$3.99 when purchased online
Target Online store #3991
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
- Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
- Dawn helps save wildlife. Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills.
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Product Warning: Flush immediately if product enters eyes, keep out of reach of children, drink water if product is swallowed
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Cleaner, Removes Grease
Recommended Product Application: Dishes
Net weight: 22 fl oz (US)
TCIN: 84230938
UPC: 030772002087
Item Number (DPCI): 003-06-5360
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 3.4 inches length x 9.2 inches width x 2.2 inches height
Estimated ship weight: 1.598 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.0 out of 5 stars with 4299 reviews
62% would recommend
279 recommendations
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
DuxxyDo - 3 days ago, Verified purchaser
If I was loved this product but there's something about this version that just hits different!
Dawn queen
5 out of 5 stars
Thumbs up graphic, would recommend
Shay3 - 4 days ago, Verified purchaser
This is one of my fav cleaning products
Bad smell
1 out of 5 stars
Cherie75 - 12 days ago
originally posted on dawn-dish.com
Dislike the new dawn smell. Go back to the old scent
1 reply from Customer Care team - 10 days ago
We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change, Cherie. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Great Bottle
5 out of 5 stars
Thumbs up graphic, would recommend
JamiLM - 12 days ago, Verified purchaser
This style bottle seems to last longer than the traditional bottle.
Horrible new fragrance! 😷
1 out of 5 stars
Hedge - 13 days ago
originally posted on dawn-dish.com
Horrible new fragrance! ☹️ Why did they change it? The new fragrance gave me an instant headache I knew something was wrong immediately. If it ain’t broke, don’t fix it. I won’t be buying Dawn again until they change it back.
1 reply from Customer Care team - 10 days ago
We're sorry to hear that a loyal Dawn fan like you had this experience, and we hope that you're doing well. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, a lot of thought goes into creating features that we think you'll like. This was the first scent change for Dawn Original in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. We'll be sure to share your comments with our team, and we do recommend that you discontinue use of this particular product, if you haven't already. We suggest giving another Dawn version a try, and you may be interested in our Dawn Free & Clear, as it features our lightest scent. We also have our Dawn Free & Clear Fragrance-Free available. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
Unfortunate Aroma
1 out of 5 stars
notclean - 14 days ago
originally posted on dawn-dish.com
I am disappointed with the new "Clean Scent" that has replaced the original. I have been using Dawn for most of my life. I enjoyed that the former offering was very close to scent free. This new offering triggers a headache and the need to wash the smell off of my hands. The soap still works great, however I will be on the hunt for something different.
1 reply from Customer Care team - 10 days ago
Thank you so much for being a long-time Dawn user, and we're very sorry to hear about your experience with our new scent. Quality and safety have always been at the forefront of everything we do, and while scent preferences will always vary from person to person, we would not expect you to be getting a headache when using it as directed. This is because all of our products go through extensive testing to ensure safety with proper use. Your wellbeing means a lot to us, so please discontinue using the Dishwashing Soap if you haven't done so already. Additionally, if you wash your hands with a mild dish soap a couple of times, the scent should dissipate. This isn't something we take lightly, so we'd like to make a report to our Quality and Safety Team, make sure your voice is heard about the change, and tell you more about our new Dawn EZ-Squeeze Free & Clear Dish Soap as it has the cleaning power of Dawn you know, love, and trust, yet is unscented. Please give us a call (800) 725-3296.
Awful new scent- it was fine before!
1 out of 5 stars
Unhappy with headache - 15 days ago
originally posted on dawn-dish.com
Awful new scent - change it back please! I don’t need my dishes and food tasting like weird fragrant soap. Also- headache triggering! Also- for all the replies from Dawn telling us to switch to fragrance free and clear- it’s almost twice as expensive for less soap!!! So you make an obnoxious smell and tell us to switch product to give you more money for less crap in our soap? No thank you- a switch in brands seems more adequate if that is your response.
1 reply from Customer Care team - 13 days ago
Thank you for sharing your thoughts and experiences with your recently purchased bottle of Dawn Ultra Original with the new Clean Scent in the EZ-Squeeze Bottle. We are sorry you're not a fan of the fragrance, and that you're struggling to use it comfortably. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We appreciate your concern over cost, and we'd be happy to help you pick up your next bottle of Dawn, in hopes you'll find a new favorite. Please, call us soon, so we can make a complete report to our Safety Team regarding your experience, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
New smell = terrible.
