$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- New look, same proven formula!
- Sulfate-free facial cleanser for all skin types
- Gently removes makeup, impurities and environmental toxins
- Pomegranate, acai, and blackberry infuse antioxidants and brighten
- Free of parabens, sulfates, mineral oil, petroleum and silicones. Vegan and certified cruelty-free.
- Packaging contains 35% recycled content
Description
Get glowing with the super gentle Brightening Cleansing Gel. This nutrient packed cleanser washes away dirt, oil and makeup. Antioxidant-rich pomegranate, blackberry and acai work together to support your skin's inherent awesomeness.
100% VEGAN. 0% PRETENTIOUS.
Paraben free, Sulfate free, Mineral oil free, Petrolatum free, Formaldehyde free, Cruelty free
DIRECTIONS:
Just a drop or two will do—gently massage your face with wet fingertips to remove dirt and the effects of a long day. Rinse thoroughly and bask in your glow.
100% VEGAN. 0% PRETENTIOUS.
Paraben free, Sulfate free, Mineral oil free, Petrolatum free, Formaldehyde free, Cruelty free
DIRECTIONS:
Just a drop or two will do—gently massage your face with wet fingertips to remove dirt and the effects of a long day. Rinse thoroughly and bask in your glow.
Scent: Citrus
Health Facts: Animal By-Product-Free, Contains Acai, Sulfate-Free, Artificial Color-Free, Petroleum-Free, Paraben-Free, Aluminum-Free, Formaldehyde-Free, Vegan, Sodium Lauryl Sulfate-Free, Artificial Fragrance-Free, Butylparaben-Free, Silicone-Free, Mineral Oil-Free
Product Form: Gel
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Beauty Purpose: Brightening, Basic Cleansing
Recommended Skin Type: Combination, Oily, Normal
Net weight: 4 fl oz (US)
Features: Non-Drying, Lightweight
TCIN: 21402063
UPC: 854049002057
Item Number (DPCI): 037-05-0850
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water / aqua / eau, cocamidopropyl betaine, cocamidopropyl hydroxysultaine, glycerin, disodium cocoamphodiacetate, sodium lauroyl methyl isethionate, sodium methyl cocoyl taurate, sodium pca, lauryl glucoside, decyl glucoside, euterpe oleracea (açaí palm) fruit extract, rubus fruticosus (blackberry) fruit extract, punica granatum (pomagranate) bark/fruit extract, citrus aurantium dulcis (bitter orange) peel oil, zingiber officinale (ginger) root oil, chamomilla recutita (matricaria) flower extract, calendula officinalis (pot marigold) flower extract, aspalathus linearis (rooibos) leaf extract, citrus limon (lemon) peel oil, rosa canina (dog rose) fruit extract, citric acid, sodium levulinate, potassium sorbate, sodium benzoate.
Allergens & Warnings:
For external use only. Avoid contact with eyes. If any adverse reaction occurs, stop use and contact your physician.Shipping details
Estimated ship dimensions: 6.6 inches length x 2.2 inches width x 1.2 inches height
Estimated ship weight: 0.3 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU), Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this effectively be used as the first cleanse in a double cleanse routine? I mean to remove makeup first and then cleansing again after with a different product?
submitted by Maren - 3 years ago
A: The Brightening Cleansing Gel can be used to in a two step cleansing regimen either as the first or second step. If using with an oil cleanser, we would recommend using the oil cleanser as the first step, followed by the Brightening Cleansing Gel.
submitted byACURE - 3 years agoBrand expertA: Hi Maren! Yes, this product can be used to remove makeup and in the first step of a double cleanse routine. Hope this helps!
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: Yes will this be okay on dry skin to use ? Katherine
submitted by Kitty Kat - 3 years ago
A: The Brightening Cleansing Gel is formulated for all skin types, however if you tend to have dry skin you may find the Ultra Hydrating Green Juice Cleanser a better fit to help balance and replenish.
submitted byACURE - 3 years agoBrand expert
Frequently also added
Discover more options
$11.99($2.40/fluid ounce)
4.5 out of 5 stars with 805 ratings
$10.99($2.75/fluid ounce)
4.6 out of 5 stars with 87 ratings
Related Categories
Summary of reviews
The Acure Brightening Cleansing Gel is a popular choice among guests for its gentle yet effective cleansing properties. Many appreciate its nutrient-rich formula, which includes pomegranate, blackberry, and acai, known for their brightening effects. Guests love the refreshing scent and the way it leaves skin feeling clean and revitalized without stripping natural moisture. It's suitable for all skin types and can be used both day and night, making it a versatile addition to any skincare routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 484 reviews
Brightening: 4.23 out of 5
Softens Skin: 4.29 out of 5
Smoothens Skin: 4.27 out of 5
Accurate Scent: 4.56 out of 5
Helps Remove Makeup: 4.38 out of 5
87% would recommend
142 recommendations
THE BEST
5 out of 5 stars
Thumbs up graphic, would recommend
nelies - 12 days ago
I would say this beats out all those overhyped cleansers on the market in the last 2 years. I bought them and they were not the best. Tried this one out of pure curiosity since I like their exfoliator. It takes off more makeup than the other myriad of cleansers I've tried (European, Korean, American) you name it. It also does brighten skin. I was on vacation and started using a sunscreen that made me break out a lot. I started getting little bumps, redness, and many small whiteheads on my face. I then I went and bought this cleanser and in 2 days all my breakouts and rough bumpy skin completely disappeared. I hd smooth clearand glowing skin in just 2 days!! It's my absolute favorite now, I use this and only this as my cleanser.
Same price half the product
1 out of 5 stars
NeverAgainCustomer - 16 days ago
originally posted on http://acure.com

