$11.99 sale price when purchased online
$12.99 list price
Target Online store #3991
About this item
Highlights
- EXCLUSIVE REDS: Daring and delight - Color Ultime’s various shades of red hair color suit any complexion and complement big-volume hairstyles for glamorous looks
- SHOW STOPPING SHINE: Infused with Diamond Brilliance serum, this hair color for women delivers color results with luminous shine
- HAIR DYE: Formulated with a special UV filter, color Ultime's hair color kit provides additional protection
- FADE RESISTANT VIBRANCY: With our rich red shades, this vibrant permanent hair dye color gives up to 10 weeks of show-stopping color intensity - even on gray
- FIND YOUR SHADE: For best results, choose a color in the shade level that best matches your current color. The shade map on the back of pack will help you find the best shade for you
Description
"Schwarzkopf Color Ultime Hair Color Cream, 5.22 Ruby Red Hair Color - show-stopping reds for any complexionThis hair color kit will allow you to achieve noticeably vibrant color results and incredible gloss at home. Infused with Diamond Brilliance Serum. It contains special UV filter to provide additional protection. Color Ultime‘s hair dye kit including a conditioner delivers color results with luminous shine from root to tip. We recommend big-volume hairstyles for particularly glamorous red hair color looks! The hair color kit is suitable for all hair textures: straight, coily, curly or wavy. Discover the breakthrough formula of Schwarzkopf color Ultime: it provides vivid color intensity and defies fade-resistant vibrancy for show-stopping color intensity up to 10 weeks! To achieve true to box results, choose a color in the shade level that best matches your current color. We recommend not going beyond 2 levels from your current level.With over 125 years of hair expertise, Schwarzkopf helps you achieve professional quality color results at home in on-trend shades for an ULTIME fashion statement!The product benefits at a glance:
Permanent hair dye & root touch up
Long-lasting color and shine
Up to 10 weeks of show stopping color intensity
Color: Ruby red hair dye
Permanent hair dye & root touch up
Long-lasting color and shine
Up to 10 weeks of show stopping color intensity
Color: Ruby red hair dye
Hair Type: All Hair Types
Product Warning: Keep out of reach of children, eye irritant, Adult Use Only
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 45 Minutes
TCIN: 85311279
UPC: 017000129440
Item Number (DPCI): 063-01-6149
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
color cream: aqua (water, eau), cetearyl alcohol, ammonium hydroxide, glyceryl stearate se, ceteareth-20, octyldodecanol, 1-hydroxyethyl, 4,5-diamino pyrazole sulfate, sodium laureth sulfate, m-aminophenol, sodium cetearyl sulfate, serine, sodium sulfite, parfum (fragrance), oleic acid, toluene-2,5-diamine sulfate, glycerin ethanolamine, 4-amino-2-hydroxytoluene, tetrasodium edta, carbomer, potassium hydroxide, ascorbic acid, sodium sulfate. developer/lotion oxydante: aqua (water, eau), hydrogen peroxide, cetearyl alcohol, peg-40 castor oil, disodium pyrophosphate, sodium cetearyl sulfate, disodium edta, sodium benzoate, phosphoric acid. conditioning treatment/soin revitalisant: aqua (water, eau), cetearyl alcohol, quaternium-87, stearamidopropyl dimethylamine, dimethicone, citric acid, distearoylethyl hydroxyethylmonium methosulfate, isopropyl myristate, glycerin, propylene glycol, phenoxyethanol, parfum (fragrance), sodium methylparaben, prunus armeniaca (apricot) kernel oil, dimethiconol, panthenol, benzophenone-4, polyquaternium-10, cocodimonium hydroxypropyl hydrolyzed keratin, maris sal (sea salt), hydrolyzed pearl, hydrolyzed keratin.
Shipping details
Estimated ship dimensions: 3.6 inches length x 6.8 inches width x 2.2 inches height
Estimated ship weight: 0.5071 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 197 reviews
effectiveness: 3.92 out of 5
quality: 4.08 out of 5
value: 4.15 out of 5
75% would recommend
16 recommendations
Love
5 out of 5 stars
Thumbs up graphic, would recommend
Sarahb - 1 month ago, Verified purchaser
Love the intensity! And the vibrancy, this is my go-to shade of red.
Rich, Soft, and Long-Lasting Tips!
5 out of 5 stars
Thumbs up graphic, would recommend
itsemi - 3 months ago, Verified purchaser
Excellent hair color! I highly recommend it for its richness and softness. For the first wash, I suggest using only the conditioner, and for the second wash, use your color-protecting shampoo. Highly recommended!
