$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Deeper clean that is gentle on skin vs. leading national competitor Free detergent
- Dermatologist Recommended
- Free of Dyes and Perfumes
- Hypoallergenic
- Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer
Description
Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent that will keep your clothes brilliantly clean and your family's skin safe. Tide Free and Gentle is a powerful hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food and stains than the leading Free detergent.* *vs. leading national competitor Free detergent
Scent: Unscented
Health Facts: Paraben-Free, Bleach-Free, Phosphate-Free, Dye-Free, Hypoallergenic, No Fragrance Added, Perchloroethylene-Free
Product Warning: Keep out of eyes, flush immediately if product enters eyes, keep out of reach of children, seek medical help if product is swallowed, keep container tightly sealed
Features: Sensitive Formula, Dermatologist Tested
Product Form: Liquid
Formulation: Concentrated, High Efficiency, Deep Cleaning
Sustainability Claims: Recyclable
Industry or Government Certifications: EPA Safer Choice, National Eczema Association Seal of Acceptance
Surfaces Not Recommended: Leather
Net weight: 84 fl oz (US)
Number of uses: 64
TCIN: 13054882
UPC: 030772121436
Item Number (DPCI): 003-08-0592
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, c10-16 pareth, sodium c10-16 alkylbenzenesulfonate, sodium lauryl sulfate, polyethyleneimines alkoxylated, sodium salts of c12-18 fatty acids, sodium citrate, propylene glycol, c10-16 alkyldimethylamine oxide, alcohol, sodium cumenesulfonate, tetrasodium glutamate diacetate, calcium formate, subtilisin, amylase enzyme, benzisothiazolinone, cellulase enzyme, mannanase enzyme
Allergens & Warnings:
CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes., CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK LABEL.Shipping details
Estimated ship dimensions: 4.33 inches length x 7.28 inches width x 11.38 inches height
Estimated ship weight: 5.94 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Your Tide Free and Clear HE says it is now 84 fl. oz. and it does 64 loads. I used to purchase 92 fl. oz. and it also said 64 poads. Is the product now somehow stronger?
submitted by SJ - 1 year ago
A: With all of our liquid detergents, there was a change to the formula to make it more concentrated. This means that while there are fewer liquid oz in the package, you will still get the same number of cleaning loads.
submitted byTide - 1 year agoBrand expertA: While the volume of the Tide Free and Clear HE detergent has been reduced from 92 fl. oz. to 84 fl. oz., the formula has been updated to maintain the same cleaning power per load. This means the detergent is more concentrated, so you’ll need less liquid per load to achieve the same level of cleaning as before. Essentially, the product is stronger and more efficient, allowing you to still get 64 loads from the smaller volume
submitted byRobert - 7 months agoA: Tide's answer about the number of loads for the 84 oz. container is completely misleading. See details. Line 5 of measuring cup for full load = 4 oz. That's 21 loads/ 84 oz. container.
submitted bysam34 - 11 months ago
Q: Is the 156 fluid ounces HE also? it is not on the top of the container did they just forget to put it there. I would like to know if it is also High Efficiency the 156 fluid ounce?
submitted by RiRi001 - 5 years ago
A: The Tide Free and Gentle HE will have an HE logo or symbol on the front of the package. This particular listing is for the HE Free and Gentle. If you have any questions please call us at (800) 879-8433.
submitted byTide - 5 years agoBrand expertA: I bought the 154 oz. It came with the HE logo on the bottle.
submitted byKelen - 5 years agoA: I called my local store and asked them to verify whether the 154 oz version (DPCI: 003-08-0159) is in fact High Efficiency (HE). They verified that it is HE. The person I spoke with said the HE logo is on the bottle — admittedly, I haven't yet purchased so I'm verifying this second hand.
submitted byNick - 5 years ago
Q: Can I use high efficiency detergent in a regular washing machine?
