$13.00 when purchased online
Target Online store #3991
About this item
Highlights
- Instantly adds the look of dramatic volume, fullness and thickness to any lash type
- Features an intense, highly pigmented jet-black color
- Water-resistant mascara glides on effortlessly for a comfortable wear that lasts all day
- Specially designed hourglass-shaped brush delivers the perfect amount of product onto each lash with buildable volume and length
- Ultra-creamy formula is designed to prevent clumping and doesn’t dry out lashes, fade or smear
- In a 116-person consumer survey: 91% saw increased volume and length, 89% saw increased fullness and long-wearing results and 92% saw intense, jet-black color
Description
Lash Brag Volumizing Mascara by Anastasia Beverly Hills lets you achieve maximum lash volume and fullness you can’t stop bragging about. Instantly create dramatic, full-bodied lashes with intense, jet-black color. The hourglass-shaped wand separately coats each lash without weighing them down.
With flexible polymers, this ultra-creamy mascara is designed to prevent clumping and create a long-lasting effect. Conditioning agents help smooth and soften lashes. Plus, Lash Brag’s unique blend of supple waxes gives lashes eye-catching definition, length and buildable, brag-worthy volume.
With flexible polymers, this ultra-creamy mascara is designed to prevent clumping and create a long-lasting effect. Conditioning agents help smooth and soften lashes. Plus, Lash Brag’s unique blend of supple waxes gives lashes eye-catching definition, length and buildable, brag-worthy volume.
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .17 fl oz (US)
Awards: Allure Best of Beauty Awards
Features: Long Lasting, Dermatologist Tested
TCIN: 82550387
UPC: 689304192033
Item Number (DPCI): 342-02-2125
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, paraffin, acacia senegal gum, glyceryl stearate, synthetic beeswax, stearic acid, butylene glycol, palmitic acid, oryza sativa (rice) bran wax, polybutene, ozokerite, vp/eicosene copolymer, hydrogenated vegetable oil, copernicia cerifera (carnauba) wax/cera carnauba/cire de carnauba, glycerin, cellulose, ethylhexylglycerin, stearyl stearate, hydroxyethylcellulose, polyester-11, pvp, disodium edta, aminomethyl propanol, phenoxyethanol, black 2 (ci 77266) [nano], iron oxides (ci 77499), ultramarines (ci 77007)
Shipping details
Estimated ship dimensions: 3.84 inches length x 0.94 inches width x 0.83 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This mascara has received mixed reviews from guests. While some appreciate its ability to volumize and lengthen lashes, others have experienced issues with clumping, flaking, and smudging. The brush design is praised for its effectiveness, but the formula's tendency to dry out quickly and cause raccoon eyes is a concern for many. Despite its beautiful packaging, the performance does not consistently meet expectations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1504 reviews
71% would recommend
7 recommendations
My go to mascara
4 out of 5 stars
CF_211 - 24 days ago
originally posted on http://www.ulta.com
I do really like this mascara and have gifted it to my friends and family. The formula provides lift and volume for my lashes and when i dont have time for a full face situation, i will put some tinted moisturizer and Lash Brag on my lashes and I'm out the door. The mascara really helps my eyes pop and my lashes are very visible and full. It is also easy to take off at night and i dont feel like I'm rubbing my eyes hard to remove the product with a bit of micellar water. One of the downsides tho, and the reason for only 4 stars, after about 8 hours the formula does smudge and starts falling under my eyes. I honestly dont think there is a "perfect" all day mascara in the market but having tried pretty much every mascara out there in my 40+ years on this earth, Lash Brag is the one i keep coming back to as it works the best for me
I absolutely love Anastaia mascara
5 out of 5 stars
Lisa - 27 days ago
originally posted on http://www.ulta.com
I saw a friend with it on and I had to buy it and I wear it every time I go out.
Looks amazing but doesn't stay
3 out of 5 stars
S - 29 days ago
originally posted on http://www.ulta.com
I fell in love with this mascara but sadly won't be repurchasing. It made my eyes look amazing but after two hours falls and just smudges under my eyes. I've never had a flaking issue before so I tired all the hacks but nothing prevented it.
Great, most of the time
3 out of 5 stars
Alli - 2 months ago
originally posted on http://www.ulta.com
Arrived dry, clumpy, and not of normal consistency
A new favorite
4 out of 5 stars
Morgan - 3 months ago
originally posted on http://www.ulta.com
I needed a new purse mascara, and this one caught my eye. I'm super glad I grabbed it, not only is the size perfect but it's still comfortable to use. I love how big and full it makes my lashes. It also doesn't irritate my eyes if I wear it too long, so that's a big plus for me.
