ONE Birthday Cake Protein Bar - 12 bars, 2.12 oz

I was looking in the protein bar section and I seen this product. I bought a couple different kinds but the birthday cake. is my favorite. And it doesn't seem to get old. Definitely my favorite thing right now.

I absolutely loved the original recipe and not a fan of the new one! Please bring back the old one!

The old ones were amazing! These new bars are horrible 😫 I'm glad to see I'm not the only one who thinks so. It looks like every single review regarding the new ones are negative. I'm glad to see that and hopeful they take their customer feedback and bring the old ones back!!! So disappointing!!!

That’s all. The old recipe was perfect, and the new one is too sweet and artificial. Bring back the old recipe!

For a few years I have been having a One Birthday bar mid afternoon every day. The recipe was very tasty. The new recipe birthday bar is much more artificial tasting. Please bring the retired bar back!

You guys changed the recipe for “Better flavor and texture” I’m really disappointed because I loved the original flavor and texture and now it’s just not as sweet and a lot more chewy. Probably will not buy again unless the recipe is changed back. :(

ONE round all of their bars with the new recipe. The taste is gone and the texture is worse. This is an epic fail across th board. I have cancelled all of my subscriptions and move to Pro Bars.

For the past couple of months I have not been getting the quality I am used to get getting when purchasing Birthday Cake flavor from a local chain store. I’m not sure if the recipe has changed or the quality has gone down. I eat 2 bars every single day & I hate to have to find a new one

Absolutely loved these bars, but they “improved the flavor and texture” recently and honestly, not an improvement. Wish they hadn’t changed it. Still ok but tastes more like every other bar.

oof this used to be a pleasant light/fluffy texture and tasted somewhat close to cake, but the New Recipe banner is just awful, dense and chewy with bitter crunchy chunks in it.

Case buyer for over a year. Latest boxes of Doughnut and BDay Cake included the yellow tag "NEW RECIPE FOR BETTER FLAVOR & TEXTURE". The flavor is 10-15% worse. It's sweeter when the product was already too sweet. The bar still uses sucralose so more sweet equals more medicine flavor. The texture is where One has lost its mind. The bar is no longer light and almost fluffy like a cake or brownie. It's dense (like all the other bars). There are random candy bar-style granola-like crunchy nibs dotted inside the bar. They don't taste good, they get stuck in your teeth, provide nothing positive to the product. It's like intentionally adding eggshells to scrambled eggs. They come very close to ruining the product. Listen to your customers. No one likes the new recipe. Stop changing for the sake of change. GO BACK TO THE ORIGINAL RECIPE, please.

The new receipe/formula is awful. It went from being one of the best protien bars on the market to a mediocre at best product.

The new recipe with “ Improved flavor and texture” Is a complete fail. You took Away everything that made your bar my go to quick breakfast went in a rush. The crunchy texture is completely the opposite of what a birthday cake flavored bar should be. Horrible decisions lead to lost customers.

I have eaten this bar EVERY day for lunch for the last 6 years. The new taste and texture is TERRIBLE. I am so disappointed.

I bought these and seemed hesitant to try one but when I did the flavor did not disappoint. It actually tastes like birthday cake and even looks like it too! I would definitely recommend these for anyone looking for a good protein bar!

I took 2 bites and tossed this one. It had a very odd chemical taste to it. Not for me.

[This review was collected as part of a promotion.] These protein bars are my go-to for a post workout snack and they do not disappoint! They give me the nutrients I need to recover after a grueling workout that really can take it out of me! They taste like real birthday cake but are so healthy for me! I’ve been using them for months after my workouts and I love the results that I’ve seen!

[This review was collected as part of a promotion.] This taste so good! It taste like a birthday cake this is the best one I’ve ever tried. I really like this!

[This review was collected as part of a promotion.] I received this protein bar for free from Influenster and One Bar in exchange for my honest review. The texture is good. The flavor isn’t all that good. I personally love healthy or naturally sweet type of protein bars like peanut butter. The quality of ingredients are great. I felt full and satisfied after consuming all of it. I would recommend to other who like birthday cake type of flavors.

[This review was collected as part of a promotion.] I been a fan of One Protein bars for years. My go-to flavor is Maple Donut. The birthday cake was okay. It did taste like birthday cake but had a weird aftertaste. I would not buy this flavor.