$25.69 when purchased online
Target Online store #3991
About this item
Highlights
- Attacks Even 7 Day-Old Stains
- Acti-Lift Crystals
- America's #1 detergent brand* (*Tide, based on sales)
- Tide Powder Laundry Detergent, Original, 40 loads, 56 oz
- Specially designed for regular and high efficiency machines - #1 recommended by washing machine manufacturers***based on co-marketing agreements
Description
Attack even 7 day-old stains with Tide Original HE Turbo Powder Laundry Detergent with Acti-Lift Crystals. It's formulated with HE Turbo technology. That's why it's the #1 recommended detergent by washing machine manufacturers*. *Based on co-marketing agreements
Scent: Scented
Trial/Mini/Travel Size: Yes
Product Form: Liquid
Number of uses: 40
TCIN: 1001370937
UPC: 037000849810
Origin: made in the USA or imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Ingredients:
bleach activator/activador de blanqueador (taed), buffer/tampón (sodium carbonate; sodium silicate), cleaning agents/agentes limpiadores (sodium c10-16 alkylbenzenesulfonate/sulfonato de alquilbenceno de sodio c10-16; sodium laureth sulfate; sodium c12-15 alkyl sulfate/alquil sulfato de sodio c12-15), cleaning aids/coadyuvantes de limpieza (sodium polyacrylate; cellulose gum), bleach/blanqueador (sodium carbonate peroxide), colorants/colorantes, enzymes/enzimas (subtilisin; amylase enzyme/amilasa; lipase), fragrances/fragancias, process aids/ayudas de proceso (sodium sulfate; silica; zeolite), solvent/solvente (water), suds reducer/reductor de espuma (organosilicone copolymer/copolímero de organosilicona), whitening agent/agente de blanqueado (fluorescent brightener 71/abrillantador fluorescente 71).
Allergens & Warnings:
CAUTION: EYE IRRITANT MAY BE HARMFUL IF SWALLOWED. SEE CAUTION ON SIDE PANEL. CAUTION: MAY IRRITATE EYES. Do not get in eyes. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains biodegradable anionic surfactants and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes., Contains Fragrance Allergen(s)Shipping details
Estimated ship dimensions: 3.618 inches length x 7.594 inches width x 7.311 inches height
Estimated ship weight: 3.825 pounds
item ships from third party seller: Hey Pharma
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The recent changes to the original Tide scent have left many guests feeling disappointed and nostalgic for the classic fragrance they loved. While the detergent still effectively cleans clothes, the new scent is often described as overpowering and unpleasant, leading to allergic reactions for some. Guests express a strong desire for the return of the original scent, which they associate with fond memories and a sense of home. The product's effectiveness remains a highlight, but the scent change has overshadowed its positive attributes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
2.8 out of 5 stars with 353 reviews
Bring back The real original scent!!!!!
1 out of 5 stars
Amma86 - 1 month ago
originally posted on tide.com
[This review was collected as part of a promotion.] It’s SOOOO disappointing the new scent, its obnoxious and nauseating. Doesn’t have that clean fresh scent like it used to… Oh, how I miss the good all days :(
1 reply from Customer Care team - 1 month ago
We’re very sorry you’re unhappy with the scent of your Tide Powder Laundry Detergent purchase. When we design our products, we do extensive quality checks and safety tests to create features that we think you'll love and to ensure our products are safe when used as directed. What you described isn't something we'd expect, and we appreciate you taking the time to share your feedback. If you are experiencing any symptoms after using the detergent, we recommend discontinuing the use of the product, but please hold onto it for a few weeks in case we need any additional information. In the meantime, we would like to gather more information about your experience to share your report with our team and to help us make this right for you. Please give us a call at (800) 879-8433 for assistance.
1 reply from Customer Care team - 1 month ago
We’re very sorry you’re unhappy with the scent of your Tide Powder Laundry Detergent purchase. When we design our products, we do extensive quality checks and safety tests to create features that we think you'll love and to ensure our products are safe when used as directed. What you described isn't something we'd expect, and we appreciate you taking the time to share your feedback. If you are experiencing any symptoms after using the detergent, we recommend discontinuing the use of the product, but please hold onto it for a few weeks in case we need any additional information. In the meantime, we would like to gather more information about your experience to share your report with our team and to help us make this right for you. Please give us a call at (800) 879-8433 for assistance.