1 out of 5 stars
sjg2379 - 16 days ago
originally posted on dawn-dish.com
I have used Dawn for most of my life. Love the product. I should say, loved. The new scent is so off-putting that I can no longer use it. I don't even know what it's supposed to smell like, but whatever it is, it's bad. And judging by the 100s of other reviews, I am not alone. I highly recommend you revert back to the 'classic, family loved scent'. Please, think of the ducks.
1 reply from Customer Care team - 12 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Awful new scent
1 out of 5 stars
KellyL - 16 days ago
originally posted on dawn-dish.com
The new scent is AWFUL!! Why change something that has worked and obviously has been popular. I have been using Dawn for as long as I can remember for its effectiveness and mild scent. Goodbye Dawn. I’ll need to find another brand of dish soap.
1 reply from Customer Care team - 15 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. Don't forget your long-time trust in our brand, as we have many versions of dish soap. One of them may become your new favorite. We'd recommend giving Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Essential product
5 out of 5 stars
mcfinaganthe3rd_894 - 18 days ago
originally posted on influenster.com
Dawn dish soap is an absolute essential in my household. It’s incredibly effective at cutting through grease and leaves dishes spotless with minimal effort. Even with baked-on messes, a small amount of Dawn goes a long way. I appreciate how it lathers well and rinses off cleanly without leaving any residue.
Weird new smell!
2 out of 5 stars
Fred30 - 18 days ago
originally posted on dawn-dish.com
I love the squeeze bottle, hate the smell. Being very sensitive to the scents of most cleaners, which trigger headaches, Dawn was one of the few products that didn't bother me. And now it does! I've been using the free and clear kind now which is fine. But I don't understand why such an excellent product needed changing.
1 reply from Customer Care team - 17 days ago
Thank you for your review, Fred. We're glad to know you enjoy the EZ-Style bottle, but sad that you're not able to use Dawn Ultra Original with the new Clean scent safely. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we're glad you stopped using that bottle. You mentioned that you're happy with Dawn Free & Clear, and we hope that version is all good for you. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Not!!
1 out of 5 stars
Sargo - 18 days ago
originally posted on dawn-dish.com
Nasty!! Like a putrified stale man’s aftershave. Gave me a nauseous headache. Thanks for the memories.
1 reply from Customer Care team - 15 days ago
Thank you for sharing your experience with the new scent of Dawn. We're sorry to learn you're not a fan of the new scent, and while we thoroughly test all of our ingredients for safety before we use them in a product, we hope you'll stop using this EZ-Squeeze style bottle of Dawn Ultra with the new Clean scent. Safety is our top priority, and we want you to stay comfortable. We hope you'll give our Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Smells horrible
1 out of 5 stars
RayRay555 - 18 days ago
originally posted on dawn-dish.com
I just bought some Dawn EZ Squeeze, Green Apple dish soap. It smells nothing like green apples. It stinks like chemicals.
1 reply from Customer Care team - 16 days ago
Thanks for giving Dawn EZ Squeeze with Apple Blossom scent a try, Ray. We're very sorry that the fragrance didn't work out for you. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so know your comments on this purchase will be shared with the rest of our team. We'd be happy to help you with your next purchase, and hope you'll give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Call us at 1 (800) 725-3296.
Why clean scent?
1 out of 5 stars
Cleaner - 19 days ago
originally posted on dawn-dish.com
Why would you add so much scent now? You had a working formula and people buy this because of how it cleans and they don't want the smell... If people want the smell there are lots and lots of other products they can buy. The whole thing smells of some kind of marketing idea... I hope you realize that was a disaster. Bring back the original and test run it against the new clean scent.
1 reply from Customer Care team - 16 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. While we did work with a team of Dawn consumers when choosing a new fragrance, in hopes all would like it, we do understand scent preference is unique, and hearing from you will definitely help improve future production. We're sorry to hear you are not a fan of the new scent. Because we do not have plans to return to the previous scent, we hope you'll give Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
LOVE the new scent
5 out of 5 stars
E Money - 20 days ago
originally posted on dawn-dish.com
So surprised by all the negative comments. I can't get enough of the new scent! It is fantastic.
