$19.99 when purchased online
Target Online store #3991
About this item
Highlights
- 10X Grease Cleaning Power: More grease fighting ingredients than leading bargain laundry detergent
- 3-in-1: Tide liquid laundry detergent attacks grease, tackles odors, fights stains
- Don't pay for water, pay for clean: less water per drop versus leading bargain laundry detergent
- Tough stain removal: Laundry soap that works on 100% of common stains
- Power in cold and quick: liquid laundry detergent that works in all cycles and water temperatures
- Fresh scent: Infused with the Tide Original scent you love
- America's most trusted: voted Most Trusted laundry detergent in 2025 BrandSpark American Trust Study
- Tide liquid laundry detergent is easy to measure and pour
Description
Face it, the world can be a really dirty place. In a world where common stains can be mere moments away, you need a clean that can stand up to them. When it comes to stains, you want a solution that you can trust in any circumstance. Tide Liquid Laundry Detergent will give you the Tide clean you love - every single time. A surprisingly powerful clean in one step-even in cold water and quick cycles. Tide Laundry Soap works on 100% of common stains, including grease stains, giving you the clean and freshness you know and love. When it comes to choosing a laundry detergent that works on all of life's messes, don't pay for water, pay for clean. Tide Liquid Laundry Detergent is America's #1 trusted detergent brand** and is designed to work even in cold water, delivering outstanding performance every time. Get a quality clean from your liquid laundry detergent. Tide laundry soap keeps your whites white and your colors colorful, infused with the Original Scent you love. Tide laundry detergent is easy to measure and easy to pour. If it's clean, it's got to be Tide. ** Voted most trusted laundry detergent brand by American shoppers based on the 2025 BrandSpark American trust survey.
Scent: Original
Health Facts: Paraben-Free, Perchloroethylene-Free, Phosphate-Free, Bleach-Free
Product Warning: Keep out of reach of children, flush immediately if product enters eyes, keep container tightly sealed, seek medical help if product is swallowed
Product Form: Liquid
Formulation: Deep Cleaning, Concentrated, High Efficiency
Sustainability Claims: Recyclable
Net weight: 132 fl oz (US)
Number of uses: 100
TCIN: 87469585
UPC: 030772121016
Item Number (DPCI): 003-08-7406
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cleaning agents (sodium and mea c10-16 alkylbenzenesulfonate; c10-16 pareth; sodium lauryl sulfate; mea laureth sulfate; c10-16 alkyldimethylamine oxide), stabilizers (sodium cumenesulfonate; hydrogenated castor oil; calcium formate), suds reducers (sodium and mea salts of c12-18 fatty acids; simethicone; dimethicone or both phenylpropyl ethyl methicone and trimethylsiloxysilicate), water softener (sodium and mea citrate), enzymes (subtilisin; amylase enzyme; cellulase enzyme; mannanase enzyme), cleaning aids (polyethyleneimines alkoxylated; tetrasodium glutamate diacetate), odor removers (diethylenetriamine; methyl di-t-butyl hydroxyhydrocinnamate), solvents (alcohol; propylene glycol; ethanolamine), preservative (benzisothiazolinone), colorants, fragrances, water
Allergens & Warnings:
CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes., CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK LABEL.Shipping details
Estimated ship dimensions: 5.68 inches length x 9.26 inches width x 10.69 inches height
Estimated ship weight: 9.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can you use this for hand washing?
submitted by Monmom - 7 months ago
A: The label states: "MAY IRRITATE EYES. Do not get in eyes. KEEP OUT OF REACH OF CHILDREN. Contains surfactants (anionic and nonionic) and enzymes. HARMFUL IF SWALLOWED." So, maybe not a good idea.
submitted byMartS - 7 months agoA: No, you should not use our laundry detergent for hand washing. Our products should only be used as directed.
submitted byP&G - 7 months agoBrand expert
Q: Does Tide liquid laundry soap HE original expire?
submitted by USAhill - 21 days ago
A: Our Tide Liquid Detergent has a 15 month shelf life.
submitted byTide - 21 days agoBrand expert
Q: I need bottles for a ‘between the studs’ shelf just 4” deep. Will any of these plastic jugs (ex: 42oz) fit that shelf?
submitted by Shelf4 - 24 days ago
A: That's a great question. Our 46oz bottle is 19.646 in X 7.913 in X 10.906 in.
submitted byP&G - 23 days agoBrand expert
Q: Is this okay for sensitive skin
submitted by pictureit - 1 month ago
A: Tide has been tested to be safe on the skin when used as directed. However, if you have sensitive skin, you may want to use our Free & Gentle Detergent.
submitted byTide - 1 month agoBrand expert
Q: Is this product toxic or can it cause cancer I have see I a lot of that in the internet
submitted by Toxic - 4 months ago
A: We carefully evaluate the safety of our products and ingredients before they go to market, using well-established risk assessment methods to understand both hazards and potential exposures. These risk evaluations are a mandatory part of the company's product development process, and begin during the early stages of a product's design. Be assured this detergent, and its ingredients, are safe when used as directed.
