$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Deeper clean that is gentle on skin and removes more residue from dirt, food and stains than the leading Free detergent**vs. leading national competitor Free detergent
- From Tide, the #1 brand used by dermatologists
- Free from dyes and perfumes for a laundry detergent that's gentle on your skin and clothes
- Hypoallergenic laundry detergent that's specially formulated to minimize the risk of skin irritation and allergies
- No matter what type of machine you have or the water temperature you prefer, Tide Free & Gentle ensures exceptional cleaning results every time
- Safe to use on all fabric types
- Keep product closed and out of reach of children
Description
Face it, the world can be a really dirty place. Coffee mugs get jostled, flowerbeds get weeded, and home plates get slidden into. In a world where common stains can be mere moments away, you need a clean that can stand up to them. Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent. You can trust Tide Free & Gentle to provide a superior clean that is gentle on your skin. Our advanced formula is specially designed to deliver a deeper clean without the use of dyes or perfumes, ensuring that your clothes are thoroughly cleansed with a specially formulated detergent for those with sensitive skin.Trust the brand that dermatologists recommend. Tide, the #1 brand used by dermatologists, understands the importance of caring for your skin. Our Free & Gentle formula has been meticulously crafted to provide an exceptional cleaning performance while being kind to your skin. Feel confident knowing that you are using a detergent that is recommended by the experts.Tide Free & Gentle Liquid Laundry Detergent is free of dyes and perfumes, making it ideal for those with sensitivities or allergies. Our hypoallergenic formula is designed to provide a gentle and non-irritating laundry experience for everyone in your family.Tide Free & Gentle Laundry Detergent works in any machine, whether you have a top-loading or front-loading machine, and is designed to work even in cold water delivering outstanding performance every time. That's not only good for your sense of clean, it's also good for your energy bill. Experience the trusted power of Tide in a detergent that is specifically designed for sensitive skin. Try Tide Free & Gentle Liquid Laundry Detergent today and enjoy a deeper clean that is gentle on your skin. With its dermatologist-recommended, dye-free, and perfume-free formula, this detergent provides peace of mind and exceptional cleaning results.
Scent: Unscented
Health Facts: Phosphate-Free, Paraben-Free, Dye-Free, Phthalate-Free, Hypoallergenic, No Fragrance Added
Product Warning: Keep out of eyes, flush immediately if product enters eyes, keep out of reach of children, keep container tightly sealed, seek medical help if product is swallowed
Features: Sensitive Formula, Dermatologist Tested
Formulation: Concentrated, High Efficiency
Product Form: Liquid
Sustainability Claims: Recyclable
Surfaces Not Recommended: Leather
Net weight: 84 fl oz (US)
Number of uses: 64
TCIN: 13054882
UPC: 030772121436
Item Number (DPCI): 003-08-0592
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
c10-16 pareth, c10-16 alkyldimethylamine oxide, sodium c10-16 alkylbenzenesulfonate, sodium cumenesulfonate, sodium borate, sodium salts of c12-18 fatty acids, sodium citrate, subtilisin, sodium formate, amylase enzyme, mannanase enzyme, polyethyleneimines alkoxylated, propylene glycol, water
Shipping details
Estimated ship dimensions: 4.33 inches length x 7.28 inches width x 11.38 inches height
Estimated ship weight: 5.94 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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cleans effectively: 4.66 out of 5
quality: 4.57 out of 5
scent: 4.53 out of 5
value: 4.47 out of 5
88% would recommend
241 recommendations
New bottle came scented?
4 out of 5 stars
Thumbs up graphic, would recommend
Nicole - 1 day ago, Verified purchaser
I like that this is unscented and have been suing it for years. This recent bottle I bought, though, has a strong scent that you can smell very clearly on my clothes.
Tide Gentle HE
5 out of 5 stars
Thumbs up graphic, would recommend
Ellie - 6 days ago, Verified purchaser
Great at removing stains. A bit costly, but so is everything these days.
Target please change to better tape for sealing liquid products
1 out of 5 stars
Frequent Target customer - 9 days ago, Verified purchaser
Product is good but hate the tape that Target used to seal liquid products as the type of tape they use leaves lots of sticky glue residue on bottles..
Tide Free
5 out of 5 stars
Thumbs up graphic, would recommend
KatherineA - 10 days ago, Verified purchaser
I love this detergent with no added fragrance or dyes. Started using a similar product when my babies were little and switched to Tide Free when the other was not available. It’s a good product!
