$49.99 when purchased online
Target Online store #3991
About this item
Highlights
- Fill space: Designed for medium-sized rooms including bedrooms, kitchens, and living rooms
- Long Lasting: Enjoy 2 fragrance vials for up to 6 weeks when diffusing 6-8 hours per day
- Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
- Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
- Adaptive diffusion: Get a consistent scent experience based on the temperature in your home
Description
The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.
Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience.
Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.
Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise.
Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience.
Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.
Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise.
Dimensions (Overall): 3.5 Inches (H) x 3.5 Inches (W) x 2.5 Inches (D)
Oil Diffuser Type: Electric
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 89604335
UPC: 810076677330
Item Number (DPCI): 054-09-6184
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.65 inches length x 4.73 inches width x 4.1 inches height
Estimated ship weight: 0.783 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Do you have to fill it with two vials or could you use one at a time for a small bathroom?
submitted by E - 2 months ago
A: Hello! The diffuser will only diffuse one fragrance at a time so you will always be using one at a time.
submitted byPurascents Team - 2 months agoBrand expert
Q: Is there a way to smell a sample of the scents?
submitted by Stephanie1025 - 3 months ago
A: Hi Stephanie! Scent sample booklets are available on Pura.com.
submitted byPurascents Team - 3 months agoBrand expert
Q: Does the pura 4 work with 5G because they have not in the past so I had to get rid of my devices when we switched our home wifi?
submitted by AB - 4 months ago
A: Hello! Unfortunately the Pura 4 is not 5G compatible.
submitted byPurascents Team - 4 months agoBrand expert
Q: Are the diffusers dual voltage (example: 220 okay with a plug converter)?
submitted by Jenna - 4 months ago
A: Hi Jenna! We do not recommend using converters with the Pura 4. The Pura Plus would be a better option for this.
submitted byPurascents Team - 4 months agoBrand expert
Q: Can I use this without setting it up to Wi-Fi?
submitted by Mary - 4 months ago
A: Hi Mary! The Diffuser needs to be set up with Wi-Fi in order to use it.
submitted byPurascents Team - 4 months agoBrand expert
Q: does the advertized diffuser come with vials included?
submitted by Addie - 5 months ago
A: Hello! The fragrance vials need to be purchased separately.
submitted byPurascents Team - 5 months agoBrand expert
Q: Are these scents safe for pets?
submitted by Kris - 5 months ago
A: Hi Kris! Yes, these are safe for pets.
submitted byPurascents Team - 5 months agoBrand expert
Q: Do I have to use pura brand oils, or can I refill with another brand?
submitted by 4h17 - 5 months ago
A: The diffuser can only be used with Pura fragrance refills.
submitted byPurascents Team - 5 months agoBrand expert
Q: So, if each vial last approximately 3 weeks, in a "medium size" room, moderately kept at 67 degrees, does that mean the combined vials last about 6 weeks?
submitted by Franny - 6 months ago
A: Hi Franny! Yes, that is correct.
submitted byPurascents Team - 6 months agoBrand expert
Q: How long does the refills last last and how much coverage does one element cover?
submitted by Karina - 6 months ago
A: Hi Karina.The length of time a fragrance lasts varies based on factors like: - Type of diffuser - Room size - Environmental conditions - Fragrance type - Intensity settings With a Pura 4™, a fragrance vial lasts about 3 weeks in a medium-sized room, diffusing 6–8 hours per day at medium intensity.
submitted byPurascents Team - 6 months agoBrand expert
This product is featured in a recent Target Finds story
Frequently bought together
Guests also viewed
Discover more options
Related Categories
- Essential Oils & Aromatherapy
- Oils & Diffusers
- Spa & Massage
- Candles & Home Fragrances
- Essential Oil Blends
- Glade PlugIn Scented Oils
Summary of reviews
The Pura diffuser has garnered positive feedback for its ease of use, customizable scent options, and sleek design. Guests appreciate the ability to control the device via an app, set schedules, and enjoy a variety of fragrances that enhance their home ambiance. Many find it a great alternative to traditional air fresheners, with long-lasting scents and a user-friendly setup process. However, some guests have noted issues with scent intensity and device connectivity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 14787 reviews
quality: 3.8 out of 5
value: 3.4 out of 5
57% would recommend
21 recommendations
Very convenient
5 out of 5 stars
Danielle M. - 2 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] This is very helpful to have a timer and a schedule. It is very easy to use.
(no review title)
5 out of 5 stars
Samantha B. - 2 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.]
Fabulous Set
5 out of 5 stars
Colleen P. - 2 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] The Pura 4 Set allowed for me to pick two fragrances for an affordable and comparable price. Set it and forget it. This set allowed for me to set up and leave in my biggest room (living room). Now when I walk in, I am hit with a delicious scent.
Diffuser
5 out of 5 stars
Erin M. - 2 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I love this diffuser! This one is a game changer by having two scent options in the same one. Love it!!
(no review title)
4 out of 5 stars
Garrett C. - 2 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.]
(no review title)
5 out of 5 stars
patricia c. - 2 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.]
Works great!
5 out of 5 stars
Jennifer P. - 2 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I constantly have an awful smell from the garbage especially when kids leave it open, and the Pura diffuser works so good. My dining room, kitchen, and living room all smell great with just one. I have it set to be on only when we’re home and off when we’re sleeping, and you get to try new ones every month! So far the scents are great as well!!!
Smells lovely!
5 out of 5 stars
Amba K. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I put my diffuser in my living room and love how calming the scent(s) make the room feel! It adds to and compliments the aura of relaxation that I want that space to be.
Love my Pura! Have purchased
4 out of 5 stars
Kelsey D. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Love my Pura! Have purchased over and over for others as gifts!
Connecting to app was a
5 out of 5 stars
Shannon H. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Connecting to app was a little confusing but would still recommend.
I wish I found Pura sooner…
5 out of 5 stars
Elizabeth M. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I am new to Pura and couldn’t be happier! I love how well my scents blend together and make my house smell so good.
Game changer
5 out of 5 stars
Kailey H. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I have always been a wax burner kind of person, this changed my view on wax burners. The smell lasts way longer and is so worth ur money.
Please bring this bundle back
5 out of 5 stars
Tiffany H. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Loved this bundle wish you still had it because I would buy another one. .
Long-Lasting Scents: The fragrance vials
5 out of 5 stars
Latisha C. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Long-Lasting Scents: The fragrance vials last longer than I expected—usually 2 to 3 weeks with regular use. And the scents are rich and high quality, not overly synthetic or overpowering.
(no review title)
4 out of 5 stars
Alice M. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.]
(no review title)
5 out of 5 stars
Olivia C. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.]
No problems at all with
5 out of 5 stars
Diane H. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] No problems at all with the diffuser. It works great! Freshens my home beautifully.
(no review title)
5 out of 5 stars
Brien S. - 4 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.]
(no review title)
5 out of 5 stars
Sherri R. - 4 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.]
(no review title)
5 out of 5 stars
Amber B. - 4 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.]