighted hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2573 reviews
effectiveness: 3.97 out of 5
quality: 4 out of 5
value: 4.13 out of 5
68% would recommend
79 recommendations
Better than Olaplex!
5 out of 5 stars
Thumbs up graphic, would recommend
Amanda - 1 month ago, Verified purchaser
This is much better than Olaplex & much more affordable too! I made the switch after being tired of overpaying for Olaplex & now I wish I had tried this sooner! My hair is so silky & beautifully toned!
Dont reccomend to waste your money
2 out of 5 stars
Thumbs down graphic, would not recommend
Period - 5 months ago, Verified purchaser
It a working product for what it is supposed to do. Even reading the reviews. Most people aren’t using it for its purpose n they like it. It does feel soft for my hair. But actually making difference in tone and brass etc. TRASH
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there! Thank you for your feedback on the EverPure Sulfate Free Purple Conditioner. We are sad to hear that you did not see the results you expected. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Yes!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Jrh - 6 months ago, Verified purchaser
I used this for the first time tonight and I can already tell it is good quality!! The ends of my hair where the blonde is seem much white compared to steady use of another brand.
Loreal purple conditioner
5 out of 5 stars
Thumbs up graphic, would recommend
Brusehat - 6 months ago, Verified purchaser
I love this conditioner. Makes my hair soft and manageable.
Very hydrating!
5 out of 5 stars
Thumbs up graphic, would recommend
Furiosaroses - 7 months ago, Verified purchaser
My hair isn’t bleached but I use it as a hair mask when my type 4 curls need a boost if intense moisturizer. While conditioning I’ll also detangle with a wide tooth comb it brush- yes a brush! Work my way at the bottom to the scalp and it’s scary how good of a product it is and that is works to detangle as well! I will be buying this all the time (as long as there isn’t a formula change)! Not sponsored, promoted, or influencer post, I bought this with my own monies!
:)
5 out of 5 stars
Thumbs up graphic, would recommend
Lindsey - 7 months ago, Verified purchaser
Helps with tone and softness of my hair. 100% recommend!
Keeping highlights
5 out of 5 stars
Thumbs up graphic, would recommend
ShoppingNana - 8 months ago, Verified purchaser
Perfect for my highlights!
I eould recommend
5 out of 5 stars
Thumbs up graphic, would recommend
dupeetoo - 9 months ago, Verified purchaser
I live how soft my hair feels after using this.
BLUE conditioner, will not tone correctly
1 out of 5 stars
Thumbs down graphic, would not recommend
- 9 months ago, Verified purchaser
This conditioner is BLUE, not purple. I purchased this to tone out some brassiness in my silver-white hair and it turned GREEN and won’t budge. I’ve used other purple conditioners before and never had this issue. Extremely upset after working so hard to get this color.
1 reply from L'OrealParisProductExpert team - 9 months ago
Hi there! Thank you for reaching out to us about the EverPure Sulfate Free Purple Conditioner. We are disappointed to hear about your experience, we know it can be frustrating when you do not get the results you were expecting. We would like to speak to you directly so we can find the best suited product for you, please call us at 1- 800-442-7643 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Decent Product, Terrible Fragrance
3 out of 5 stars
Thumbs down graphic, would not recommend
Lola - 11 months ago, Verified purchaser
While I do think this conditioner works pretty well for blonde hair, I really dislike the scent. If you aren’t particular about scents, then it’s a decent product. Definitely boosts my blonde balayage without being too overpowering - I have a very light butter blonde color, nearly platinum. It does well with brightening it, but still keeping a warm tone without the orange/yellow. Another reviewer said it smells like cheap after shave or cheap men’s body wash and that is 100% correct. It sucks because the smell really lingers in your hair. Unfortunately, I’m gonna return it because of this. I’ve noticed hair product lines like L’oréal and even Redken are terrible with fragrances. It always smells cheap and/or overpowering. Even my Redken blondage shampoo smells like a men’s soap or cologne, and not in a good way. A cheap way, kinda like that generic “cashmere” candle scent. Yuck.
1 reply from L'OrealParisProductExpert team - 10 months ago
Hi there Lola! We are so happy to hear that you are enjoying the EverPure Sulfate Free Purple Conditioner, but we are sad to hear that the scent is not your favorite. We know that this can be frustrating and we will share this feedback with our team. We hope that you continue to try and use our products with satisfaction!
Conditioner
5 out of 5 stars
Thumbs up graphic, would recommend
Kai leigh - 1 year ago, Verified purchaser
Makes hair better to manage
Redken Dupe!
5 out of 5 stars
Thumbs up graphic, would recommend
Leah - 1 year ago
This and the shampoo is a Redken Blondage dupe! The conditioner is blue pigmented btw! I had noticeable color differences the first use.(my hair absorbs pigment VERY quickly so could depend on your hair type)
Wonderful!
5 out of 5 stars
Pat68 - 1 year ago
originally posted on lorealparisusa.com
It's working for me. Little by little. Great product!
Nearly salon quality at home
5 out of 5 stars
Thumbs up graphic, would recommend
JR Vasser - 1 year ago, Verified purchaser
Very hydrating conditioner. The slip (ability to detangle easily) is exactly what I look for when using a conditioner. Combined with the shampoo my color treated hair looked like it was recently highlighted. It brought a lot of vibrancy back and blended my silver into the blonde better.
Concerned consumer
1 out of 5 stars
Thumbs down graphic, would not recommend
Concerned consumer - 1 year ago, Verified purchaser
The target ad said it would work after the first try and then to keep using it for it to continue to work. I bought the L’Oreal hair dye and it turned my hair orange. This did not take the orange out as it was supposed to do.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there, We understand how disappointing it can be when a product does not provide you with the result you are looking for. The EverPure Sulfate-Free Purple Conditioner for Blonde Hair, tones down unwanted brassiness in blonde, silver and bleached hair and helps correct brassy yellow and orange tones. If the sheer purple toner is does not correct the orange tones, you will need to lighten the hair again to bring it past the orange range and into the desired blonde. The other option is go over the hair with a darker tone. When the amount of purple equals the amount of orange, they both disappear. The Le Color Gloss One Step In-Shower Toning Gloss in Smoky Bronde or Silver Slate offer deeper toning.
Can’t use it
1 out of 5 stars
Lynda - 1 year ago
originally posted on lorealparisusa.com
I had an allergic reaction to this product. I have been using Shimmer Lights shampoo for years and decided to try L’Oréal. Hives really bad. How can I find out what is in it that is different from my other one? Thank you.
Grand product
5 out of 5 stars
JVHW - 1 year ago
originally posted on lorealparisusa.com
Love it! Not o Not only does it color correct, but softens and smooths.
Magic!
5 out of 5 stars
Thumbs up graphic, would recommend
Suzanna - 1 year ago
I dyed my hair recently without much planning and accidentally lightened my roots too much and this stuff SAVED my hair!! I’ve been blonde for a while and never realized how much it really works. I’ve never seen it wash out so blue in my life. It neutralized my super brassy hair and left it soooo soft. Perfection in a bottle.
Softens & neutralizes
5 out of 5 stars
Thumbs up graphic, would recommend
Indoor fun - 1 year ago, Verified purchaser
Reliably neutralizes natural or chemically treated hair. On average, conditioning once per week prevents hair from getting brassy.
Try it
5 out of 5 stars
Thumbs up graphic, would recommend
K11 - 1 year ago, Verified purchaser
I’ve tried so many purple conditioners including high end brands like Amika and IGK but this has been my favorite! The formula is so silky and leaves my hair feeling and smelling great. I have seen a difference in just two washes!