The Best Laundry Detergent I Have Ever Used
5 out of 5 stars
thatssewjaclyn_5318 - 15 days ago
originally posted on influenster.com

Tide Free and Gentle Liquid Laundry Detergent is by far the best laundry detergent that I have ever used. I have super sensitive skin and I use this detergent for everything. From clothes, to towels, to dog beds, all of them get washed in this detergent. The packaging makes it easy to measure and cost is appropriate for the amount of loads you can wash. The laundry always comes out clean and the scent is not overwhelming.
Can’t use anymore
1 out of 5 stars
Notabot - 20 days ago
originally posted on tide.com
I used to love tide with bleach alternative, but since last year it just makes me itch so badly I had to change brands. I love the way it cleans, but they did something to the formula to cause an allergic reaction. Very upset with this formula change.
1 reply from Customer Care team - 17 days ago
We're so sorry to hear that your Tide PLUS Bleach Alternative made you feel itchy, and we appreciate you bringing this to our attention! Tide products go through extensive testing, and they're found to be safe and effective to use as directed, so this isn't what we'd normally expect, and we're grateful you let us know. Your safety is important to us, so we recommend discontinuing use for now, and in the meantime, we'd love to learn more to be able to help you find the right product for you. Please hold on to your detergent, and give our team a call at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday or 9:00 AM-5:30 PM EST Saturday, so we can help!
Allergic reaction
1 out of 5 stars
Iralam - 21 days ago
originally posted on tide.com
I have no known allergies to date except for this detergent. I have always gone with tide as my elected detergent, until now. I broke out in hives with this “free
1 reply from Customer Care team - 17 days ago
Our goal is for everyone to have an exceptional laundry day, and of course, you're no exception. We're truly sorry to hear about this, but know that with our safety checks, this isn't what we expect as it's free of fragrance, pH balanced, and gentle to skin when used as directed. Because you had this experience, we ask that you please discontinue using it. We'd like to make a detailed report to our team and help. Please call us at (800) 879-8433.
Best detergent for sensitive skin!
5 out of 5 stars
Thumbs up graphic, would recommend
Sunny - 25 days ago, Verified purchaser
The detergent is very effective at getting everything I wash clean without dyes or perfumes that can irritate my skin. I’ve used this for decades and won’t buy anything else. The packing dispenses the detergent without any mess!
Safe for sensitive skin
5 out of 5 stars
stacybeanz_2783 - 1 month ago
originally posted on influenster.com

My youngest kiddo has sensitive skin and this is the only detergent we use. There is no scent, and clothes come out smelling clean but scent free. The price is comparable to the other brands out there and you can usually find a coupon depending on the retailer.
changed formula/scent
1 out of 5 stars
sam12345 - 1 month ago
originally posted on tide.com
Have used this for years but recently something has changed in the formula and both scent and performance are poor. What is the rationale behind change? Particularly in light of the fact this is theoretically hypoallergenic. Moving away to something else.
1 reply from Customer Care team - 1 month ago
Thank you for sharing with us. Our team is continously researching, and performing quality tests on our Tide to ensure they arrive to you in the perfect condition. We recently upgraded our Tide Free & Gentle to improve cleaning and product aesthetics by rebalancing ingredients to provide better stain removal, less yellow product off-color, and better product clarity. We want to assure you that we don't add any perfume to this. We'd like to learn more about your experience, and would appreciate you giving us a call at (800) 879-8433.
effective yet mild for sensitive skin
5 out of 5 stars
jooooordan_8096 - 1 month ago
originally posted on influenster.com

Tide Free & Gentle Liquid Laundry Detergent is a solid choice if you need something effective yet mild for sensitive skin. It’s dye- and fragrance-free, which makes it a good option for people who react to heavily scented detergents or have skin that gets irritated easily. Even though it’s formulated without added perfumes or dyes, it still gets clothes thoroughly clean, tackling everyday dirt, sweat, and stains without being harsh on fabrics. One of the best things about this detergent is that it’s gentle enough for babies and those with eczema, but it still has the cleaning power of regular Tide. It works well in both high-efficiency (HE) and standard washers, and it rinses out completely, so there’s no soapy residue left behind. If you’ve ever used a “gentle” detergent that didn’t quite get the job done, this one might surprise you—it’s strong enough to handle heavily soiled clothes while still being dermatologist-recommended. It’s a great option for anyone who wants a hypoallergenic detergent without sacrificing performance. Whether you’re dealing with sensitive skin, allergies, or just want a no-frills, scent-free option, Tide Free & Gentle gets the job done without irritation.