Tide Original Scent
1 out of 5 stars
Yorkie - 2 months ago
originally posted on tide.com
I do not like the new scent. I like trying other new Tide scents and then decided to go back to Original (trusted). Very surprised by new scent. After wearing my clothes, I knew my load needed to be rewashed. The smell is awful. I know something is off when my husband asks, “what’s that smell?”
1 reply from Customer Care team - 2 months ago
Our goal is for you to enjoy your laundry day, so we're sorry to hear about this. This isn't what we expect as we have not changed the formula. We'd like to connect about this and help. Please call us at (800) 879-8433.
Not the REAL ORIGINAL SCENT
1 out of 5 stars
GFORCE - 2 months ago
originally posted on tide.com
Second generation of Tide consumer here. I am agreeing with the sentiment of all of the consumers who are aware that the new scent of Tide is not the same. I recall noticing the change back in the 90’s. When Spring Mountain was being announced, it was marketed as the alternative to the“original scent.” Not even close! I am nostalgic about the “Real” Original, too. I’m concerned with the allergic reactions people have been commenting on. The replies from Tide representatives are generic and have been falling on deaf ears for years. PLEASE consider your customers opinions.
1 reply from Customer Care team - 2 months ago
We appreciate you being a second generation Tide user, and for bringing your concerns to our attention. Nothing is more important to us than the safety of our consumers, and providing them with the best laundry experience. We're continously taking in consumer feedback to help us design our Tide, and we'll be sure to share your thoughts with our team. If you have any questions, please feel free to give us a call at (800) 879-8433.
PLEASE go back to the original smell
1 out of 5 stars
mkloyd - 2 months ago
originally posted on tide.com
The new original tide is so strong and has some sort of chemical something. It makes me itch and had my skin irritated. Please, Please change back!
1 reply from Customer Care team - 2 months ago
We're very sorry to hear that this was your experience after using Tide Powder Laundry Detergent. Please know that our products are thoroughly tested to be safe when used as directed. What you described isn't something we'd expect to happen and we're glad you brought this to our attention so that we can look into this further. We can confirm that we reformulated our power detergent for an enhanced, concentrated powder formula to allow for lower dosing per load, while still delivering powerful cleaning results. Based on your experience, we recommend discontinuing the use of the detergent, but please hold onto it for a few weeks in case our team needs any additional information. Our Safety Team would like to learn more about your experience so that we can help make this right for you. For assistance, please give us a call at (800) 879-8433.
Please bring back the original scent!
1 out of 5 stars
dspur - 2 months ago
originally posted on tide.com
The newer "original" scent is terrible. Please bring back the old smell!
1 reply from Customer Care team - 2 months ago
We're sorry to hear that you're unhappy with the scent of your Tide detergent! We do extensive research and testing when we design our products to make sure we're creating features and scents that we hope our consumers will love, so please know that this isn't the experience we want you to have, and we really appreciate you taking the time to share your feedback on this. Your satisfaction is important to us, and we'd love to learn more to be able to assist you further. Please give us a call at (800) 879-8433 any time from 9:00AM-6:00PM EST Monday-Friday or 9:00 AM-5:30 PM EST Saturday, so we can help!
ORIGINAL TIDE
5 out of 5 stars
joesph - 4 months ago
originally posted on tide.com
The original had peroxide as a content. Peroxide produces a tremendous amounts of oxygen. Smelt excellent, but dangerous in an enclosed automatic machine due to chance of explosion by spark.
Bring back the ORIGINAL original scent, PLEASE!
1 out of 5 stars
Lis1971IN - 4 months ago
originally posted on tide.com
There’s nothing quite like the smell of fresh, clean laundry, and for years, Tide’s original scent was the gold standard—a nostalgic reminder of home, comfort, and simpler times. My mother and grandmother were loyal Tide users, and I’ve followed in their footsteps for years. Recently, at 52, I decided to go back to Tide, expecting that familiar scent from my childhood in the ’70s and ’80s. To my disappointment, I discovered that the “original scent” has been changed—possibly back in 2020? Unfortunately, the new scent is so noxious and overpowering that I couldn’t even keep the bottle. I found it so off-putting that I didn’t feel right giving it away. The once-beloved fragrance that evoked warm memories is now gone, replaced by something entirely different. It’s heartbreaking to think that such an iconic, well-loved scent has been altered after decades of success. Please, Tide, I implore you—bring back the true original scent! The familiar smell was more than just laundry detergent; it was a connection to the past, to family, and to home. Why fix something that wasn’t broken? Don’t mess with our laundry scents!
