EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Similac Sensitive Value Powder Infant Formula - 29.8oz

Similac Sensitive Value Powder Infant Formula - 29.8oz - 2 of 4Similac Sensitive Value Powder Infant Formula - 29.8oz - 3 of 4Similac Sensitive Value Powder Infant Formula - 29.8oz - 4 of 4
Similac Sensitive Value Powder Infant Formula - 29.8oz - 1 of 4
$35.99 when purchased online
Target Online store #3991

About this item

Highlights

  • GET MORE REWARDS POINTS: Scan the MySimilac QR code on select products to earn points toward a bonus offer
  • DESIGNED FOR BABY’S FUSSINESS† & GAS†: Our sensitive formula for babies is specially designed for fussiness and gas due to lactose sensitivity
  • SUPPORTS BRAIN & EYES: Has DHA and lutein, important ingredients found in breast milk
  • NO PALM OLEIN OIL: Designed to support excellent calcium absorption
  • NO ARTIFICIAL GROWTH HORMONES‡ : Similac was the first leading infant formula brand with no artificial growth hormones. Similac Sensitive is also kosher and halal
  • SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS
  • ELECTRONIC BENEFITS TRANSFER (EBT) ELIGIBLE: Eligible to be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits in select stores. The SNAP name is a service mark of the US Department of Agriculture; USDA does not endorse any goods, services, or enterprises

Description

Similac Sensitive* is an easy-to-digest, milk-based infant formula designed for sensitive tummies. It’s complete nutrition for fussiness,† gas,† or mild spit-up. Our formula has our exclusive blend of nutrients to help support baby’s brain and eye development. Similac was the first leading infant formula brand with no artificial growth hormones‡ and is the #1 infant formula brand fed in hospitals. * Not for infants or children with galactosemia. † Due to lactose sensitivity. ‡ No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.

Serving Size: 5.0 fl oz

Amount :

% Daily Value*
Total Fat 5.4g
Sodium 30mg
Total Carbohydrate 10.9g
Protein 2.1g
Vitamin D 60Abbreviation Unknown
Calcium 84mg
Iron 1.8mg
Potassium 107mg
Vitamin A 300Abbreviation Unknown
Vitamin C 9mg
Vitamin E 1.5Abbreviation Unknown
Vitamin K 8mcg
Thiamin 100mcg
Niacin 1050mcg
Vitamin B6 60mcg
Folic Acid 15mcg
Vitamin B12 0.25mcg
Biotin 4.4mcg
Pantothenic Acid 450mcg
Choline 24mg
Phosphorus 56mg
Iodine 15mcg
Magnesium 6mg
Zinc 0.75mg
Selenium 2mcg
Copper 90mcg
Manganese 5mcg
Chloride 65mg
Omega-6 (linoleic acid LA) 1000mg
Inositol 24mg
Water 133g
Riboflavin 150mcg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

corn syrup, milk protein isolate, high oleic safflower oil, sugar, soy oil, coconut oil, less than 2% of: schizochytrium sp. oil,‡ m. alpina oil,§ short-chain fructooligosaccharidess,‖‖ beta-carotene, lutein, potassium chloride, sodium citrate, calcium phosphate, potassium citrate, soy lecithin, magnesium phosphate, choline chloride, ascorbic acid, inositol, ascorbyl palmitate, ferrous sulfate, taurine, calcium carbonate, choline bitartrate, zinc sulfate, l-carnitine, mixed tocopherols, niacinamide, d-alpha-tocopheryl acetate, calcium pantothenate, magnesium chloride, vitamin a palmitate, copper sulfate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, potassium iodide, manganese sulfate, phylloquinone, biotin, sodium selenate, vitamin d₃, vitamin b₁₂, potassium hydroxide, and nucleotides (adenosine 5'-monophosphate, cytidine 5'-monophosphate, disodium guanosine 5'-monophosphate, disodium uridine 5'-monophosphate), ‡source of dha, §source of ara, ‖‖prebiotic
Contains: Milk, Soy
Base Ingredient: Milk
Baby Formula Focus: Eye Development, Easy to Digest, Gas, Brain Development, Fussiness
Features: Lactose Sensitivity, Added Prebiotics
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 29.8 Ounces
TCIN: 88392074
UPC: 070074629520
Item Number (DPCI): 007-09-0059
Origin: Made in the USA and Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.125 inches length x 5.125 inches width x 6.5 inches height
Estimated ship weight: 2.173 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: How much for 6/12 cans

submitted by Disappointed - 9 months ago
  • A: We don't have details on Target's availability and would suggest contacting the Target.com team directly at 800-591-3869 or clicking the 'Target.com Order Experience' topic under the 'Contact Us' section of the website. -The Similac Team

    submitted byAbbott Nutrition Team - 9 months ago
    Brand expert

Q: What is the difference between this formula and the 360 total care sensitive?