submitted byP&G - 4 months agoBrand expert
Q: Is Tide original HE made in the USA?
submitted by WhereIsItMade - 5 months ago
A: Liquid Tide detergents are made in the USA.
submitted byP&G - 5 months agoBrand expert
Q: Is Tide detergent cruelty free?
submitted by aliV - 7 months ago
A: Our Tide products are cruelty free.
submitted byTide - 7 months agoBrand expert
Q: How much detergent do I add for an old fashioned (non HE) agitator washing machine? The instructions on the bottle are for HE only.
submitted by Muki - 8 months ago
A: You can use HE (High Efficiency) detergent in a regular washing machine. Just measure according to the instructions on the label. You might notice fewer suds, but your clothes will still come out fresh and clean!
submitted byP&G - 8 months agoBrand expert
Q: Why is my Tide liquid murky and greenish brown looking? I have previously purchased tide that looks blue. What’s going on?
submitted by TR - 10 months ago
A: Your Tide should be blue in color. If it is not, please give us a call at (800) 879-8433 so we can help you further.
submitted byP&G - 10 months agoBrand expert
Q: Thgis Tide is now 84 ounces. Was 92 ounces. Both say 64 loads. Any idea what is going on?
submitted by Shopper123 - 1 year ago
A: Thank you for your question. Our Tide Original comes in many sizes. We recommend reaching out to Target, as they control what size they offer. You can reach them by calling 1-800-440-0680.
submitted byTide - 1 year agoBrand expert
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Summary of reviews
Tide Original Liquid Detergent is a trusted choice for many guests, praised for its effective cleaning power and long-lasting fresh scent. It excels in removing stains and works well in cold water, making it versatile for various laundry needs. While some guests appreciate the strong fragrance, others find it overpowering. It's a reliable option for those seeking a deep clean and fresh-smelling laundry.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 6032 reviews
cleans effectively: 4.68 out of 5
quality: 4.52 out of 5
scent: 4.25 out of 5
value: 4.23 out of 5
83% would recommend
265 recommendations
Smell is Horrendous - Do Not Buy
1 out of 5 stars
Thumbs down graphic, would not recommend
sunshine058 - 7 days ago
Purchased this yesterday because the pods keep getting stuck to my clothes. Smelled this detergent and thought it would be okay but I was wrong. The smell after washing my clothes is HORRIBLE. I now have to rewashed the entire load. I am returning this product today and will be purchasing a different brand.
Tide! love it
5 out of 5 stars
Thumbs up graphic, would recommend
Aaron - 13 days ago
Great product will always be buying tife.
The best of the best
5 out of 5 stars
Thumbs up graphic, would recommend
Chuck - 16 days ago, Verified purchaser
Best laundry detergent in the world love it
Broken cap
2 out of 5 stars
Dissatisfied delivery - 20 days ago, Verified purchaser
The cap was cracked when delivered so the product was leaking! The detergent is good.
1 reply from Tide team - 6 days ago
Thank you for sharing that your Tide Original cap was cracked when you received it. We recommend reaching out to Target for assistance by calling 1-800-440-0680.
Tide is my go to.
5 out of 5 stars
Thumbs up graphic, would recommend
Pam R - 1 month ago, Verified purchaser
The smell of this one is great. No matter what the stain is, Tide works! The cap with the markings on it is a huge help to not use too much product. I like the value size as I don't have to buy ad often.
A TRUSTED RESOURCE
4 out of 5 stars
Kenyon1972 - 1 month ago
originally posted on tide.com
I have been a loyal Tide liquid user for a number of years and with great success. The only drawback is the repugnant fragrance as it no longer smells clothes line fresh
Horrible scent
1 out of 5 stars
Tally850 - 1 month ago
originally posted on tide.com
The new scent is so overpowering that I will never buy Tide original again. The old scent was perfect.
1 reply from Customer Care team - 1 month ago
Our goal is for you to enjoy doing your laundry, so having the scent be overpowering certainly isn't the experience we want you to have. Scent perceptions will vary from person to person, so we appreciate your feedback, and we'd love to find another product for you to use that you may find better suites you and your noses tastes. We can be reached at (800) 879-8433.
Mrs.
5 out of 5 stars
Thumbs up graphic, would recommend
Nita - 1 month ago, Verified purchaser
Tide is good as usual. Lightly rub it into a stain before washing. I dont worry about the scent as long as clothes are clean. I buy it and a scent-free one, etc. when there's a deal.
Tide is better than the cheap ones
5 out of 5 stars
Thumbs up graphic, would recommend
EvaDiva - 1 month ago, Verified purchaser
I feel that tide lacks a stronger lingering fresh scent
New smell disgusting
1 out of 5 stars
Thumbs down graphic, would not recommend
P - 1 month ago, Verified purchaser
Smells is so disgusting.
