Sponsored
Benefit Cosmetics Fluff Up Flexible Hold Brow Texturizing Wax - Ulta Beauty
$16.00 when purchased online
Target Online store #3991
About this item
Highlights
- Fluffs, feathers and texturizes brows
- Flexible, reworkable hold
- Flake-free and dries clear
- 12-hour* longwear
- Waterproof, sweatproof and humidity-proof
- 93% said it easily feathers brows**
- 97% said it has reworkable hold**
- *instrumental test on 30 participants and **self-evaluation by 115 participants after 1 week
Description
WHY WE LOVE IT:
The Good Fluff
Fluff Up Brow Wax is a clear, crunch-free and creamy flex-wax that creates fluffy, full and natural-looking brows. How the fluff does it work? The specially developed bristle brush evenly deposits a thin layer of lightweight wax throughout brows. The formula is buildable with reworkable hold for versatile shaping before drying down clear with a natural-matte finish. The end look: fluffy, feathered and texturized brows that last 12 hours*.
TIPS & TRICKS:
Fluff ’em up!
Brush wax through brows using upward strokes to fluff up and texturize. To pump up the fluff, gently comb brow hair against direction of natural growth. Then, brush brows into desired shape.
BEAUTY TIP:
Layer Fluff Up Brow Wax over Precisely, My Brow Pencil for a fuller, richer, precisely defined look.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
The Good Fluff
Fluff Up Brow Wax is a clear, crunch-free and creamy flex-wax that creates fluffy, full and natural-looking brows. How the fluff does it work? The specially developed bristle brush evenly deposits a thin layer of lightweight wax throughout brows. The formula is buildable with reworkable hold for versatile shaping before drying down clear with a natural-matte finish. The end look: fluffy, feathered and texturized brows that last 12 hours*.
TIPS & TRICKS:
Fluff ’em up!
Brush wax through brows using upward strokes to fluff up and texturize. To pump up the fluff, gently comb brow hair against direction of natural growth. Then, brush brows into desired shape.
BEAUTY TIP:
Layer Fluff Up Brow Wax over Precisely, My Brow Pencil for a fuller, richer, precisely defined look.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Trial/Mini/Travel Size: Yes
Suggested Age: Adult Use Only
Color Palette: Translucent
Product Form: Brush-On
Beauty Purpose: Shaping
Net weight: .42 fl oz (US)
TCIN: 87886589
UPC: 602004143846
Item Number (DPCI): 342-02-0490
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), synthetic candelilla wax, steareth-21, glyceryl stearate, butylene glycol, acacia senegal gum, butyrospermum parkii (shea) butter, cellulose, silica, simmondsia chinensis (jojoba) seed oil, dimer dilinoleyl dimer dilinoleate, cera carnauba (copernicia cerifera (carnauba) wax), argania spinosa kernel oil, cetyl alcohol, polyglyceryl-10 myristate, oryza sativa (rice) starch, phenoxyethanol, caprylyl glycol, sodium benzoate, potassium sorbate, arginine, tocopherol, chondrus crispus powder, dimethicone.
Shipping details
Estimated ship dimensions: 0.93 inches length x 0.94 inches width x 4.02 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Benefit Fluff Up Brow Wax is a versatile product that helps achieve beautifully styled brows with a natural finish. Guests appreciate its long-lasting hold, lightweight texture, and ease of application. While some experienced issues with white residue and flakiness, many found it effective for creating fluffy, well-groomed brows. The cute packaging and ability to work well with other makeup products add to its appeal, making it a staple in many makeup routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 4341 reviews
100% would recommend
1 recommendations
Nice!
4 out of 5 stars
Cortni - 2 months ago
originally posted on http://www.ulta.com
Flakes a little by the end of the day, but holds brows super well!
Best eyebrow wax!
5 out of 5 stars
Teresa - 3 months ago
originally posted on http://www.ulta.com
I've tried so many popular eyebrow wax/gels, even the ABH brow freeze gel, which did not help my eyebrows at all, but the Benefit wax is the best! It helps my eyebrows stay in place for a long time! It is pricy for an eyebrow wax but it is worth the price.
So much confidence!
5 out of 5 stars
Liz - 3 months ago
originally posted on http://www.ulta.com
When I went to get my eyebrows done at Ulta, the lady who waited on me introduced me to this product. Absolutely fell in love!! Definitely worth buying!
LOVE IT
5 out of 5 stars
Anonymous - 3 months ago
originally posted on http://www.benefitcosmetics.co.uk/
I thought I would always prefer their brow gel but no, this is amazing it provides a good hold but looks so natural which I love!
