$25.49 when purchased online
Target Online store #3991
About this item
Highlights
- Compare to the nutrition of Similac Pro-Sensitive
- Provides complete nutrition for lactose-sensitive babies
- Dual HMOs, immune supporting prebiotics commonly found in breast milk
- DHA, Lutein, Vitamin E, Choline; non-GMO; no artificial growth hormones
- Can be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits
Description
Compare to nutrition of Similac Pro-Sensitive. Up&Up Sensitivity Premium provides complete nutrition for lactose-sensitive babies 0-12 months. Enhanced dual HMOs support immune and digestive health. Formula features DHA and Lutein for brain and eye development. NON-GMO, ingredients not genetically engineered. No artificial growth hormones. No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. HMOs: Human Milk Oligosaccharide (HMO); not from human milk. Not manufactured or distributed by owner of registered trademark Similac Pro-Sensitive. Sensitivity Premium does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac Pro-Sensitive.
Amount Per Serving:
% Daily Value*
Protein 2.1g
Riboflavin 150mcg
Total Fat 5.4g
Vitamin B6 60mcg
Calcium 84mg
Total Carbohydrate 10.9g
Vitamin B12 0.25mcg
Phosphorus 56mg
Magnesium 0.6mg
Water 134g
Iron 1.8mg
Omega-6 (linoleic acid LA) 1050mg
Niacin 1000mcg
Zinc 0.75mg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Manganese 0.5mcg
Vitamin A 300iu
Copper 90mcg
Vitamin D 60iu
Biotin 4.4mcg
Iodine 15mcg
Vitamin E 1.5iu
Selenium 0.2mcg
Vitamin C 9mg
Sodium 30mg
Vitamin K 8mcg
Choline 24mg
Potassium 107mg
Thiamin 100mcg
Inositol 24mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
corn syrup, milk protein isolate, high oleic (safflower or sunflower) oil, sucrose, soy oil, coconut oil, less than 2%: mortierella alpina oil *, schizochytrium sp. oil **, 2'-fucosyllactose (2'-fl)º, lacto-n-neotetraose (lnnt)0, lutein, calcium phosphate, potassium citrate, potassium chloride, sodium citrate, magnesium phosphate, ascorbic acid, calcium carbonate, ferrous sulfate, magnesium chloride, ascorbyl palmitate, choline bitartrate, taurine, inositol, vitamin e (di-alpha tocopheryl acetate), zinc sulfate, mixed tocopherol concentrate, l-carnitine, niacin (niacinamide), calcium pantothenate, vitamin a palmitate, cupric sulfate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, beta-carotene, folic acid, manganese sulfate, potassium iodide, vitamin k (phytonadione), biotin, sodium selenite, vitamin d (cholecalciferol), cyanocobalamin, potassium hydroxide, potassium bicarbonate, sodium chloride, sodium phosphate, monoglycerides, soy lecithin, nucleotides (adenosine-5'-monophosphate, cytidine-5'-monophosphate, disodium guanosine-5'-monophosphate, disodium uridine-5'-monophosphate). contains milk and soy.
Allergens & Warnings:
MONOT HOOT TAIL, OTIDINE J -MON CONTAINS MILK AND SOY.Contains: Milk, Soy
Baby Formula Focus: Fussiness, Immune System Support, Gas
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Certified Gluten-Free, Non-GMO Project Verified
Features: Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 22.5 Ounces
Beverage container material: Plastic
TCIN: 85428763
UPC: 683744964656
Item Number (DPCI): 007-09-3341
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.7 inches length x 4.5 inches width x 5.3 inches height
Estimated ship weight: 1.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Summary of reviews
The formula has received mixed feedback from guests. While some appreciate its effectiveness for their babies, many are concerned about the recent price increase and reduced container size. Some guests have reported issues with the formula's texture and its impact on their baby's digestion. Despite these concerns, the formula remains a viable option for some due to its affordability compared to other brands.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 135 reviews
easy on tummy: 3.38 out of 5
easy to prepare: 3.88 out of 5
quality: 2.72 out of 5
value: 1.81 out of 5
2% would recommend
34 recommendations
Last a while
5 out of 5 stars
coco25_3728 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This baby formula is comparable to other name brand formulas. It’s great for sensitive bellys. My baby had no issues with this formula and she actually liked it. The thickness is just right and filled her little belly right up. Would recommend bc you get a great amount for the price and last a while. Very affordable.
Tasty, infant-approved
5 out of 5 stars
nikkic23456_2138 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] We transitioned my infant from Alimentum to Kirkland formula to Up&Up and this is by far his favorite tasting formula. He never resists the bottle anymore and happily sucks down 8oz at a time at 10 months of age. Perfect for the formula baby who is also starting to transition to solids.
