$35.49 when purchased online
Target Online store #3991
About this item
Highlights
- Compare to the nutrition of Similac Pro-Sensitive
- For fussiness and gas when sensitive to lactose
- 99 percent less lactose than our standard milk-based formula
- With immune nourishing prebiotics, 2'-FL and LNnT
- No Palm Olein Oil, NON-GMO
Description
Compare to nutrition of Similac Pro-Sensitive. up&up™ Sensitivity Premium provides complete nutrition with 99 percent less lactose as compared to standard milk-based formulas. Prebiotics help support digestion and immunity by encouraging the growth of naturally occurring beneficial bacteria in the digestive tract; 2’-FL and LNnT HMOs are prebiotics like those found in breast milk to help support baby’s immune system. Human Milk Oligosaccharides not from human milk. NON-GMO reduced lactose formula helps to support baby's growth, brain and eye development. Ingredients not genetically engineered. No artificial growth hormones. No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. Certified Kosher by the Orthodox Union - OU-D. This product is not manufactured or distributed by owner of registered trademark Similac Pro-Sensitive. Sensitivity Premium does not contain identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac Pro-Sensitive.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Serving Size: 5 fl oz
Amount :
Calories: 100
% Daily Value*
Protein 2.1g
Total Fat 5.4g
Total Carbohydrate 10.9g
Water 134g
Omega-6 (linoleic acid LA) 1000mg
Vitamin A 300iu
Vitamin D 60iu
Vitamin E 1.5iu
Vitamin K 0.8mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 60mcg
Vitamin B12 0.25mcg
Niacin 1050mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 4.4mcg
Vitamin C 9mg
Choline 24mg
Inositol 24mg
Calcium 84mg
Phosphorus 56mg
Magnesium 6mg
Iron 1.8mg
Zinc 0.75mg
Manganese 5mcg
Copper 90mcg
Iodine 15mcg
Selenium 2mcg
Sodium 30mg
Potassium 107mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
corn syrup, milk protein isolate, high oleic (safflower or sunflower) oil, sucrose, soy oil, coconut oil, less than 2%: mortierella alpina oil*, schizochytrium sp. oil**, 2'-fucosyllactose (2'-fl)◊, lacto-n-neotetraose (lnnt)◊, lutein, calcium phosphate, potassium citrate, potassium chloride, sodium citrate, magnesium phosphate, ascorbic acid, calcium carbonate, ferrous sulfate, magnesium chloride, ascorbyl palmitate, choline bitartrate, taurine, inositol, vitamin e (dl-alpha tocopheryl acetate), zinc sulfate, mixed tocopherol concentrate, l-carnitine, niacin (niacinamide), calcium pantothenate, vitamin a palmitate, cupric sulfate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, beta-carotene, folic acid, manganese sulfate, potassium iodide, vitamin k (phytonadione), biotin, sodium selenite, vitamin d (cholecalciferol), cyanocobalamin, potassium hydroxide, potassium bicarbonate, sodium chloride, sodium phosphate, monoglycerides, soy lecithin, nucleotides (adenosine-5'-monophosphate, cytidine-5'-monophosphate, disodium guanosine-5'-monophosphate, disodium uridine-5'-monophosphate). ◊sources of prebiotic *a source of arachidonic acid (ara) **a source of docosahexaenoic acid (dha)
Allergens & Warnings:
NOT INTENDED FOR USE BY INFANTS OR CHILDREN WITH GALACTOSEMIA., WARNING: DO NOT USE MICROWAVE TO PREPARE OR WARM FORMULA. SERIOUS BURNS MAY OCCUR., CONTAINS MILK AND SOY.Contains: Soy, Milk
Base Ingredient: Milk
Baby Formula Focus: Gas, Fussiness
Features: Non-GMO
Dietary Needs: Gluten-Free, Kosher
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 34 Ounces
TCIN: 87765857
UPC: 085239979952
Item Number (DPCI): 007-09-8524
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.15 inches length x 5.31 inches width x 7.64 inches height
Estimated ship weight: 2.41 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Summary of reviews
This formula is a popular choice for many guests due to its affordability and effectiveness for sensitive tummies. However, some guests have reported issues with constipation and occasional quality control problems. It is often compared to Similac Sensitive, with mixed results. Availability can be inconsistent, which is a concern for some guests.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 429 reviews
easy on tummy: 3.79 out of 5
easy to prepare: 4.39 out of 5
quality: 3.9 out of 5
value: 4.05 out of 5
66% would recommend
174 recommendations
Horrible don't buy
1 out of 5 stars
Thumbs down graphic, would not recommend
h2017 - 9 days ago
Horrible. Made my baby puke every bottle I tried. Started using holle and she liked it right away and doesn't spit up from it
Great!
5 out of 5 stars
brandyl119_8980 - 20 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Switching to this gentle formula made a noticeable difference in our little one's comfort. The improved formulation is designed for easy digestion, which is a huge relief for both baby and parents. We appreciate the attention to detail in creating a product that addresses sensitive tummies. The ingredients seem carefully selected, focusing on providing optimal nutrition. Seeing our baby thrive on this formula makes us confident in our choice.
Great value!