Allergic reaction
2 out of 5 stars
Bard7 - 4 months ago
originally posted on tide.com
I have used tide fore years been having a allergic reaction
1 reply from Customer Care team - 4 months ago
We truly appreciate your loyalty to Tide over the years, and we're very sorry to hear about your recent experience using Tide Powder Laundry Detergent. Please know that our products are thoroughly tested to be safe when used as directed, so this isn't something we'd expect to happen. We appreciate you letting us know so that we can help make this right. If you haven't already done so, we recommend discontinuing the use of the product. Please hold onto it for at least 2 weeks, incase our teams needs any additional information. We would like to learn more about the detergent to share with our Safety Team and to help us best assist you. When you have the chance, please give us a call at (800) 879-8433.
Smells horrible
1 out of 5 stars
UMHM - 5 months ago
originally posted on tide.com
I have used powder Tide for years. I decided to switch it up and buy the Mountain Spring scent which I have used in the past and enjoyed. Not any more. My clothes smell like they have been sitting in a barn. Kind of a stale lawn clippings scent with a slight animal potty smell. Not overwhelmingly strong but still not pleasant. I am switching to a different brand of detergent just to get that smell out of my clothes.
1 reply from Customer Care team - 4 months ago
We’re sorry to hear you're not enjoying the scent of our detergent! We understand that preferences can vary from person to person, and we design our products with our customers in mind, in hopes that you'll love it as much as we do. So we apologize that that's not the case this time. Please know that comments like yours are how we determine the decisions we make about future products and changes, so you can be assured that we will be sharing your comments with the rest of our team! If you would like to remove the scent from your clothes, we recommend re-washing your items 2 to 3 times in the hottest water safe for the fabric. The scent should not last through 2 to 3 washes. If you'd like to tell us more, and so we can help you find a scent you may enjoy more, give us a call: (800) 879-8433
Great but...
4 out of 5 stars
Jerrod4 - 6 months ago
originally posted on tide.com
Best detergent. Works well on all kinds of stains. I just have one problem with it. I throw away every cup I purchase after the first one. This wastes Tide's money and is damaging to the environment. Sell the cups in every fifth box and label those boxes. Or you can sell the cups separately with a coupon to purchase them free with the purchase of a box of detergent.
Fire Your Marketing Department
2 out of 5 stars
WNCGUY1 - 6 months ago
originally posted on tide.com
This is one of many examples of where marketing departments in order to justify their existence will look to make changes based on “data“ and “surveys” only to find, after re-tooling, it was a huge mistake. I agree with the other reviewer‘s protesting the changes to the original Tide.
Huge mistake
1 out of 5 stars
Valsangels1 - 7 months ago
originally posted on tide.com
I can’t believe we are still begging you to change the scent back to it’s REAL original. What a huge mistake you have made to change the scent. You have lost so many customers. So so sad.
1 reply from Customer Care team - 7 months ago
Thanks for reaching out to Tide. Please know, we’re very sorry you’re unhappy with today's scent of Tide Original Powder. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, and your review will be shared with our Team. If there's anything else we can do to help you, give us a call using the info below: 1 (800) 879-8433 Monday-Friday: 9 AM to 6 PM, EST Saturday-Sunday: 9 AM to 5:30 PM, EST
What happen to the size.
4 out of 5 stars
Bobo11 - 7 months ago
originally posted on tide.com
Last year's Tide had 183 load per box. This year's Tide has 143 loads per box. But they are the same box and weight. Please answer, this drives me nuts.
Nothing works better!
5 out of 5 stars
Catlady84 - 8 months ago
originally posted on tide.com
In the interest of saving money and reducing plastic waste, I decided to try the old fashioned powdered Tide. People may say that newer is better, but you can't beat an original. I had used liquid detergents in the past but even using the bare minimum never seemed to get my clothes fully clean. Using just the minimum amount of Tide powder knocks stains out and leaves my clothes looking cleaner than before. The smell isn't overpowering either which is great. I live in a third floor walk up apartment with laundry in the basement so the box being light weight is a bonus. I use warm water in a top loading HE washer and there's no clumping at all. If you are looking for a budget friendly detergent that actually works, look no further than the original Tide.
Terrible recurrent vaginitis from new formula
1 out of 5 stars
steamedham - 10 months ago
originally posted on tide.com
Count me among the many people here stating that they suffered health problems from the new formula. I had symptoms similar to UTIs, BV, and/or yeast for several months but test after test came back negative. I thought I was going insane. Turned out to be my laundry detergent and resolved as soon as I switched.
1 reply from Customer Care team - 10 months ago
We're so sorry to hear you've had this experience, and are so glad you're feeling better. Please know, our products have many safety checks in place to ensure they're safe to use as directed. We would recommend you discontinue using the Tide Original Powder detergent, as you've mentioned you've already done. In 2023, we did make some changes to the formula to concentrate the powder to allow for lower dosing per load, while still delivering powerful cleaning results, however. So that we can help you further, please give us a call at (800) 879-8433.
Tide Powder
5 out of 5 stars
RoyS - 11 months ago
originally posted on tide.com
Tide powder is my favorite! It has always been my mom's favorite too.
Horrible smell!
1 out of 5 stars
runybill - 1 year ago
originally posted on tide.com
After reading all these bad reviews on the new "original" Tide, I now realize it's not in my head, it's the Tide!! Why would you change a scent that's been around and loved by so many for decades with a scent that is overwhelming, sickening, and headache-inducing to a LOT of people??!! So many of the reviewers also say that they've used Tide for years with no allergic reactions, but suddenly with the new "original" formula, they're having suddenly having allergic reactions. You keep saying "we put a lot of research into creating something everyone will like," "your satisfaction/safety is important to us," "use Tide Pods Mountain Spring scent, which is similar to the original scent," blah, blah, blah, on and on. Who are all these people you performed research with?? You didn't ask for my input, and it's obvious from most of the reviews about the new smell/formula, you didn't ask them for their input either! Instead of changing up something that's been a great, reliable staple product for us and past generations for so long, why not just, ya know, create a new fragrance/formula, and keep the REAL original fragrance/formula on the shelf as an option instead of replacing it with some inferior product. Let the people decide if they want to switch to the new smell and formula, and those of us who have depended on the REAL original product can keep using what we've known and loved for so long. The people have spoken! Please listen to us!! You are losing customers right and left over this. Is it worth it? Do you even care, or are we just a number??
Needs Adjustments
1 out of 5 stars
Revuze - 1 year ago
originally posted on tide.com
The blue dye is unnecessarily dark. The scent is heavy and reminds one of low-quality discounted brands. The formula causes itching and other skin irritation. Please consider changing the formula to include less dye, more appealing scent, and less harsh chemicals.
1 reply from Customer Care team - 1 year ago
We hope you're feeling better. You're health and safety is what matters most to us, and while all our ingredients are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue use of this box and/or seek medical attention if symptoms worsen or do not resolve. Please reach out to us at your earliest convenience, we'd like to collect further details from you about your experience. You can reach us Monday through Friday, 9:00am - 6:00pm EST, at 1-800-879-8433. Thank you, and we look forward to hearing from you.
ITCHY, STINKY PRODUCT
1 out of 5 stars
HC727 - 1 year ago
originally posted on tide.com
I had been a devoted, faithful Cheer Powder user for my entire adult life (over 40 years) until a group of intelligent individuals at the parent company decided to end it's advertising and, later, stop producing it entirely (way to go, people). My grandmother had been a Tide Original Powder user for many decades. In years past, Tide Original was my backup brand for periods of time when Cheer Powder wasn't available. Recently, I bought a box, expecting the same old Tide Original that I grew up with and had been known to enjoy in years past. I couldn't use it -- had to give it to a neighbor (who has since thrown it out -- can't use it, either). The smell is now strong and offensive compared to the true, old school Tide Original and it makes us itch really bad. I read the directions to ensure I was using the product correctly. No dice. That stuff is just plain awful. Again, way to go: First, you discontinue Cheer Powder and now you've ruined my backup detergent, as well....
1 reply from Customer Care team - 1 year ago
We appreciate you giving us a try and for your grandmother’s years of loyalty. Consumer feedback is taken into account to create changes that we believe everyone would love and we’re sorry you felt this way. Safety is our top priority and we hope you’re feeling better. Thank you so much for sharing your comments, and we'll be sure to share that you'd like to see the past version of the Tide Original scent brought back. Please feel free to reach out to us at your earliest convenience, we'd like to collect further details from you about your experience. You can reach us Monday through Friday, 9:00am - 6:00pm EST, at 1-800-879-8433. Thank you, and we look forward to hearing from you.
I'm missing the scoop.
5 out of 5 stars
grosas21212 - 1 year ago
originally posted on tide.com
What are the measurements if they forgot to put the scoop in, I need actual measurements.