Good
4 out of 5 stars
amyhh468_2356 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This formula was easy to use and affordable. My infant seems to like it fine and eats it if needed to supplement breastfeeding. The ingredients are comparable to other formula on the market.
Good formula
4 out of 5 stars
mariselar3_8716 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I tried this formula with my baby, but occasionally it caused constipation and vomiting, so I stopped giving it to her. However, my cousin told me that it is the formula her baby uses, so I gave it to her. It all depends on how your baby tolerates it.
Make the switch!
5 out of 5 stars
stephanir8_8507 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Just as good as the name brand! Neither me nor my baby noticed the switch to this formula. The consistency is great, packaging is easy to use, and such a good bang for your buck!
Formula
3 out of 5 stars
paytonp21_3493 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product is great for the price, it was not my babies favorite but it worked and got the job done. Definitely recommend if it’s something your looking for
its okay, my baby doesn’t like it
3 out of 5 stars
cynthiac213_4150 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this product for free in exchange of my honest review. I like the packaging however my daughter didn’t drink it. I think you can find formulas with better ingredients and healthier.
Great formula
5 out of 5 stars
mirandax93_3842 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The best formula for any infant. I love how it is great for infants with sensitive stomach and at the same time it has iron in it for the infant. I love how my baby has had no more colic pains ever since I used this formula. It is amazing and worth using for any infant.
Super!
5 out of 5 stars
michelles1275_9044 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Definitely a great go to product For your kiddos, my son is very picky and he loved this. The ingredients are great the texture once shaken is perfect. Overall it’s effective and a great value for your money.
May Cause Constipation
2 out of 5 stars
milktna_8728 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My niece has been struggling a lot with spit ups. This formula seemed to help a bit with that but caused terrible constipation. Guessing the added iron contributes the most to that. Still on the hunt for the right formula.
Good for sensitivity
5 out of 5 stars
reetaz_7624 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The ingredients and packaging are amazing for formula. The texture is powder like other formulas the value is great for the effectiveness of this brand. The effectivess is what you want in formula has all the good stuff.
Affordable
5 out of 5 stars
stephaniea526_6474 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It does exactly the same thing the name brand formula does ! It’s affordable and packing is great where the spoon doesn’t get lost ! It’s a little grainy than the name brand but I prefer this brand !
So good for my EBF baby
5 out of 5 stars
mera_sal_687 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My baby has been exclusively breastfed since birth, I have been looking for an alternative to allow me peace of mind while running an errand without him. This formula is just that! I feel good knowing that it’s easy on his stomach and not a harsh transition. The packaging is super easy to use and find the scoop. My baby loved his bottle and drank every single drop. I was especially impressed with the price point. Formula can be extremely expensive and I fully believe you get a lot of bang for your buck here.
Great
5 out of 5 stars
kaleighp_7917 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] With a new baby I always like to have some formula on hand for those late night feedings. This one is great and my baby had not had any issues. I love that the scoop is at the top and has a holder. IYKYK not all formula has this and it’s very annoying.
Good brand!!
5 out of 5 stars
misty_rae__1880 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Packaged very well. Smooth texture. Great value. Ingredients is what was the best part. Very effective. No tummy aches. I will definitely stick with this brand.
Not what I was expecting
2 out of 5 stars
tilly7689 - 4 months ago, Verified purchaser
Was looking for a cheaper alternative to Similac Total 365 Sensitive formula but this one was not the best choice. My baby was constipated for a week, which is unusual for him. As soon as I switched back to the Similac, he was fine. Would rather pay more for the name brand.
5 star
5 out of 5 stars
lisat328_7087 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Sensitive baby formulas provide an essential alternative for infants with specific dietary needs, such as those with lactose intolerance or sensitivity to common ingredients in standard formulas. Many parents have found that these formulas reduce symptoms like gassiness, fussiness, and upset stomach, leading to a happier feeding experience. The formulation typically includes easy-to-digest proteins and reduced lactose levels, which can make a significant difference in a baby's comfort. Additionally, many sensitive formulas are fortified with essential nutrients to support healthy growth. While finding the right formula may require some trial and error, sensitive baby formulas are a trusted choice for many families seeking to ease their baby's digestive discomfort.
Good product
5 out of 5 stars
olesiamit_5483 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is a good brand and the ingredients appear to be fine. This is the second time we come across up and up formula, and we are quite satisfied. Mixes well and does t leave clumps.
Not a bad baby formula .
4 out of 5 stars
mariiar10_5722 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Not a bad baby formula. I liked the composition and the presence of iron. Convenient packaging. Good texture. Not a bad price. My son and I liked it.
Same as brand
4 out of 5 stars
angeer1_9214 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My baby will drink this milk and it not cause him so much colic which I love just like the name brand but the best part it is cheaper to buy and you get more for your money which is perfect for a family on a budget.