submitted by hlhaze - 8 years ago
A: I don't see why not. It is gentle on your clothes, let alone a machine.
submitted bychinpoko - 8 years agoA: Yes. You can use HE detergent in a regular washing machine. You might notice fewer suds, but your clothes will still come out fresh and clean!
submitted byTide - 6 years agoBrand expert
Q: Is this for sweaters or delicate clothes that say gentle wash?
submitted by MS - 4 months ago
A: Our detergents are safe for fabrics when used as directed. Be sure to follow the care label on the detergent.
submitted byP&G - 4 months agoBrand expert
Q: Is this free of phosphates and chlorine?
submitted by pixiedust - 5 months ago
A: All of our laundry detergents around the world are phosphate free and have been since January 2016. It also does not contain chlorine, but you should always review the ingredients that you can find under "label info" in the listing.
submitted byP&G - 5 months agoBrand expert
Q: What is the concentration for this detergent? We have an HE washer that auto-dispenses, so would need to know whether this is 2x, 3x, 4x, 5x or 6x. Thank you.
submitted by MC - 6 months ago
A: We recommend dosing to bar 5 for a full load in an HE machine to get the best-in-class laundry experience that Tide strives to deliver.
submitted byTide - 6 months agoBrand expert
Q: It ok to use it with silk?
submitted by Robert - 7 months ago
A: We recommend following the instructions on the garment label. That will indicate whether it is a washable wool/silk or not.
submitted byP&G - 7 months agoBrand expert
Q: Can the Tide Free & gentle be used effectively in a cold wash & rinse ???
submitted by Mary - 7 months ago
A: All of our detergents are designed to wash in cold water conditions effectively!
submitted byP&G - 7 months agoBrand expert
Q: Does the detergent contain optical brighteners?
submitted by Sam - 8 months ago
A: Please visit smartlabel for a complete list of ingredients and their purpose.
submitted byP&G - 8 months agoBrand expert
Q: Will Tide Free & Gentle work in cold water?
submitted by Branson - 8 months ago
A: Thank you for your question, Branson. Our Tide Free & Gentle will work in cold water.
submitted byP&G - 8 months agoBrand expert
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4.6 out of 5 stars with 2983 reviews
cleans effectively: 4.72 out of 5
quality: 4.62 out of 5
scent: 4.61 out of 5
value: 4.53 out of 5
88% would recommend
312 recommendations
Smells great and functions as described!
5 out of 5 stars
Thumbs up graphic, would recommend
Brandon - 7 days ago, Verified purchaser
This product is good for people who have easily irritable skin from harsher detergents. We made the switch to this after some minor skin issues with previous detergents and have since not had any new problems arise. The slight price increase is worth having a safer option for washing clothes!
Bad delivery!
5 out of 5 stars
Thumbs up graphic, would recommend
Sunny Day - 12 days ago, Verified purchaser
I ordered this because of your buy 2 get 1 free offer and only received 1 - then Target cancelled the rest! Bad offer-send me the other 2 bottles Target!
Good choice for babies
5 out of 5 stars
tinaf149_5839 - 16 days ago
originally posted on influenster.com
I was looking for a baby friendly detergent for my newborn and after reading reviews, I found Tide Free & Gentle. It is free of dyes and perfumes, making it a great option for babies with sensitive skin. The only downside is that it's not very effective on tough stains. Overall, it's a good choice.
My favorite!
5 out of 5 stars
Thumbs up graphic, would recommend
JG - 17 days ago, Verified purchaser
Have used this product for years. Cleans great. Love that it is unscented.
Good
5 out of 5 stars
Thumbs up graphic, would recommend
Curtin Rod - 18 days ago, Verified purchaser
Good for those people who have issues with allergies
Don't get it shipped
2 out of 5 stars
Thumbs up graphic, would recommend
Dot - 21 days ago, Verified purchaser
The detergent is fine but it was shipped in such a way that it spilled and made a big mess
1 reply from Tide team - 20 days ago
We're sorry for any confusion. If you have product order or delivery questions or concerns, please reach out to the Target Team at 1-800-440-0680 for further assistance.