Talk about shrinkflation. This used to be an 8-oz bottle for the same product. Now they are selling a "rebranded" product for the same price as we used to be able to purchase this product. This is the last straw with Acure. I won't be buying their products anymore.
It feels different
3 out of 5 stars
Kmore - 2 months ago
originally posted on http://acure.com

I have been using this cleansing gel for years now and recently got the newly designed bottle. The bottle says the formula is the same but it feels different when I use it, like it doesn't lather up the same way anymore. I'm so disappointed because this stuff is my favorite! I'm not sure if I'll be able to keep using it if it doesn't cleanse as well.
Please bring back the 12oz bottles
5 out of 5 stars
Kedar - 2 months ago
originally posted on http://acure.com

Love this product. Me and my wife both have been using this since last 3 years. but we dearly miss the 12oz bottles as we go through the 4oz ones under a month. It's a hassle to keep ordering it every month.
Recommend! But soapy.
4 out of 5 stars
Thumbs up graphic, would recommend
Emma - 3 months ago, Verified purchaser
I really like this face wash - it smells great, the ingredients are clean, and it hasn’t caused my skin to break out at all! You don’t need to use much, this wash lathers up a lot, which sometimes causes the soap/bubbles to get in my eyes, which is why this isn’t 5 stars. But I do recommend!
Would not reccomend
2 out of 5 stars
Thumbs down graphic, would not recommend
Gabrielle - 3 months ago
Smells refreshing but burns my skiin. Wouldn’t recommend. I do like their exfoliating scrub.
the holy grail
4 out of 5 stars
Kim - 4 months ago
originally posted on http://acure.com

I've been using acure for soooo long I think it's time for me to become a sponsor 😂. This product is my holy grail. I went from not feeling confident in my skin at all, to adoring it a little more each day.
great! but bottle design could be better...
4 out of 5 stars
Thumbs up graphic, would recommend
anna - 4 months ago, Verified purchaser
this is really good for my acne prone sensitive skin but i wish the bottle was designed differently because it just really makes a lot come out all at once and a small amount goes a long way so therefore some of it gets wasted as you use too much per wash. but other than that it’s really good i love it and it’s great for my acne prone sensitive skin. i use twice a day!
I use this cleansing gel in my daily routine
5 out of 5 stars
Thumbs up graphic, would recommend
ambusched94 - 4 months ago, Verified purchaser
This is an awesome skin care product. I always use this in my weekly skin care routine. Consistently maintains smooth skin texture and I notice a difference in brightening tone of my skin. The citrus scent is a breath of fresh air.
Acne prone skin beware!
1 out of 5 stars
Thumbs down graphic, would not recommend
Jw - 5 months ago, Verified purchaser
This did not work for my combination skin. I found out I was pregnant so I decided to try this out as a ‘clean’ option. I haven’t really had acne for a number of years before this using this but the common denominator is while I was using it, I had more acne than I had in some time and it was ‘different’. I thought it could potentially be pregnancy related, but when I literally had the same breakouts for weeks (4+), I switched face washes as a last resort and now I’m back to normal. The acne that was sticking around for over a month is now gone. Really wanted this to work but if you have had a history of acne in the past I’d tread carefully. Note: I do also use a toner which typically helps but in this case did not. This wash just clogged my pores I think.
Great for sensitive skin
5 out of 5 stars
Thumbs up graphic, would recommend
Alanna - 6 months ago, Verified purchaser
My favorite brand! I have super sensitive skin, along with living a more natural and holistic lifestyle and this brand really takes the cake! I do not get redness, breakouts, etc with this brand and recommend it to anyone who has sensitive skin like me! This is no strong smell to it, there’s a slight smell but is is very pleasant.
I would not buy this again
2 out of 5 stars
ash - 8 months ago
originally posted on http://acure.com

I thought since alot of people are saying this brand was good i would give it a try , but for some reason after i rinse it off my face it starts to burn and turn red , im not sure if its just my skin that cant handle it.
Too gentle, sticky formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Nat Sat - 8 months ago, Verified purchaser
It’s too gentle. It doesn’t remove anything. Leave your skin feel moist, but what it really means is that it’s not cleansing properly. The formula is mysteriously sticky. I’d use simple dove soap over this.
Have Ordered This Product Multiple Times
5 out of 5 stars
Kay - 8 months ago
originally posted on http://acure.com