LOVE IT!!
5 out of 5 stars
buyer - 3 months ago
originally posted on http://www.benefitcosmetics.co.uk/
styles brows so easily doesnt go white and flakey like most others
Love it, it's all I'll ever use
5 out of 5 stars
Brie - 5 months ago
originally posted on http://www.ulta.com
This definitely fluffs up my brows and makes them look textured. My brows are thin so i love this stuff and swear by it
Fantastic
4 out of 5 stars
ldn13 - 5 months ago
originally posted on http://www.benefitcosmetics.co.uk/
The Fluff Up Brow Wax by Benefit Cosmetics is a fantastic product for achieving full, feathered brows. Its lightweight, flexible formula provides a natural hold that lasts all day without feeling stiff or flaky. The wax is easy to apply and works well on its own or layered with other brow products. It's ideal for taming unruly hairs while adding volume and definition. A great choice for effortless, fluffy brows!
I will buy this product again!
5 out of 5 stars
Connie - 5 months ago
originally posted on http://www.ulta.com
I love this product!! I haven't ever used a texturizing wax before but I am really impressed. I have very thin brows and this product helps enhance the brows I have.
LOVE
5 out of 5 stars
pip - 5 months ago
originally posted on http://www.benefitcosmetics.co.uk/
i have tried so many brow gels and this is actually the best one, it keeps your brows in place ALL day without looking stiff and crusty. would buy over and over again x
Great for my thin brows
5 out of 5 stars
Mirka - 5 months ago
originally posted on http://www.benefitcosmetics.co.uk/
I have overplucked brows that need volume and this product is perfect for me. It gives my brows a lovely shape. It has a clear and creamy texture and it doesn't get stiff, you can still reshape your brows later in case you need to.
A Great Brow Addition
4 out of 5 stars
Rebecca - 5 months ago
originally posted on http://www.benefitcosmetics.co.uk/
I received this product as part of the Benefit Beauty Panel. This product is perfect if you love a fluffier brow, and it allows you to have a more laminated brow effect. The product feels really light and is comfortable on the skin. For me personally, my preference is for my brows to be stuck down, so I just went through with some 24 Hour Brow Setter afterwards and this worked perfectly!
I would definitely buy this product again ❤️
5 out of 5 stars
Jade - 5 months ago
originally posted on http://www.benefitcosmetics.co.uk/
Great product. Easy to apply and keeps brows in place all day long with no flaking
Would definitely buy this product again
5 out of 5 stars
SJC - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/
This is a great product that helps to keep my brows looking great. I have quite sparse brows and this definitely helps to keep my eyebrow shape.
Loved it since the day it came out
5 out of 5 stars
Dolly - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/
My go to product for finishing my brows I like the natural fluffy finish so this is perfect
Brow wax
4 out of 5 stars
Jinni - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/
Super easy formula to give brows great shape and long lasting texture. Easy to use and quick. Love the packaging. Super lightweight.
Fluff up Brow Wax
5 out of 5 stars
floozie20 - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/
I received this Fluff up Brow Wax as a member of the Benefit Beauty Panel. Easy to apply and my brows look fluffed up. It buildable and leaves my brows in place all day long. I love that it is buildable and doesn't flake
I would buy this product again
4 out of 5 stars
Molly - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/
Keeps brows in place and feels more natural than benefits eyebrow gel.
Great brow wax!
5 out of 5 stars
Elle - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/
Love this brow wax - really easy to apply and stays put all day! Fabulous!
Best Brow Wax
5 out of 5 stars
HarpK80 - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/
I love a good eyebrow product and this brow wax is just top tier. I can achieve fluffy brows in seconds using this product, my brows are left clear without any white residue that most wax products have. There is a brush applicator which has thin bristles and is great at achieving precision brows. I brush my brows the opposite way to which they grow, this helps enough product to be distributed on the brow and then I always brush upwards to set. I love how the wax remains waxy on the brows, doesn't dry into hardness and my brows are set for the rest of the day. I love that the product contains Argan oil, Jojoba seed oil and Shea butter - helping condition my brows each time I use it! This is by far my favourite Benefit brow product to use!
Goes on great and does not look caked on so to speak
5 out of 5 stars
yvonnel6c56 - 6 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I really enjoyed the way the fluff up brow wax helped my eyebrows, the fluffiness fullness, and not to mention they just look very natural I get from using the brow wax