Awful new scent
1 out of 5 stars
Terry18 - 21 days ago
originally posted on dawn-dish.com
I have used Dawn for years and loved the old scent but this new scent is awful! I couldn’t figure out where the putrid smell in my kitchen was coming from and then realized it was coming from the new bottle of Dawn. It stays on my hands, in the air and even the dishes now stink. Unfortunately I will be switching brands which is such a shame. Loved the old Dawn and I wish you hadn’t changed the scent.
1 reply from Customer Care team - 16 days ago
We’re very sorry you’re unhappy with your purchase, Terry. All Dawn Hand Dishwashing Soaps are extensively researched for safety and performance. We also conduct consumer testing on features, such as scent, in hopes we only produce products all will love. We understand preferences vary from person to person, and we will be sure to share your review with our R&D Team. We really appreciate your taking the time to reach out, as consumer feedback is very important to us. We'd be happy to help you move on from this bottle of Dawn, and help you find a new favorite. Give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is (800) 725-3296.
New Scent is Horrific
1 out of 5 stars
Annie92 - 21 days ago
originally posted on dawn-dish.com
The new scent smells so bad, I'm going to have to donate or throw out the bottle. It reminds me of the smell of nursing homes ... like a stomach churning floral scent used to mask something awful. It's disgusting.
1 reply from Customer Care team - 17 days ago
We thank you for sharing your feedback on your recently purchased bottle of Dawn. We understand that scent preference can be very personal, and are sorry to hear you are not a fan of this bottle's fragrance. Know that we'll be sharing your review with our R&D Team, and they'll discuss it in future product development meetings. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
New Scent needs to GO! YUCK!
1 out of 5 stars
Scarlet76 - 22 days ago
originally posted on dawn-dish.com
The New Scent needs to go! I want to know who was in the focus group that picked this - it is HORRIBLE. Please go back to the ORIGINAL scent.
1 reply from Customer Care team - 20 days ago
We appreciate you taking the time to share your feedback with us, Scarlet, and we're sorry to hear that you're unhappy with the scent of your Dawn Ultra. We do extensive research and testing when we design our products to make sure we're creating scents that meet the needs/preferences of our consumers, so please know that this isn't the experience we want you to have when using Dawn, and we value your input greatly. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Go back to the old formula
2 out of 5 stars
Jamesr - 24 days ago
originally posted on dawn-dish.com
The new formula does not create the same amount of suds as the old formula and the suds that are created dissipate after a few minutes.
1 reply from Customer Care team - 21 days ago
We appreciate you taking the time to share your feedback with us, James! Our products go through many quality tests to make sure they get your dishes clean effectively every time when used as directed, so we're sorry to hear that your Dawn Ultra didn't work as well as you were expecting, and we're glad you brought this to our attention. It may be helpful to know that using a scouring pad or washing a lot of extra greasy dishes can make the suds disappear more rapidly. In this case, use more dishwashing liquid. Additionally, you need to use more liquid if you have hard water, due to hard water containing a lot of dissolved minerals. To increase the amount of suds, we recommend adding the dishwashing liquid to the sink before adding water, and also be sure to use water that is 105°F to 115°F (40.56°C to 46.11°C). Your satisfaction is important to us, and we'd love to learn more about your experience, so that we can provide some tips on how to get the best results from your Dawn and assist you further. Please give our team a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Toilet bowl freshness
1 out of 5 stars
Unknown - 24 days ago
originally posted on dawn-dish.com
I have just now came acrossed this" new "scent. It smells like a bad overwhelming floral scent much like they use on toilets. The scent lingers in the skin and ever surface you put it on.
1 reply from Customer Care team - 21 days ago
We appreciate you taking the time to share your feedback with us. We do extensive research and testing when we design our products to make sure we're creating scents that we hope you'll love, so we're sorry to hear that you're unhappy with the scent of your Dawn Ultra, and please know that we value your input greatly. To remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out. Additionally, you can rewash your hands with mild hand soap to remove the scent. Consumer comments are vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this; please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.