5 out of 5 stars
miriamz15_7270 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is the only formula type my daughter cook takes. All the other rest were too hard on her stomach and because of her reflux, would be able to hold this one down and not throw up.
Worth it!
5 out of 5 stars
krisc16_1427 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] My baby tolerated this formula the same way she does with the very expensive name brand. The ingredients agree with her sensitive tummy. The formula mixes well with water without getting clumpy.
Good
5 out of 5 stars
vbrownlee1_2626 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is comparable to what my baby was on, she liked this. However we have since switched to a different formula she tolorateda better. No complaints with this one though
More spit up/fussy
3 out of 5 stars
Thumbs down graphic, would not recommend
Cmr - 2 months ago, Verified purchaser
Made my baby spit up more and be more fussy than similac sensitive
Just as good as name brand
5 out of 5 stars
kaylal300_2237 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This formula is absolutely wonderful! My baby loved the taste just like her name brand formula. The packaging was easy to open, nice big container that lasts, and a great value. This formula did exactly as it said and worked for her sensitive tummy.
Good formula
5 out of 5 stars
crystalc592_3333 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The packaging is basic. The way the formula mixed with water was good. I gave it to my breastfed daughter and she drank some but after a while she didn’t like it. I’m sure for bottle fed babies this would be a great formula, it’s good on the stomach.
Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
EmmytheMommy - 3 months ago, Verified purchaser
I was disappointed right when I opened the can but wanted to try it because I was really hoping we would like it and could use it. First off, the amount in this can is the same amount in the big can of Similac namebrand formula so I should've just bought the namebrand is superior. I was disappointed that the target brand can is bigger giving the illusion there is more in there but really it was the same amount as the big can so you weren't saving any money. Doesn't dissolve/mix up as good as Similac or Parents Choice version. Made my baby extremely constipated after just 3 bottles of this. Very very very disappointed!
1 reply from the Product Manufacturer team - 3 months ago
We are sorry to hear about your experience with Up & Up Sensitivity Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Call Center Team at 1-800-864-9719 or email by going to www.perrigo.com/contact-us and reference case number 1998543. We look forward to addressing your concerns and hearing from you!
Meh
3 out of 5 stars
maitegav_8623 - 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I usually buy the brand name baby formula with the same characteristics as this one. I decided to get the store brand to see how comparable it would be. Unfortunately, my little did not like it and I had to back to the branded option.
1 reply from the Product Manufacturer team - 4 months ago
We are sorry to hear about your experience with Up & Up Sensitivity Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Call Center Team at 1-800-864-9719 or email by going to www.perrigo.com/contact-us and reference case number 1994789. We look forward to addressing your concerns and hearing from you!
Suited for sensitive babies
4 out of 5 stars
kuletconnie_6354 - 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I received this milk from influenster in exchange of honest review. My baby likes the taste of the milk, not so much itchiness from eczema and no new patches. Also, a good thing comes with iron.Did not cause diarrhea or constipation.
Great value for your buck
5 out of 5 stars
chelseab169_6655 - 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Great product for people on a budget. Got this for free for my review. And lasted a long time with how big it was. Came with great packaging also. And great product.
For our sensitive baby!
5 out of 5 stars
Thumbs up graphic, would recommend
Mama128373 - 4 months ago, Verified purchaser
This is comparable to the similac sensitive that we had in the hospital when we first found out he was lactose!! we were looking for generic since formula is so expensive! We stumble upon this! Baby loves it!
Great price for formula sensitive baby can tolerat
5 out of 5 stars
ohtheplacesshewillg_2693 - 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love the up and up sensitivity premium formula for my little one’s. He has a dairy sensitivity and can’t eat most formula, but he tolerates this well and it’s at a great price.
Great for tummy sensitivities. No gas or spit up.
5 out of 5 stars
Thumbs up graphic, would recommend
ravenronin - 4 months ago, Verified purchaser
My baby tried multiple sensitive baby formulas and this was the only one that didn’t give him gas or spit up. Loved how affordable it is.
Same formula, half the price!
5 out of 5 stars
kateb260_3522 - 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Great comparison to similar sensitive! My baby tolerates it really well. Love the price point too! Will definitely continue to purchase this.
Pretty good
4 out of 5 stars
- 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I believe this is a trusted brand and in a pinch when I need formula I believe I will use this again. The size made it a good value for the money. My son was slow to drink it, so I’m not sure if he just wasn’t hungry that day or if he didn’t like it. To be fair, he’s used to breastmilk.
Love it
5 out of 5 stars
melissasan_8898 - 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Love it. My baby did not have any negative reaction since it was his first time having it. Definitely worth the price and for the huge bottle👏🏼👏🏼
Don't buy if your baby has a sensitive tummy
1 out of 5 stars
lianetg3_3410 - 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Unfortunately this formula didn't sit well with my baby. My baby threw up both times that I tried giving her this formula. If your baby has a sensitive tummy, I wouldn't recommend. Also not a fan that the first ingredient is corn syrup. That's a really unhealthy ingredient to have in your infant formula.
Better value for a quality product
5 out of 5 stars
shygirl323_6211 - 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I appreciate the secure packaging with its seal and lid. This formula offers better value than similar products from other brands, and it works just as well. I can't account for the taste but ive received no complaints. A happy baby makes a happy mom.