Sponsored
Dark and Lovely Fade Resist Rich Conditioning Hair Color
$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
- SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
- VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
- UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
Description
Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Textured
Health Facts: Paraben-Free, Vegan
Product Warning: Not recommended for those with sensitive skin
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 89432704
UPC: 075285222928
Item Number (DPCI): 063-01-9933
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cream developer: 1190015 - aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. rich conditioning color: 1285279 u - aqua/water/eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ammonium hydroxide, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, poloxamer 338, 1-hydroxyethyl 4,5-diamino pyrazole sulfate, oleyl alcohol, parfum/fragrance, 4-amino-2-hydroxytoluene, erythorbic acid, thiolactic acid, 5-amino-6-chloro-o-cresol, toluene-2,5-diamine, edta, p-aminophenol, octadecyl di-t-butyl-4-hydroxyhydrocinnamate, thioglycerin, citric acid, sodium metabisulfite. moisture mask: 1213639s - aqua/water/eau, cetearyl alcohol, stearamidopropyl dimethylamine, isopropyl myristate, cetyl esters, helianthus annuus seed oil/sunflower seed oil, butyrospermum parkii butter/shea butter, parfum/fragrance, tartaric acid, benzyl alcohol, caprylyl glycol, salicylic acid, tocopherol, ethylhexyl salicylate, limonene, linalool, citral, citric acid. f.i.l. d209747/9. f.i.l. t70029298/2. f.i.l. t70026688/1.
Shipping details
Estimated ship dimensions: 2.26 inches length x 3.5 inches width x 6.25 inches height
Estimated ship weight: 0.52 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Essence Festival of Culture
About the collection
L’Oreal USA is a proud to be joining the ESSENCE Festival of Culture in a three-year sponsorship of the annual event. ESSENCE Festival of Culture mobilizes, informs and uplifts the largest global gathering of everyday, multigenerational Black women in a safe space to achieve new levels of sisterhood, personal development, wealth creation, civic engagement & community leadership.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
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4.4 out of 5 stars with 2457 reviews
effectiveness: 3.27 out of 5
quality: 3.27 out of 5
value: 3.48 out of 5
58% would recommend
99 recommendations
How is this vegan
1 out of 5 stars
Thumbs down graphic, would not recommend
Verified buyer - 25 days ago, Verified purchaser
I’ve dyed my hair with different brands. This “vegan” formula is the only one that made my head feel WEIRD for hours until I went back home, washed again and applied coconut oil all over my scalp. I believe it left a chemical burn. My hair was heavily dried out. It came with a nourishing, natural ingredient hair mask, that did absolutely nothing. Will definitely never use or refer this brand again. Color didn’t come out right, and already washed out after 2 weeks.
Saddened
3 out of 5 stars
Thumbs down graphic, would not recommend
ChynaWhyte - 28 days ago
I wanted to love this but this was a slight miss for me. My hair is naturally a soft brown and I purchased 378-Honey Blonde. It BARELY tinted my hair and I left it in for 30mins. Kinda disappointed - the box color result images are way off. Will possibly use a lighter color but of this line of go back to using L’Oréal Féria.
1 reply from Soft Sheen Team team - 24 days ago
Hi ChynaWhyte! We apologize you did not achieve the results you expected from Dark and Lovely Fade Resist, 378-Honey Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company.
No shea please
3 out of 5 stars
Shea Averse - 2 months ago
Sounds like a great product! Too bad it has Shea. Not everyone can use shea products.
1 reply from Soft Sheen Team team - 2 months ago
Hi there Shea Averse! Thank you for your interest in Dark and Lovely Fade Resist Rich Conditioning Hair Color. The opinions of our customers are important to us when making decisions about our formulas. We appreciate your feedback. Please do not hesitate to contact us again if you have more feedback to share.
no
1 out of 5 stars
mariamm134_5438 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It smelled so horrid and didn’t even work. the color coverage was bad and didn’t even stick to my hair at all even though I took the proper steps. It was easy to apply
1 reply from cc team - 3 months ago
Hi mariamm134_5438! Thank you for sharing how you feel about Dark & Lovely Fade Resist, Reality Red. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We appreciate your feedback and will be sharing it with others in our company.
Best Red Hair Color
5 out of 5 stars
perzeley7348 - 3 months ago
originally posted on softsheen-carson.com
I like this product alot and hope they start carrying it more often at my local store.
Fashion influencer
5 out of 5 stars
Thumbs up graphic, would recommend
Joi Ashley - 4 months ago, Verified purchaser
I absolutely loveeeeee this color! It came out more like a magenta and it looks stunning in my opinion. I’m sure when I re apply it in another 8 weeks, the pink will even be more noticeable. I’ve used dark and lovely on my hair for years and I recommend keeping the dye on longer than 30 mins. The color will last longer. After about 5/6 weeks it will turn into a copper like color. Still pretty.
shade is vibrant and rich
5 out of 5 stars
chiccoolnyc_7447 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’m genuinely impressed with the results. First off, the color payoff is stunning. The Reality Red giving my hair a bold yet natural-looking red hue that really pops. It’s not too orange or too pink, which can be a concern with red dyes, but a true, deep red that flatters a wide range of skin tones. The color is also incredibly shiny, which makes my hair look healthier and more vibrant. The application process was easy and straightforward. The formula is smooth and easy to distribute, and the included conditioner left my hair feeling soft and nourished. My hair didn’t feel stripped or dry after the coloring, which I’ve experienced with other dyes in the past. What I really love about this product is how well it holds up over time. I’ve been using this for several weeks now, and the color has remained rich without significant fading. It’s true to its "fade resist" claim, which is a huge plus for anyone who wants their color to last longer between touch-ups. I would definitely recommend it to anyone looking to try a striking red shade without compromising on hair health.