submitted by Victoria O - 10 months ago
  • A: The formulas are very similar. Similac 360 Total Care products are our next generation of infant formula and, in addition to 2’-FL HMO, now have four additional HMOs in an exclusive blend of 5 HMO prebiotics; they do not contain the prebiotic FOS. Similac Sensitive has the prebiotic FOS, and doesn't contain HMOs. We suggest checking with your pediatrician for a recommendation. -The Similac Team

    submitted byAbbott Nutrition Team - 10 months ago
    Brand expert

Related Categories

Summary of reviews

Guests appreciate the convenience and effectiveness of this baby formula, especially for sensitive tummies. The ready-to-feed liquid form is highly valued for quick and easy feedings, particularly during nighttime. Many guests trust the brand for its gentle ingredients and positive impact on their babies' digestive comfort.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 106 reviews
    easy on tummy: 3.14 out of 5
    easy to prepare: 4.57 out of 5
    quality: 3.29 out of 5
    value: 3.86 out of 5
    62% would recommend
    8 recommendations

    Didnt do good

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Em - 3 months ago
    This formula made my baby has very loose stools and constantly vomiting/spit up. Switched to enfamil sensitive and it’s way better!
    1 reply from Abbott Nutrition Team team - 2 months ago
    We would like to learn more about your baby's experience with Similac Sensitive and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04781060 when you call. -The Similac Team
    easy on tummy: 2 out of 5
    easy to prepare: 5 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Wanted it to work out

    4 out of 5 stars
    Sav - 4 months ago, Verified purchaser
    Really wanted this formula to workout for us unfortunately we cannot use it due to an allergy. I love the value of this can size, you really get your moneys worth. I did notice though my little would poop after every. single. feeding. Seriously, we changed dirty diapers for days. He didn’t spit up as bad on this one which was great and I liked that the formula didn’t smell strong at all.
    1 reply from Abbott Nutrition Team team - 3 months ago
    We would like to learn more about your baby's experience with Similac Sensitive and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04763345 when you call. -The Similac Team
    easy on tummy: 3 out of 5
    easy to prepare: 5 out of 5
    quality: 3 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Would not recommend

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Anonymous - 7 months ago, Verified purchaser
    My baby was constantly projectile vomiting, spitting up, and fussy. Similac 360 Total Care Sensitive is the way to go! I wouldn’t recommend this formula to any mamas.
    1 reply from Abbott Nutrition Team team - 7 months ago
    We'd like to see what we can do to help. Please give our team a call at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04716645. We hope to chat with you soon. -The Similac Team
    value: 1 out of 5
    quality: 1 out of 5
    easy to prepare: 2 out of 5
    easy on tummy: 1 out of 5
    Did you find this review helpful?

    Works good

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Shauna - 8 months ago, Verified purchaser
    I switched to this from the fancier Similac version just to save some money and it works just as good, if not better.
    easy on tummy: 5 out of 5
    quality: 5 out of 5
    easy to prepare: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?

    Omg!!!!!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    bbgeex - 9 months ago, Verified purchaser
    This was my 3rd switch from Kendamill, to alimentum to this. My baby was SOOOOOO gassy and projectile vomiting on both. This formula has been wonderful! No issues! Burps like a champ, poops normally and absolutely no fussing. How she is on this formula, is how every baby should be with formula. No issues at all. Highly recommend.
    1 reply from Abbott Nutrition Team team - 7 months ago
    Thanks for your review! We're glad your little one is doing well on Similac Sensitive and we would like to learn more about her troubles with Similac Alimentum. Feel free to give us a call when you have a few minutes to spare: 800-850-7677, M-F from 8:30am-5pm, ET & reference customer# 04710213. -The Similac Team
    easy on tummy: 5 out of 5
    value: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    9 guests found this review helpful. Did you?

    Size is great but not sensitive for my sensitive baby

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Avid Target shopper - 10 months ago, Verified purchaser
    the size is great but it just didn't work for my little one. he was spitting up like crazy. I had to change my shirt multiple times
    1 reply from Abbott Nutrition Team team - 9 months ago
    We know finding the right formula can be a challenge, but our team is here to help. Feel free to give us a call so we can learn more: 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04692418. Thanks, and we hope to hear from you soon! -The Similac Team
    Did you find this review helpful?

    Love This Formula!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    SouthernMommy3 - 1 year ago, Verified purchaser
    This is the ONLY formula that my son likes! It’s definitely helpful and he’s less colicky while drinking/eating this! It’s a huge container and lasts a bit longer than the other ones. It’s easy to scoop, too.
    value: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    easy on tummy: 5 out of 5
    2 guests found this review helpful. Did you?