1 reply from Tide team - 1 month ago
Our goal is for you to enjoy doing your laundry, and we know how important scent plays in overall enjoyment. We're so sorry that you're not a fan of our original scent, but luckily, we have many others that you may find to be better suited for your nostrils. We'd love to learn more about what scents you enjoy, and make a product recommendation, and ensure your feedback is shared with our team. We can be reached at (800) 879-8433.
Original is BEST!
5 out of 5 stars
Thumbs up graphic, would recommend
Me723 - 1 month ago, Verified purchaser
I’ve been using for using for years!
Long time user.
5 out of 5 stars
Thumbs up graphic, would recommend
Love the peanut - 2 months ago, Verified purchaser
Easy to use. Products works well.
New scent is terrible
3 out of 5 stars
Gracie2018 - 2 months ago
originally posted on tide.com
I’m a 3rd generation Tide user. It’s my go to brand every time. My grandmother used it to remove oil stains from my grandpas work clothes. My mom used it. The fragrance hasn’t been good over the past few years though. It smells fruity. I grew up with the “clothesline fresh” scent. Sweet isn’t a clean smell to me. Please bring back OG Tide. I miss the smell of clean.
1 reply from Customer Care team - 1 month ago
Thank you so much for being a loyal Tide user and for your review, Gracie. We're very sorry that you're not a fan of our Original scent anymore. It has gone through quite a few changes over the years, but we always did extensive consumer testing to ensure the change was positive for our consumers, as we're always looking to make every users laundry day exceptional. Your feedback is important, and we'd love to connect about this. Please call us at (800) 879-8433.
The scents of tide
4 out of 5 stars
Thumbs up graphic, would recommend
Old tide user - 2 months ago
The scent has changed but not disgusting. The best scent was tide powder. That scent was like bringing clothes in from the outside clothesline. Best smell ever. And it lasted.
My go to.
5 out of 5 stars
Thumbs up graphic, would recommend
Britfortit - 2 months ago
Cleans my clothes and leaves them smelling fresh.
Great Detergent
5 out of 5 stars
Thumbs up graphic, would recommend
Arctic Snow - 2 months ago, Verified purchaser
Tide is my favorite detergent. I've purchased many times.
New scent? Too strong!
1 out of 5 stars
Maxwell - 2 months ago
originally posted on tide.com
I just did a wash with a new bottle of Tide and found it had a new scent. The new scent is overpowering and smells like chemicals. The awful scent still clings to my clothes days later, even after running them through the dryer - I will have to buy a different brand of detergent and rewash those clothes. Note: the new scent is so strong that I cannot wear my clothes to choir practice where we are prohibited from wearing strong perfumes or colognes as they are offensive to some singers. I never had any issues with the old Tide scent. Please bring back the old scent. Until then I will use another brand.
1 reply from Customer Care team - 2 months ago
Thank you for sharing your experience with us, Maxwell. Our team is always researching, and taking in consumer feedback to help us design our Tide products. We understand that everyone has their own favorite scent, and we appreciate you sharing that it was too strong. We'll be sure to share this with our team, and if you'd like to share more, please feel free to give us a call at (800) 879-8433.
LOVE new smell
5 out of 5 stars
RD16 - 2 months ago
originally posted on tide.com
I have always loved Tide. The new scent is even better than the original! Absolutely LOVE!!!
Scent change: Excessively strong
2 out of 5 stars
dmccoyteach - 2 months ago
originally posted on tide.com
I have used Tide Original for years. I love that I can get nearly all stains out using it. It is the only detergent I will use. Due to asthma and strong fragrances causing breathing problems for me I have been happy that Original Tide was a detergent that wasn't to strong and I could have a I scent without having breathing issues. I just opened a new jug of Tide Original and put a load of clothes in the wash. I can't walk into my laundry room now because the scent is overwhelming. No where on the new container does it say anything about a scent change. I am very unhappy that I now have TWO 170 ounce jugs of detergent I will not be able to use with no warning of the change and a room I can not walk in to for several hours as I wait for the scent to dissipate with a window open in the middle of winter.
1 reply from Customer Care team - 2 months ago
We're sorry to hear that the scent of your Tide detergent was overwhelming, and we appreciate you taking the time to share your feedback with us. We know that scent can be really important, so we do a lot of research and testing when we design our products to ensure they're always safe and effective to use as directed, and to be sure that we're meeting the needs and preference of our consumers, so please know that this isn't the experience we want you to have, and your input is really invaluable to us. We'd like to assist you further and help you find a scent you love; please give our team a call at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday or 9:00 AM-5:30 PM EST Saturday, so we can help!
No substitute
5 out of 5 stars
Thumbs up graphic, would recommend
Cindy - 2 months ago, Verified purchaser
I try other less expensive products but always come back to Tide. It consistently gets my clothes clean.