Charcoal Fuchsia is my favorite color
5 out of 5 stars
Thumbs up graphic, would recommend
Susu - 5 months ago, Verified purchaser
I loved the color! Got a lot of compliments on it.
Best color
5 out of 5 stars
Thumbs up graphic, would recommend
YMiami - 6 months ago, Verified purchaser
Of all the different brands i’ve used, This is my favorite hair dye. It stays on the longest and the color is so deep. It also leaves hair soft and bouncy.
Worst color
1 out of 5 stars
Thumbs down graphic, would not recommend
buggy - 11 months ago, Verified purchaser
Worst color, colored my scalp all red, hardly any color in my hair. By the time all the scalp color came out, hair color disappeared too. What a nightmare.
Blue Black Hair
3 out of 5 stars
yan - 1 year ago
I loved the beautiful blue black color and got compliments and I was so obsessed the first week but unfortunately it faded quickly for me even after using two boxes and washing my hair less frequently maybe for other people it doesn’t fade as quickly but for my hair it did
Beautiful color, my hair looks so good
5 out of 5 stars
Julia T - 1 year ago
originally posted on schwarzkopf.com
Love this color very beautiful color will buy again. My hair looks beautiful
Fabulous Product.. beautiful color
5 out of 5 stars
Thumbs up graphic, would recommend
OutshinedKW - 1 year ago, Verified purchaser
Loved that you had the brand and color in stock
Amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
kymomof2 - 2 years ago, Verified purchaser
Long lasting, smell is very minimal, beautiful color
Great hair dye
4 out of 5 stars
Thumbs up graphic, would recommend
Jass - 2 years ago, Verified purchaser
Definitely a good hair dye and worth the money. I did the velvet brown it’s a little darker than I thought but still a lovely color and captured all my hair strands. I had like dark brown and light orange-ish brown hair and used this all over my hair. Worked fabulous. And hair dye on my skin came off in the shower and on my sink it came off easily I just scrubbed it off.
Great Product
5 out of 5 stars
Thumbs up graphic, would recommend
Manly - 2 years ago, Verified purchaser
Love This Hair Dye. Total Recomended
Orange roots!
1 out of 5 stars
Thumbs down graphic, would not recommend
Kathoust - 2 years ago, Verified purchaser
Ok I guess I didn’t read it correctly but she has dark hair so I assumed this was a dark brown color with violet highlights. My hair is dark ash brown and I needed to cover grays so I bought this pretty color. Well it’s just the violet color so no gray coverage and it turned my roots orange. I have thin hair so it really stands out. Be careful which color you buy!
Violet Ash
3 out of 5 stars
Thumbs down graphic, would not recommend
mmartin1 - 2 years ago, Verified purchaser
Violet Ash is what I tried. I've used this brand before and didn't have issues. This particular color just doesn't show up. It's very subtle and I couldn't really tell much. I thought it would be more pronounced or at least give highlights in the sun but nope. Only reason why I know something is in there is because my grey hair is less lol. A little disappointed in the color. They have other purples and I'll probably stick with that. Just thought this would be cool but didn't work out.
Beautiful hair color!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Amber - 2 years ago
Beautiful color!!!! Long lasting gave my hair a beautiful shine!!!!!
Sapphire Black
4 out of 5 stars
Thumbs up graphic, would recommend
Amy - 2 years ago
Covered the greys as it said it would. The picture on the right is after my last trip to the salon, the pic on the left is after 8 weeks then doing it myself with this product!!! Hopefully it lasts.
Awesome raven black color!
5 out of 5 stars
Thumbs up graphic, would recommend
strawbbjelly - 3 years ago
This dye worked so well for me! My hair was so damaged before I used it, but it actually feels and looks healthier and is now the blackest it’s ever been. I love it. The smell of the conditioner is very strong, that’s the only thing I don’t like and I’m not sure how long it’ll last in my hair yet.
Its Aight, need more bottles
3 out of 5 stars
Thumbs down graphic, would not recommend
JH - 3 years ago
It seems like a wrong color, BUT it did not cover my whole hair length and I ran out fast, so I have to make a trip and dye my hair in the missing parts
1 reply from Schwarzkopf Team team - 3 years ago
Hi JH! This sounds like a issue for our experts in the Color Lounge. You can contact us several different ways. You can send an email at BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
color
3 out of 5 stars
color - 3 years ago, Verified purchaser
not as bright as i thought. but maybe just my hair
Beautiful Red Color
5 out of 5 stars
Thumbs up graphic, would recommend
Ruby Red - 3 years ago
Love This Hair Color
Beautiful and Rich!
5 out of 5 stars
Mumbun77 - 5 years ago
originally posted on schwarzkopf.com
I absolutely love the color. It is so vibrant and colorful!