Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap 32 Loads - 40 fl oz
Highly rated
$7.19 ($0.18/fluid ounce)
Size40 fl oz
In Stock
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4.6 out of 5 stars with 8463 reviews
cleans effectively: 4.63 out of 5
quality: 4.5 out of 5
scent: 4.26 out of 5
value: 4.26 out of 5
78% would recommend
404 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
12 May, 2026
(no review title)
From ordering on line to picking up my order without getting out of my car & great customer service!! A 💯
5 out of 5 stars
Thumbs up graphic, would recommend
6 May, 2026Verified purchase
Tide
Love tide keeps you’re cloths fresh they smell amazing and are better for your cloths
3 out of 5 stars
5 May, 2026Verified purchase
(no review title)
I was delivered the correct items but they had leaked about a cup of detergent in the bag. I had a mess to clean up.😕
5 out of 5 stars
4 May, 2026Verified purchase
(no review title)
excellent for those drabby colors got everything brighter and it smelled so clean. didn't need much very concentrated .. def rec for all your laundry needs
4 out of 5 stars
4 May, 2026Verified purchase
(no review title)
Leave’s laundry smelling good and clean
5 out of 5 stars
3 May, 2026Verified purchase
(no review title)
Love Tide you don’t have to use much of the product to get your clothes cleaned takes out stains. Smells great for days.!
1 out of 5 stars
Thumbs down graphic, would not recommend
1 May, 2026Verified purchase
(no review title)
Tests on animals. Look up ridge land farms. Will never support tide again. Arm and hammer is great
1 reply from Tide team - 11 days ago
Hello Dear Consumer. We hope you're doing great. Thanks for taking the time to leave your review. We understand your concerns about animal testing. P&G has not tested finished products on animals for over a decade. However, some countries still require animal testing by law to ensure safety and effectiveness. P&G is committed to finding alternatives and has invested heavily in non-animal testing methods, working with organizations like Humane Society International to promote alternatives globally. For more details, you can learn about our efforts here: https://us.pg.com/animal-testing. If you need further assistance please give us a call at (800) 879-8433.
4 out of 5 stars
30 April, 2026
originally posted on tide.com
Smell too strong
I have used Tide for years. This past year the scent has become overwhelming. My nose started itching like crazy all the time. The scent seemed to stick to my skin. I now use the unscented Tide. Much better, but I do miss the lighter scented Tide.
5 out of 5 stars
Thumbs up graphic, would recommend
27 April, 2026Verified purchase
Always the best clean
Always go back to this, it can't be beat in terms of stain removal and overall clean feeling. Using less than you think you need has been a life saver.
3 out of 5 stars
26 April, 2026Verified purchase
bottle arrived almost empty, thanks to Target delivery.
This is a Target review, not Tide. Target delivered this item in a soaked box. The detergent leaked all in the plastic bag right through to the cardboard box. This is the third time in a row I have had issues with Target Delivery. Time to cancel the Target card.
1 reply from Tide team - 18 days ago
We're really sorry to hear you had this experience with our Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent. It must upsetting that the liquid leaked out all in the bag. We appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. A lot of research goes into our bottles design and we strive to get the best quality for our consumers. We know that at times, there can be some occasional damage to our bottles during shipping. Our bottles are designed to withstand a certain amount of wear and tear. Even so, plastic packaging may become damaged or break if it's dropped, especially if it lands on a seam or corner. We’ll make sure we share what’s happening so that we can continue to improve our designs. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
5 out of 5 stars
25 April, 2026Verified purchase
(no review title)
family fave
5 out of 5 stars
Thumbs up graphic, would recommend
25 April, 2026Verified purchase
(no review title)
Like this product I have used it for many years.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 April, 2026Verified purchase
(no review title)
spilled
1 reply from Tide team - 19 days ago
We're really sorry to hear you had this experience with our Tide Original HE Liquid Laundry Detergent, Edwina. It must upsetting that the liquid came in spilled. We appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. A lot of research goes into our bottle design and we strive to get the best quality for our consumers. We know that at times, there can be some occasional damage to our bottles during shipping. Our bottles are designed to withstand a certain amount of wear and tear. Even so, plastic packaging may become damaged or break if it's dropped, especially if it lands on a seam or corner. We’ll make sure we share what’s happening so that we can continue to improve our designs. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
5 out of 5 stars
Thumbs up graphic, would recommend
20 April, 2026Verified purchase
(no review title)
Always removed the stubborn stains and dirt. Have used all my life. Scent good.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 April, 2026Verified purchase
Scent Change has been for the worst
tide has been my go to for over a decade, because it did a great job and it’s original scent was clean, but not overpowering. I am so deeply disappointed in their new scent change. it’s like sickly sweet and floral and I literally can’t stomach eating on my couch around blankets that have been washed in this because it’s so strong even a long time after they’ve been washed. I hate the new scent so much that it’s going to have to be the reason that I finally switch to a different laundry detergent and I’m very disappointed. if Tide brings back their old formula and scent, only then will I reconsider purchasing again.
1 reply from Tide team - 25 days ago
Hello Harley! We are truly sorry to hear about your experience with our Tide Original Deep Cleaning, Concentrated Liquid, Laundry Detergent. We understand that scent sensitivity can be a significant issue and we hope that you are doing fine now. Please know, safety is our top priority and this product is thoroughly evaluated to be safe when used as directed. We care about your safety, for this reason we recommend discontinuing use of the product. Also, we would like to assist you further with this issue. We invite you to contact us at the number (800) 879-8433 and we will be more than happy to help you. Have a nice day.
5 out of 5 stars
Thumbs down graphic, would not recommend
19 April, 2026Verified purchase
(no review title)
Great, no issues!
5 out of 5 stars
18 April, 2026Verified purchase
(no review title)
I love shopping at Target for my pick up groceries! The employees are so helpful and friendly. Everything that I order is ready when they say that my order will be ready. Thank you, Target!
5 out of 5 stars
17 April, 2026
originally posted on influenster.com

The best
[This review was collected as part of a promotion.] Tide detergent has consistently upheld its quality and features a lovely scent, in contrast to some brands that have lowered their standards. I’ve been using Tide for many years and have no plans to switch brands. It always leaves my family’s clothes clean and smelling wonderful and fresh.
5 out of 5 stars
17 April, 2026
originally posted on influenster.com

Smells great!
[This review was collected as part of a promotion.] This product appears as shown, it is effective and concentrated to help get rid of stains and smells. I’ve been using Tide for as long as I can remember.
5 out of 5 stars
Thumbs up graphic, would recommend
16 April, 2026Verified purchase
Tide is the best!!!
excellent and very best laundry detergent cleans well rids stains smells nice