Clean
5 out of 5 stars
Thumbs up graphic, would recommend
Coco - 1 month ago, Verified purchaser
Cleans great and like that it is easier on clothes!
Amazing idea
5 out of 5 stars
Thumbs up graphic, would recommend
klink - 1 month ago, Verified purchaser
Easy to store and refil my smaller one that I carry to the laundry room
Why change the good product?
1 out of 5 stars
Thumbs down graphic, would not recommend
artist123 - 1 month ago, Verified purchaser
Another good product is ruined! Free & gentle Tide detergent now has added fragrance while stating "unscented"? It has a distict perfume smell many other brands have. The reason I was using it is because it had no irritating fragrances. Can't use it anymore.
1 reply from Tide team - 1 month ago
Thank you for sharing this with us. Our team performs rigorous quality tests on our products to ensure they arrive to you in the best condition. While we did improve our formula to increase the cleaning power and aesthetics of our Tide Free & Gentle, we want to assure you that we are still not adding in perfumes to our Tide Free & Gentle. We'd like the opportunity to learn more about your experience, and would appreciate you giving us a call at (800) 879-8433.
Works great
4 out of 5 stars
sarahm1170_2202 - 2 months ago
originally posted on influenster.com

Love this unscented detergent, super effective on stains and great value for money! Does not cause any skin sensitivity. Packaging is great, easy to pour from.
Beware of Defective ingredients, major suds
1 out of 5 stars
Do h teh - 2 months ago
originally posted on tide.com
Tide Clear and free HE sud galore up my whole washing machine I wouldn’t recommend it for anybody. They did something very bad to formula just recently I had some Clorox color clothes HE no suds clean perfect clothes. I went out and purchased a big bottle of all HE clear and free wash clothes perfectly no suds only clean perfect clothes smelling good Beware, I spent four hours on two loads of suds to clean out my washing machine realizing their product has a defect, majorly suds up your washing machine, machine, and clothes
1 reply from Customer Care team - 1 month ago
Thank you for sharing your experience with us. Our team is always performs rigorous quality checks on our Tide Free & Gentle to provide you with the best washing experience, and we're sorry to hear that it was producing too much suds. This can sometimes be a result of overloading your washer or using too much laundry detergent for your load size. We recommend to ensure you aren't overloading your washer and to follow the dosing instructions. We'd like to learn more about your experience, and would appreciate you giving us a call at (800) 879-8433.
Tide Clean
5 out of 5 stars
Thumbs up graphic, would recommend
Lola - 2 months ago, Verified purchaser
Tide has always been my laundry detergent I believe in the product hope it’s truly fact what is detail on bottle
Allergic Reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
Allisha - 2 months ago
Caused skin to burn and become very itchy
1 reply from Tide team - 2 months ago
We appreciate you taking the time to share your feedback on our detergent, Allisha. Our team wants to assure you we thoroughly test all of our ingredients to ensure they are safe for you to use when used as directed, before putting them in any detergents. Burns are certainly not something that we would expect. Safety is our top priority and based on what you shared we recommend discontinuing use of this Product. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 879-8433
Reformulated with a potent allergen
1 out of 5 stars
RabbitRun27 - 2 months ago
originally posted on tide.com
[This review was collected as part of a promotion.] I don't know why they decided to add benzisothiazolinone (BIT) to this, but now anyone who's allergic to this or the related methylisothiazolinone (MI) or methylchloroisothiazolinone (MCI) can't use it. I was lucky enough to catch it before I used it, otherwise I would have broken out in a rash. This is one more thing to add to the list of products I can't use.
allergic to free and clear
1 out of 5 stars
ceejayng - 2 months ago
originally posted on tide.com
Ive developed hives and swollen skin after repeated use of this "free and clear" product. I wonder if the formula has changed. I'll be replacing the detergent asap.
1 reply from Customer Care team - 2 months ago
We're very sorry you've experienced hives and swollen skin, Ceejayng. Our products undergo many quality checks, and are evaluated as safe when used as directed. Because you're experiencing this reaction, we recommend that you discontinue use of product, and speak with your doctor if symptoms persist. We take your report seriously, and would like to learn more details to further assist you. Please give us a call at 1-800-879-8433 from 9AM -- 6PM EST Monday–Friday.