Perfect for sensitive skin
5 out of 5 stars
Thumbs up graphic, would recommend
Bwalker - 22 days ago, Verified purchaser
Love it especially with my sensitive skin I don’t break out.
New bottle came scented?
4 out of 5 stars
Thumbs up graphic, would recommend
Nicole - 23 days ago, Verified purchaser
I like that this is unscented and have been suing it for years. This recent bottle I bought, though, has a strong scent that you can smell very clearly on my clothes.
Tide Gentle HE
5 out of 5 stars
Thumbs up graphic, would recommend
Ellie - 27 days ago, Verified purchaser
Great at removing stains. A bit costly, but so is everything these days.
Works great!
5 out of 5 stars
melissaf278_6715 - 27 days ago
originally posted on influenster.com
The Tide Free and Gentle liquid laundry detergent works great! I love how gentle it is and doesn't have all the extra things in it that I don't want! Works great for my sensitive skin!
Horrible product!
1 out of 5 stars
Sujo - 28 days ago
originally posted on tide.com
Doesn't warrant even one star. I've been using this so-called Free
1 reply from Customer Care team - 26 days ago
We're so very sorry to hear that you're not a fan of our Free & Gentle liquid detergent, Sujo. This product is free from dyes and perfumes, provides a hypoallergenic clean for sensitive skin, and is pH balanced, so we're sorry that it wasn't quite what you were looking for. We'd like to connect about this and ensure your feedback is heard. We can be reached at (800) 879-8433.
1 reply from Customer Care team - 26 days ago
We're so very sorry to hear that you're not a fan of our Free & Gentle liquid detergent, Sujo. This product is free from dyes and perfumes, provides a hypoallergenic clean for sensitive skin, and is pH balanced, so we're sorry that it wasn't quite what you were looking for. We'd like to connect about this and ensure your feedback is heard. We can be reached at (800) 879-8433.
1 reply from Customer Care team - 26 days ago
We're so very sorry to hear that you're not a fan of our Free & Gentle liquid detergent, Sujo. This product is free from dyes and perfumes, provides a hypoallergenic clean for sensitive skin, and is pH balanced, so we're sorry that it wasn't quite what you were looking for. We'd like to connect about this and ensure your feedback is heard. We can be reached at (800) 879-8433.
Target please change to better tape for sealing liquid products
1 out of 5 stars
Frequent Target customer - 1 month ago, Verified purchaser
Product is good but hate the tape that Target used to seal liquid products as the type of tape they use leaves lots of sticky glue residue on bottles..
1 reply from Tide team - 7 days ago
Thank you so much for your review. We're very sorry to hear about what's going on. Our fans are the eyes and ears of our company, so we'd love to connect directly to ensure your feedback is heard. Please call us at (800) 879-8433.
Tide Free
5 out of 5 stars
Thumbs up graphic, would recommend
KatherineA - 1 month ago, Verified purchaser
I love this detergent with no added fragrance or dyes. Started using a similar product when my babies were little and switched to Tide Free when the other was not available. It’s a good product!
The Best Laundry Detergent I Have Ever Used
5 out of 5 stars
thatssewjaclyn_5318 - 1 month ago
originally posted on influenster.com
Tide Free and Gentle Liquid Laundry Detergent is by far the best laundry detergent that I have ever used. I have super sensitive skin and I use this detergent for everything. From clothes, to towels, to dog beds, all of them get washed in this detergent. The packaging makes it easy to measure and cost is appropriate for the amount of loads you can wash. The laundry always comes out clean and the scent is not overwhelming.
Can’t use anymore
1 out of 5 stars
Notabot - 1 month ago
originally posted on tide.com
I used to love tide with bleach alternative, but since last year it just makes me itch so badly I had to change brands. I love the way it cleans, but they did something to the formula to cause an allergic reaction. Very upset with this formula change.