"I received this product as a free gift through Unite For HER and loved it so much I have ordered it multiple times. It leaves my skin soft and a little goes a long way. I am sensitive certain odors and I love the fresh, clean smell of all the Acure products I have tried. I would definitely recommend this and other Acure products!
Like
5 out of 5 stars
Thumbs up graphic, would recommend
FAY - 10 months ago, Verified purchaser
Like love so good so good like
It's nice
4 out of 5 stars
Thumbs up graphic, would recommend
Fyn beauty - 10 months ago
As a nail tech and make up artist with over a decade of experience I consider myself to be very experienced with face cleansers and this one does not disappoint! From the packaging to the smell to the texture of the gel. It felt like the perfect for that squeaky clean feeling. I would highly recommend this cleanser for any age or skin type. It’s gentle but it does the job and it suds up very nicely. I can’t say I’ve noticed too much of a difference as far as the brightening effects go but it’s also only been a week and most skincare products take longer than that to show any significant results. But with or without the brightening effects I would definitely repurchase this. I wonder if it comes in a travel size so I don’t have to go without it!
Acure Brightening Cleansing Gel
4 out of 5 stars
Thumbs up graphic, would recommend
chellebelles - 10 months ago
Acure's Brightening Cleansing Gel is a standout product in my skincare routine. As someone who values gentle yet effective cleansers, this gel fits the bill perfectly. It feels exceptionally clean and gentle on the skin, washing away dirt, oil, and makeup without any harshness. What makes this cleanser particularly impressive is its nutrient-packed formula, which not only cleanses but also replenishes the skin. A little goes a long way with this product—a dime-sized amount is sufficient to cover the entire face, creating a rich lather that thoroughly cleanses without stripping the skin of its natural oils. From the first use, I noticed an immediate brightening effect and a refreshing clean feeling that lasts. I find this cleansing gel versatile enough for both day and night use. However, I particularly enjoy using it in the morning, as it gives my skin a refreshing glow that sets a positive tone for the day. The brightening effects are noticeable, and the gel leaves my skin feeling smooth and revitalized. Overall, Acure's Brightening Cleansing Gel is a must-have for anyone seeking a gentle, effective, and nutrient-rich facial cleanser. It delivers on its promises of cleansing and brightening, making it a staple in my daily skincare regimen. This review was collected as part of a promotion
Gentle, brightening cleanser
4 out of 5 stars
Thumbs up graphic, would recommend
Sinonthego - 10 months ago
As a verified 9 yeay beauty expert, I appreciate the sensitivities on the skin, and sometimes, our skin needs something light and gentle. I use this in cooler weather or very humid conditions, when I want a gentle, deep clean but am not wanting to use actives. This gentle gel is great for a morning cleanse with cool water. It is full of antioxidants to make your skin glow, but nothing too harsh or deeply penetrating, so its great for those with sensitive skin, or those that may have sensitive skin, that day, perhaps from being out in the sun earlier. It is cooling to the touch and hydrating. It cleanses well to reveal fresh, gentle skin that is ready for the next step in your skincare regime. It contains a pomegranate, blackberry and acai, all high in vitamin C!
gentle, Brightening Cleanser
4 out of 5 stars
beautywithsindia - 10 months ago
originally posted on http://acure.com

As a verified 9 yeay beauty expert, I appreciate the sensitivities on the skin, and sometimes, our skin needs something light and gentle. I use this in cooler weather or very humid conditions, when I want a gentle, deep clean but am not wanting to use actives. This gentle gel is great for a morning cleanse with cool water. It is full of antioxidants to make your skin glow, but nothing too harsh or deeply penetrating, so its great for those with sensitive skin, or those that may have sensitive skin, that day, perhaps from being out in the sun earlier. It is cooling to the touch and hydrating. It cleanses well to reveal fresh, gentle skin that is ready for the next step in your skincare regime. It contains a pomegranate, blackberry and acai, all high in vitamin C! **This review was collected as part of a promotion.
Love it
5 out of 5 stars
enthusiast197 - 10 months ago
originally posted on http://acure.com

Hello everyone! Today I want to share my experience with the ACURE Brightening Cleansing Gel. I've been using this product for a few weeks now, and here's my honest opinion. The gel comes in a recyclable plastic container, which is great for reducing environmental impact. The packaging design is simple yet attractive, with fresh colors that reflect the natural essence of the product. The gel has a lightweight, gel-like texture that spreads easily on damp skin. It lathers lightly and cleanses effectively without leaving the skin feeling tight or dry. I was drawn to the list of natural ingredients such as lemon peel extract, ascorbic acid (vitamin C), and echinacea extract. It's formulated without parabens, sulfates, or synthetic fragrances, which is ideal for those who prefer more natural products. After using it regularly, I noticed my skin felt clean, refreshed, and more radiant. It helps remove makeup and impurities without irritating sensitive skin. It has a gentle and refreshing scent that enhances the cleansing experience, without being overpowering or lingering. Considering the quality of ingredients and the results it delivers, the price is reasonable and accessible for a high-quality facial cleanser. Overall, I'm very pleased with the ACURE Brightening Cleansing Gel. It's gentle yet effective, suitable for all skin types, especially those looking for a natural cleanser that promotes skin radiance. **This review was collected as part of a promotion.