    Great formula

    5 out of 5 stars
    BabyE - 1 year ago
    I’m writing this review for all the moms struggling out there, and I’m writing this on all 3 formulas. I went home with my baby with the Similac sensitive 360 liquid, my baby was born at almost 5 pounds, she was doing great on it until I noticed it was hurting / waking her up to pass gas, around 3 weeks I switched to Enfamil gentalesse the first day of transition she did great! She was like a whole different baby, but it all went downhill after, she started spitting up a lot and then when she started spitting up you can smell a fishy smell, after every bottle she was not only spitting up in burps she was spitting up a lot in her sleep, coughing and gagging. Or as soon as I would put her down this seemed to be at least 20-40 ML per feeding and after a week she was screaming in pain because she developed severe acid reflux, she was put on baby Pepcid, I started the smaller feedings keeping her up right for 30 minutes, etc everything you would do with a baby who has reflux after over two weeks and symptoms only getting worse, I had to make a call to switch formulas again, I went back to the Similac sensitive OTIPRO powder, I mixed it half and half for three days and then then just the Similac , when I say she was back being my happy baby, the baby I took home from the hospital I was happy, this causes her to only spit up a small bit during burps which is perfectly normal, and no spit up after feedings no screaming in pain. I still have her on the Pepcid while her belly gets used to it, but the goal is to take her off completely. Listen to your gut when something is wrong, while the only reason I stayed on Enfamil was because of everyone’s opinion. Every baby is different but this was a no for mine.
    1 reply from Abbott Nutrition Team team - 1 year ago
    We would like to learn more about your baby's experience with Similac and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04608236 when you call. - The Similac Team
    5 guests found this review helpful. Did you?

    Do not recommend

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Tree - 1 year ago
    My twins pooped nonstop while on this formula and bad reflux . Constantly needed held
    1 reply from Abbott Nutrition Team team - 1 year ago
    We know finding the right formula can be a challenge, but our team is here to help. Feel free to give us a call so we can learn more: 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04577534. Thanks, and we hope to hear from you soon! -The Similac Team
    quality: 1 out of 5
    easy to prepare: 5 out of 5
    value: 2 out of 5
    easy on tummy: 1 out of 5
    2 guests found this review helpful. Did you?

    Great formula. Wish was organic

    5 out of 5 stars
    Thumbs up graphic, would recommend
    AutumnLeafSeeker - 2 years ago
    Works to calm colic and digestive pain. Not foamy, I mix it in bottle and shake vigorously to blend. Bubbles smooth out quickly just by gently swirling them away. Been using it regularly for 9 mo for 7th grandchild. Helped stop her crying in pain. And if course hunger , she likes it!! No spit up, no issues after the original 360 caused constipation. She's more regular now! Happy and healthy!
    1 reply from Abbott Nutrition Team team - 2 years ago
    We're glad your little one is doing well on Similac Sensitive and we would like to learn more about their troubles with Similac 360 Total Care. Please give our team a call at 800-850-7677, M-F from 8:30am-5pm, ET & reference customer# 04538787. We hope to hear from you soon! -The Similac Team
    4 guests found this review helpful. Did you?

    A very happy baby with no spitting up or gas!

    5 out of 5 stars
    Dleonard - 10 years ago
    originally posted on similac.com
    When we first brought my daughter home (11/6/24) we noticed she was having some painful gas with Similac Advance....so we switched to Similac Sensitive and it has been smooth sailing (and sleeping) ever since! However, I don't understand why there is a stage 1 and stage 2 and why they come in two different packages. I have had three very happy and healthy Similac babies!
    1 reply from ~The Similac Team team - 10 years ago
    Dleonard, we are happy to hear that your daughter is doing so well and would like to hear more about her experience. Please call us at 1-800-850-7577 M-F 8:30am-5pm, EST and reference case# 02181184. Hope to hear from you soon!
    Did you find this review helpful?

    Great formula for sensitive tummies

    4 out of 5 stars
    Nik83 - 10 years ago
    originally posted on similac.com
    We have used this formula since my son came home from the hospital. It really helped with his spitting up. He couldn't keep down the Similac Advance but we were glad to find Similac Sensitive. I would recommend to any mom that has a baby with a sensitive tummy. I just wish the price was a little lower.
    1 reply from ~The Similac Team team - 10 years ago
    Glad to hear Similac Sensitive is working well for your son. We would like to speak with you more about your baby's experience on Similac Advance. If you would give us a call when you have a moment at 1-800-850-7677 M-F 8:30am-5pm EST and reference case# 02180367.
    1 guest found this review helpful. Did you?

    Great product!

    5 out of 5 stars
    StephiSteff - 10 years ago
    originally posted on similac.com
    My daughter loves this and it helps keep her tummy at ease! We switched to the Stage 2 as soon as she turned 6 months old and she is 10 months now.
    Did you find this review helpful?

    Love this product.

    5 out of 5 stars
    Abusch1020 - 10 years ago
    originally posted on similac.com
    I use similar sensitive for my son an it works well for him. When you use the stage 2 can you get alot more for the price. I enjoy stage 2 simliac sensitive.
    Did you find this review helpful?

    Excellent for my twins!

    5 out of 5 stars
    sunniebird - 10 years ago
    originally posted on similac.com
    My twins were born early and as a result had terrible reflux and gas problems. Everything we tried was just so hard on their little babies. I'm very glad we switched to the Sensitive! Our twins are 8 months old now and doing well on it. I wish we would have found this earlier!
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy