$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- YOUR HAIR TYPE: Wavy Hair Shampoo for naturally wavy hair
- INGREDIENTS: Infused with our Proprietary Peptide Technology and rice protein
- TEXTURE: Light-weight formula with each scent tailored to elevate your shower experience
- RESULTS: Tame frizz, replenish moisture, and promote bouncy strands
- WITHOUT: sulfates, parabens, phthalates, gluten, and dyes
- SAFE: Vegan, Cruelty-Free, Color safe, Target Clean, Dermatologist Tested + Clinically Tested
- SUSTAINABLE: Easily recyclable and composed of up to 65% recycled material
Description
THE FORMULA: Our blend is custom-made for wavy hair. Infused with our Proprietary Peptide Technology and rice protein for luscious locks and dreamy waves.
PROPRIETARY PEPTIDE TECHNOLOGY: Our Proprietary Peptide Technology is a rich combination of peptides, amino acids, proteins, and vitamins that support all hair types and textures. Our formula is the ultimate solution for your hair journey, offering boosted hydration, increased volume, intensified shine, and an extra layer of protection – all tailored just for you.
WAVY HAIR BENEFITS: This formula is specifically made for naturally wavy hair. This helps reduce frizz, add hydration, and increases hair elasticity all while giving you bouncy voluminous waves.
WHO WE ARE: We are a family-owned company on a mission to provide you with the highest-performing products in the industry. Each product is tailored to your hair type because your hair health is our priority.
Your healthy hair journey starts here!
PROPRIETARY PEPTIDE TECHNOLOGY: Our Proprietary Peptide Technology is a rich combination of peptides, amino acids, proteins, and vitamins that support all hair types and textures. Our formula is the ultimate solution for your hair journey, offering boosted hydration, increased volume, intensified shine, and an extra layer of protection – all tailored just for you.
WAVY HAIR BENEFITS: This formula is specifically made for naturally wavy hair. This helps reduce frizz, add hydration, and increases hair elasticity all while giving you bouncy voluminous waves.
WHO WE ARE: We are a family-owned company on a mission to provide you with the highest-performing products in the industry. Each product is tailored to your hair type because your hair health is our priority.
Your healthy hair journey starts here!
Hair Type: Wavy
Health Facts: Vegan, Gluten-Free, Paraben-Free, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Basic Cleansing
Net weight: 12 Ounces
Features: Dermatologist Tested
TCIN: 89231624
UPC: 860008924742
Item Number (DPCI): 063-00-1014
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, dimethyl lauramide/myristamide, pisum sativum (pea) peptide, salvia hispanica seed extract, saccharomyces cerevisiae extract, yeast amino acids, hydrolyzed kale protein, hydrolyzed carrot protein, hydrolyzed lemon protein, leuconostoc/radish root ferment filtrate, lactobacillus ferment, hydrolyzed rice protein, sodium benzoate, potassium sorbate, hydroxypropyl guar hydroxypropyltrimonium chloride, fragrance, citric acid, tetrasodium glutamate diacetate, sodium chloride.
Shipping details
Estimated ship dimensions: 2.5 inches length x 2.5 inches width x 8.75 inches height
Estimated ship weight: 0.92 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What scent is it? I have lots of allergies.
submitted by NB - 7 days ago
A: Thank you for reaching out! We completely understand the importance of being mindful of allergies. Our Wavy Hair Shampoo and Conditioner are Clinically Tested and Dermatologist tested, ensuring that it’s suitable for sensitive individuals. However, we always recommend checking the ingredient list for any potential allergens to be absolutely sure it’s the right fit for your needs. If you have any specific concerns, feel free to reach out, and we’d be happy to assist further!
submitted byV&Co. Beauty - 7 days agoBrand expert
Q: Is this product safe to use every wash day?
submitted by Hmb - 2 months ago
A: Hello! Thank you for your question! Yes, V&Co. Beauty is safe for everyday hair washing.
submitted byV&Co. Beauty - 2 months agoBrand expert
Q: Is this product safe for color treated hair (i.e. color safe)?
submitted by rapidtraveler - 5 months ago
A: Hello, Yes all of our shampoo and conditioners can be used on color treated hair.
submitted byV&Co. Beauty - 5 months agoBrand expert
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Summary of reviews
The V Co. Beauty Wavy Hair Peptide Shampoo is a popular choice for those with wavy hair, offering an affordable solution that enhances natural waves, reduces frizz, and leaves hair feeling soft and manageable. Many guests appreciate its pleasant scent and gentle formula, which doesn't strip moisture. However, some have reported hair loss and packaging issues. Overall, it's a promising option for enhancing wavy hair texture.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 115 reviews
effectiveness: 4.2 out of 5
quality: 4.08 out of 5
value: 4.2 out of 5
80% would recommend
78 recommendations
My hair never felt clean
1 out of 5 stars
Thumbs down graphic, would not recommend
Nnew - 9 days ago, Verified purchaser
When I would wash my hair I would feel like there was a ton of product in it fresh out the shower. It made my hair super greasy. I have thick wavy medium length hair and it made it almost impossible to run my fingers through my hair because of how it made it feel. I gave it 3 weeks and I ended up having to get a new shampoo because my hair never actually felt clean.
Wavy Shampoo and Conditioner
5 out of 5 stars
Thumbs up graphic, would recommend
Jj10 - 25 days ago, Verified purchaser
I love this shampoo as it is a clean, cruelty free way to protect your hair. My hair smells good, and gets far less greasy with each use. It doesn’t have chemicals I’m worried about putting in my hair. It has a great rating on the Yuka app and is the most affordable amazing shampoo and conditioner I’ve found to date.
1 reply from V&Co. Beauty team - 23 days ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Smells amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Sylvana Hall - 1 month ago
Smells great and makes hair softer. All of their scents smell great but I have wavy hair so I got this one and the one for curly hair because I liked the smell of it
1 reply from V&Co. Beauty team - 1 month ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Great for fine wavy hair
5 out of 5 stars
Thumbs up graphic, would recommend
Jay - 1 month ago
I have fine, dense, wavy hair. This product brought out my natural waves and made my hair shinier without weighing it down. I use it together with the conditioner.
1 reply from V&Co. Beauty team - 1 month ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Love!
5 out of 5 stars
Thumbs up graphic, would recommend
Comfortiskey - 2 months ago
Love the smell and it has been great for my wavy hair! Wish it came in bigger sizes!
1 reply from V&Co. Beauty team - 2 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
good affordable shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
skincarelover - 2 months ago
gifted by V&Co for an honest review. this is a really affordable shampoo that packs a great punch! my hair feels really healthy after washing and helps to bring out my natural waves after my hair has dried.
1 reply from V&Co. Beauty team - 2 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Nice shampoo
5 out of 5 stars
Walter - 2 months ago
This V&Co. Beauty Wavy Hair + Peptide Shampoo is a nice moisturizing shampoo for wavy hair. It is fairly light weight and easy to apply. It leaves my wavy hair so soft and manageable. I have no complaints.
1 reply from V&Co. Beauty team - 2 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Love this!
5 out of 5 stars
Thumbs up graphic, would recommend
Sara - 2 months ago
This shampoo is specifically made to restore hydration back to your limp and lifeless hair! It will prevent tangles from occurring in your hair for up to 48 hours after washing with it's clean and natural ingredients. It deeply conditions my hair so I am able to wear my hair straightened without damaging my natural curl pattern.
1 reply from V&Co. Beauty team - 2 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Amazing waves
5 out of 5 stars
Thumbs up graphic, would recommend
Dania - 2 months ago
I received this product as a gift from V&Co. for review. This shampoo targets those with wavy hair and oh my god does it make a difference. As soon as the first use, I found my hair being so much more manageable with absolutely no visible frizz. My hair looks amazing and the waves look fantastic! I am amazed how much better it looks and feels under my hands.
1 reply from V&Co. Beauty team - 2 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Love
5 out of 5 stars
Thumbs up graphic, would recommend
nina - 2 months ago
I was surprised to see how affordable this product is considering it does not damage the hair with its ingredients. If you have wavy hair, I highly recommend this. . This product was gifted an exchange for review.
1 reply from V&Co. Beauty team - 2 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Pretty good for the price
5 out of 5 stars
Thumbs up graphic, would recommend
Blue18 - 2 months ago
This shampoo works pretty great and its pretty affordable. It makes my hair smell good and feel softer. I feel like my hair is less frizzy and holds my waves and curls better. And for it being a shampoo it doesn’t strip my hair as harshly as some other shampoos have. I was gifted this shampoo complimentary from V&CO.
1 reply from V&Co. Beauty team - 2 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Amazing shampoo to try
5 out of 5 stars
Thumbs up graphic, would recommend
happyzai168 - 2 months ago
This is the first time I tried this brand, it works great on my hair. It lathers up nicely, deeply cleans my scalp and leaving it smooth, hydrated and less frizzy. Highly recommend it to everyone! Defintely a repurchase.
1 reply from V&Co. Beauty team - 2 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Huye - 3 months ago
This shampoo is great for the price! After using it my scalp is very refreshed, my hair is fluffy and the scent is so nice it stays on for a long time!I will repurchase it again and recommend to my friends!
1 reply from V&Co. Beauty team - 2 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Sarah99282 - 3 months ago
This shampoo feels great on my wavy hair, I use this daily
1 reply from V&Co. Beauty team - 2 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Wow
5 out of 5 stars
Wow - 3 months ago
I have received this product for free giften by V&Co. Beauty and I think is the product perfect for me and my hair! I have many shampoo but this product help to control my frizz and smells very good!!
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
works well
5 out of 5 stars
Thumbs up graphic, would recommend
nanazhu - 3 months ago
The V&CO Wavy Hair Shampoo is a fantastic find for those with wavy locks! Since I started using it, my waves have become more defined and less frizzy. The shampoo has a lovely scent and leaves my hair feeling clean but not stripped of moisture. It’s also gentle on my scalp and doesn’t weigh down my hair. Overall, a great product for enhancing natural waves and keeping them manageable. Highly recommend!
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Smells Great
5 out of 5 stars
Thumbs up graphic, would recommend
Lu10 - 3 months ago
I received this hair shampoo complimentary from V&Co in exchange for my honest opinion. First of all, this shampoo smells amazing. It lathers very well and leaves my hair feeling clean and refreshed. My hair feels soft and shiny after using this shampoo.
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Recommend it!
5 out of 5 stars
Thumbs up graphic, would recommend
Cassandra - 3 months ago
What a great addition to my hair routine! It cleanses without stripping my hair of moisture. My scalp feels soft and hydrated! I also love that it the scent is subtle, not overpowering like other scents!
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Anastasia - 3 months ago
I was looking for something with a reasonable price but also a good product for dandruff & this one is really good ! I’ve noticed that I’m not losing a lot of hair & my scalp feels fresh & clean . & the conditioner made my hair so soft , I naturally have thick wavy/frizzy hair & I’ve noticed my hair looking more relaxed if that makes sense lol overall I really enjoy !!
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Love the smell
5 out of 5 stars
Thumbs up graphic, would recommend
Felica - 3 months ago
I received free from V&Co. beauty the wavy hair shampoo. This shampoo smells amazing and leaves my hair smelling so good all day. My hair feels “fresh from the salon” after using this shampoo. It makes my hair soft but also helps keep the texture of my waves looking nice with minimal effort.
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team