1 reply from Customer Care team - 1 month ago
We're so sorry to hear that your Tide PLUS Bleach Alternative made you feel itchy, and we appreciate you bringing this to our attention! Tide products go through extensive testing, and they're found to be safe and effective to use as directed, so this isn't what we'd normally expect, and we're grateful you let us know. Your safety is important to us, so we recommend discontinuing use for now, and in the meantime, we'd love to learn more to be able to help you find the right product for you. Please hold on to your detergent, and give our team a call at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday or 9:00 AM-5:30 PM EST Saturday, so we can help!
Allergic reaction
1 out of 5 stars
Iralam - 1 month ago
originally posted on tide.com
I have no known allergies to date except for this detergent. I have always gone with tide as my elected detergent, until now. I broke out in hives with this “free
1 reply from Customer Care team - 1 month ago
Our goal is for everyone to have an exceptional laundry day, and of course, you're no exception. We're truly sorry to hear about this, but know that with our safety checks, this isn't what we expect as it's free of fragrance, pH balanced, and gentle to skin when used as directed. Because you had this experience, we ask that you please discontinue using it. We'd like to make a detailed report to our team and help. Please call us at (800) 879-8433.
Best detergent for sensitive skin!
5 out of 5 stars
Thumbs up graphic, would recommend
Sunny - 2 months ago, Verified purchaser
The detergent is very effective at getting everything I wash clean without dyes or perfumes that can irritate my skin. I’ve used this for decades and won’t buy anything else. The packing dispenses the detergent without any mess!
Safe for sensitive skin
5 out of 5 stars
stacybeanz_2783 - 2 months ago
originally posted on influenster.com
My youngest kiddo has sensitive skin and this is the only detergent we use. There is no scent, and clothes come out smelling clean but scent free. The price is comparable to the other brands out there and you can usually find a coupon depending on the retailer.
changed formula/scent
1 out of 5 stars
sam12345 - 2 months ago
originally posted on tide.com
Have used this for years but recently something has changed in the formula and both scent and performance are poor. What is the rationale behind change? Particularly in light of the fact this is theoretically hypoallergenic. Moving away to something else.
1 reply from Customer Care team - 2 months ago
Thank you for sharing with us. Our team is continously researching, and performing quality tests on our Tide to ensure they arrive to you in the perfect condition. We recently upgraded our Tide Free & Gentle to improve cleaning and product aesthetics by rebalancing ingredients to provide better stain removal, less yellow product off-color, and better product clarity. We want to assure you that we don't add any perfume to this. We'd like to learn more about your experience, and would appreciate you giving us a call at (800) 879-8433.
effective yet mild for sensitive skin
5 out of 5 stars
jooooordan_8096 - 2 months ago
originally posted on influenster.com
Tide Free & Gentle Liquid Laundry Detergent is a solid choice if you need something effective yet mild for sensitive skin. It’s dye- and fragrance-free, which makes it a good option for people who react to heavily scented detergents or have skin that gets irritated easily. Even though it’s formulated without added perfumes or dyes, it still gets clothes thoroughly clean, tackling everyday dirt, sweat, and stains without being harsh on fabrics. One of the best things about this detergent is that it’s gentle enough for babies and those with eczema, but it still has the cleaning power of regular Tide. It works well in both high-efficiency (HE) and standard washers, and it rinses out completely, so there’s no soapy residue left behind. If you’ve ever used a “gentle” detergent that didn’t quite get the job done, this one might surprise you—it’s strong enough to handle heavily soiled clothes while still being dermatologist-recommended. It’s a great option for anyone who wants a hypoallergenic detergent without sacrificing performance. Whether you’re dealing with sensitive skin, allergies, or just want a no-frills, scent-free option, Tide Free & Gentle gets the job done without irritation.