I would NEVER buy this or recommend it to ANYONE
1 out of 5 stars
Lex - 4 months ago
originally posted on http://www.ulta.com
Pretty much a mascara connoisseur at this point and I tried to venture out getting a "high end" mascara and this is one of the WORST I have ever used in my life. MUTED BLACK, TERRIBLE BRUSH, DOES NOT COAT LASHES. GET LASH PARADISE OVER THIS!!!!!!!!
Expected more from Anastasia
1 out of 5 stars
Thumbs down graphic, would not recommend
KLL - 5 months ago, Verified purchaser
- Skin type: Normal
- Skin concern: Dullness
- Skin tone: Medium
- Hair color: Black
- Eye color: Brown
Formula seemed dry, and it took multiple layers for a noticeable difference - but also the layers get clumpy easily. Ended my work day with raccoon eyes (mascara from top lashes smudged under my eyes). :(
No fallout, easy to apply!
5 out of 5 stars
ceilidhscloset - 5 months ago
originally posted on influenster.com
Loved this one! Easy to apply, no fallout, no clumps and came off easy with my makeup eraser. I always buy mini sized mascaras because I prefer the small wands….this was very tiny so a bit tougher to handle but I would still buy again.
must have!!!
5 out of 5 stars
kharma M - 6 months ago
originally posted on http://www.ulta.com
this is one of my favorite mascaras. It's a must have in my makeup collection.❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️
Clumpy
2 out of 5 stars
Denise - 6 months ago
originally posted on http://www.ulta.com
The brush itself is nice but way too much product on the brush. Then it leaves clumps when applying. Product almost seems dry.
I will not be purchasing again
1 out of 5 stars
Janae - 6 months ago
originally posted on http://www.ulta.com
Smudges and smears , by the middle of the day I have black smeared under my eye , will not be purchasing again
Rip off
1 out of 5 stars
ADee - 6 months ago
originally posted on abh.com
Not what I expected! Very clumsy!!!! Disappointed , big time!
It was good but
3 out of 5 stars
Kris - 8 months ago
originally posted on http://www.ulta.com
I loved this mascara but it flaked so much on me. Also dried out within 2-3 weeks of owning :( sucks cause it made my lashes look amazing
I will not purchase again
1 out of 5 stars
Michelle - 9 months ago
originally posted on http://www.ulta.com
The packaging is nice. I would not purchase this again due to the fact that it smudges horribly. Even if you manage to get it on your eyes without making a mess , it only lasts for about 2 hours before it flakes off. It takes a very long time to set.
I wanted to love this mascara but HATE IT
1 out of 5 stars
Danna - 9 months ago
originally posted on http://www.ulta.com
This mascara is such a disappointment. It does not lengthen or curl. But that is not the worst part - it flakes into your eyes a few hours after applying, making your eyes turn and it all comes off.
Great!
5 out of 5 stars
Amica - 9 months ago
originally posted on abh.com
[This review was collected as part of a promotion.] I've tried many, because i don't have too much of eyelashes, but...i don't know how and from where...but this mascara is making my lashes look longer and much many 🥰❤ love it!!!
Smear City
2 out of 5 stars
Al - 11 months ago
originally posted on http://www.ulta.com
I wanted to love this so much but unfortunately it is a major flop. The product initially applies so nicely with the volumizing wand, but within a couple of hours i look like a racoon. This formula smudges like crazy. Definitely do not recommend.
I love it!
5 out of 5 stars
tricki - 1 year ago
originally posted on abh.com
I just love this mascara! Does not clump, stays on well without running. The texture and brush are great . Will buy again!
Great mascara that gives your lashes length!
5 out of 5 stars
Lindsey - 1 year ago
originally posted on http://www.ulta.com
This mascara gives your lashes length and it doesn't clump. It also feel lightweight and looks great. It was recommended to me by a friend and it didn't disappoint.
Wouldnt buy again
3 out of 5 stars
Erica - 1 year ago
originally posted on http://www.ulta.com
I really love the Anastasia brand, so I thought I'd love this too. The mascara goes on great and leaves my lashes looking full. The only problem is it flakes all day and leaves my eyes with dark circles. Great wand, bad formula. I cant buy it again.