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
kiki - 6 months ago, Verified purchaser
I usually get the lightest blonde then out a rinse over to get the cookie I want. I decided to use Honey Blonde and it is a complete upset. Started from the back and work my to the front. My front edges took fine but my new growth slightly got light(I have dark brown hair). Gray coverage some but not the ones I was hoping for. Oh and it was super runny. Mind you I put the color on them prior to starting because I did not want to be disappointed. In the end I'll go back to the lightest blonde. This was a waste of money for two boxes.
1 reply from Soft Sheen Team team - 6 months ago
Hi kiki We apologize you did not achieve the color results you were exppecting from Dark and Lovely Fade Resist Rich Conditioning Hair Color, Honey Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
Awesome product
5 out of 5 stars
esmeraldag131 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I didn’t get the chance to use this because I did receive the bleach kit and I decided to just leave it bling for the most part but this dye is definitely worth it .!
Bleach doesnt work
1 out of 5 stars
Thumbs down graphic, would not recommend
alice - 7 months ago, Verified purchaser
I bought the light golden blonde and I’d barely even lifted the color on my hair. I went MAYBE one shade lighter
Color fades quick but nice color at first.
3 out of 5 stars
A James - 7 months ago
Nice bright color but it fades after first wash quite a bit.
JUST GET IT
5 out of 5 stars
Thumbs up graphic, would recommend
saulvatore - 7 months ago, Verified purchaser
Went from dark brown to this beautiful honey blonde. I had to leave the product more than recommended on the box to get the color. But overall pretty nice.
Really nice
5 out of 5 stars
ckwatso - 8 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My brother used this and he loved how it came out! The color was spot on and it was just in time for the fall season. It honestly looks so good I should have tried it myself.
Fake good reviews. Dye is pink
1 out of 5 stars
Thumbs down graphic, would not recommend
G - 8 months ago
High star reviews are fake. Dye is hot pink, not purple. Beware
Not consistent
1 out of 5 stars
Thumbs down graphic, would not recommend
Jaz - 8 months ago
I bought two boxes and the developer that you mix into the bottles weren’t even the same color. One was black like it should be, the other was red brown. Waste of money.
Please do not buy it
1 out of 5 stars
Thumbs down graphic, would not recommend
DS - 8 months ago, Verified purchaser
Didn’t cover grey hair
1 reply from Soft Sheen Team team - 8 months ago
Hi DS. We apologize you were not satisfied with the results you achieved with Dark and Lovely Fade Resist Haircolor. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Gray hair is sometimes resistant to color. For best coverage, begin your application on the grayest areas and leave the product on your gray hair longer. If you have tried the extended timing and still need better gray coverage, we suggest using one shade darker. If your hair is over 50% gray and you have been coloring for a number of years, the amount of gray you now have may have increased over time. If you find that you are not getting the same color results as in previous color applications, you may need to use one shade darker to compensate for the lack of pigment in your hair.
Purple is actually pink
1 out of 5 stars
Thumbs down graphic, would not recommend
Ls14 - 8 months ago, Verified purchaser
We used 2 boxes of the violet color on my daughter’s hair. It turned pink. Not even close to purple.
1 reply from Soft Sheen Team team - 8 months ago
Hi Ls14! We apologize you were not satisfied with the results your daughter achieved with Dark and Lovely Fade Resist Rich Conditioning Hair Color. We know how disappointing it can be to look forward to a new application of color only to find that the results were not what you expected. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
Horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Trust me - 8 months ago, Verified purchaser
I would give it no stars if I could, it severely damaged my hair and it didn’t work fully only tiny bits of hair strands are somewhat colored
1 reply from Soft Sheen Team team - 8 months ago
Hi Trust me. Thank you for reaching out regarding our Dark & Lovely Fade Resist Rich Conditioning Hair Color. We are sorry to hear about you experience we will share you feedback with the others on our team.
Dont buy minimal results
1 out of 5 stars
Thumbs down graphic, would not recommend
Ivonne - 8 months ago
Don’t work as expected
Like a orange bomb
1 out of 5 stars
teesmallz - 9 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The bottle blew up and shot redish-orange hair dye everywhere. The strip from it didn't get even close to burgundy. I have 4c hair. But it's smells nice atleast.
1 reply from Consumer Care Center team - 9 months ago
Hello teesmallz! We are so sorry to hear about your experience with our Fade Resist, Rich Conditioning Hair Color - Reality Red. We strive to provide the highest quality products for our consumers and want to know whenever something doesn't meet your expectations. Your feedback helps us to improve and has been shared with others in the company. Please contact us directly at 800-442-4643 Monday thru Friday 9am to 5pm EST and use reference #34444235. Please have the product available when calling.